0:00:00.000,0:00:04.640 "Soy Worth a Hill of Beans?" 0:00:04.640,0:00:14.237 For over a decade, soy foods have enjoyed the rare [br]privilege of an FDA-approved food label health claim [br]about soy's ability to protect against heart disease. 0:00:14.237,0:00:21.638 Now a billion dollar industry, they have a lot of money [br]to fund research touting the benefits of their bean. 0:00:21.638,0:00:33.806 And although there is also a U.S. Dry Bean Council [br]representing all the other beans, I think you can [br]get a sense just by comparing their websites, [br]who may have more money to spread around. 0:00:33.806,0:00:48.637 So, though you may not soon see ads on TV with anyone [br]exclaiming they are gonzo for garbanzos, there was [br]a study out of Tulane (University) recently that [br]looked at the cholesterol-lowering power of non-soy legumes. 0:00:48.637,0:01:01.004 You know, there are all sorts of beans out there.[br]Which did better to lower the number one risk factor, [br]LDL cholesterol, of our number one killer, [br]heart disease: soybeans or non-soybeans? 0:01:01.004,0:01:15.421 Soy consumption drops bad cholesterol on average, [br]about four points. Other beans - lentil, lima, navy, [br]pinto, etc. - drop bad cholesterol eight. 0:01:15.421,0:01:30.395 Though it's illegal for, say, a baked-bean manufacturer [br]to make health claims on their label, soy isn't [br]special in that regard. All beans are beautiful, [br]and in this case, beat out soy 2 to 1.