WEBVTT 00:00:10.476 --> 00:00:12.185 We are what we eat, 00:00:12.185 --> 00:00:15.194 but how many of us know what we are actually eating? 00:00:15.424 --> 00:00:17.379 How many of us know 00:00:17.380 --> 00:00:20.435 what food does to the environment before it comes to our plate. 00:00:20.435 --> 00:00:22.311 How many of you know 00:00:22.311 --> 00:00:25.936 what food does to the farmer who is producing that food? 00:00:26.300 --> 00:00:28.663 Do you know? Have you ever thought? 00:00:29.798 --> 00:00:32.292 How many of you think, when you are eating food, 00:00:32.292 --> 00:00:34.831 about the farmer who has produced it 00:00:34.831 --> 00:00:37.411 or the fate of the farmer who has produced it? 00:00:37.411 --> 00:00:39.202 These are some of the questions 00:00:39.202 --> 00:00:43.362 which grappled me when I was studying agriculture. 00:00:44.982 --> 00:00:47.436 While doing my Ph. D. in agriculture, 00:00:47.436 --> 00:00:49.446 I had a choice. 00:00:50.616 --> 00:00:54.483 Like every young boy in 90's, 00:00:54.483 --> 00:00:58.175 I was also crazy about getting into Indian Civil Service. 00:00:58.725 --> 00:01:01.335 I was reading about the Indian economy. 00:01:01.335 --> 00:01:03.457 I really understood about the Indian economy 00:01:03.457 --> 00:01:05.169 by reading for an exam. 00:01:05.169 --> 00:01:08.374 Finally, by the time I got into the services, 00:01:08.374 --> 00:01:11.134 I was selected for Indian Revenue Service. 00:01:11.134 --> 00:01:15.063 But I also had a choice of joining as an Agricultural Research Scientist. 00:01:15.433 --> 00:01:16.985 It was a tough choice. 00:01:17.751 --> 00:01:20.715 I made my choice to join as an Agricultural Research Scientist. 00:01:20.715 --> 00:01:23.208 I thought, I should continue working with farmers. 00:01:23.682 --> 00:01:25.494 (Applause) 00:01:25.910 --> 00:01:29.595 But that didn't last long, I'll come to that. 00:01:32.301 --> 00:01:35.341 Before I come to that, let's understand: what is our food? 00:01:35.741 --> 00:01:38.303 What are we eating? How safe is our food? 00:01:38.601 --> 00:01:41.266 All of you saw this news, some time back. 00:01:42.128 --> 00:01:47.494 Pesticides residues in soft drinks and bottled water. 00:01:48.551 --> 00:01:50.394 But forgotten the next day. 00:01:50.394 --> 00:01:51.626 Have you ever thought 00:01:51.626 --> 00:01:56.507 how pesticides residues got into this bottled water or soft drinks? 00:01:58.705 --> 00:02:01.695 If bottled water and soft drinks had pesticide residues, 00:02:01.695 --> 00:02:04.936 the water you used to make tea or coffee also must be having. 00:02:04.936 --> 00:02:06.799 But we never worry about it. 00:02:07.089 --> 00:02:10.042 The news is short, the next day we forget about it. 00:02:10.042 --> 00:02:13.952 At least this must be in your memory: noodles having heavy metals. 00:02:14.341 --> 00:02:16.391 How many of you thought, 00:02:16.391 --> 00:02:19.954 how did these heavy metals reach the noodles? 00:02:20.203 --> 00:02:22.138 If lead has to be added to the noodles, 00:02:22.138 --> 00:02:24.535 probably lead is more costly than the noodles. 00:02:25.034 --> 00:02:28.161 Nobody will add it, but it came. How did it come? 00:02:28.781 --> 00:02:32.497 If ingredients used to make noodles had the lead, 00:02:33.968 --> 00:02:36.963 then the 'aata' which you used to make your 'chapati' 00:02:36.963 --> 00:02:39.613 also must be having. 00:02:40.083 --> 00:02:43.035 Or the 'samosa' which you're eating also must be having, right? 00:02:44.087 --> 00:02:46.453 But we don't connect the dots. 00:02:46.863 --> 00:02:50.666 Same story when we hear about pesticide residues in vegetables. 00:02:51.029 --> 00:02:55.559 You all get horrified, but forget it in the evening. 