WEBVTT 00:00:08.199 --> 00:00:09.908 We are what we eat, 00:00:09.925 --> 00:00:12.934 but how many of us know what we are actually eating? 00:00:13.164 --> 00:00:15.119 How many of us know 00:00:15.144 --> 00:00:18.165 what food does to the environment before it comes to our plate. 00:00:18.199 --> 00:00:19.795 How many of you know 00:00:19.820 --> 00:00:22.910 what food does to the farmer who is producing that food? 00:00:22.935 --> 00:00:25.298 Do you know? Have you ever thought? 00:00:26.138 --> 00:00:28.630 How many of you think, when you are eating food, 00:00:29.032 --> 00:00:31.284 about the farmer who has produced it 00:00:31.309 --> 00:00:33.764 or the fate of the farmer who has produced it? 00:00:33.789 --> 00:00:35.507 These are some of the questions 00:00:35.532 --> 00:00:39.692 which grappled me when I was studying agriculture. 00:00:41.299 --> 00:00:43.758 While doing my PhD in agriculture, 00:00:43.776 --> 00:00:45.786 I had a choice. 00:00:46.966 --> 00:00:50.840 Like every young boy in the 90s, 00:00:50.841 --> 00:00:54.550 I was also crazy about getting into Indian Civil Service. 00:00:54.875 --> 00:00:57.483 I was reading about the Indian economy. 00:00:57.674 --> 00:00:59.799 I really understood about the Indian economy 00:00:59.800 --> 00:01:01.034 by reading for an exam. 00:01:01.059 --> 00:01:04.263 Finally, by the time I got into the services, 00:01:04.459 --> 00:01:07.219 I was selected for Indian Revenue Service. 00:01:07.370 --> 00:01:11.299 But I also had a choice of joining as an Agricultural Research Scientist. 00:01:11.510 --> 00:01:13.062 It was a tough choice. 00:01:13.787 --> 00:01:16.752 I made my choice to join as an Agricultural Research Scientist. 00:01:16.777 --> 00:01:19.248 I thought, I should continue working with farmers. 00:01:19.722 --> 00:01:21.534 (Applause) 00:01:21.950 --> 00:01:25.635 But that didn't last long, I'll come to that. 00:01:28.241 --> 00:01:31.281 Before I come to that, let's understand: what is our food? 00:01:31.545 --> 00:01:33.921 What are we eating? How safe is our food? 00:01:33.941 --> 00:01:36.606 All of you saw this news, some time back. 00:01:36.668 --> 00:01:42.034 Pesticides residues in soft drinks and bottled water. 00:01:42.979 --> 00:01:44.416 But forgotten the next day. 00:01:44.434 --> 00:01:45.665 Have you ever thought 00:01:45.666 --> 00:01:50.547 how pesticides residues got into this bottled water or soft drinks? 00:01:52.745 --> 00:01:55.734 If bottled water and soft drinks had pesticide residues, 00:01:55.735 --> 00:01:58.975 the water you used to make tea or coffee also must be having. 00:01:58.976 --> 00:02:00.839 But we never worry about it. 00:02:01.129 --> 00:02:04.081 The news is short, the next day we forget about it. 00:02:04.082 --> 00:02:07.670 At least this must be in your memory: noodles having heavy metals. 00:02:07.681 --> 00:02:09.570 How many of you thought, 00:02:09.631 --> 00:02:13.194 how did these heavy metals reach the noodles? 00:02:13.443 --> 00:02:15.377 If lead has to be added to the noodles, 00:02:15.378 --> 00:02:17.775 probably lead is more costly than the noodles. 00:02:18.174 --> 00:02:21.301 Nobody will add it, but it came. How did it come? 00:02:21.321 --> 00:02:25.037 If ingredients used to make noodles had the lead, 00:02:26.499 --> 00:02:29.499 then the 'aata' which you used to make your 'chapati' 00:02:29.503 --> 00:02:32.153 also must be having. 00:02:32.623 --> 00:02:35.590 Or the 'samosa' which you're eating also must be having, right? 