[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.11,0:00:01.11,Default,,0000,0000,0000,,Ric Allport:\NOkay folks, I'm going to actually admit to
Dialogue: 0,0:00:01.11,0:00:04.76,Default,,0000,0000,0000,,being a bit of a fanboy here, because I follow\NEmily and I think she is absolutely amazing.
Dialogue: 0,0:00:04.76,0:00:10.96,Default,,0000,0000,0000,,Emily is an animal-liberation activist, educator,\Ninternational speaker, and the founder of
Dialogue: 0,0:00:10.96,0:00:18.66,Default,,0000,0000,0000,,the nonprofit Bite Size Vegan, where she creates\Nfree, educational videos, essays, reports
Dialogue: 0,0:00:18.66,0:00:24.53,Default,,0000,0000,0000,,and resources, covering issues impacting our\Nenvironment, public and individual health,
Dialogue: 0,0:00:24.53,0:00:27.32,Default,,0000,0000,0000,,and the rights of all sentient beings.
Dialogue: 0,0:00:27.32,0:00:31.00,Default,,0000,0000,0000,,Today Emily will address the sheer power of\Nlanguage and how to walk the line of staying
Dialogue: 0,0:00:31.00,0:00:33.18,Default,,0000,0000,0000,,firm in your convictions and uncompromising\Nin your message while still helping people
Dialogue: 0,0:00:33.18,0:00:35.78,Default,,0000,0000,0000,,lower their guard enough to listen, hear,\Nand make the connection.
Dialogue: 0,0:00:35.78,0:00:46.31,Default,,0000,0000,0000,,Please give Emily a mighty big round of applause.
Dialogue: 0,0:00:46.31,0:00:48.65,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:00:48.65,0:00:50.06,Default,,0000,0000,0000,,Thank you so much.
Dialogue: 0,0:00:50.06,0:00:54.81,Default,,0000,0000,0000,,It's funny—that introduction makes it sound\Nlike I know what I'm doing.
Dialogue: 0,0:00:54.81,0:01:00.04,Default,,0000,0000,0000,,Don't get me wrong—I've come a long way\Nin my activism over the years, but I've yet
Dialogue: 0,0:01:00.04,0:01:02.17,Default,,0000,0000,0000,,to ever feel like I've "got this down."
Dialogue: 0,0:01:02.17,0:01:03.93,Default,,0000,0000,0000,,To be honest, the more I progress in my activism,\Nthe less surefooted I feel.
Dialogue: 0,0:01:03.93,0:01:07.49,Default,,0000,0000,0000,,This may sound odd given that I'm here to\Ntalk about how to increase the effectiveness
Dialogue: 0,0:01:07.49,0:01:13.49,Default,,0000,0000,0000,,of your activism, but in many ways my perpetual\Nuncertainty is actually one of my greatest
Dialogue: 0,0:01:13.49,0:01:14.49,Default,,0000,0000,0000,,strengths.
Dialogue: 0,0:01:14.49,0:01:18.78,Default,,0000,0000,0000,,And as counter-intuitive as it may seem, I\Nhope that today I leave you a little more
Dialogue: 0,0:01:18.78,0:01:20.94,Default,,0000,0000,0000,,uncertain of yourself as well.
Dialogue: 0,0:01:20.94,0:01:26.91,Default,,0000,0000,0000,,You see, uncertainty spurs consideration and\Nforethought—thinking before we act; watching
Dialogue: 0,0:01:26.91,0:01:27.91,Default,,0000,0000,0000,,what we say.
Dialogue: 0,0:01:27.91,0:01:32.89,Default,,0000,0000,0000,,As activists, our language choices can be\Nour greatest asset, or our most self-defeating
Dialogue: 0,0:01:32.89,0:01:33.89,Default,,0000,0000,0000,,liability.
Dialogue: 0,0:01:33.89,0:01:38.90,Default,,0000,0000,0000,,When we're not mindful of our approach, we\Nrisk not only failing to communicate our message,
Dialogue: 0,0:01:38.90,0:01:43.26,Default,,0000,0000,0000,,but—even more troubling—communicating\Nanother message entirely.
Dialogue: 0,0:01:43.26,0:01:47.63,Default,,0000,0000,0000,,If you're new to activism, increasing your\Nlevel of uncertainty may sound like the last
Dialogue: 0,0:01:47.63,0:01:52.50,Default,,0000,0000,0000,,thing you want to do—you may feel up to\Nyour eyeballs in uncertainty.
Dialogue: 0,0:01:52.50,0:01:57.44,Default,,0000,0000,0000,,If you're anything like me, you desperately\Nwant to know the right thing to say to reach
Dialogue: 0,0:01:57.44,0:02:02.86,Default,,0000,0000,0000,,non-vegans—and you want it to be clear,\Nsimple, and universally-applicable: a set
Dialogue: 0,0:02:02.86,0:02:05.14,Default,,0000,0000,0000,,template for effective activism.
Dialogue: 0,0:02:05.14,0:02:10.20,Default,,0000,0000,0000,,I'll let you know upfront that I don't have\Nthat to offer—I spent decades trying to
Dialogue: 0,0:02:10.20,0:02:16.15,Default,,0000,0000,0000,,figure out how to talk about veganism, awkwardly\Nfumbling about, and never finding the "holy
Dialogue: 0,0:02:16.15,0:02:18.47,Default,,0000,0000,0000,,grail" for effective activism.
Dialogue: 0,0:02:18.47,0:02:23.89,Default,,0000,0000,0000,,What I have found, through much trial and\N(mostly) error, is the value of not having
Dialogue: 0,0:02:23.89,0:02:27.94,Default,,0000,0000,0000,,a set approach—of remaining perpetually\Nuncertain.
Dialogue: 0,0:02:27.94,0:02:32.51,Default,,0000,0000,0000,,In this respect, those of you who are brand\Nnew to activism actually have an advantage
Dialogue: 0,0:02:32.51,0:02:37.73,Default,,0000,0000,0000,,over experienced activists—you're not yet\Nset in your ways, maybe not yet comfortable
Dialogue: 0,0:02:37.73,0:02:39.59,Default,,0000,0000,0000,,with what to say.
Dialogue: 0,0:02:39.59,0:02:44.38,Default,,0000,0000,0000,,If you are an experienced activist, by now\Nperhaps it's not so much figuring out what
Dialogue: 0,0:02:44.38,0:02:48.66,Default,,0000,0000,0000,,to say, but rather how to find the energy\Nto keep saying it.
Dialogue: 0,0:02:48.66,0:02:52.77,Default,,0000,0000,0000,,Perhaps you've reached a point of exasperation\Nand exhaustion from pouring everything you
Dialogue: 0,0:02:52.77,0:02:56.30,Default,,0000,0000,0000,,have into reaching people only to feel like\Nyou're hitting a wall.
Dialogue: 0,0:02:56.30,0:03:00.94,Default,,0000,0000,0000,,Regardless of where you're at in your activism,\NI hope to help you more effectively communicate
Dialogue: 0,0:03:00.94,0:03:02.93,Default,,0000,0000,0000,,your message.
Dialogue: 0,0:03:02.93,0:03:07.81,Default,,0000,0000,0000,,Before we even consider our approach, we need\Nto understand—as best we can—the nature
Dialogue: 0,0:03:07.81,0:03:10.09,Default,,0000,0000,0000,,of what we’re dealing with.
Dialogue: 0,0:03:10.09,0:03:15.46,Default,,0000,0000,0000,,There's nothing quite like our species' seemingly\Nhard-wired resistance to anything having to
Dialogue: 0,0:03:15.46,0:03:21.95,Default,,0000,0000,0000,,do with veganism—it defies all logic and\Ncommon sense, is present in every country,
Dialogue: 0,0:03:21.95,0:03:24.59,Default,,0000,0000,0000,,class, race, culture—even century.
Dialogue: 0,0:03:24.59,0:03:28.71,Default,,0000,0000,0000,,When we proceed under the assumption that\Nit’s just a matter of people getting the
Dialogue: 0,0:03:28.71,0:03:34.28,Default,,0000,0000,0000,,facts, we set ourselves up for a great deal\Nof running in place; when we ascribe people’s
Dialogue: 0,0:03:34.28,0:03:40.27,Default,,0000,0000,0000,,resistance or outright denial to their lack\Nof intelligence or simple stubbornness, we
Dialogue: 0,0:03:40.27,0:03:43.51,Default,,0000,0000,0000,,can all-too-easily dismiss them entirely.
Dialogue: 0,0:03:43.51,0:03:49.18,Default,,0000,0000,0000,,But one need only observe how many well-educated,\Nintelligent individuals make it into adulthood
Dialogue: 0,0:03:49.18,0:03:55.21,Default,,0000,0000,0000,,believing that cows spontaneously make milk—defying\Nall mammalian physiology—to know this is
Dialogue: 0,0:03:55.21,0:03:58.30,Default,,0000,0000,0000,,not a matter of intelligence.
Dialogue: 0,0:03:58.30,0:04:02.36,Default,,0000,0000,0000,,Understanding this allows us to shift our\Nperspective—what we may have seen as the
Dialogue: 0,0:04:02.36,0:04:08.41,Default,,0000,0000,0000,,reasons our message was rejected now become\Nguideposts to better inform our approach.
Dialogue: 0,0:04:08.41,0:04:13.44,Default,,0000,0000,0000,,And rather than focusing so intensely on WHAT\Nto say, we can turn our attention to HOW we’re
Dialogue: 0,0:04:13.44,0:04:17.54,Default,,0000,0000,0000,,saying it—because it’s the HOW that can\Nmake all the difference.
Dialogue: 0,0:04:17.54,0:04:22.05,Default,,0000,0000,0000,,To best illustrate the points I'll be addressing,\NI need to first offer some background regarding
Dialogue: 0,0:04:22.05,0:04:24.54,Default,,0000,0000,0000,,my own process and journey.
Dialogue: 0,0:04:24.54,0:04:27.98,Default,,0000,0000,0000,,As I've already said, I spent the majority\Nof my life desperately struggling to find
Dialogue: 0,0:04:27.98,0:04:29.91,Default,,0000,0000,0000,,the words to talk about veganism.
Dialogue: 0,0:04:29.91,0:04:34.35,Default,,0000,0000,0000,,In recent years, as Bite Size Vegan grew and\NI began to receive tangible evidence of my
Dialogue: 0,0:04:34.35,0:04:39.55,Default,,0000,0000,0000,,work's impact, with incredible testimonials\Nof change from around the world, I found that
Dialogue: 0,0:04:39.55,0:04:43.77,Default,,0000,0000,0000,,my confidence remained just as—if not more—shaky.
Dialogue: 0,0:04:43.77,0:04:48.20,Default,,0000,0000,0000,,No matter how many videos I make, speeches\NI give, or people I speak with—each and
Dialogue: 0,0:04:48.20,0:04:52.91,Default,,0000,0000,0000,,every one is like starting all over again\Nfrom the ground up, always with the renewed
Dialogue: 0,0:04:52.91,0:04:56.36,Default,,0000,0000,0000,,panic of having no idea what to say.