00:02:56.110 --> 00:03:00.377 We all think, if we buy food at a good place, 00:03:00.377 --> 00:03:02.997 or eat it in a good hotel, it's safe. 00:03:03.167 --> 00:03:05.511 Food is only as safe as it is grown. 00:03:05.945 --> 00:03:08.124 End of pipe solutions don't work. 00:03:10.123 --> 00:03:12.302 The pesticides which are used in agriculture, 00:03:13.238 --> 00:03:18.018 less than 1% actually kills the insects, 99% gets into the water, 00:03:19.825 --> 00:03:22.801 gets into the air, and comes back into your food. 00:03:22.976 --> 00:03:24.912 We look at it very casually. 00:03:25.142 --> 00:03:28.008 Everything happening around us, we look at it very casually. 00:03:28.008 --> 00:03:29.796 I'll give you an example. 00:03:29.796 --> 00:03:33.348 While having the lunch, I saw people painting there. 00:03:33.348 --> 00:03:35.780 What is that? Spray Paint. 00:03:35.780 --> 00:03:37.178 Where does it go? 00:03:37.560 --> 00:03:40.999 Part of it goes onto the board, part of it into the air. 00:03:41.601 --> 00:03:44.750 You were all eating there. It comes there. 00:03:44.910 --> 00:03:47.717 We are all educated, we feel we can make connections. 00:03:47.717 --> 00:03:48.985 We never make them. 00:03:49.321 --> 00:03:52.588 We expect that the farmer will make those connections 00:03:52.588 --> 00:03:55.026 and produce safe food for all of us. 00:03:55.271 --> 00:03:57.797 I think that's there is a disconnect 00:03:57.797 --> 00:04:03.350 between what we observe, what we know, and how we act. 00:04:03.350 --> 00:04:06.100 It is a serious problem. 00:04:06.540 --> 00:04:08.583 It's not only about the pesticides. 00:04:08.990 --> 00:04:12.016 Do you know the eggs that you buy in the market, 00:04:12.016 --> 00:04:13.831 what kind of eggs are you buying? 00:04:13.831 --> 00:04:15.246 They are haploid eggs. 00:04:15.246 --> 00:04:19.526 Haploid means they are produced without male and female meeting together. 00:04:19.949 --> 00:04:24.329 That's why if you hatch the eggs, they won't make chickens. 00:04:25.276 --> 00:04:29.681 But how they are produced? They are produced by using estrogens. 00:04:29.681 --> 00:04:31.674 And what happens to those estrogens? 00:04:32.085 --> 00:04:34.382 When you eat those eggs they'll come back to you. 00:04:34.382 --> 00:04:38.051 That's one reason today the puberty in girls has advanced. 00:04:38.461 --> 00:04:42.266 The gynecological problems in women have increased. 00:04:42.656 --> 00:04:44.772 The breast development in men has increased. 00:04:45.066 --> 00:04:47.825 Last year's India Today's survey shows 00:04:47.825 --> 00:04:51.043 that the largest number of plastic surgeries done in India 00:04:51.043 --> 00:04:53.293 are to remove breasts in men. 00:04:53.603 --> 00:04:57.965 You got into the situation where fruit, which is supposed to be healthy, 00:04:59.994 --> 00:05:01.672 is creating all these problems. 00:05:02.034 --> 00:05:06.967 It's not just the pesticides, or antibiotics, or growth hormones 00:05:06.967 --> 00:05:09.991 which are used in production, but also how they are processed. 00:05:10.261 --> 00:05:15.334 You might have heard, last week, 10 days, doing rounds in all the media: 00:05:15.864 --> 00:05:17.534 artificially ripened fruits. 00:05:17.935 --> 00:05:20.032 But why are fruits ripened artificially? 00:05:20.462 --> 00:05:24.350 If all of you want to eat fruits off-season: 00:05:24.350 --> 00:05:26.295 how do they do it? 00:05:26.639 --> 00:05:29.413 If you want mangoes in May, how do you get mangoes? 00:05:29.763 --> 00:05:34.618 You have to cut unripened one's, ripen it artificially, and sell it. 00:05:34.962 --> 00:05:37.532 Banana's which look uniformed yellow. 00:05:38.367 --> 00:05:41.258 What are they? They are all carbon ripened. 00:05:42.519 --> 00:05:45.320 The apples, the shiny apples which you see. 00:05:45.678 --> 00:05:48.043 What are they? When were they produced? 