00:02:36.727 --> 00:02:39.093 But we don't connect the dots. 00:02:39.103 --> 00:02:42.906 Same story when we hear about pesticide residues in vegetables. 00:02:43.269 --> 00:02:47.799 You all get horrified, but forget it in the evening. 00:02:47.950 --> 00:02:52.216 We all think, if we buy food at a good place, 00:02:52.217 --> 00:02:54.672 or eat it in a good hotel, it's safe. 00:02:54.707 --> 00:02:57.051 Food is only as safe as it is grown. 00:02:57.485 --> 00:02:59.664 End of pipe solutions don't work. 00:03:01.663 --> 00:03:03.842 The pesticides which are used in agriculture, 00:03:04.678 --> 00:03:09.458 less than 1% actually kills the insects, 99% gets into the water, 00:03:11.465 --> 00:03:14.025 gets into the air, and comes back into your food. 00:03:14.050 --> 00:03:16.052 We look at it very casually. 00:03:16.163 --> 00:03:19.028 Everything happening around us, we look at it very casually. 00:03:19.148 --> 00:03:20.708 I'll give you an example. 00:03:20.733 --> 00:03:24.284 While having the lunch, I saw people painting there. 00:03:24.309 --> 00:03:26.740 What is that? Spray paint. 00:03:26.920 --> 00:03:28.318 Where does it go? 00:03:29.088 --> 00:03:32.527 Part of it goes onto the board, part of it into the air. 00:03:33.023 --> 00:03:36.025 You were all eating there. It comes there. 00:03:36.450 --> 00:03:39.256 We are all educated, we feel we can make connections. 00:03:39.257 --> 00:03:40.525 We never make them. 00:03:41.061 --> 00:03:44.033 We expect that the farmer will make those connections 00:03:44.128 --> 00:03:46.566 and produce safe food for all of us. 00:03:46.644 --> 00:03:49.169 I think that's there is a disconnect 00:03:49.337 --> 00:03:54.703 between what we observe, what we know, and how we act. 00:03:54.728 --> 00:03:57.640 It is a serious problem. 00:03:58.080 --> 00:04:00.123 It's not only about the pesticides. 00:04:00.394 --> 00:04:03.419 Do you know the eggs that you buy in the market, 00:04:03.656 --> 00:04:05.267 what kind of eggs are you buying? 00:04:05.292 --> 00:04:06.579 They are haploid eggs. 00:04:06.586 --> 00:04:10.866 Haploid means they are produced without male and female meeting together. 00:04:11.589 --> 00:04:15.969 That's why if you hatch the eggs, they won't make chickens. 00:04:16.932 --> 00:04:21.225 But how they are produced? They are produced by using estrogens. 00:04:21.250 --> 00:04:23.314 And what happens to those estrogens? 00:04:23.724 --> 00:04:26.020 When you eat those eggs they'll come back to you. 00:04:26.052 --> 00:04:29.691 That's one reason today the puberty in girls has advanced. 00:04:30.901 --> 00:04:34.706 The gynecological problems in women have increased. 00:04:35.296 --> 00:04:37.412 The breast development in men has increased. 00:04:37.578 --> 00:04:40.464 Last year's India Today's survey shows 00:04:40.765 --> 00:04:43.718 that the largest number of plastic surgeries done in India 00:04:43.743 --> 00:04:45.993 are to remove breasts in men. 00:04:46.243 --> 00:04:50.605 You got into the situation where fruit, which is supposed to be healthy, 00:04:52.515 --> 00:04:54.193 is creating all these problems. 00:04:54.674 --> 00:04:59.606 It's not just the pesticides, or antibiotics, or growth hormones 00:04:59.607 --> 00:05:02.631 which are used in production, but also how they are processed. 00:05:03.201 --> 00:05:08.274 You might have heard, last week, 10 days, doing rounds in all the media: 00:05:08.804 --> 00:05:10.474 artificially ripened fruits. 00:05:10.676 --> 00:05:12.773 But why are fruits ripened artificially? 