Dialogue: 0,0:04:56.36,0:05:01.80,Default,,0000,0000,0000,,The majority of my life, I've seen this lack\Nof confidence as some inherent personal fault,
Dialogue: 0,0:05:01.80,0:05:07.05,Default,,0000,0000,0000,,and my admittedly neurotic level of consideration\Nbefore speaking or acting to be perfectionism
Dialogue: 0,0:05:07.05,0:05:08.60,Default,,0000,0000,0000,,run wild.
Dialogue: 0,0:05:08.60,0:05:13.48,Default,,0000,0000,0000,,Even as a one-year-old, despite my mother’s\Npersistent encouragement to “use my words,”
Dialogue: 0,0:05:13.48,0:05:17.42,Default,,0000,0000,0000,,I insisted on pointing and grunting at things\Nthat I wanted.
Dialogue: 0,0:05:17.42,0:05:21.95,Default,,0000,0000,0000,,It's not that I didn't know the words—I\Nwas afraid to say anything at all until I
Dialogue: 0,0:05:21.95,0:05:25.78,Default,,0000,0000,0000,,could execute a full sentence, and do so correctly.
Dialogue: 0,0:05:25.78,0:05:30.73,Default,,0000,0000,0000,,It’s only now, decades later, that I’ve\Ncome to understand that my hesitation and
Dialogue: 0,0:05:30.73,0:05:35.79,Default,,0000,0000,0000,,careful forethought prior to speaking, and\Npanicked need to further study the appropriate
Dialogue: 0,0:05:35.79,0:05:41.41,Default,,0000,0000,0000,,parameters and protocols of human interactions,\Nwere not the presumed neurotic perfectionism
Dialogue: 0,0:05:41.41,0:05:46.27,Default,,0000,0000,0000,,and lack of confidence I’d spent the greater\Npart of my life trying to overcome, but rather
Dialogue: 0,0:05:46.27,0:05:51.75,Default,,0000,0000,0000,,necessary survival mechanisms common in Autistic\Nchildren—especially girls.
Dialogue: 0,0:05:51.75,0:05:55.05,Default,,0000,0000,0000,,We become, essentially, child anthropologists.
Dialogue: 0,0:05:55.05,0:05:59.34,Default,,0000,0000,0000,,Many Autistics—myself included—describe\Nfeeling like they were born on the wrong planet
Dialogue: 0,0:05:59.34,0:06:00.34,Default,,0000,0000,0000,,entirely.
Dialogue: 0,0:06:00.34,0:06:06.37,Default,,0000,0000,0000,,Nothing makes you appreciate the gravity and\Nsheer power of language quite like being unable
Dialogue: 0,0:06:06.37,0:06:10.80,Default,,0000,0000,0000,,to effectively navigate the dominant method\Nof communication.
Dialogue: 0,0:06:10.80,0:06:15.62,Default,,0000,0000,0000,,Just ask any traveler who's having to simultaneously\Nnavigate a foreign language while also carefully
Dialogue: 0,0:06:15.62,0:06:19.44,Default,,0000,0000,0000,,considering cultural nuances in body language,\Ngesture, and tone.
Dialogue: 0,0:06:19.44,0:06:24.25,Default,,0000,0000,0000,,It's a lot to deal with all at once, and takes\Nample intellectual processing of countless
Dialogue: 0,0:06:24.25,0:06:29.43,Default,,0000,0000,0000,,factors that natives aren't even conscious\Nof—just think of the last time you had to
Dialogue: 0,0:06:29.43,0:06:32.92,Default,,0000,0000,0000,,run through a verb's conjugation in your head\Nbefore speaking.
Dialogue: 0,0:06:32.92,0:06:38.40,Default,,0000,0000,0000,,Similarly, Autistics have to process intellectually\Nthe countless co-occurring non-verbal cues
Dialogue: 0,0:06:38.40,0:06:42.96,Default,,0000,0000,0000,,of communication that the vast majority of\Nour species does in milliseconds on a subconscious
Dialogue: 0,0:06:42.96,0:06:43.96,Default,,0000,0000,0000,,level.
Dialogue: 0,0:06:43.96,0:06:48.37,Default,,0000,0000,0000,,Essentially, my process for communicating\Nwith non-vegans effectively in my educational
Dialogue: 0,0:06:48.37,0:06:53.88,Default,,0000,0000,0000,,activism involves the same careful analysis,\Npainfully arduous choice of precise language,
Dialogue: 0,0:06:53.88,0:06:58.17,Default,,0000,0000,0000,,and discernment of the approach best suited\Nfor a specific audience and set of circumstances,
Dialogue: 0,0:06:58.17,0:07:01.52,Default,,0000,0000,0000,,that I’ve had to navigate from my very first\Nwords.
Dialogue: 0,0:07:01.52,0:07:08.09,Default,,0000,0000,0000,,In many ways, new vegans are thrust into aspects\Nof the Autistic experience—at least as I
Dialogue: 0,0:07:08.09,0:07:09.09,Default,,0000,0000,0000,,know it.
Dialogue: 0,0:07:09.09,0:07:13.39,Default,,0000,0000,0000,,With their blinders now off, they're suddenly\Ninundated with sensory overload, acutely and
Dialogue: 0,0:07:13.39,0:07:17.49,Default,,0000,0000,0000,,painfully aware of the extreme exploitation\Nand cruelty all around them.
Dialogue: 0,0:07:17.49,0:07:21.38,Default,,0000,0000,0000,,They are no longer able to look at a glass\Nof milk without hearing the anguished cries
Dialogue: 0,0:07:21.38,0:07:24.71,Default,,0000,0000,0000,,of a mother whose baby has been torn from\Nher side.
Dialogue: 0,0:07:24.71,0:07:27.95,Default,,0000,0000,0000,,And they find they're unable to explain themselves\Nto those around them.
Dialogue: 0,0:07:27.95,0:07:33.21,Default,,0000,0000,0000,,It’s almost like the second that we step\Nonto “the vegan side,” the non-vegan mentality
Dialogue: 0,0:07:33.21,0:07:37.24,Default,,0000,0000,0000,,that we’ve had our entire lives is suddenly\Nincomprehensible.
Dialogue: 0,0:07:37.24,0:07:43.09,Default,,0000,0000,0000,,I cannot count how many times I've received\Nemails and messages from even hard-core meat-eaters
Dialogue: 0,0:07:43.09,0:07:46.85,Default,,0000,0000,0000,,who made the connection—but their spouse\Nhad not.
Dialogue: 0,0:07:46.85,0:07:51.97,Default,,0000,0000,0000,,So they reach out to me—essentially a complete\Nstranger—for advice: How do they talk to
Dialogue: 0,0:07:51.97,0:07:54.36,Default,,0000,0000,0000,,this person whom they’ve known for years?
Dialogue: 0,0:07:54.36,0:07:59.27,Default,,0000,0000,0000,,How do they cope when their loved one refuses\Nto see the truth?; when they continue to eat
Dialogue: 0,0:07:59.27,0:08:03.77,Default,,0000,0000,0000,,what is now so clearly the murdered body of\Nan innocent being?
Dialogue: 0,0:08:03.77,0:08:07.86,Default,,0000,0000,0000,,How do they deal with the heartbreak of loving\Nsomeone they no longer understand?
Dialogue: 0,0:08:07.86,0:08:13.81,Default,,0000,0000,0000,,They've somehow lost the ability to navigate\Nthe non-vegan lexicon, left uncertain of what
Dialogue: 0,0:08:13.81,0:08:15.52,Default,,0000,0000,0000,,to say.
Dialogue: 0,0:08:15.52,0:08:19.52,Default,,0000,0000,0000,,This parallel to my life-long struggle to\Ncommunicate has actually put me in a unique
Dialogue: 0,0:08:19.52,0:08:25.07,Default,,0000,0000,0000,,position of helping vegans learn to “use\Ntheir words” all over again, because now
Dialogue: 0,0:08:25.07,0:08:29.84,Default,,0000,0000,0000,,they have to think about language and approach\Ncommunication like an Autistic.
Dialogue: 0,0:08:29.84,0:08:34.23,Default,,0000,0000,0000,,Before getting into some concrete examples\Nand case studies, I'm going to briefly outline
Dialogue: 0,0:08:34.23,0:08:37.84,Default,,0000,0000,0000,,the basics of this in regards to vegan activism.
Dialogue: 0,0:08:37.84,0:08:43.41,Default,,0000,0000,0000,,Every time I'm researching and writing, I\Nconsider my audience, my message and my purpose;
Dialogue: 0,0:08:43.41,0:08:47.47,Default,,0000,0000,0000,,that is, I try to keep in mind whom I’m\Ntrying to reach, what message I’m trying
Dialogue: 0,0:08:47.47,0:08:50.94,Default,,0000,0000,0000,,to reach them with, and what it is that I’m\Ntrying to accomplish.
Dialogue: 0,0:08:50.94,0:08:56.69,Default,,0000,0000,0000,,Of course, it's impossible for any of us to\Nknow every aspect of our audience or the situation,
Dialogue: 0,0:08:56.69,0:09:00.43,Default,,0000,0000,0000,,but these kinds of considerations can help\Nus craft our message to be as effective as
Dialogue: 0,0:09:00.43,0:09:02.35,Default,,0000,0000,0000,,possible for our intended audience.
Dialogue: 0,0:09:02.35,0:09:06.51,Default,,0000,0000,0000,,I want to emphasize that this is not about\Npandering nor equivocating—compromising
Dialogue: 0,0:09:06.51,0:09:13.06,Default,,0000,0000,0000,,the truth in order to make veganism seem more\Npalatable is one of the most dangerous pitfalls
Dialogue: 0,0:09:13.06,0:09:14.60,Default,,0000,0000,0000,,we'll be exploring.
Dialogue: 0,0:09:14.60,0:09:19.47,Default,,0000,0000,0000,,In navigating language within animal rights\Nactivism, education and advocacy, there are
Dialogue: 0,0:09:19.47,0:09:24.92,Default,,0000,0000,0000,,countless potential pitfalls, distractions,\Ndiversions, and counterproductive "traps."
Dialogue: 0,0:09:24.92,0:09:30.02,Default,,0000,0000,0000,,Perhaps in our efforts to make veganism “approachable,”\Nwe compromise our convictions and soften our
Dialogue: 0,0:09:30.02,0:09:31.19,Default,,0000,0000,0000,,ethics.
Dialogue: 0,0:09:31.19,0:09:35.44,Default,,0000,0000,0000,,Perhaps in order to “wake people up,”\Nwe become aggressive and polarizing—we wonder
Dialogue: 0,0:09:35.44,0:09:39.84,Default,,0000,0000,0000,,how they’re not “getting it” when to\Nus it is so painfully clear.
Dialogue: 0,0:09:39.84,0:09:45.11,Default,,0000,0000,0000,,Somehow, despite all our efforts, our message\Ngets “lost in translation,” and the gap
Dialogue: 0,0:09:45.11,0:09:47.74,Default,,0000,0000,0000,,in communication widens.
