0:00:08.207,0:00:14.933
So, scientists have been warning us[br]that we're wreaking havoc on our planet.

0:00:14.933,0:00:19.800
We're told about how our soil[br]is getting deteriorated

0:00:19.800,0:00:25.818
and our fresh water supply,[br]as we just heard, is getting polluted.

0:00:25.818,0:00:27.765
We're told about all of these problems,

0:00:27.765,0:00:29.847
and we're told how[br]it's going to impact us.

0:00:29.847,0:00:33.688
It's not just our polar ice caps[br]that are going to be melting,

0:00:33.688,0:00:37.119
but it's going to impact[br]our coastal cities.

0:00:38.139,0:00:39.940
We're told about all of this,

0:00:39.940,0:00:42.608
but then we're not really[br]given many options

0:00:42.608,0:00:44.718
on what we might be able to do about it.

0:00:44.718,0:00:49.251
We're told to recycle,[br]use fuel-efficient cars,

0:00:49.251,0:00:52.059
maybe turn the lights off[br]when we're leaving the room.

0:00:52.749,0:00:56.207
We feel powerless against this issue.

0:00:56.207,0:00:57.421
And it also seems

0:00:57.421,0:01:01.919
as if it's the responsibility[br]of government to take care of.

0:01:01.919,0:01:05.956
And yet we know[br]that government is in gridlock.

0:01:05.956,0:01:07.750
So now, what are we left to do?

0:01:08.428,0:01:13.291
Well, what if I told you[br]that we actually do hold the power?

0:01:13.471,0:01:16.343
And that power is what we wear every day.

0:01:16.343,0:01:17.656
It's our clothing.

0:01:17.882,0:01:20.665
Because what people haven't told you

0:01:20.665,0:01:22.131
is under the radar,

0:01:22.131,0:01:25.137
the apparel industry has actually become

0:01:25.137,0:01:28.503
the second most polluting[br]industry in the world.

0:01:29.833,0:01:33.748
So, I'd like to talk today[br]about how we got to this place

0:01:33.748,0:01:37.568
and how we can take back control[br]and use our power

0:01:37.568,0:01:42.123
to both answer the question,[br]"What am I going to wear today?"

0:01:42.506,0:01:45.116
and the world's more pressing problems.

0:01:46.461,0:01:49.212
So, it's the leadership of Ikea[br]that recently said

0:01:49.212,0:01:51.312
that we have reached peak stuff.

0:01:51.595,0:01:55.563
And that is certainly true[br]when it comes to our clothing.

0:01:55.563,0:01:57.888
You see here, in the 1960s,

0:01:57.888,0:02:03.826
the average American invested[br]in 25 new pieces of clothing every year.

0:02:03.826,0:02:07.888
A generation later, today, and we purchase

0:02:07.888,0:02:12.132
three times as much clothing[br]as we did in the 60s.

0:02:12.477,0:02:13.805
So how did this come about?

0:02:13.805,0:02:15.494
Did we just decide one day,

0:02:15.494,0:02:19.866
"Oh yes, I want to purchase[br]a lot more clothes of less quality.

0:02:19.866,0:02:21.733
Sign me up for that"?

0:02:22.333,0:02:24.026
It didn't happen that way.

0:02:24.226,0:02:27.270
It started as trade barriers[br]actually came down,

0:02:27.270,0:02:29.438
which created financial incentives

0:02:29.438,0:02:32.131
for brands to move[br]their production overseas.

0:02:32.131,0:02:36.177
And this generally created a trend[br]for cheaper and cheaper clothing

0:02:36.177,0:02:38.495
using cheaper materials and cheap labor.

0:02:39.245,0:02:41.793
Meanwhile, these fast-fashion companies -

0:02:41.793,0:02:43.927
and that's what this industry is called -

0:02:43.927,0:02:47.424
these fast-fashion companies[br]had huge marketing budgets

0:02:47.424,0:02:49.125
to try to convince all of us

0:02:49.125,0:02:51.929
that their cheap clothing[br]was somehow covetable.

0:02:53.918,0:02:56.696
So we bought more and more.

0:02:57.415,0:02:59.855
But more isn't always more.

0:02:59.855,0:03:01.318
You see, in the 1960s,

0:03:01.318,0:03:05.291
when we were investing[br]in 25 pieces of clothing -

0:03:05.291,0:03:08.114
and they really were investments[br]because at that time,

0:03:08.114,0:03:13.612
we spent over 10% of our salary[br]on clothing every year -

0:03:14.032,0:03:19.243
95% of American clothing, what we wore,[br]was American-made.