00:05:13.402 --> 00:05:17.289 If all of you want to eat fruits off-season: 00:05:17.290 --> 00:05:19.235 how do they do it? 00:05:19.579 --> 00:05:22.353 If you want mangoes in May, how do you get mangoes? 00:05:22.615 --> 00:05:27.470 You have to cut unripened ones, ripen it artificially, and sell it. 00:05:28.802 --> 00:05:33.383 Bananas which look uniformed yellow. 00:05:34.807 --> 00:05:37.698 What are they? They are all carbon ripened. 00:05:38.959 --> 00:05:41.760 The apples, the shiny apples which you see. 00:05:42.205 --> 00:05:44.570 What are they? When were they produced? 00:05:44.973 --> 00:05:47.473 Where were they produced? Do you know? 00:05:47.613 --> 00:05:50.871 California apples, you get apples from California. 00:05:50.974 --> 00:05:54.012 Can you keep it fresh? They are coated with wax. 00:05:55.195 --> 00:05:58.549 Go back to your home, take an apple from your fridge. 00:05:58.642 --> 00:06:00.788 Just scratch it. You'll see the wax. 00:06:01.874 --> 00:06:03.086 We are eating all that. 00:06:03.111 --> 00:06:05.323 The watermelons which are red in color, 00:06:06.715 --> 00:06:09.405 they are injected with injections, color. 00:06:09.829 --> 00:06:12.059 They are injected with growth hormones. 00:06:12.658 --> 00:06:14.307 The milk which is sold, 00:06:14.308 --> 00:06:17.236 we have seen in news of the last several years, 00:06:17.267 --> 00:06:20.105 the reports say, 00:06:20.106 --> 00:06:23.208 "The milk is contaminated with synthetic milk." 00:06:23.266 --> 00:06:28.816 If you want to have milk at 40 rupees a liter, 00:06:28.817 --> 00:06:30.087 that's what you get. 00:06:30.291 --> 00:06:32.117 We want food cheaper, 00:06:33.606 --> 00:06:36.739 and there is competition between the companies. 00:06:38.159 --> 00:06:40.393 They pay low prices to the farmers. 00:06:40.418 --> 00:06:43.255 They also contaminate it and then get away with that. 00:06:43.280 --> 00:06:45.887 All brands of milk sold in Hyderabad, 00:06:45.912 --> 00:06:49.028 is prone to have been contaminated with synthetic milk. 00:06:49.053 --> 00:06:50.326 GM foods. 00:06:50.745 --> 00:06:54.116 How many of you know about this? How many of you have heard about this? 00:06:54.141 --> 00:06:55.966 Bt Brinjal. 00:06:55.991 --> 00:06:58.554 I'll tell you simply what Bt Brinjal is. 00:06:58.620 --> 00:07:01.790 When pesticide is sprayed from outside, it damages the environment. 00:07:01.830 --> 00:07:06.627 Like I said, 99% goes into the environment only 1% kills the insect. 00:07:06.722 --> 00:07:10.741 So, scientists thought, "Why not producing pesticide in the plant itself?" 00:07:10.905 --> 00:07:13.305 So the plant produces insecticides, 00:07:13.474 --> 00:07:15.824 so that whichever insect eats the plant will die. 00:07:15.994 --> 00:07:17.852 But what happens to us? Who eats that? 00:07:18.083 --> 00:07:22.362 So, there are several bio safety questions in front of us which were never addressed. 00:07:23.287 --> 00:07:29.136 What you see here, yellow, white, golden rice, which is going to come soon. 00:07:29.170 --> 00:07:30.762 Do you know why it was done? 00:07:30.765 --> 00:07:35.888 They say, vitamin A deficiency is a serious problem, 00:07:35.889 --> 00:07:38.288 so we will produce vitamin A in the plant. 00:07:38.313 --> 00:07:43.499 If you eat that rice, you can have as much as vitamin A as possible, 00:07:43.524 --> 00:07:46.654 but do you know vitamin A is a fat soluble vitamin? 00:07:46.679 --> 00:07:50.506 It's not just enough to have vitamin A, but you also need to have enough fat, 00:07:51.117 --> 00:07:54.535 but if you have enough fat in your food you don't need golden rice. 00:07:55.324 --> 00:08:00.307 In 2005, we came across a farmer in Guntur, 00:08:00.332 --> 00:08:02.320 who was cultivating Bt Bhendi. 