Dialogue: 0,0:09:47.74,0:09:52.00,Default,,0000,0000,0000,,I've heard countless debates between vegan\Nactivists regarding whether to take a softer
Dialogue: 0,0:09:52.00,0:09:58.18,Default,,0000,0000,0000,,or firmer approach; this false dichotomy is\Nitself a diversion within which we can easily
Dialogue: 0,0:09:58.18,0:09:59.97,Default,,0000,0000,0000,,become lost.
Dialogue: 0,0:09:59.97,0:10:05.26,Default,,0000,0000,0000,,The real challenge is walking the line of\Nstaying firm in our convictions and uncompromising
Dialogue: 0,0:10:05.26,0:10:10.42,Default,,0000,0000,0000,,in our message while still helping people\Nlower their guard enough to listen, hear,
Dialogue: 0,0:10:10.42,0:10:12.25,Default,,0000,0000,0000,,and make the connection.
Dialogue: 0,0:10:12.25,0:10:16.72,Default,,0000,0000,0000,,As we delve into a few concrete examples,\Na common theme of intensive research will
Dialogue: 0,0:10:16.72,0:10:17.93,Default,,0000,0000,0000,,emerge.
Dialogue: 0,0:10:17.93,0:10:23.04,Default,,0000,0000,0000,,Of course in-depth investigation can be tedious\Nand definitely time-consuming—trust me,
Dialogue: 0,0:10:23.04,0:10:29.05,Default,,0000,0000,0000,,I often wish I could toggle off my own uncertainty—my\Ninability too take anything at face value,
Dialogue: 0,0:10:29.05,0:10:31.29,Default,,0000,0000,0000,,or to assume that I already know.
Dialogue: 0,0:10:31.29,0:10:36.60,Default,,0000,0000,0000,,But there is a distinct advantage to the time-suck\Nof investigating for yourself.
Dialogue: 0,0:10:36.60,0:10:40.91,Default,,0000,0000,0000,,The learning process when doing your own research\Nis significantly different than when regurgitating
Dialogue: 0,0:10:40.91,0:10:46.86,Default,,0000,0000,0000,,or repurposing things others have said—you\Nnot only have the facts, but also the investigative
Dialogue: 0,0:10:46.86,0:10:50.96,Default,,0000,0000,0000,,path or information trail you followed to\Nget tom them.
Dialogue: 0,0:10:50.96,0:10:54.95,Default,,0000,0000,0000,,Rather than simply listing off statistics,\Nor telling someone that their life-long beliefs
Dialogue: 0,0:10:54.95,0:11:01.21,Default,,0000,0000,0000,,are lies, you're able to meet people at a\Nstarting place of familiarity and common ground,
Dialogue: 0,0:11:01.21,0:11:05.46,Default,,0000,0000,0000,,progressively following the trail of information\Nas you discovered it, presenting the facts
Dialogue: 0,0:11:05.46,0:11:09.38,Default,,0000,0000,0000,,along the way such that they may digest them\Nstep-by-step.
Dialogue: 0,0:11:09.38,0:11:14.46,Default,,0000,0000,0000,,This is an incredibly useful approach for\Nany kind of education—it manages to be both
Dialogue: 0,0:11:14.46,0:11:18.34,Default,,0000,0000,0000,,non-confrontational and non-compromising.
Dialogue: 0,0:11:18.34,0:11:22.68,Default,,0000,0000,0000,,You're sharing what you've learned and how\Nyou've learned it rather than dictating what's
Dialogue: 0,0:11:22.68,0:11:23.81,Default,,0000,0000,0000,,true.
Dialogue: 0,0:11:23.81,0:11:28.40,Default,,0000,0000,0000,,By not provoking defensiveness, people can\Nlower their guards and absorb and process
Dialogue: 0,0:11:28.40,0:11:29.84,Default,,0000,0000,0000,,the information they are receiving.
Dialogue: 0,0:11:29.84,0:11:35.00,Default,,0000,0000,0000,,No watering down or couching in euphemistic\Nniceties, no offers of partial change as more
Dialogue: 0,0:11:35.00,0:11:37.58,Default,,0000,0000,0000,,"palatable" options than going vegan.
Dialogue: 0,0:11:37.58,0:11:40.61,Default,,0000,0000,0000,,Real truth with real reception.
Dialogue: 0,0:11:40.61,0:11:45.50,Default,,0000,0000,0000,,Now let's go over some examples of problematic\Nlanguage and self-defeating approaches.
Dialogue: 0,0:11:45.50,0:11:50.63,Default,,0000,0000,0000,,I personally find that the most dangerously\Nappealing pitfalls are those that appear to
Dialogue: 0,0:11:50.63,0:11:52.85,Default,,0000,0000,0000,,be effective communication tactics.
Dialogue: 0,0:11:52.85,0:11:57.56,Default,,0000,0000,0000,,A major approach within the vegan movement\Nis focusing on the social normalization of
Dialogue: 0,0:11:57.56,0:12:03.08,Default,,0000,0000,0000,,veganism—making a vegan lifestyle accessible,\Naffordable, easy—even mainstream.
Dialogue: 0,0:12:03.08,0:12:07.20,Default,,0000,0000,0000,,This is a very logical tactic, especially\Nwhen considering that one of the strongest
Dialogue: 0,0:12:07.20,0:12:12.48,Default,,0000,0000,0000,,deterrents to going vegan is social ostracism\Nand rejection from family and friends.
Dialogue: 0,0:12:12.48,0:12:17.74,Default,,0000,0000,0000,,The accessibility of veganism is something\Nabout which I am intensely passionate—it's
Dialogue: 0,0:12:17.74,0:12:20.14,Default,,0000,0000,0000,,one of the foundational aspects of Bite Size\NVegan.
Dialogue: 0,0:12:20.14,0:12:24.62,Default,,0000,0000,0000,,However, in attempting to “bridge the gap”\Nand meet the general public where they’re
Dialogue: 0,0:12:24.62,0:12:29.78,Default,,0000,0000,0000,,at, there exists the risk of reducing the\Nethical imperative of veganism to a socially
Dialogue: 0,0:12:29.78,0:12:36.03,Default,,0000,0000,0000,,acceptable lifestyle choice—even offering\Ngradations of change that amount to acceptable
Dialogue: 0,0:12:36.03,0:12:38.48,Default,,0000,0000,0000,,and endorsed levels of cruelty.
Dialogue: 0,0:12:38.48,0:12:43.09,Default,,0000,0000,0000,,This is why it's so vital that we be mindful\Nof our language choices as activist, lest
Dialogue: 0,0:12:43.09,0:12:47.55,Default,,0000,0000,0000,,we end up advocating the very things we are\Nfighting against.
Dialogue: 0,0:12:47.55,0:12:50.56,Default,,0000,0000,0000,,Nothing embodies this more than the “humane”\Nmovement.
Dialogue: 0,0:12:50.56,0:12:55.96,Default,,0000,0000,0000,,Humane language and concepts have easily gained\Na stronghold by appealing to all sides—for
Dialogue: 0,0:12:55.96,0:13:01.16,Default,,0000,0000,0000,,the vegan afraid of coming across as militant\Nor extreme, they provide a less intimidating
Dialogue: 0,0:13:01.16,0:13:06.75,Default,,0000,0000,0000,,suggestion to offer: “Meat-Free Mondays,"\N“Local Free-Range Eggs”; for activists
Dialogue: 0,0:13:06.75,0:13:10.99,Default,,0000,0000,0000,,fighting for animal liberation, they give\Nthe possibility of better conditions, progress
Dialogue: 0,0:13:10.99,0:13:16.54,Default,,0000,0000,0000,,towards the ultimate goal; and certainly for\Nthe non-vegan, who now has a way to keep doing
Dialogue: 0,0:13:16.54,0:13:19.82,Default,,0000,0000,0000,,what they want to do, but feel good about\Nit.
Dialogue: 0,0:13:19.82,0:13:25.52,Default,,0000,0000,0000,,Any impetus for going vegan vanishes—why\Nrisk social isolation and brave the discomfort
Dialogue: 0,0:13:25.52,0:13:30.30,Default,,0000,0000,0000,,of change when you can keep eating animals\Nnot only without nagging concerns, but actually
Dialogue: 0,0:13:30.30,0:13:33.77,Default,,0000,0000,0000,,with assurance that you're improving their\Ntreatment, helping the environment, and bettering
Dialogue: 0,0:13:33.77,0:13:34.92,Default,,0000,0000,0000,,your health.
Dialogue: 0,0:13:34.92,0:13:40.43,Default,,0000,0000,0000,,The REAL problem is the big factory farms—thank\Ngoodness you now eat responsibly.
Dialogue: 0,0:13:40.43,0:13:45.24,Default,,0000,0000,0000,,Now you may think this is a rather pessimistic\Ninterpretation of what could be a stepping
Dialogue: 0,0:13:45.24,0:13:50.84,Default,,0000,0000,0000,,stone towards real change—affording at the\Nvery least a modicum of improvement in conditions.
Dialogue: 0,0:13:50.84,0:13:56.68,Default,,0000,0000,0000,,I understand the allure of this line of thinking—we\Nactivists are not immune to the seductive
Dialogue: 0,0:13:56.68,0:13:59.28,Default,,0000,0000,0000,,appeal of humane rhetoric.
Dialogue: 0,0:13:59.28,0:14:04.07,Default,,0000,0000,0000,,But it's vital that we not take anything on\Nface value—our responsibility lies with
Dialogue: 0,0:14:04.07,0:14:09.15,Default,,0000,0000,0000,,those enslaved, not the comfort of their captors\Nor ourselves.
Dialogue: 0,0:14:09.15,0:14:13.03,Default,,0000,0000,0000,,Just as we encourage others to confront the\Ntruth and question what they know, we must
Dialogue: 0,0:14:13.03,0:14:14.03,Default,,0000,0000,0000,,do the same.
Dialogue: 0,0:14:14.03,0:14:18.100,Default,,0000,0000,0000,,Though we may feel that our eyes are already\Nopen, we must actively strive for uncertainty.
Dialogue: 0,0:14:18.100,0:14:23.63,Default,,0000,0000,0000,,It's my own uncertainty that drove me deep\Ninto humane legislation when researching for
Dialogue: 0,0:14:23.63,0:14:26.53,Default,,0000,0000,0000,,a speech I delivered in Dublin, Ireland.
Dialogue: 0,0:14:26.53,0:14:32.37,Default,,0000,0000,0000,,Ireland is a powerful case study—it's essentially\Nthe humane concept embodied in country form.
Dialogue: 0,0:14:32.37,0:14:36.40,Default,,0000,0000,0000,,Cows graze outside in picturesque fields,\Nlending support to the common refrain that
Dialogue: 0,0:14:36.40,0:14:37.83,Default,,0000,0000,0000,,"it's not like that here."
Dialogue: 0,0:14:37.83,0:14:41.37,Default,,0000,0000,0000,,And by all appearances and accounts, it's\Nnot.