0:03:19.648,0:03:22.495
Today, it is less than 2%.

0:03:23.324,0:03:27.238
And that drop actually[br]represents an 80% drop

0:03:27.238,0:03:30.186
in apparel-manufacturing[br]jobs in this country.

0:03:31.946,0:03:34.509
So, I'm sure we all have[br]our own experiences

0:03:34.509,0:03:37.796
of dealing with fast fashion[br]and experiencing fast fashion.

0:03:37.796,0:03:39.132
I have my own.

0:03:39.132,0:03:43.871
Having come from Minnesota, I remember[br]going to New York when H&M first opened.

0:03:43.871,0:03:47.087
And I was so excited, I have to admit.

0:03:47.087,0:03:50.108
I loved the size of the store[br]and the lights,

0:03:50.108,0:03:52.269
and the smell was kind of crazy,

0:03:53.329,0:03:55.495
and there was this blasting music,

0:03:55.495,0:03:57.538
and I just ate it up.

0:03:57.538,0:03:59.740
And I bought clothes by the bagful.

0:03:59.740,0:04:04.813
And I didn't really think that I -[br]maybe knew what I wanted,

0:04:04.813,0:04:08.339
but it didn't really seem to matter,[br]because the prices were just so cheap.

0:04:08.339,0:04:11.521
I mean, a jumpsuit for less than $20!

0:04:12.321,0:04:16.031
But what I ultimately found out[br]is that all of that cheap clothing

0:04:16.031,0:04:18.323
has huge consequences

0:04:18.323,0:04:22.298
both for the environment[br]and for the people making our clothing.

0:04:22.298,0:04:24.399
So let's take a look at why that is.

0:04:26.135,0:04:28.778
So, it turns out[br]that the fast-fashion industry

0:04:28.778,0:04:32.355
is fuelled by a new type[br]of fiber: polyester.

0:04:32.355,0:04:34.071
You can see there, there is a line:

0:04:34.071,0:04:37.456
H&M opens in New York in 2001 -[br]that's when I was visiting -

0:04:37.456,0:04:42.688
and you can see, at that stage,[br]that was when cotton was no longer king.

0:04:43.008,0:04:46.501
And just take a look[br]at the rise of polyester

0:04:46.501,0:04:49.352
as fast fashion has come onto the scene.

0:04:49.911,0:04:52.023
Polyester, for those that don't know,

0:04:52.023,0:04:56.192
is a polluting plastic[br]made from fossil fuels.

0:04:56.698,0:04:59.501
And it's now in over half of our clothing.

0:05:00.621,0:05:03.297
Let's talk about why[br]that might be an issue.

0:05:03.297,0:05:05.971
There are four primary things[br]that we need to think about

0:05:05.971,0:05:09.782
when we think about[br]this rise in polyester.

0:05:09.782,0:05:12.639
First of all, it's non-biodegradable.

0:05:12.639,0:05:17.963
Consider this: every piece of polyester[br]that has ever been produced

0:05:17.963,0:05:20.099
is still on the planet today.

0:05:20.099,0:05:21.853
So, when you think about the fact

0:05:21.853,0:05:26.041
that there are 150 billion[br]new pieces of clothing

0:05:26.041,0:05:28.397
being added onto the planet every year,

0:05:28.397,0:05:31.256
that's a lot of plastic[br]that's not going away.

0:05:31.976,0:05:36.971
Second: these polyester fabrics,[br]when you wash them,

0:05:36.971,0:05:40.130
thousands of these[br]microplastics are shedding,

0:05:40.130,0:05:44.151
and they're entering our water systems[br]and ultimately our oceans.

0:05:44.151,0:05:49.811
And what's happening is that the fish[br]are consuming these microplastics

0:05:49.811,0:05:52.630
and we are consuming the fish.

0:05:52.630,0:05:56.815
There was a recent study in California,

0:05:56.815,0:05:59.154
and they went to the fish[br]markets in California.

0:05:59.534,0:06:01.864
And they found out that actually

0:06:01.864,0:06:05.905
one in four of the fish[br]that are sold at the markets

0:06:05.905,0:06:07.943
contain these microplastics.

0:06:08.749,0:06:13.382
And researchers are saying[br]that while the big plastics you can see,

0:06:13.382,0:06:16.882
the greatest pollution[br]is actually these microfibers.