00:08:02.345 --> 00:08:03.550 We were shocked. 00:08:03.575 --> 00:08:04.975 I said, "How did you get it?" 00:08:05.000 --> 00:08:07.060 He said, "The company gave me the seeds." 00:08:07.097 --> 00:08:10.019 We went to the company, and they said, "We are doing a trial." 00:08:10.044 --> 00:08:11.395 We went to the government. 00:08:11.420 --> 00:08:13.689 The government said, "Yeah, that's their seed." 00:08:14.304 --> 00:08:16.400 They said, "You are not permitted." 00:08:17.057 --> 00:08:19.487 It was taken off in 2005. 00:08:20.447 --> 00:08:24.075 2013, similarly we came across cotton, 00:08:24.100 --> 00:08:26.409 herbicide-tolerant cotton which is grown. 00:08:26.901 --> 00:08:28.710 No permissions. 00:08:28.710 --> 00:08:32.013 In 2009, when Bt brinjal was permitted, there was a public discussion. 00:08:32.224 --> 00:08:35.515 It was the only time there was a public discussion, 00:08:35.517 --> 00:08:38.623 to introduce whether we need a food or not, and it was banned. 00:08:38.664 --> 00:08:42.620 Sometimes, some wise politicians take better decisions. 00:08:43.058 --> 00:08:47.743 But otherwise we would have been flooded with GM foods. 00:08:47.835 --> 00:08:50.261 Today there is case pending in the supreme court, 00:08:50.262 --> 00:08:53.077 there is an expert committee appointed by the supreme court 00:08:53.078 --> 00:08:56.307 which said, "We don't need this for next the 10 years. Let's wait." 00:08:56.487 --> 00:09:00.216 There's a parliamentary standing committee which also said, "We don't need it." 00:09:00.445 --> 00:09:04.632 But you don't know how they are going to come into your plate. 00:09:04.797 --> 00:09:09.957 Food is not only useful energy, but also good for your health. 00:09:10.007 --> 00:09:12.851 It can treat many of the diseases. Food is a medicine. 00:09:12.876 --> 00:09:17.113 It can act as preventive medicine, and can also act as a curative medicine. 00:09:17.138 --> 00:09:21.959 I know many people who are working on treating autism with good food. 00:09:22.843 --> 00:09:24.470 Many problems which you are seeing 00:09:24.471 --> 00:09:29.658 - obesity, diabetes, blood pressure - all are because of the food which you eat. 00:09:29.659 --> 00:09:32.012 You need to make a right choice about your food. 00:09:32.013 --> 00:09:34.480 Second: what food does to the environment. 00:09:34.797 --> 00:09:36.736 Let's look at the ecological footprints. 00:09:36.737 --> 00:09:38.636 How many of you have seen rice fields? 00:09:38.637 --> 00:09:40.372 Almost all, right? 00:09:40.397 --> 00:09:42.936 What comes to your mind when we think of rice fields? 00:09:42.937 --> 00:09:44.887 Full of water. 00:09:44.950 --> 00:09:49.080 How much water does it take to produce an acre of rice? 00:09:50.900 --> 00:09:52.634 6 million liters. 00:09:54.435 --> 00:09:57.488 6 million liters per acre of rice. 00:09:58.112 --> 00:10:02.309 Which is equal to 100 families annual consumption. 00:10:02.344 --> 00:10:06.884 One family of five members eats about a kilogram of rice a day. 00:10:06.909 --> 00:10:11.971 Which is equivalent to a tanker of water: 180 showers. 00:10:11.996 --> 00:10:14.462 All of us want to eat rice. 00:10:14.463 --> 00:10:19.424 You need more and more water for the production of rice. 00:10:19.425 --> 00:10:20.957 Let's make a making calculation: 00:10:20.958 --> 00:10:26.338 how much one meal of rice in Hyderabad costs to the environment? 