Dialogue: 0,0:14:41.37,0:14:45.96,Default,,0000,0000,0000,,Even after some digging, I only found a single\Nundercover video of abuse.
Dialogue: 0,0:14:45.96,0:14:51.19,Default,,0000,0000,0000,,Ireland is a part of the European Union, which,\Nin the Treaty of Lisbon signed in 2007, historically
Dialogue: 0,0:14:51.19,0:14:57.20,Default,,0000,0000,0000,,declared non-human animals legally sentient—deserving\Nfreedom from hunger, thirst, discomfort, pain,
Dialogue: 0,0:14:57.20,0:15:00.47,Default,,0000,0000,0000,,injury, disease, fear, distress and mental\Nsuffering.
Dialogue: 0,0:15:00.47,0:15:05.31,Default,,0000,0000,0000,,Having recognized their capacity to feel the\Nsame emotions and sensations as we do, the
Dialogue: 0,0:15:05.31,0:15:10.51,Default,,0000,0000,0000,,EU proceeded to draft legislation specifying\Nthe exact manner in which we may legally violate,
Dialogue: 0,0:15:10.51,0:15:13.59,Default,,0000,0000,0000,,imprison, cut, burn, alter, and murder them.
Dialogue: 0,0:15:13.59,0:15:18.11,Default,,0000,0000,0000,,The resulting Council Regulation, entitled\N"on the protection of animals at the time
Dialogue: 0,0:15:18.11,0:15:24.20,Default,,0000,0000,0000,,of killing" was and is viewed—even by animal\Nactivists—as a major step forward, a victory
Dialogue: 0,0:15:24.20,0:15:25.52,Default,,0000,0000,0000,,for animals.
Dialogue: 0,0:15:25.52,0:15:29.51,Default,,0000,0000,0000,,For those of us living in countries without\Nsuch regulations, it's natural to think that
Dialogue: 0,0:15:29.51,0:15:34.05,Default,,0000,0000,0000,,the systematic abuse of farmed animals results—at\Nleast in large part—from the total lack
Dialogue: 0,0:15:34.05,0:15:35.25,Default,,0000,0000,0000,,of oversight.
Dialogue: 0,0:15:35.25,0:15:38.75,Default,,0000,0000,0000,,For example, in the United States, there are\Nno federal laws governing the treatment of
Dialogue: 0,0:15:38.75,0:15:39.81,Default,,0000,0000,0000,,farmed animals.
Dialogue: 0,0:15:39.81,0:15:44.45,Default,,0000,0000,0000,,I've seen activists and organizations list\Nthe mutilations and atrocities routinely committed
Dialogue: 0,0:15:44.45,0:15:49.05,Default,,0000,0000,0000,,within the food industry in the US, stressing\Nthe need for regulations—often pointing
Dialogue: 0,0:15:49.05,0:15:51.70,Default,,0000,0000,0000,,to the EU as a prime example.
Dialogue: 0,0:15:51.70,0:15:56.15,Default,,0000,0000,0000,,But if you actually read through the EU's\Ngroundbreaking, landmark legislation and its
Dialogue: 0,0:15:56.15,0:16:01.57,Default,,0000,0000,0000,,supplemental documents, you will find that\Nvery same list of mutilations and atrocities
Dialogue: 0,0:16:01.57,0:16:04.88,Default,,0000,0000,0000,,not decried, but codified.
Dialogue: 0,0:16:04.88,0:16:08.49,Default,,0000,0000,0000,,So instead of baby chicks being ground up\Nalive because there are no regulations to
Dialogue: 0,0:16:08.49,0:16:12.74,Default,,0000,0000,0000,,stop it, they're ground up alive because regulations\Ndeclare it to be the preferred method for
Dialogue: 0,0:16:12.74,0:16:13.74,Default,,0000,0000,0000,,male chick disposal.
Dialogue: 0,0:16:13.74,0:16:18.41,Default,,0000,0000,0000,,There are even detailed specifications for\Nblade speed and sharpness to avoid "gumming
Dialogue: 0,0:16:18.41,0:16:19.51,Default,,0000,0000,0000,,up" the works.
Dialogue: 0,0:16:19.51,0:16:23.83,Default,,0000,0000,0000,,After digging for a few months, I finally\Nfound the documents explaining the decision
Dialogue: 0,0:16:23.83,0:16:27.44,Default,,0000,0000,0000,,process; (and I'm going to be quoting here\Nfrom the legislation documents) they found
Dialogue: 0,0:16:27.44,0:16:33.67,Default,,0000,0000,0000,,that while gassing the estimated "335 million\Nday old male chicks" killed in the EU annually
Dialogue: 0,0:16:33.67,0:16:41.07,Default,,0000,0000,0000,,"would amount [to a]...cost [of] 1,665,000\NEuros," the costs of using "rotating or whirling
Dialogue: 0,0:16:41.07,0:16:46.76,Default,,0000,0000,0000,,knives which are mincing the chicks in a split\Nsecond...can be considered not to be substantial."
Dialogue: 0,0:16:46.76,0:16:51.67,Default,,0000,0000,0000,,Meaning the decision had nothing to do with\Nwhat was most humane: it was simply a matter
Dialogue: 0,0:16:51.67,0:16:53.73,Default,,0000,0000,0000,,of what was the cheapest.
Dialogue: 0,0:16:53.73,0:16:57.22,Default,,0000,0000,0000,,This is echoed throughout the document—each\Nand every method of murder broken down to
Dialogue: 0,0:16:57.22,0:16:58.92,Default,,0000,0000,0000,,a financial transaction.
Dialogue: 0,0:16:58.92,0:17:04.66,Default,,0000,0000,0000,,Unsurprisingly, the impact assessment panel\Nassembled by the EU for this legislative "victory
Dialogue: 0,0:17:04.66,0:17:10.53,Default,,0000,0000,0000,,of animal rights" included meat, dairy and\Negg industry representatives and Butina, the
Dialogue: 0,0:17:10.53,0:17:14.99,Default,,0000,0000,0000,,global manufacturer of the gas chambers determined\Nto be the preferred method for slaughtering
Dialogue: 0,0:17:14.99,0:17:15.99,Default,,0000,0000,0000,,pigs.
Dialogue: 0,0:17:15.99,0:17:20.58,Default,,0000,0000,0000,,It’s the absurdity of murderers deciding\Nhow they get to murder.
Dialogue: 0,0:17:20.58,0:17:25.97,Default,,0000,0000,0000,,This is what we're point to as evidence of\Nprogress—as an example to strive for.
Dialogue: 0,0:17:25.97,0:17:30.15,Default,,0000,0000,0000,,We must be mindful of what we're advocating.
Dialogue: 0,0:17:30.15,0:17:34.81,Default,,0000,0000,0000,,It was actually the actions of Australian\Nactivists that spurred me to dig so fervently
Dialogue: 0,0:17:34.81,0:17:36.33,Default,,0000,0000,0000,,for these documents.
Dialogue: 0,0:17:36.33,0:17:40.74,Default,,0000,0000,0000,,The EU legislation recommended phasing out\Nthe use of the carbon dioxide chambers for
Dialogue: 0,0:17:40.74,0:17:45.72,Default,,0000,0000,0000,,pigs, but said “the impact assessment revealed\Nsuch recommendations were not economically
Dialogue: 0,0:17:45.72,0:17:47.55,Default,,0000,0000,0000,,viable at present.”
Dialogue: 0,0:17:47.55,0:17:50.40,Default,,0000,0000,0000,,I'd yet been able to locate this assessment.
Dialogue: 0,0:17:50.40,0:17:54.77,Default,,0000,0000,0000,,I later had the pleasure of interviewing activists\Nfrom Animal Liberation Victoria and Animal
Dialogue: 0,0:17:54.77,0:17:59.43,Default,,0000,0000,0000,,Liberation New South Wales about their undercover\Nwork filming inside the gas chambers, and
Dialogue: 0,0:17:59.43,0:18:03.32,Default,,0000,0000,0000,,subsequent action shutting down operations\Nin one slaughterhouse by chaining themselves
Dialogue: 0,0:18:03.32,0:18:04.37,Default,,0000,0000,0000,,in the chambers.
Dialogue: 0,0:18:04.37,0:18:10.46,Default,,0000,0000,0000,,The footage they obtained shook me to my core,\Nand I continue to utilize it in the video
Dialogue: 0,0:18:10.46,0:18:11.72,Default,,0000,0000,0000,,portion of every speech I give.
Dialogue: 0,0:18:11.72,0:18:16.72,Default,,0000,0000,0000,,I became determined to find the documents\Nexplaining why the EU still recommended the
Dialogue: 0,0:18:16.72,0:18:21.58,Default,,0000,0000,0000,,chambers, finally finding the assessment which\Nrevealed that Butina—the chamber manufacturers—was
Dialogue: 0,0:18:21.58,0:18:23.34,Default,,0000,0000,0000,,on the panel.
Dialogue: 0,0:18:23.34,0:18:28.18,Default,,0000,0000,0000,,As you may well know, since 2005 Australia\Nhas been in the process of shifting from "Model
Dialogue: 0,0:18:28.18,0:18:32.81,Default,,0000,0000,0000,,Codes of Practice"—essentially non-binding\Nsuggestions with state-by-state interpretation,
Dialogue: 0,0:18:32.81,0:18:36.87,Default,,0000,0000,0000,,as far as I understand—towards "nationally\Nconsistent standards and guidelines."
Dialogue: 0,0:18:36.87,0:18:41.69,Default,,0000,0000,0000,,From what I gather, it's proving to be a rather\Nprolonged, extensive, and tedious process—in
Dialogue: 0,0:18:41.69,0:18:45.85,Default,,0000,0000,0000,,the past 13 years, they've covered cattle\Nand sheep.
Dialogue: 0,0:18:45.85,0:18:50.87,Default,,0000,0000,0000,,When it comes to finding solid documentation,\Nyou're at an advantage in Australia as there
Dialogue: 0,0:18:50.87,0:18:55.65,Default,,0000,0000,0000,,are ample resources already made available\Nby activists and organizations.
Dialogue: 0,0:18:55.65,0:18:59.89,Default,,0000,0000,0000,,The information is out there—and more readily\Nso than many countries.
Dialogue: 0,0:18:59.89,0:19:03.58,Default,,0000,0000,0000,,Use these as a starting point for your own\Nresearch.
Dialogue: 0,0:19:03.58,0:19:07.58,Default,,0000,0000,0000,,I encourage you to dive into the small print\Nof your state's regulations, the proposed
Dialogue: 0,0:19:07.58,0:19:12.42,Default,,0000,0000,0000,,Australian Animal Welfare Standards and Guidelines,\Nand any reports and documents from the industries
Dialogue: 0,0:19:12.42,0:19:13.81,Default,,0000,0000,0000,,themselves.
Dialogue: 0,0:19:13.81,0:19:18.72,Default,,0000,0000,0000,,These are incredibly effective advocacy tools\Nbecause they describe the "ideal" and have
Dialogue: 0,0:19:18.72,0:19:22.65,Default,,0000,0000,0000,,the most vested interest in portraying practices\Nin the best light.
