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You can do this with techniques like this,

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but also by crowdsourcing.

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And one of the things we did,

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that I would like to share with you
introduced by a little video.

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(Music)

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(Heart-beat)

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We've all got
navigation controls in our car.

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We maybe even have it in our cellphone.

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We perfectly know where all the ATMs are,

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just about the city of Maastricht.

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The other thing is we know
where all the gas stations are.

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And sure, we could find fast food chains.

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But where would be the nearest AED
to help this patient?

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We asked around, and nobody knew.

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Nobody knew where
the nearest lifesaving AED

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was to be obtained right now.

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So what we did,
we crowdsourced the Netherlands.

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We set up a website, and asked the crowd,

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"If you see an AED, please submit it,

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tell us where it is,
tell us when it's open,"

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since sometimes in office hours
it's closed, of course.

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And over 10,000 AEDs in the Netherlands

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already have been submitted.

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The next step we took
was to find the applications for it.

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And we built an iPad application.

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We made an application
for Layar: Augmented Reality,

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to find these AEDs.

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And whenever you are
in a city like Maastricht,

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and somebody collapses,
you can use your iPhone,

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and within the next weeks
also your Microsoft cellphone,

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to find the nearest AED,

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which can save lives.

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And as of today,

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we would like to introduce this,
not only as AED4EU,

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which is what the product is called,

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but also AED4US.

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And we would like to start this
on a worldwide level.

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And ask all of our colleagues
in the rest of the world,

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colleague universities, to help us

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to find and work and act like a hub

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to crowdsource all these AEDs
all around the world,

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that whenever you're on holiday
and somebody collapses,

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might it be your own relative
or someone just in front of you,

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you can find this.

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The other thing we would like to ask

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is of companies also all over the world

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that will be able to help us
validate these AEDs.

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These might be courier services

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or cable guys, for instance,

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just to see whether
the AED that is submitted

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is still in place.

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So please help us.

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(Applause)