0:06:17.566,0:06:21.526
Third: have you noticed that recently,[br]you have been sweating more?

0:06:23.246,0:06:25.587
This is not just a coincidence,

0:06:25.587,0:06:29.088
because polyester, it turns out,[br]is non-breathable,

0:06:29.088,0:06:31.010
unlike the natural fibers.

0:06:31.010,0:06:34.170
So, what that means is that heat[br]is trapped into your body

0:06:34.170,0:06:36.075
and you sweat more.

0:06:36.628,0:06:42.161
Finally, polyester is extremely[br]energy-intensive to create.

0:06:42.161,0:06:44.567
Just how energy-intensive?

0:06:44.887,0:06:46.547
Take a look at this graph.

0:06:46.547,0:06:49.562
This is showing the relative[br]energy-intensiveness

0:06:49.562,0:06:52.050
to create each type of material.

0:06:52.050,0:06:54.250
This linen sweater that I am wearing

0:06:54.250,0:06:57.117
requires just [one eighth][br]of the amount of energy

0:06:57.117,0:06:59.943
it does to create polyester.

0:07:00.863,0:07:06.105
So, now we have a tripling of the amount[br]of clothing that we buy,

0:07:06.105,0:07:08.780
this clothing is no longer made[br]from natural materials

0:07:08.780,0:07:12.527
but incredibly energy-intensive polyester,

0:07:12.527,0:07:16.271
and now we have to think about[br]where this clothing is being made.

0:07:16.899,0:07:18.637
Take a look at this graph.

0:07:18.637,0:07:22.903
This graph shows the total apparel imports[br]into the US by volume.

0:07:23.150,0:07:27.261
You will see here that China is actually[br]our biggest trading partner on this -

0:07:27.261,0:07:30.110
a little more than 40% of our clothing[br]is coming from China.

0:07:31.968,0:07:33.356
Remember this graph,

0:07:33.356,0:07:34.853
and as I show you this one,

0:07:34.853,0:07:36.812
take a look at this map.

0:07:36.812,0:07:37.805
This is a map

0:07:37.805,0:07:40.679
of the energy-intensiveness[br]of the power grids

0:07:40.679,0:07:42.944
of where we're getting our clothing from.

0:07:43.454,0:07:44.810
Consider this:

0:07:44.810,0:07:50.349
in China, 3/4 of the energy supply[br]is coming from coal.

0:07:51.603,0:07:54.655
So when we are churning away[br]all of that clothing,

0:07:54.655,0:07:57.964
it's coming from[br]the dirtiest form of energy,

0:07:57.964,0:07:59.257
which is coal.

0:07:59.257,0:08:02.714
Even in the United States, which itself[br]is not the cleanest power grid,

0:08:02.714,0:08:07.484
it's not 77% as in China,[br]it is about 33%.

0:08:07.484,0:08:10.688
So, now we know[br]we're making too much clothing,

0:08:10.688,0:08:13.862
it's being made of[br]a very high-intensity product

0:08:13.862,0:08:17.201
in a place that is taking up[br]a lot of energy.

0:08:17.201,0:08:21.644
And all of this is adding up[br]to the fact that the apparel industry

0:08:21.644,0:08:25.131
is responsible for 10%[br]of the total carbon output

0:08:25.131,0:08:26.893
for the entire world.

0:08:26.893,0:08:28.572
To put that into some perspective,

0:08:28.572,0:08:32.917
that is five times more carbon output

0:08:32.917,0:08:35.425
than all airline travel combined.

0:08:36.806,0:08:39.332
But that's just the environmental impact.

0:08:39.332,0:08:42.441
Now we have to consider[br]who is making our clothes

0:08:42.441,0:08:44.030
and what is happening to them.

0:08:44.763,0:08:48.418
If you remember[br]where our clothing is coming from,

0:08:48.418,0:08:50.799
now we're going to look[br]at the Department of Labor

0:08:50.799,0:08:55.787
and where they are finding[br]forced labor and child labor.

0:08:57.069,0:09:00.286
And you're going to see[br]that they match up almost exactly.

0:09:02.899,0:09:06.568
It is believed that one in six people[br]around the world

0:09:06.568,0:09:09.022
work in some part of the apparel industry.

0:09:09.022,0:09:11.724
So, it employs a lot of people.

0:09:12.004,0:09:14.523
About 80% of those people are women.

0:09:14.523,0:09:18.183
And 98% of them[br]are not receiving a living wage.

0:09:18.369,0:09:22.467
What that means is they are getting[br]locked into a channel of poverty.