Dialogue: 0,0:19:22.65,0:19:27.15,Default,,0000,0000,0000,,This is an approach I took with my Ireland\Nspeech—presenting the information put forth
Dialogue: 0,0:19:27.15,0:19:32.08,Default,,0000,0000,0000,,by their own agricultural industries, government,\Nand the EU.
Dialogue: 0,0:19:32.08,0:19:38.37,Default,,0000,0000,0000,,This not only helped defuse the potential\Ndefensive charge of some random American YouTuber
Dialogue: 0,0:19:38.37,0:19:42.34,Default,,0000,0000,0000,,coming over to tell them what their country\Nwas like, but also allowed me to show that
Dialogue: 0,0:19:42.34,0:19:48.52,Default,,0000,0000,0000,,even the ideal—which is of course never\Nmet—was absolutely horrifying.
Dialogue: 0,0:19:48.52,0:19:53.50,Default,,0000,0000,0000,,A ways into the talk's introductory portion,\NI informed my audience that:
Dialogue: 0,0:19:53.50,0:19:57.98,Default,,0000,0000,0000,,"The facts I’ll present today are not of\Nmy own creation—I’ve sourced them from
Dialogue: 0,0:19:57.98,0:20:02.69,Default,,0000,0000,0000,,primarily Irish governmental and industry\Ndocuments, the European Union, and many, many
Dialogue: 0,0:20:02.69,0:20:03.69,Default,,0000,0000,0000,,others."
Dialogue: 0,0:20:03.69,0:20:08.37,Default,,0000,0000,0000,,And stated that they didn't even have to believe\Nme, as I'd be providing a link to a full transcript
Dialogue: 0,0:20:08.37,0:20:12.52,Default,,0000,0000,0000,,of the talk with citations for every fact,\Na bibliography and additional resources.
Dialogue: 0,0:20:12.52,0:20:18.69,Default,,0000,0000,0000,,I include a link to such a resource page in\Nevery talk I give—with today being no exception.
Dialogue: 0,0:20:18.69,0:20:23.01,Default,,0000,0000,0000,,This not only provides opportunity for further\Nlearning, but also removes the significant
Dialogue: 0,0:20:23.01,0:20:28.44,Default,,0000,0000,0000,,potential barrier of requiring someone to\Ntrust in me personally on issues about which
Dialogue: 0,0:20:28.44,0:20:29.74,Default,,0000,0000,0000,,they're already guarded.
Dialogue: 0,0:20:29.74,0:20:35.38,Default,,0000,0000,0000,,Now that we've looked briefly at laying introductory\Ngroundwork to help an audience lower their
Dialogue: 0,0:20:35.38,0:20:40.98,Default,,0000,0000,0000,,guards, I'll share an example of presenting\Nthe stark contrast between the "humane hype"
Dialogue: 0,0:20:40.98,0:20:46.09,Default,,0000,0000,0000,,surrounding legislation, and the reality of\Nits effect on the individuals themselves.
Dialogue: 0,0:20:46.09,0:20:48.34,Default,,0000,0000,0000,,I'm now quoting from my Ireland speech:
Dialogue: 0,0:20:48.34,0:20:52.74,Default,,0000,0000,0000,,"The vast majority of the world’s more than\N7 billion layer hens spend their abbreviated
Dialogue: 0,0:20:52.74,0:20:56.90,Default,,0000,0000,0000,,lives in cramped battery cages, unable to\Neven extend their wings.
Dialogue: 0,0:20:56.90,0:21:00.63,Default,,0000,0000,0000,,Now you may have heard the big fuss about\Nthe European Union’s groundbreaking directive
Dialogue: 0,0:21:00.63,0:21:05.57,Default,,0000,0000,0000,,set in 1999 banning “barren battery cages”\Nby 2012.
Dialogue: 0,0:21:05.57,0:21:09.00,Default,,0000,0000,0000,,From the media coverage, you’d think EU\Nlayer hens are living in luxury.
Dialogue: 0,0:21:09.00,0:21:14.01,Default,,0000,0000,0000,,But as we’re seeing with humane regulations,\Nthe devil is truly in the details.
Dialogue: 0,0:21:14.01,0:21:18.75,Default,,0000,0000,0000,,In reality, the directive merely replaced\Nbarren battery cages with “enriched"—meaning
Dialogue: 0,0:21:18.75,0:21:20.99,Default,,0000,0000,0000,,furnished—battery cages.
Dialogue: 0,0:21:20.99,0:21:27.35,Default,,0000,0000,0000,,Reports extolled how hens would now be afforded\N750cm^2 each, neglecting the legislation’s
Dialogue: 0,0:21:27.35,0:21:31.56,Default,,0000,0000,0000,,clarification that only 600 of these would\Nbe usable—meaning that, in the end, this
Dialogue: 0,0:21:31.56,0:21:35.20,Default,,0000,0000,0000,,most “revolutionary” advancement for the\Nrights of layer hens granted them each an
Dialogue: 0,0:21:35.20,0:21:39.18,Default,,0000,0000,0000,,additional 50cm^2.
Dialogue: 0,0:21:39.18,0:21:43.59,Default,,0000,0000,0000,,Understanding the true impotence of this legislation\Nmakes its pathetic implementation all the
Dialogue: 0,0:21:43.59,0:21:44.61,Default,,0000,0000,0000,,more baffling.
Dialogue: 0,0:21:44.61,0:21:50.24,Default,,0000,0000,0000,,In 2012, nine countries told the European\NCommission that their farmers would not meet
Dialogue: 0,0:21:50.24,0:21:54.88,Default,,0000,0000,0000,,the deadline for conversion, with four additional\Ncountries saying it was unlikely they’d
Dialogue: 0,0:21:54.88,0:21:56.19,Default,,0000,0000,0000,,be ready.
Dialogue: 0,0:21:56.19,0:22:02.36,Default,,0000,0000,0000,,These thirteen countries had over 12 years\Nto grant the laying hens they enslave a meager
Dialogue: 0,0:22:02.36,0:22:03.48,Default,,0000,0000,0000,,50cm^2.
Dialogue: 0,0:22:03.48,0:22:08.59,Default,,0000,0000,0000,,And all the while the media celebrates the\Nvictory for animal welfare, the public eats
Dialogue: 0,0:22:08.59,0:22:14.87,Default,,0000,0000,0000,,more and more eggs, reassured by their higher\Nstandards; and the individuals this entire
Dialogue: 0,0:22:14.87,0:22:18.99,Default,,0000,0000,0000,,charade is supposed to be for remain just\Nas exploited."
Dialogue: 0,0:22:18.99,0:22:24.21,Default,,0000,0000,0000,,Within this passage, I covered a great deal\Nof information in just a handful of sentences—it's
Dialogue: 0,0:22:24.21,0:22:28.44,Default,,0000,0000,0000,,not uncommon for hours, days or even months\Nof research to amount to a sentence or two
Dialogue: 0,0:22:28.44,0:22:29.70,Default,,0000,0000,0000,,in the final script.
Dialogue: 0,0:22:29.70,0:22:33.88,Default,,0000,0000,0000,,I'll take a moment to unpack some of the choices\NI made in this section of the talk in regards
Dialogue: 0,0:22:33.88,0:22:37.87,Default,,0000,0000,0000,,to the three basic considerations of audience,\Nmessage, and purpose.
Dialogue: 0,0:22:37.87,0:22:43.59,Default,,0000,0000,0000,,As I mentioned earlier, I'd already laid extensive\Ngroundwork by this point, progressing slowly
Dialogue: 0,0:22:43.59,0:22:48.53,Default,,0000,0000,0000,,and deliberately towards addressing specific\Nindustries—given my audience and the cultural
Dialogue: 0,0:22:48.53,0:22:53.17,Default,,0000,0000,0000,,considerations of Ireland—in addition to\Nmy status as an outsider—I knew it was important
Dialogue: 0,0:22:53.17,0:22:55.94,Default,,0000,0000,0000,,to have a lengthier and more cautious "disarming"\Nupfront.
Dialogue: 0,0:22:55.94,0:23:01.57,Default,,0000,0000,0000,,I also mirrored this pattern within each new\Ntopic area—so as I broached the topics of
Dialogue: 0,0:23:01.57,0:23:05.90,Default,,0000,0000,0000,,eggs, I opened with the least emotionally-charged\Narea of Irish production statistics before
Dialogue: 0,0:23:05.90,0:23:11.52,Default,,0000,0000,0000,,shifting to the manipulative and debilitating\Nbreeding practices for maximum egg output,
Dialogue: 0,0:23:11.52,0:23:15.83,Default,,0000,0000,0000,,finally coming to the question of living conditions—namely,\Nbattery cages.
Dialogue: 0,0:23:15.83,0:23:19.48,Default,,0000,0000,0000,,While battery cages remain standard in the\NUnited States, I was aware through previous
Dialogue: 0,0:23:19.48,0:23:23.55,Default,,0000,0000,0000,,research that they had been banned in the\NEU, and I'd come across the media coverage
Dialogue: 0,0:23:23.55,0:23:25.76,Default,,0000,0000,0000,,that my audience would have seen in the news.
Dialogue: 0,0:23:25.76,0:23:29.84,Default,,0000,0000,0000,,The message I wanted to convey was that eggs\Nare never ethical.
Dialogue: 0,0:23:29.84,0:23:35.22,Default,,0000,0000,0000,,My purpose—meaning what I wanted to accomplish—was\Nto preemptively quash any lingering doubts
Dialogue: 0,0:23:35.22,0:23:39.93,Default,,0000,0000,0000,,or the ability to dismiss the facts I presented\Nin their entirety because "it's not like that
Dialogue: 0,0:23:39.93,0:23:40.93,Default,,0000,0000,0000,,here."
Dialogue: 0,0:23:40.93,0:23:45.83,Default,,0000,0000,0000,,So, that's the basic framework, however it\Ndoesn't really capture one of the most significant
Dialogue: 0,0:23:45.83,0:23:49.84,Default,,0000,0000,0000,,factors affecting how our message is delivered\Nand received: tone.
Dialogue: 0,0:23:49.84,0:23:55.78,Default,,0000,0000,0000,,You may have noticed that my tone in this\Npassage was rather firm, even disgusted.
Dialogue: 0,0:23:55.78,0:24:01.27,Default,,0000,0000,0000,,But it's important to note that my disgust\Nwas not directed at my audience—quite the
Dialogue: 0,0:24:01.27,0:24:02.43,Default,,0000,0000,0000,,opposite.
Dialogue: 0,0:24:02.43,0:24:07.29,Default,,0000,0000,0000,,In presenting evidence of how they'd been\Nlied to and manipulated, I followed through
Dialogue: 0,0:24:07.29,0:24:11.19,Default,,0000,0000,0000,,on my opening statements that they deserved\Nto know the truth, and that I was here to
Dialogue: 0,0:24:11.19,0:24:13.85,Default,,0000,0000,0000,,present evidence for their consideration.