00:05:48.533 --> 00:05:51.033 Where were they produced? Do you know? 00:05:51.373 --> 00:05:54.631 California apples, you get apples from California. 00:05:56.334 --> 00:05:59.372 Can you keep it fresh? They are coated with wax. 00:06:00.255 --> 00:06:03.609 Go back to your home, take an apple from your fridge. 00:06:04.012 --> 00:06:06.158 Just scratch it. You'll see the wax. 00:06:06.934 --> 00:06:08.390 We are eating all that. 00:06:08.662 --> 00:06:10.874 The watermelons which are red in color, 00:06:12.371 --> 00:06:15.061 they are injected with injections, color. 00:06:15.689 --> 00:06:17.919 They are injected with growth hormones. 00:06:18.518 --> 00:06:20.168 The milk which is sold, 00:06:20.168 --> 00:06:23.248 we have seen in news of the last several years, 00:06:23.248 --> 00:06:25.966 the reports say, 00:06:25.966 --> 00:06:29.276 "The milk is contaminated with synthetic milk." 00:06:29.606 --> 00:06:35.177 If you want to have milk at ₹. 40/- a liter, 00:06:35.177 --> 00:06:36.447 that's what you get. 00:06:36.787 --> 00:06:38.613 We want food cheaper, 00:06:39.966 --> 00:06:43.099 and there is competition between the companies. 00:06:44.519 --> 00:06:46.834 They pay low prices to the farmers. 00:06:46.834 --> 00:06:49.796 They also contaminate it and then get away with that. 00:06:49.796 --> 00:06:52.266 All brands of milk sold in Hyderabad, 00:06:52.272 --> 00:06:55.742 is prone to have been contaminated with synthetic milk. 00:06:56.172 --> 00:06:57.445 GM Foods. 00:06:57.745 --> 00:07:01.055 How many of you know about this? How many of you have heard about this? 00:07:01.055 --> 00:07:03.103 Bt Brinjal. 00:07:03.103 --> 00:07:05.763 I'll tell you simply what Bt Brinjal is. 00:07:05.763 --> 00:07:09.190 When pesticide is sprayed from outside, it damages the environment. 00:07:09.190 --> 00:07:13.987 Like I said, 99% goes into the environment only 1% kills the insect. 00:07:14.282 --> 00:07:18.301 So, scientist thought, why not we produce pesticide in the plant itself. 00:07:18.633 --> 00:07:21.034 So the plant produces insecticides, 00:07:21.034 --> 00:07:23.384 so that whichever insect eats the plant will die. 00:07:23.554 --> 00:07:25.413 But what happens to us? Who eats that? 00:07:25.413 --> 00:07:29.692 So, there are several bio safety questions in front of us which were never addressed. 00:07:29.947 --> 00:07:35.290 What you see here, yellow, white, golden rice, which is going to come soon. 00:07:35.530 --> 00:07:37.122 Do you know why it was done? 00:07:37.125 --> 00:07:42.249 They say, vitamin A deficiency is a serious problem, 00:07:42.249 --> 00:07:44.948 so we will produce vitamin A in the plant. 00:07:44.948 --> 00:07:49.184 If you eat that rice, you can have as much as vitamin A as possible, 00:07:49.184 --> 00:07:52.530 but do you know vitamin A is a fat soluble vitamin? 00:07:52.530 --> 00:07:56.357 It's not just enough to have vitamin A, but you also need to have enough fat, 00:07:56.777 --> 00:08:00.195 but if you have enough fat in your food you don't need golden rice. 00:08:00.575 --> 00:08:05.300 In 2005 we came across a farmer in Guntur, 00:08:05.300 --> 00:08:07.528 who was cultivating Bt Bhendi. 00:08:07.528 --> 00:08:08.669 We were shocked. 00:08:08.669 --> 00:08:10.070 I said, "How did you get it?" 00:08:10.070 --> 00:08:12.057 He said, "The company gave me the seeds." 00:08:12.057 --> 00:08:15.004 We went to the company, and they said, "We are doing a trial." 00:08:15.004 --> 00:08:16.634 We went to the government. 00:08:16.634 --> 00:08:18.903 The government said, "Yeah, that's their seed." 00:08:19.463 --> 00:08:21.559 They said, "You are not permitted." 00:08:22.089 --> 00:08:24.519 It was taken off in 2005. 00:08:25.709 --> 00:08:28.592 2013, similarly we came across a cotton. 