00:10:26.697 --> 00:10:29.166 It's probably as big as a whole dam. 00:10:29.191 --> 00:10:32.514 We need to worry about the ecological footprints. 00:10:32.562 --> 00:10:36.448 It's not just about the water, about pesticides, about growth hormone. 00:10:36.473 --> 00:10:37.584 Everything. 00:10:37.640 --> 00:10:40.691 What agriculture leaves before it comes to your plate? 00:10:41.932 --> 00:10:44.277 And not just that. What does it do to the farmers? 00:10:44.373 --> 00:10:47.761 The more and more pesticides you spray, insects get resistant. 00:10:47.786 --> 00:10:49.249 They don't work. 00:10:49.571 --> 00:10:51.647 First time you spray, second time you spray, 00:10:51.672 --> 00:10:53.886 third time you spray, fourth time you drink it. 00:10:53.911 --> 00:10:56.449 That's what we have seen all along, farmer suicides. 00:10:56.474 --> 00:11:00.086 The fall out of such things is increasing cost of cultivation, 00:11:00.587 --> 00:11:02.501 but the prices are not increasing. 00:11:02.722 --> 00:11:05.259 Production costs for one kilogram of rice, 00:11:05.284 --> 00:11:08.140 2,100 rupees as per government calculations, 00:11:08.165 --> 00:11:10.605 but today the price is on 1,400 rupees for farmers. 00:11:10.606 --> 00:11:14.831 Today a ton of sugarcane is 2,000 rupees. 00:11:14.832 --> 00:11:17.207 A ton of firewood is 4,000 rupees. 00:11:18.161 --> 00:11:19.754 How can farmers live? 00:11:20.166 --> 00:11:22.307 The policies are also lopsided. 00:11:23.707 --> 00:11:27.781 Today, the average income of 83% of the farmers in this country 00:11:27.782 --> 00:11:31.066 is only 5,000 rupees. 00:11:32.563 --> 00:11:35.017 So farmers have lost their economic independence. 00:11:35.042 --> 00:11:38.249 Not just economic independence, but physical independence as well. 00:11:38.474 --> 00:11:40.579 These are photographs which we have taken 00:11:40.580 --> 00:11:42.937 of farmers standing in queue for fertilizers. 00:11:42.938 --> 00:11:44.624 Standing in queue for seeds. 00:11:44.649 --> 00:11:46.426 Seeds which they can produce. 00:11:47.044 --> 00:11:50.020 Fertilizer which they can make by composting, 00:11:50.021 --> 00:11:51.410 but they are not subsidized. 00:11:51.435 --> 00:11:53.686 If you buy it in a market, they are subsidized. 00:11:53.711 --> 00:11:56.229 Lopsided policies from government. 00:11:56.715 --> 00:11:59.267 All these lead to farmer suicides. 00:11:59.268 --> 00:12:03.530 In last 20 years, 300,000 farmers have committed suicide. 00:12:03.531 --> 00:12:05.176 Every day about 48. 00:12:05.503 --> 00:12:09.688 What is the point about just discussing the dark side of the picture? 00:12:10.089 --> 00:12:13.250 How much and what can we do to change the situation. 00:12:13.313 --> 00:12:17.053 Some of us working in agriculture at various institutions came together, 00:12:17.057 --> 00:12:20.724 and we started an organization called Center for Sustainable Agriculture, 00:12:20.746 --> 00:12:22.045 in 2004. 00:12:22.046 --> 00:12:25.515 We started working with farmers, telling them how they can move away 00:12:25.540 --> 00:12:29.364 from the high external input base agriculture 00:12:29.389 --> 00:12:32.178 to low external input based agriculture. 00:12:32.449 --> 00:12:33.739 It was not easy, 00:12:33.740 --> 00:12:36.964 but what we found is across the country there were wonderful experiences. 00:12:36.989 --> 00:12:40.573 But all those experiences were taught in ideological frameworks. 00:12:41.247 --> 00:12:42.718 They don't talk to each other. 