Dialogue: 0,0:24:13.85,0:24:19.30,Default,,0000,0000,0000,,So rather than feeling judged or attacked\Nand becoming upset with me, I gave them space
Dialogue: 0,0:24:19.30,0:24:22.55,Default,,0000,0000,0000,,to become upset about the lies they've been\Ntold.
Dialogue: 0,0:24:22.55,0:24:27.60,Default,,0000,0000,0000,,It's human nature to raise our guards when\Nwe're on the defensive—we close off and
Dialogue: 0,0:24:27.60,0:24:28.60,Default,,0000,0000,0000,,shut down.
Dialogue: 0,0:24:28.60,0:24:33.23,Default,,0000,0000,0000,,It would seem logical as activists to avoid\Nupsetting our audience in order to keep their
Dialogue: 0,0:24:33.23,0:24:39.46,Default,,0000,0000,0000,,receptivity open—however, this is a perfect\Nillustrative example of walking the line.
Dialogue: 0,0:24:39.46,0:24:45.01,Default,,0000,0000,0000,,It's not about making sure not to upset anyone—if\Nthey're grasping the truth, they should be
Dialogue: 0,0:24:45.01,0:24:46.49,Default,,0000,0000,0000,,upset!
Dialogue: 0,0:24:46.49,0:24:51.33,Default,,0000,0000,0000,,It's making sure that the push-back to the\Ntruths we reveal are aimed at their rightful
Dialogue: 0,0:24:51.33,0:24:55.31,Default,,0000,0000,0000,,sources, leading to constructive, well-deserved\Noutrage.
Dialogue: 0,0:24:55.31,0:25:00.97,Default,,0000,0000,0000,,I've long believed that one of the main reasons\Npeople don't go vegan is the immense pain
Dialogue: 0,0:25:00.97,0:25:05.23,Default,,0000,0000,0000,,and guilt of accepting our part in horrific\Natrocities.
Dialogue: 0,0:25:05.23,0:25:09.93,Default,,0000,0000,0000,,Confronting the true impact of our choices\Nis incredibly daunting, so instead we shut
Dialogue: 0,0:25:09.93,0:25:15.01,Default,,0000,0000,0000,,down, attack, or "bust forth" any number of\Nthe standard—and, at times, bizarre—objections
Dialogue: 0,0:25:15.01,0:25:21.17,Default,,0000,0000,0000,,you've no doubt heard countless times: lions,\Ndesert islands, protein, and so forth.
Dialogue: 0,0:25:21.17,0:25:26.16,Default,,0000,0000,0000,,So, the manner in which I presented the information\Nto my Irish audience additionally was intended
Dialogue: 0,0:25:26.16,0:25:31.53,Default,,0000,0000,0000,,to supply a "buffer" of sorts to this guilt\Nthrough again providing a target for their
Dialogue: 0,0:25:31.53,0:25:36.90,Default,,0000,0000,0000,,outrage other than themselves, sidestepping\Nshut-down and channeling their outrage to
Dialogue: 0,0:25:36.90,0:25:37.90,Default,,0000,0000,0000,,action.
Dialogue: 0,0:25:37.90,0:25:42.92,Default,,0000,0000,0000,,I do want to note that this does not absolve\Nguilt nor attempt to excuse participation
Dialogue: 0,0:25:42.92,0:25:47.27,Default,,0000,0000,0000,,in exploitation—again, it's finding that\Nline of uncompromising ethics while keeping
Dialogue: 0,0:25:47.27,0:25:48.83,Default,,0000,0000,0000,,guards down.
Dialogue: 0,0:25:48.83,0:25:51.48,Default,,0000,0000,0000,,Never do I say it's okay to eat animals.
Dialogue: 0,0:25:51.48,0:25:55.22,Default,,0000,0000,0000,,Never do I encourage a reduction of meat,\Ndairy or eggs.
Dialogue: 0,0:25:55.22,0:25:59.60,Default,,0000,0000,0000,,I hope that reviewing this example has helped\Nillustrate the false dichotomy of our activism
Dialogue: 0,0:25:59.60,0:26:04.05,Default,,0000,0000,0000,,needing to be either non-threatening to the\Nextent of essentially endorsing acceptable
Dialogue: 0,0:26:04.05,0:26:09.14,Default,,0000,0000,0000,,gradations of cruelty, or aggressively confrontational\Nto the point of polarizing and alienating
Dialogue: 0,0:26:09.14,0:26:12.39,Default,,0000,0000,0000,,the very people whom we're trying to reach.
Dialogue: 0,0:26:12.39,0:26:16.48,Default,,0000,0000,0000,,While I've focused thus far on the perils\Nof pandering in well-meaning attempts to be
Dialogue: 0,0:26:16.48,0:26:20.16,Default,,0000,0000,0000,,approachable, this doesn't mean the answer\Nis to swing to the other extreme.
Dialogue: 0,0:26:20.16,0:26:24.69,Default,,0000,0000,0000,,A baffling way in which my brain functions\Nsomehow allows me to see the "grey" where
Dialogue: 0,0:26:24.69,0:26:26.73,Default,,0000,0000,0000,,most people perceive only black and white.
Dialogue: 0,0:26:26.73,0:26:31.75,Default,,0000,0000,0000,,This is another way in which Autism presents\Na gift through its profound challenges; while
Dialogue: 0,0:26:31.75,0:26:36.58,Default,,0000,0000,0000,,non-autistics tend to be what's called "global\Nthinkers," Autistics tend to have difficulty
Dialogue: 0,0:26:36.58,0:26:41.56,Default,,0000,0000,0000,,seeing the "big picture"—it's termed “weak\Ncentral coherence” in psychology.
Dialogue: 0,0:26:41.56,0:26:45.53,Default,,0000,0000,0000,,While this leads to many challenges, as our\Nbrains are inundated with information we're
Dialogue: 0,0:26:45.53,0:26:50.74,Default,,0000,0000,0000,,unable to filter and prioritize, leading to\Nsensory overload, this hyper-focus into extreme
Dialogue: 0,0:26:50.74,0:26:54.94,Default,,0000,0000,0000,,levels of detail also allows us to see and\Nmake connections others may not.
Dialogue: 0,0:26:54.94,0:26:59.11,Default,,0000,0000,0000,,Finally—for myself at least—because I\Nsee details and minutia rather than global
Dialogue: 0,0:26:59.11,0:27:05.18,Default,,0000,0000,0000,,summaries or generalizations, I've never expected\Nany one person to be definable as one thing
Dialogue: 0,0:27:05.18,0:27:11.57,Default,,0000,0000,0000,,or another, and find that rarely is there\Na pure dichotomy—an only "either A or B"—to
Dialogue: 0,0:27:11.57,0:27:12.57,Default,,0000,0000,0000,,anything.
Dialogue: 0,0:27:12.57,0:27:16.48,Default,,0000,0000,0000,,As with the previous examples of how the "softer"\Napproach of hedging can end up conveying the
Dialogue: 0,0:27:16.48,0:27:21.18,Default,,0000,0000,0000,,opposite of the message we intend, I'll offer\Nan example of when a more confrontational
Dialogue: 0,0:27:21.18,0:27:25.66,Default,,0000,0000,0000,,"in your face" approach can equally defeat\Nour intended goal.
Dialogue: 0,0:27:25.66,0:27:30.42,Default,,0000,0000,0000,,When I decided to finally make a video about\Nhalal and kosher slaughter—which was rather
Dialogue: 0,0:27:30.42,0:27:34.99,Default,,0000,0000,0000,,daunting, to be honest—I found that the\Ntopic seemed to be primarily addressed through
Dialogue: 0,0:27:34.99,0:27:39.19,Default,,0000,0000,0000,,the use horrifying undercover footage taken\Nin halal and kosher slaughterhouses.
Dialogue: 0,0:27:39.19,0:27:44.91,Default,,0000,0000,0000,,In the end, I chose not to include any graphic\Nfootage in my video—but not for the reasons
Dialogue: 0,0:27:44.91,0:27:46.05,Default,,0000,0000,0000,,you may think.
Dialogue: 0,0:27:46.05,0:27:50.46,Default,,0000,0000,0000,,It wasn't in an effort to not upset my audience,\Nnor a judgement against the use of graphic
Dialogue: 0,0:27:50.46,0:27:54.89,Default,,0000,0000,0000,,footage—I am, in fact, very passionate about\Nthe importance of using undercover footage
Dialogue: 0,0:27:54.89,0:27:56.40,Default,,0000,0000,0000,,in activism.
Dialogue: 0,0:27:56.40,0:28:01.00,Default,,0000,0000,0000,,My primary reason for not using any footage\Nresulted from the same kind of investigative
Dialogue: 0,0:28:01.00,0:28:06.85,Default,,0000,0000,0000,,research I undertook regarding humane legislation:\Nagain, starting from ground zero, taking nothing
Dialogue: 0,0:28:06.85,0:28:08.21,Default,,0000,0000,0000,,at face value.
Dialogue: 0,0:28:08.21,0:28:11.14,Default,,0000,0000,0000,,Essentially, remaining completely and totally\Nuncertain.
Dialogue: 0,0:28:11.14,0:28:15.56,Default,,0000,0000,0000,,I'll admit that out the outset, my impression\Nof halal and kosher slaughter was based only
Dialogue: 0,0:28:15.56,0:28:18.64,Default,,0000,0000,0000,,on my surface encounters with the undercover\Nfootage.
Dialogue: 0,0:28:18.64,0:28:22.72,Default,,0000,0000,0000,,Like everyone else, I often have preconceived\Nnotions and existing judgements—the trick
Dialogue: 0,0:28:22.72,0:28:27.41,Default,,0000,0000,0000,,is recognizing them for what they are, lest\Nthey hinder my ability to remain open—an
Dialogue: 0,0:28:27.41,0:28:30.30,Default,,0000,0000,0000,,exercise in willful uncertainty.
Dialogue: 0,0:28:30.30,0:28:34.22,Default,,0000,0000,0000,,Proceeding under the assumption that I didn't\Nreally know a thing about halal and kosher
Dialogue: 0,0:28:34.22,0:28:37.98,Default,,0000,0000,0000,,slaughter, I dove into the teachings and philosophies\Nbehind the practices, searching for sources
Dialogue: 0,0:28:37.98,0:28:43.92,Default,,0000,0000,0000,,written by and for Jewish and Muslim individuals—religious\Ntexts, clergy documents, lay commentaries.
Dialogue: 0,0:28:43.92,0:28:49.39,Default,,0000,0000,0000,,As many humane regulations contain specific\Nexceptions for ritual slaughter, with varying
Dialogue: 0,0:28:49.39,0:28:54.34,Default,,0000,0000,0000,,degrees of oversight, there are numerous scientific\Nstudies, reports and investigations into its
Dialogue: 0,0:28:54.34,0:28:55.34,Default,,0000,0000,0000,,"humane-ness."