00:08:28.592 --> 00:08:30.901 Herbicide-tolerant cotton which is grown. 00:08:31.461 --> 00:08:33.271 No permissions. 00:08:33.271 --> 00:08:36.574 In 2009, when Bt brinjal was permitted, there was a public discussion. 00:08:36.784 --> 00:08:40.077 It was the only time there was a public discussion, 00:08:40.077 --> 00:08:43.184 to introduce whether we need a food or not, and it was banned. 00:08:43.526 --> 00:08:47.480 Sometimes, some wise politicians take better decisions. 00:08:47.919 --> 00:08:52.305 But otherwise we would have been flooded with GM foods. 00:08:52.695 --> 00:08:55.122 Today there is case pending in Supreme Court, 00:08:55.122 --> 00:08:57.938 there is an expert committee appointed by Supreme Court 00:08:57.938 --> 00:09:01.167 which said, "We don't need this for next the 10 years. Let's wait." 00:09:01.347 --> 00:09:05.076 There's a parliamentary standing committee which also said, "We don't need." 00:09:05.369 --> 00:09:09.557 But you don't know how they are going to come into your plate. 00:09:09.557 --> 00:09:14.147 Food is not only useful energy but also good for your health. 00:09:14.467 --> 00:09:17.036 It can treat many of the diseases. Food is a medicine. 00:09:17.036 --> 00:09:21.273 It can act as preventive medicine, and can also act as a curative medicine. 00:09:21.593 --> 00:09:26.414 I know many people who are working on treating autism with good food. 00:09:27.204 --> 00:09:28.831 Many problems which you are seeing 00:09:28.831 --> 00:09:34.019 - obesity, diabetes, blood pressure - all are because of the food which you eat. 00:09:34.019 --> 00:09:36.373 You need to make a right choice about your food. 00:09:36.373 --> 00:09:38.757 Second: what food does to the environment. 00:09:38.757 --> 00:09:40.697 Let's look at the ecological footprints. 00:09:40.697 --> 00:09:42.597 How many of you have seen rice fields? 00:09:42.597 --> 00:09:43.957 Almost all, right? 00:09:43.957 --> 00:09:46.497 What comes to your mind when we think of rice fields? 00:09:46.497 --> 00:09:48.310 Full of water. 00:09:48.310 --> 00:09:52.440 How much water does it take to produce an acre of rice? 00:09:54.060 --> 00:09:55.794 6 million liters. 00:09:57.595 --> 00:10:00.648 6 million liters per acre of rice. 00:10:01.272 --> 00:10:05.038 Which is equal to 100 families annual consumption. 00:10:05.304 --> 00:10:09.169 One family of five members eats about a kilogram of rice a day. 00:10:09.169 --> 00:10:13.126 Which is equivalent to a tanker of water: 180 showers. 00:10:13.356 --> 00:10:15.823 All of us want to eat rice. 00:10:15.823 --> 00:10:20.785 More and more water you need in production of rice. 00:10:20.785 --> 00:10:22.307 Let's make a making calculation: 00:10:22.307 --> 00:10:27.687 how much one meal of rice in Hyderabad costs to the environment? 00:10:28.257 --> 00:10:30.496 It's probably as big as a whole dam. 00:10:30.751 --> 00:10:33.292 We need to worry about the ecological footprints. 00:10:34.122 --> 00:10:37.729 It's not just about the water, about pesticides, about growth hormone. 00:10:37.927 --> 00:10:39.062 Everything. 00:10:39.062 --> 00:10:42.252 What agriculture leaves before it comes to your plate? 00:10:43.492 --> 00:10:45.837 And not just that. What does it do to the farmers? 00:10:46.233 --> 00:10:49.393 The more and more pesticides you spray, insects get resistant. 00:10:49.393 --> 00:10:50.331 They don't work. 00:10:50.331 --> 00:10:52.368 First time you spray, second time you spray, 00:10:52.368 --> 00:10:54.536 third time you spray, fourth time you drink it. 00:10:54.536 --> 00:10:57.121 That's what we have seen all along, farmer suicides. 00:10:57.121 --> 00:11:00.847 The fall out of such things is increasing cost of cultivation, 00:11:00.847 --> 00:11:02.761 but the prices are not increasing. 