part of the reason that we are susceptible to misinformation is that these new platforms make all information look people a New York Times article looks the same as a bright bar article in the share model of a Twitter or a Facebook we have flattened years of distinction of quality and accountability and credibility to make everything look the same oh this is from an institution that's received Pulitzer Prizes and actually pays journalist and has fact checkers on staff verses this was made from a content farm in another country that's been flagged three times for monetizing this information just because something says it's information doesn't make it so [Music]