Dialogue: 0,0:28:55.34,0:28:59.38,Default,,0000,0000,0000,,I reviewed what studies I could find, as well\Nas various governmental legislations.
Dialogue: 0,0:28:59.38,0:29:03.46,Default,,0000,0000,0000,,Through my research, I found that the horrific\Nabuses captured in those videos were actually
Dialogue: 0,0:29:03.46,0:29:07.85,Default,,0000,0000,0000,,gross violations—not examples—of halal\Nand kosher principles.
Dialogue: 0,0:29:07.85,0:29:12.78,Default,,0000,0000,0000,,So, using the footage to illustrate the brutality\Nof halal and kosher slaughter would not only
Dialogue: 0,0:29:12.78,0:29:15.80,Default,,0000,0000,0000,,be inaccurate, but actually defeat my own\Npurpose.
Dialogue: 0,0:29:15.80,0:29:20.52,Default,,0000,0000,0000,,Looking at this again through the three considerations\Nof audience, message, and purpose: My primary
Dialogue: 0,0:29:20.52,0:29:25.52,Default,,0000,0000,0000,,intended audience was individuals who follow\Nhalal and kosher practices; my message was
Dialogue: 0,0:29:25.52,0:29:31.64,Default,,0000,0000,0000,,that killing is never humane, kind, or holy;\Nand my purpose was to prompt a reconsideration
Dialogue: 0,0:29:31.64,0:29:36.04,Default,,0000,0000,0000,,of these practices—ideally resulting in\Nthe decision to go vegan—by taking a hard
Dialogue: 0,0:29:36.04,0:29:41.69,Default,,0000,0000,0000,,look at ritual slaughter in order to evaluate\Nwhether they are genuinely humane, merciful
Dialogue: 0,0:29:41.69,0:29:43.14,Default,,0000,0000,0000,,practices.
Dialogue: 0,0:29:43.14,0:29:46.85,Default,,0000,0000,0000,,Given the sensitive nature of religious and\Ncultural considerations, I knew it was all
Dialogue: 0,0:29:46.85,0:29:51.70,Default,,0000,0000,0000,,the more vital that I be diligent in my research\Nand respectful in my approach—especially
Dialogue: 0,0:29:51.70,0:29:53.35,Default,,0000,0000,0000,,given that I am neither Jewish nor Muslim.
Dialogue: 0,0:29:53.35,0:29:57.79,Default,,0000,0000,0000,,If I wanted to reach people who partake in\Nritual slaughter and I show them brutal footage
Dialogue: 0,0:29:57.79,0:30:03.24,Default,,0000,0000,0000,,that is actually in violation of their principles,\Nwhat have I accomplished, other than demonstrating
Dialogue: 0,0:30:03.24,0:30:08.03,Default,,0000,0000,0000,,my unwillingness to—at the very least—gain\Nan accurate understanding of these practices?
Dialogue: 0,0:30:08.03,0:30:11.90,Default,,0000,0000,0000,,With the lack of actual discussion between\Nactivists and practitioners, I found it all
Dialogue: 0,0:30:11.90,0:30:15.72,Default,,0000,0000,0000,,the more important to draw attention to the\Nfact that—as is often the case—the seemingly
Dialogue: 0,0:30:15.72,0:30:20.63,Default,,0000,0000,0000,,polar-opposite sides of this debate actually\Naligned more than they differed Now I'm quoting
Dialogue: 0,0:30:20.63,0:30:22.71,Default,,0000,0000,0000,,from the video I made:
Dialogue: 0,0:30:22.71,0:30:27.25,Default,,0000,0000,0000,,"In fact, the values espoused by animal advocates\Nopposed to ritual slaughter are—according
Dialogue: 0,0:30:27.25,0:30:31.35,Default,,0000,0000,0000,,to Jewish and Islamic leaders—the very basis\Nof halal and kosher practices.
Dialogue: 0,0:30:31.35,0:30:35.28,Default,,0000,0000,0000,,But this potential common ground is rarely\Nexplored as almost every public debate over
Dialogue: 0,0:30:35.28,0:30:39.39,Default,,0000,0000,0000,,ritual slaughter arises from...footage exposing\Nthe horrifically brutal treatment of animals
Dialogue: 0,0:30:39.39,0:30:41.12,Default,,0000,0000,0000,,in halal and kosher slaughterhouses."
Dialogue: 0,0:30:41.12,0:30:45.62,Default,,0000,0000,0000,,The truth is, most Jewish and Muslim individuals\Nare equally—if not more—outraged by the
Dialogue: 0,0:30:45.62,0:30:47.10,Default,,0000,0000,0000,,violations in these videos.
Dialogue: 0,0:30:47.10,0:30:51.80,Default,,0000,0000,0000,,But the ultimate result of their exposure\Nis almost always a call for better regulations
Dialogue: 0,0:30:51.80,0:30:56.58,Default,,0000,0000,0000,,and stricter enforcement of halal and kosher\Nstandards, leaving unanswered the question
Dialogue: 0,0:30:56.58,0:31:00.99,Default,,0000,0000,0000,,of whether these methods—when carried out\Nas intended—are humane, and failing to address
Dialogue: 0,0:31:00.99,0:31:06.05,Default,,0000,0000,0000,,the core of the humane slaughter debate as\Na whole: is it even possible to end the life
Dialogue: 0,0:31:06.05,0:31:08.25,Default,,0000,0000,0000,,of another being in a way that is kind?
Dialogue: 0,0:31:08.25,0:31:14.02,Default,,0000,0000,0000,,If I used these videos, I'd not only bypass\Nthe actual issues, but also, by so inaccurately
Dialogue: 0,0:31:14.02,0:31:18.41,Default,,0000,0000,0000,,portraying an important aspect of their faith,\NI'd close any door to discussion, much less
Dialogue: 0,0:31:18.41,0:31:19.41,Default,,0000,0000,0000,,reconsideration.
Dialogue: 0,0:31:19.41,0:31:23.43,Default,,0000,0000,0000,,I did include one piece of footage towards\Nthe end of the video—explaining that "the
Dialogue: 0,0:31:23.43,0:31:28.33,Default,,0000,0000,0000,,best way to answer whether ritual slaughter\Nis humane is by simple observation."
Dialogue: 0,0:31:28.33,0:31:33.22,Default,,0000,0000,0000,,I played an example of ritual slaughter that\Nadhered to the traditions, still stopping
Dialogue: 0,0:31:33.22,0:31:37.19,Default,,0000,0000,0000,,short of the actual cutting of the sheep's\Nthroat and any visuals of blood.
Dialogue: 0,0:31:37.19,0:31:41.70,Default,,0000,0000,0000,,What I wanted to emphasize and show was the\Nsheep's behavior prior to slaughter.
Dialogue: 0,0:31:41.70,0:31:45.88,Default,,0000,0000,0000,,Even in the one-on-one environment, with the\Nslaughterer gently reciting prayers, offering
Dialogue: 0,0:31:45.88,0:31:50.58,Default,,0000,0000,0000,,water, stating that it's vital that the animal\Nbe at rest and comfortable, it was evident
Dialogue: 0,0:31:50.58,0:31:53.92,Default,,0000,0000,0000,,the sheep was not a willing participant.
Dialogue: 0,0:31:53.92,0:31:58.07,Default,,0000,0000,0000,,Following the clip, I shifted the focus from\Nall of the details and debates I'd covered
Dialogue: 0,0:31:58.07,0:32:02.32,Default,,0000,0000,0000,,thus far, to where it should be: the individual.
Dialogue: 0,0:32:02.32,0:32:03.32,Default,,0000,0000,0000,,Saying that:
Dialogue: 0,0:32:03.32,0:32:07.73,Default,,0000,0000,0000,,"Ending the life of any sentient being prematurely\Nand against their will cannot possibly be
Dialogue: 0,0:32:07.73,0:32:10.15,Default,,0000,0000,0000,,a humane or merciful act...
Dialogue: 0,0:32:10.15,0:32:14.28,Default,,0000,0000,0000,,The assertion that this act is necessary,\Nthus justifying the lesser of the evils, is
Dialogue: 0,0:32:14.28,0:32:19.89,Default,,0000,0000,0000,,one of the main rationalizations offered by\Nmeat eaters, secular and religious alike."
Dialogue: 0,0:32:19.89,0:32:25.12,Default,,0000,0000,0000,,With my intended audience in mind, I mentioned\Nverses in Jewish and Muslim religious texts
Dialogue: 0,0:32:25.12,0:32:30.36,Default,,0000,0000,0000,,that support vegan principles—which I'd\Ncovered in my series "The History of Veganism"—emphasizing
Dialogue: 0,0:32:30.36,0:32:36.07,Default,,0000,0000,0000,,that no religion—Judaism and Islam included—mandates\Nthe consumption of animals.
Dialogue: 0,0:32:36.07,0:32:40.50,Default,,0000,0000,0000,,Finally, having navigated through the foundations\Nof these traditions, detailed the debates,
Dialogue: 0,0:32:40.50,0:32:46.45,Default,,0000,0000,0000,,legislation, opinions, and studies, I re-focused\Nthe issue entirely—because in the end, it's
Dialogue: 0,0:32:46.45,0:32:50.50,Default,,0000,0000,0000,,not a religious issue, it's a human issue.
Dialogue: 0,0:32:50.50,0:32:54.64,Default,,0000,0000,0000,,This is another purposeful approach I utilize\Nwithin my activism, especially when dealing
Dialogue: 0,0:32:54.64,0:32:57.08,Default,,0000,0000,0000,,with divisive, inflammatory topics.
Dialogue: 0,0:32:57.08,0:33:01.55,Default,,0000,0000,0000,,I first make sure to take the time to be as\Nrespectful and accurate as possible, helping
Dialogue: 0,0:33:01.55,0:33:06.55,Default,,0000,0000,0000,,my intended audience to lower their defensive\Nguards from the default "up" position.
Dialogue: 0,0:33:06.55,0:33:11.71,Default,,0000,0000,0000,,Once I've "zoomed in" to sometimes granular\Nlevels of detail, I "zoom back out" to what
Dialogue: 0,0:33:11.71,0:33:15.19,Default,,0000,0000,0000,,is universally applicable: the human condition.
Dialogue: 0,0:33:15.19,0:33:16.87,Default,,0000,0000,0000,,I'm now quoting again from the video:
Dialogue: 0,0:33:16.87,0:33:21.18,Default,,0000,0000,0000,,"The myth of humane slaughter reaches beyond\Nany religion.
Dialogue: 0,0:33:21.18,0:33:25.99,Default,,0000,0000,0000,,Humanity as a whole consistently strives to\Nexcuse and justify the enslavement, torture,
Dialogue: 0,0:33:25.99,0:33:27.37,Default,,0000,0000,0000,,and murder of sentient beings.
Dialogue: 0,0:33:27.37,0:33:32.10,Default,,0000,0000,0000,,There’s a level of absurdity with how much\Ntime, energy, detail, government money, and
Dialogue: 0,0:33:32.10,0:33:36.10,Default,,0000,0000,0000,,paperwork goes into finding just the right\Nway to kill.
