You can do this with techniques like this,
but also by crowdsourcing.
And one of the things we did,
that I would like to share with you introduced by a little video.
(Music)
(Heart-beat)
We've all got navigation controls in our car.
We maybe even have it in our cellphone.
We perfectly know where all the ATMs are,
just about the city of Maastricht.
The other thing is we know where all the gas stations are.
And sure, we could find fast food chains.
But where would be the nearest AED to help this patient?
We asked around, and nobody knew.
Nobody knew where the nearest lifesaving AED
was to be obtained right now.
So what we did, we crowdsourced the Netherlands.
We set up a website, and asked the crowd,
"If you see an AED, please submit it,
tell us where it is, tell us when it's open,"
since sometimes in office hours it's closed, of course.
And over 10,000 AEDs in the Netherlands
already have been submitted.
The next step we took was to find the applications for it.
And we built an iPad application.
We made an application for Layar: Augmented Reality,
to find these AEDs.
And whenever you are in a city like Maastricht,
and somebody collapses, you can use your iPhone,
and within the next weeks also your Microsoft cellphone,
to find the nearest AED,
which can save lives.
And as of today,
we would like to introduce this, not only as AED4EU,
which is what the product is called,
but also AED4US.
And we would like to start this on a worldwide level.
And ask all of our colleagues in the rest of the world,
colleague universities, to help us
to find and work and act like a hub
to crowdsource all these AEDs all around the world,
that whenever you're on holiday and somebody collapses,
might it be your own relative or someone just in front of you,
you can find this.
The other thing we would like to ask
is of companies also all over the world
that will be able to help us validate these AEDs.
These might be courier services
or cable guys, for instance,
just to see whether the AED that is submitted
is still in place.
So please help us.
(Applause)