0:09:24.247,0:09:26.222
So, that's the bad stuff.

0:09:27.739,0:09:29.931
But it seems, in all of this,

0:09:29.931,0:09:32.008
that no one is really winning.

0:09:32.808,0:09:35.616
Nobody in the supply chain,[br]no one in the value chain

0:09:35.616,0:09:36.619
is really winning,

0:09:36.619,0:09:39.784
except for maybe two CEOs[br]of fast-fashion companies.

0:09:41.666,0:09:46.173
And perhaps nobody is winning -[br]even us, the citizen consumer.

0:09:46.649,0:09:51.150
Because if you take[br]the interest in tidying up

0:09:51.150,0:09:55.908
and the best-seller Marie Kondo's[br]The Life-Changing Magic of Tidying Up,

0:09:55.908,0:10:01.215
you see this explosive growth in interest[br]in cleaning all of that up.

0:10:01.595,0:10:03.776
And I share that personal interest.

0:10:03.776,0:10:08.479
After living over a decade[br]with my fast-fashion habit,

0:10:08.479,0:10:14.131
I was so tired of shopping all the time[br]and never having anything to wear,

0:10:14.711,0:10:18.672
my closet in New York[br]bursting open with clothes,

0:10:18.672,0:10:21.713
always trying to struggle[br]with what I'm going to wear every day.

0:10:21.713,0:10:23.822
So, one day I decided I had had enough.

0:10:23.822,0:10:25.592
And I wanted to understand:

0:10:25.592,0:10:28.258
What exactly in my closet[br]did I enjoy wearing?

0:10:28.258,0:10:30.432
And why did I enjoy wearing it?

0:10:30.432,0:10:33.814
So, I was digging through things[br]and looking at tags

0:10:33.814,0:10:35.743
and I started to google.

0:10:35.743,0:10:37.593
Really aggressively.

0:10:37.973,0:10:42.713
And what I found out is that I am[br]actually not alone in this pursuit.

0:10:43.063,0:10:51.304
If you type in "is linen" in Google,[br]it actually autocompletes to

0:10:51.304,0:10:53.594
"is linen cotton?"

0:10:53.594,0:10:55.933
I asked that question myself.

0:10:55.933,0:10:59.884
And now I know that linen is not cotton.

0:10:59.884,0:11:02.384
Linen - the sweater[br]that I am wearing today -

0:11:02.384,0:11:04.956
comes from flax -[br]that's the plant on the left -

0:11:04.956,0:11:07.814
and cotton is that thing on the right.

0:11:08.654,0:11:10.503
So, I'm googling away,

0:11:10.503,0:11:15.757
and it really started for me[br]with a personal desire to buy better.

0:11:15.757,0:11:20.095
So, I started to search for ethical[br]and sustainable clothing.

0:11:20.655,0:11:24.307
But what I ended up finding,[br]after doing further research,

0:11:24.307,0:11:27.857
is that those words[br]are really unregulated.

0:11:27.857,0:11:30.706
So, companies can say they are ethical,

0:11:30.706,0:11:33.234
and they can show[br]a picture of their factory,

0:11:33.234,0:11:36.194
but the picture is hiding a lot of things.

0:11:36.194,0:11:41.081
First of all, the picture doesn't say[br]anything about transparency.

0:11:41.081,0:11:44.029
Transparency is when a brand[br]is willing to name

0:11:44.029,0:11:46.177
the factories that they are working with,

0:11:46.177,0:11:49.927
allowing third parties -[br]customers, the media -

0:11:49.927,0:11:53.605
to actually research[br]whether what the brand is claiming

0:11:53.605,0:11:55.257
is actually what is taking place.

0:11:56.754,0:12:01.059
Second, the pictures do not show[br]wages or healthcare coverage.

0:12:01.059,0:12:04.675
And when you think back[br]about how 98% of the apparel industry

0:12:04.675,0:12:06.335
is not receiving a living wage,

0:12:06.335,0:12:10.443
that's an incredibly important statistic[br]if you're wanting to shop ethically.

0:12:11.255,0:12:15.212
A picture also doesn't show[br]shadow factories.