Dialogue: 0,0:33:36.10,0:33:40.75,Default,,0000,0000,0000,,We point fingers at inexcusable abuse in other\Ncountries, cultures, religions, and specific
Dialogue: 0,0:33:40.75,0:33:46.19,Default,,0000,0000,0000,,companies, erupting in righteous outrage and\Nconveniently avoiding any assessment of our
Dialogue: 0,0:33:46.19,0:33:51.27,Default,,0000,0000,0000,,own complicity in the deaths of the animals\Non our plate."
Dialogue: 0,0:33:51.27,0:33:55.64,Default,,0000,0000,0000,,Before closing, I want to touch on the use\Nof language and approach when presenting undercover
Dialogue: 0,0:33:55.64,0:33:56.85,Default,,0000,0000,0000,,exposés.
Dialogue: 0,0:33:56.85,0:34:02.05,Default,,0000,0000,0000,,As I mentioned, undercover footage is of vital\Nimportance in the fight for animal liberation.
Dialogue: 0,0:34:02.05,0:34:07.59,Default,,0000,0000,0000,,Our systematic exploitation of non-human animals\Nthrives in darkness—undercover footage shines
Dialogue: 0,0:34:07.59,0:34:11.70,Default,,0000,0000,0000,,a light on these horrific realities, giving\Nvoice to the victims.
Dialogue: 0,0:34:11.70,0:34:16.29,Default,,0000,0000,0000,,Learning the truth is one thing—seeing it\Nis something else entirely.
Dialogue: 0,0:34:16.29,0:34:21.93,Default,,0000,0000,0000,,However, just as the impact of what say depends\Non how we say it, the impact of what we show
Dialogue: 0,0:34:21.93,0:34:24.85,Default,,0000,0000,0000,,depends on how we frame and present it.
Dialogue: 0,0:34:24.85,0:34:28.97,Default,,0000,0000,0000,,We don't have time to delve into this in depth,\Nbut I'd like to draw attention to an issue
Dialogue: 0,0:34:28.97,0:34:32.47,Default,,0000,0000,0000,,I've seen time and again in publicized accounts\Nof undercover exposés.
Dialogue: 0,0:34:32.47,0:34:37.39,Default,,0000,0000,0000,,Let's take, for example, all of the times\Nundercover footage has captured workers—from
Dialogue: 0,0:34:37.39,0:34:40.95,Default,,0000,0000,0000,,one country or another—tossing live baby\Nchicks into a grinder.
Dialogue: 0,0:34:40.95,0:34:45.18,Default,,0000,0000,0000,,Every time, news outlets dramatically recount\Nthe unbelievable cruelty.
Dialogue: 0,0:34:45.18,0:34:48.87,Default,,0000,0000,0000,,And every time the public is appalled, outraged,\Nand disgusted.
Dialogue: 0,0:34:48.87,0:34:52.93,Default,,0000,0000,0000,,They wonder how any person or industry could\Nbe so barbaric.
Dialogue: 0,0:34:52.93,0:34:57.38,Default,,0000,0000,0000,,And they continue to eat eggs, not realizing\Nthat they have just answered their own question.
Dialogue: 0,0:34:57.38,0:35:02.17,Default,,0000,0000,0000,,Ultimately, the message these exposés convey\Nto the public is contingent upon the manner
Dialogue: 0,0:35:02.17,0:35:04.34,Default,,0000,0000,0000,,in which they are presented.
Dialogue: 0,0:35:04.34,0:35:10.17,Default,,0000,0000,0000,,When codified, standard practice—like the\Nworldwide live-grinding of an estimated 3.2
Dialogue: 0,0:35:10.17,0:35:16.09,Default,,0000,0000,0000,,billion baby chicks every year—is reduced\Nto a sensationalist media sound bite, it undermines
Dialogue: 0,0:35:16.09,0:35:18.90,Default,,0000,0000,0000,,the power and necessity of exposing the truth.
Dialogue: 0,0:35:18.90,0:35:23.62,Default,,0000,0000,0000,,Often, it's what’s not said in these exposés\Nthat's the most damaging.
Dialogue: 0,0:35:23.62,0:35:28.37,Default,,0000,0000,0000,,When we fail to explain and emphasize that\Nthe horrors depicted in the videos are not
Dialogue: 0,0:35:28.37,0:35:34.46,Default,,0000,0000,0000,,only legal, but actually government-sanctioned,\Nhumane-legislation-dictated practices, we
Dialogue: 0,0:35:34.46,0:35:38.04,Default,,0000,0000,0000,,leave the public with the impression that\Nthis was an isolated incident—the result
Dialogue: 0,0:35:38.04,0:35:41.35,Default,,0000,0000,0000,,of a few malicious, sociopathic workers.
Dialogue: 0,0:35:41.35,0:35:46.06,Default,,0000,0000,0000,,Far from considering veganism, the public\Nis left thinking that "luckily, the perpetrators
Dialogue: 0,0:35:46.06,0:35:48.46,Default,,0000,0000,0000,,were exposed and will surely be punished.
Dialogue: 0,0:35:48.46,0:35:52.50,Default,,0000,0000,0000,,Thank goodness the eggs WE eat aren't contributing\Nto that kind of barbaric behavior."
Dialogue: 0,0:35:52.50,0:35:57.84,Default,,0000,0000,0000,,A final example comes from an undercover investigation\Nat a pig breeding farm in Iowa—the state
Dialogue: 0,0:35:57.84,0:35:59.17,Default,,0000,0000,0000,,in which I currently live.
Dialogue: 0,0:35:59.17,0:36:03.22,Default,,0000,0000,0000,,I covered this more thoroughly in my essay\Nand video on bestiality.
Dialogue: 0,0:36:03.22,0:36:07.13,Default,,0000,0000,0000,,Footage and detailed notes from the investigation\Ncatalogued routine abuse of pregnant mother
Dialogue: 0,0:36:07.13,0:36:11.97,Default,,0000,0000,0000,,pigs—including beating, kicking and violent\Nsexual violation.
Dialogue: 0,0:36:11.97,0:36:15.77,Default,,0000,0000,0000,,Workers were also captured cutting off the\Ntails and tearing out the testicles of piglets,
Dialogue: 0,0:36:15.77,0:36:20.58,Default,,0000,0000,0000,,all without any anesthetic—sometimes resulting\Nin scrotal hernias, causing the piglet's intestines
Dialogue: 0,0:36:20.58,0:36:22.11,Default,,0000,0000,0000,,to protrude from the incision.
Dialogue: 0,0:36:22.11,0:36:27.55,Default,,0000,0000,0000,,In one of the offenses most-cited by the media,\Nworkers were shown slamming sick or deformed
Dialogue: 0,0:36:27.55,0:36:31.58,Default,,0000,0000,0000,,piglets against the ground, leaving them to\Ndie slowly, their “skull[s]-crushed...twitching
Dialogue: 0,0:36:31.58,0:36:36.05,Default,,0000,0000,0000,,[and] gasping for air, as others were piled\Non top of them in giant bins.”
Dialogue: 0,0:36:36.05,0:36:40.37,Default,,0000,0000,0000,,Most of this talk, I've emphasized the power\Nand impact OUR language choices have in conveying
Dialogue: 0,0:36:40.37,0:36:46.87,Default,,0000,0000,0000,,our message—but the language choices of\Nothers also serve as invaluable teaching tools.
Dialogue: 0,0:36:46.87,0:36:52.17,Default,,0000,0000,0000,,An NBC News article covering the Iowa exposé\Nincluded comments from Temple Grandin, described
Dialogue: 0,0:36:52.17,0:36:54.30,Default,,0000,0000,0000,,as “a leading animal-welfare expert."
Dialogue: 0,0:36:54.30,0:36:59.05,Default,,0000,0000,0000,,Referring to the abuses I've listed thus far,\NGrandin was quoted as saying that "while those
Dialogue: 0,0:36:59.05,0:37:03.91,Default,,0000,0000,0000,,are standard industry practices, the treatment\Nof the sows on the video was far from it,”
Dialogue: 0,0:37:03.91,0:37:06.52,Default,,0000,0000,0000,,calling it “atrocious animal abuse.”
Dialogue: 0,0:37:06.52,0:37:09.66,Default,,0000,0000,0000,,In my video, I pause to highlight the absurdity\Nof her statement.
Dialogue: 0,0:37:09.66,0:37:10.66,Default,,0000,0000,0000,,I'm now quoting:
Dialogue: 0,0:37:10.66,0:37:17.14,Default,,0000,0000,0000,,"Just to clarify—in case it wasn’t obvious—beating\Nand violating the mother pigs was the “atrocious
Dialogue: 0,0:37:17.14,0:37:18.15,Default,,0000,0000,0000,,animal abuse.”
Dialogue: 0,0:37:18.15,0:37:22.74,Default,,0000,0000,0000,,The 'standard industry practices' Grandin\Nrefers to are the unanaesthetized mutilation
Dialogue: 0,0:37:22.74,0:37:28.31,Default,,0000,0000,0000,,of newborn piglets and brutal slamming of\N'defective' babies against concrete.
Dialogue: 0,0:37:28.31,0:37:33.17,Default,,0000,0000,0000,,Not only are these practices legal, they are\Ngovernment-sanctioned methods within, but
Dialogue: 0,0:37:33.17,0:37:37.20,Default,,0000,0000,0000,,not limited to, the United States, Canada,\NAustralia and the European Union."
Dialogue: 0,0:37:37.20,0:37:40.07,Default,,0000,0000,0000,,To drive home the illogicality of it all,\NI added:
Dialogue: 0,0:37:40.07,0:37:44.04,Default,,0000,0000,0000,,"See, that's the great thing about standard\Npractices—I don't know about you, but if
Dialogue: 0,0:37:44.04,0:37:48.62,Default,,0000,0000,0000,,I was shown that video and asked what was\Nabuse and what was routine, I’d have gotten
Dialogue: 0,0:37:48.62,0:37:50.34,Default,,0000,0000,0000,,it totally wrong!"
Dialogue: 0,0:37:50.34,0:37:55.74,Default,,0000,0000,0000,,I hope that this talk has helped illustrate\Nthe incredible power of language, given you
Dialogue: 0,0:37:55.74,0:38:00.99,Default,,0000,0000,0000,,some ideas of how to walk in the grey, and\Nencouraged you to be at least a little more
Dialogue: 0,0:38:00.99,0:38:05.89,Default,,0000,0000,0000,,uncertain in your activism, so that you may\Napproach each interaction, each individual,
Dialogue: 0,0:38:05.89,0:38:07.65,Default,,0000,0000,0000,,each situation anew.
Dialogue: 0,0:38:07.65,0:38:11.88,Default,,0000,0000,0000,,In essence, may you think a little more Autistically.
Dialogue: 0,0:38:11.88,0:38:15.40,Default,,0000,0000,0000,,Thank you so very much for having me, I really\Nappreciate it.
Dialogue: 0,0:38:15.50,0:38:26.22,Default,,0000,0000,0000,,[Applause]