00:12:42.719 --> 00:12:44.447 There are good things and bad things, 00:12:44.472 --> 00:12:47.442 if they would discuss with each other it would have been good, 00:12:47.443 --> 00:12:49.095 but they never talk to each other. 00:12:49.120 --> 00:12:51.464 Mainstream institutions never worried about them. 00:12:51.489 --> 00:12:53.812 So we brought all the practices together, 00:12:53.837 --> 00:12:57.476 evolved what we called sustainable agricultural practices. 00:12:57.982 --> 00:13:00.348 The first success came in Kulukulla. 00:13:00.649 --> 00:13:04.413 Kulukulla is village in Kamang district which became completely pesticide free. 00:13:04.442 --> 00:13:07.523 The village, which was spending about 6 million per annum, 00:13:07.524 --> 00:13:09.833 they completely stopped using pesticides. 00:13:09.834 --> 00:13:11.254 (Applause) 00:13:13.305 --> 00:13:18.195 The Agriculture minister came and said, "Wonderful. What do you want?" 00:13:18.646 --> 00:13:23.938 The farmers said, "Make Andhra Pradesh pesticide free." 00:13:24.503 --> 00:13:27.635 He was amazed. He said, "Certainly I'll do. But what do you want?" 00:13:27.636 --> 00:13:31.896 I said, "We are happy with what we have. Just change all agricultural practices." 00:13:32.044 --> 00:13:36.674 He brought all the scientists of the department of agriculture together 00:13:36.675 --> 00:13:38.266 to see and then make a change. 00:13:38.267 --> 00:13:41.876 They said, "Sir, this is one village. We can't do it. It is not possible." 00:13:41.890 --> 00:13:43.287 Then came Enabavi. 00:13:43.288 --> 00:13:46.457 This is about 80 kilometers from here, completely organic village. 00:13:47.058 --> 00:13:48.347 The last three years, 00:13:48.348 --> 00:13:50.714 more than 10,000 people have visited the village 00:13:50.716 --> 00:13:52.512 to know how they are doing farming. 00:13:52.513 --> 00:13:55.603 But this also has not changed anything under government. 00:13:56.004 --> 00:13:57.532 But consumers have changed. 00:13:57.533 --> 00:14:00.404 Many people have started understanding what is good for them. 00:14:00.405 --> 00:14:03.972 This is an advertisement which is The Hindu uses for itself. 00:14:04.349 --> 00:14:06.183 This is a village called Dorli. 00:14:06.295 --> 00:14:08.836 Dorli is in Vardha. 00:14:08.861 --> 00:14:12.072 After Telangana, you hear lots of suicides from Vardha. 00:14:12.103 --> 00:14:14.483 In 2005, the village was put up for sale, 00:14:14.484 --> 00:14:16.303 farmers decided we can't do farming. 00:14:16.304 --> 00:14:17.811 They put up village for sale. 00:14:18.074 --> 00:14:22.042 We went there in 2006 and said, "Can we start working together?" 00:14:22.482 --> 00:14:25.229 Today all of them have repaid their loans, 00:14:25.230 --> 00:14:26.941 all of them are back to farming. 00:14:26.966 --> 00:14:28.283 (Applause) 00:14:28.284 --> 00:14:31.342 It's possible. It's possible. 00:14:31.343 --> 00:14:32.930 All examples are in front of us. 00:14:32.931 --> 00:14:34.142 We also started working 00:14:34.167 --> 00:14:36.543 with the woman self-help groups in Andhra Pradesh. 00:14:36.568 --> 00:14:39.042 These are cover stories of "Down To Earth" magazine, 00:14:39.065 --> 00:14:40.606 which tracked the whole change. 00:14:40.631 --> 00:14:43.551 We started with 225 acres in 2005. 00:14:43.880 --> 00:14:49.108 Today its 3.5 million acres in Andhra Pradesh and Telangana together, 00:14:49.109 --> 00:14:50.377 pesticide free. 00:14:50.378 --> 00:14:51.697 (Applause) 00:14:51.698 --> 00:14:54.974 50% of use of pesticide in the state has come down. 00:14:57.023 --> 00:15:00.753 We were third in the country in terms of per acre pesticide used, 00:15:00.840 --> 00:15:02.539 today we are 20th in the country. 