0:12:15.212,0:12:19.667
Shadow factories is a situation[br]that is happening in the apparel industry

0:12:19.667,0:12:22.538
as we have been really going[br]on this race to the bottom

0:12:23.298,0:12:28.638
when a brand will meet with[br]what is called a "five-star factory"

0:12:28.638,0:12:32.188
and they might be taking pictures[br]or doing audits of that factory,

0:12:32.188,0:12:34.805
but it turns out actually[br]that to get the prices

0:12:34.805,0:12:37.126
that the brand is requiring

0:12:37.126,0:12:39.617
or the speed in which[br]they need that product,

0:12:39.617,0:12:42.610
they're outsourcing that production[br]to another factory.

0:12:42.610,0:12:44.309
It's called the "shadow factories,"

0:12:44.309,0:12:46.789
which is where really[br]the production is taking place.

0:12:46.789,0:12:48.608
And oftentimes, these shadow factories

0:12:48.608,0:12:52.662
have much lower[br]labor and living standards.

0:12:53.862,0:12:57.834
And finally, a picture is not showing[br]material sustainability.

0:12:57.834,0:13:01.547
It's not showing[br]whether it's organic cotton,

0:13:01.547,0:13:03.928
and that turns out to be[br]incredibly important

0:13:03.928,0:13:08.838
because cotton is the fourth largest[br]pesticide-consuming crop.

0:13:09.342,0:13:14.587
That's why we're having a hard time[br]with the nutrition of our soil.

0:13:14.587,0:13:17.578
And it's not showing[br]whether the dye stuff

0:13:17.578,0:13:20.144
is actually being handled appropriately.

0:13:20.144,0:13:23.938
So, it turns out that[br]not only is the apparel industry

0:13:23.938,0:13:26.557
responsible for 10% of carbon output,

0:13:27.017,0:13:30.709
it's also the second greatest[br]polluter of fresh water globally.

0:13:30.709,0:13:33.408
And that's because dye houses[br]in the developing world,

0:13:33.408,0:13:37.060
90% of them dye their products

0:13:37.060,0:13:39.673
and then release those effluents,[br]release that dye stuff

0:13:39.673,0:13:42.580
directly into local freshwater supplies.

0:13:45.330,0:13:49.151
So, as I was doing all of this research,

0:13:49.151,0:13:53.151
my research entered a Google document

0:13:53.631,0:13:56.540
and I just became really frustrated[br]by the whole thing.

0:13:56.540,0:14:01.781
I became frustrated because I saw[br]while we had this interest in food

0:14:01.781,0:14:04.188
and we now had organic food options

0:14:04.188,0:14:06.568
and we had farm-to-table restaurants,

0:14:06.568,0:14:10.730
there really wasn't a resource that was[br]putting all of this stuff together.

0:14:10.730,0:14:12.762
And as I was putting[br]these pieces together,

0:14:12.762,0:14:15.242
I just saw how huge the problem was.

0:14:16.122,0:14:18.802
And so, it was really that frustration

0:14:18.802,0:14:21.411
that became the impetus to create Zady.

0:14:21.411,0:14:24.441
I wanted a place[br]that distilled that information

0:14:24.441,0:14:26.661
and provided an alternative.

0:14:26.661,0:14:28.553
So, along with a researcher,

0:14:28.553,0:14:33.142
we translated that disparate[br]information on the Google doc

0:14:33.142,0:14:37.892
to a plan on how we can actually create[br]sustainable clothing.

0:14:37.892,0:14:42.165
Because there isn't an organic standard[br]in the apparel industry.

0:14:42.165,0:14:46.403
There aren't the equivalent[br]of LEED-certified factories,

0:14:46.403,0:14:48.978
so we really had to[br]do it all from scratch.

0:14:48.978,0:14:50.963
And this is what we came up with.

0:14:51.543,0:14:53.544
It's called the "new standard."

0:14:53.544,0:14:56.823
First of all, we think about[br]user-centered design.

0:14:57.303,0:15:02.124
A common theme in this fast fashion is[br]that it's all about what can be sold to us

0:15:02.124,0:15:04.073
and the marketing that can be done to us,

0:15:04.073,0:15:05.162
but unlike technology,

0:15:05.162,0:15:07.714
it's really not designed for us at all.

0:15:08.294,0:15:10.519
And so, that's the most important thing:

0:15:10.519,0:15:11.874
that we're thinking about

0:15:11.874,0:15:14.611
what is somebody doing in their day,[br]where are they going,

0:15:14.611,0:15:17.733
and what is the cut and material[br]that is going to fit them best.

0:15:17.733,0:15:21.413
And then we use natural materials[br]and we work directly with our suppliers

0:15:21.413,0:15:24.963
from the farm all the way[br]through the supply chain.