00:15:02.540 --> 00:15:03.431 (Applause) 00:15:03.432 --> 00:15:06.599 This was part of a show on Satyamev Jayate, 00:15:06.625 --> 00:15:07.848 some of you may have seen it. 00:15:07.873 --> 00:15:10.254 In this show we had an interesting discussion. 00:15:10.265 --> 00:15:14.207 The other side was the largest pesticide seller in this country. 00:15:14.232 --> 00:15:17.473 Towards the end Amir Khan asked me a question, "I am fully convinced 00:15:17.498 --> 00:15:19.660 with what you're saying and what you're doing. 00:15:19.685 --> 00:15:21.165 It is possible to do it India. 00:15:21.219 --> 00:15:23.668 But how do I convince this man who is sitting here?" 00:15:23.691 --> 00:15:24.949 I said, "Ask his brother, 00:15:24.966 --> 00:15:27.907 His brother is the largest organic exporter in this country." 00:15:27.908 --> 00:15:29.253 (Applause) 00:15:32.286 --> 00:15:33.646 And he said, "Yes." 00:15:33.758 --> 00:15:36.684 That shows that people see it as business. 00:15:36.885 --> 00:15:41.422 If pesticide sells, they sell pesticides, if organic sells, they sell organic. 00:15:42.182 --> 00:15:45.436 You buy pesticides or other organic pesticides 00:15:45.600 --> 00:15:48.832 or certificate from us saying you haven't used any of these things. 00:15:49.042 --> 00:15:51.139 Farmers are made into consumers. 00:15:51.740 --> 00:15:53.332 But what are our consumers doing? 00:15:53.333 --> 00:15:54.702 Then what we did is 00:15:54.903 --> 00:15:57.244 we brought some consumers in Hyderabad together 00:15:57.282 --> 00:15:59.731 to form a consumer cooperative called Sahaja Aharam. 00:15:59.756 --> 00:16:03.709 We also brought all farmers together to form farmers cooperative, 00:16:03.944 --> 00:16:05.567 so that they can market directly. 00:16:05.568 --> 00:16:07.809 Today we have 20 farmer cooperatives 00:16:07.810 --> 00:16:11.783 who produce organically and directly sell in the market. 00:16:11.784 --> 00:16:15.305 While many of you worry about organic food prices, 00:16:15.306 --> 00:16:20.227 the organic Sahaja Aharam prices are 20% lower than the market prices, 00:16:20.228 --> 00:16:23.974 and 75% of what the consumer pays goes to the farmers. 00:16:24.519 --> 00:16:28.409 In the regular market it is just 20% which goes to the farmer. 00:16:28.410 --> 00:16:30.686 (Applause) 00:16:32.121 --> 00:16:33.683 What do I see from here? 00:16:33.684 --> 00:16:35.128 I see a ray of hope. 00:16:35.153 --> 00:16:36.533 It's possible. 00:16:36.558 --> 00:16:39.341 If all of us can join hands together, we can make a change. 00:16:39.853 --> 00:16:43.055 But it's a long way to go in terms of Government Policies. 00:16:43.199 --> 00:16:45.728 Still there is a serious crisis in agriculture. 00:16:45.729 --> 00:16:48.170 Yesterday, you may have seen about farmer's suicide. 00:16:48.171 --> 00:16:50.564 Today, this morning's newspaper, you may have seen. 00:16:50.589 --> 00:16:52.126 Numbers of farmers are dying. 00:16:52.151 --> 00:16:53.833 It's a responsibility of all of us. 00:16:53.858 --> 00:16:55.741 Business as usual is not an option. 00:16:55.766 --> 00:17:00.808 We need to change as consumers, we need change as farmers. 00:17:00.833 --> 00:17:04.890 We all need to come together to pressurize government 00:17:04.891 --> 00:17:06.252 to make a change. 00:17:06.252 --> 00:17:09.467 Otherwise, the future is very, very bleak. 00:17:09.492 --> 00:17:10.751 Thank you. 00:17:10.752 --> 00:17:11.922 (Applause)