0:15:24.963,0:15:27.248
And that's important,[br]because 90% of brands

0:15:27.248,0:15:29.978
actually don't know[br]where their material is coming from.

0:15:30.618,0:15:34.050
Finally, we have an open-door policy[br]with our manufacturers,

0:15:34.050,0:15:36.883
and we do all of our[br]production domestically.

0:15:36.883,0:15:40.673
In that way, we can see[br]whether our production

0:15:40.673,0:15:44.555
is actually taking place[br]in the place that we've contracted with.

0:15:48.335,0:15:53.616
So, our idea with the "new standard"[br]and creating the Zady collection

0:15:53.616,0:15:55.638
was to show an alternative,

0:15:55.638,0:15:58.421
that we really can love our clothes again.

0:15:59.071,0:16:01.296
And that brings me back to us.

0:16:01.296,0:16:03.289
The citizen consumer.

0:16:03.289,0:16:05.385
Because what I have[br]realized in all of this

0:16:05.385,0:16:07.622
is that we hold the power.

0:16:07.622,0:16:10.809
And if we see ourselves[br]as citizen consumers,

0:16:10.809,0:16:13.486
and if we vote with our dollars,

0:16:13.986,0:16:15.308
we can change the industry

0:16:15.308,0:16:17.966
because they're just[br]following what we're doing.

0:16:18.766,0:16:21.067
And so, as a citizen consumer,

0:16:21.067,0:16:23.599
these are some of the things[br]that you can do.

0:16:23.599,0:16:26.967
First, just check the tags;[br]that's where it started with me.

0:16:26.967,0:16:29.156
Understand where[br]your clothing is coming from

0:16:29.156,0:16:30.541
and what it is made out of.

0:16:30.541,0:16:33.073
That already can advance things a lot.

0:16:33.073,0:16:35.768
Second, check the seams of the clothing.

0:16:36.108,0:16:39.008
In a lot of fast fashion,[br]if you turn it inside out,

0:16:39.008,0:16:41.946
even in the dressing room[br]before you have even left the store,

0:16:41.946,0:16:43.751
those seams are already coming apart.

0:16:43.751,0:16:45.170
So you can really see

0:16:45.170,0:16:48.449
whether this is something[br]that's going to last a long time.

0:16:48.449,0:16:49.866
Third and most importantly,

0:16:49.866,0:16:51.278
love what you buy.

0:16:51.278,0:16:52.979
There's so much marketing dollars

0:16:52.979,0:16:55.779
being used to convince us[br]that we like something

0:16:55.779,0:16:58.530
that we don't really get[br]to focus on what is our style,

0:16:58.530,0:17:01.019
what do we really like,[br]what do we really enjoy.

0:17:01.019,0:17:03.892
If we focus on loving what we buy,

0:17:03.892,0:17:07.809
we're going to end up buying less[br]and enjoying it better.

0:17:07.809,0:17:09.810
And finally, as a citizen consumer,

0:17:09.810,0:17:13.130
you have the power to ask questions.

0:17:13.130,0:17:14.866
You have the right to ask questions.

0:17:14.866,0:17:16.589
Ask if the material is organic.

0:17:16.589,0:17:18.830
Ask what the names of the factories are.

0:17:19.190,0:17:21.112
Ask if the mills are certified -

0:17:21.112,0:17:24.241
are they dealing with[br]their dye and water appropriately?

0:17:24.881,0:17:28.670
And think of your purchases[br]in terms of cost per wear.

0:17:28.670,0:17:31.454
Think of it like an accountant[br]would think of these things.

0:17:32.084,0:17:34.716
In that way, you're not stuck[br]just on the price tag,

0:17:34.716,0:17:38.841
but you can see your clothing[br]as an investment in the long term.

0:17:39.760,0:17:44.110
Because this chaotic[br]and polluting and unjust system

0:17:44.110,0:17:47.091
is really entirely[br]within our hands to control.

0:17:47.491,0:17:50.617
And what we as consumer citizens[br]choose to purchase

0:17:50.617,0:17:53.861
dictates what direction the industry goes.

0:17:53.861,0:17:57.190
If we use our dollars[br]to support that effort,

0:17:57.190,0:17:59.269
to support slow fashion,

0:17:59.269,0:18:02.144
we might find that[br]we feel better in our clothes,

0:18:02.144,0:18:05.511
and we'll be using our power[br]to clean up the planet.

0:18:05.511,0:18:06.485
Thanks.

0:18:06.485,0:18:08.205
(Applause)