00:11:03.108 --> 00:11:08.128 Production costs for one kilogram of rice, ₹. 2,100 as per government calculations, 00:11:08.128 --> 00:11:10.196 but today the price is on 1,400 for farmers. 00:11:10.508 --> 00:11:14.799 Today a ton of sugarcane is ₹. 2,000. 00:11:14.799 --> 00:11:17.156 A ton of firewood is ₹. 4,000. 00:11:18.256 --> 00:11:19.849 How can farmers live? 00:11:20.126 --> 00:11:22.267 The policies are also lopsided. 00:11:23.767 --> 00:11:27.842 Today, the average income of 83% of the farmers in this country 00:11:27.842 --> 00:11:31.142 is only ₹. 5,000. 00:11:32.262 --> 00:11:34.863 So farmers have lost their economic independence. 00:11:34.863 --> 00:11:38.070 Not just economic independence, physical independence as well. 00:11:38.313 --> 00:11:40.418 These are photographs wich we have taken 00:11:40.418 --> 00:11:42.798 of farmers standing in queue for fertilizers. 00:11:42.798 --> 00:11:44.688 Standing in queue for seeds. 00:11:44.688 --> 00:11:46.465 Seeds which they can produce. 00:11:46.704 --> 00:11:49.681 Fertilizer which they can make by composting, 00:11:49.681 --> 00:11:51.195 but they are not subsidized. 00:11:51.195 --> 00:11:53.409 If you buy it in a market, they are subsidized. 00:11:53.409 --> 00:11:55.889 Lopsided policies from government. 00:11:56.775 --> 00:11:59.328 All these lead to farmer suicides. 00:11:59.328 --> 00:12:03.591 In last 20 years, 300,000 farmers have committed suicide. 00:12:03.591 --> 00:12:05.236 Every day about 48. 00:12:05.563 --> 00:12:09.749 What is the point about just discussing the dark side of the picture? 00:12:09.749 --> 00:12:12.673 How much and what can we do to change the situation. 00:12:12.673 --> 00:12:16.413 Some of us working in agriculture at various institutions came together, 00:12:16.421 --> 00:12:20.106 and we started an organization called Center for Sustainable Agriculture, 00:12:20.106 --> 00:12:21.406 in 2004. 00:12:21.406 --> 00:12:24.876 We started working with farmers, telling them how they can move away 00:12:24.876 --> 00:12:28.742 from the high external input base agriculture 00:12:28.742 --> 00:12:31.438 to low external input based agriculture. 00:12:31.698 --> 00:12:33.002 It was not easy, 00:12:33.002 --> 00:12:36.492 but what we found is across the country there were wonderful experiences. 00:12:36.492 --> 00:12:40.071 But all those experiences were taught in ideological frameworks. 00:12:40.507 --> 00:12:41.979 They don't talk to each other. 00:12:41.979 --> 00:12:43.779 There are good things and bad things, 00:12:43.779 --> 00:12:46.703 if they would discuss with each other it would have been good, 00:12:46.703 --> 00:12:48.356 but they never talk to each other. 00:12:48.356 --> 00:12:50.749 Mainstream institutions never worried about them. 00:12:50.749 --> 00:12:53.202 So we brought all the practices together, 00:12:53.202 --> 00:12:56.848 evolved what we called sustainable agricultural practices. 00:12:56.848 --> 00:12:59.218 The first success came in Kulukulla. 00:12:59.218 --> 00:13:03.001 Kulukulla is village in Kamang district which became completely pesticide free. 00:13:03.001 --> 00:13:06.084 The village, which was spending about 6 million per annum, 00:13:06.084 --> 00:13:08.394 they completely stopped using pesticides. 00:13:08.394 --> 00:13:11.665 (Applause) 00:13:11.665 --> 00:13:16.555 The Agriculture minister came and said, "Wonderful. What do you want?" 00:13:17.785 --> 00:13:23.082 The farmers said, "Make Andhra Pradesh pesticide free." 00:13:23.663 --> 00:13:26.796 He was amazed. He said, "Certainly I'll do. But what do you want?" 00:13:26.796 --> 00:13:31.056 I said,"We are happy with what we have. Just change all agricultural practices." 00:13:31.404 --> 00:13:36.035 He brought all the scientists of the department of agriculture together 00:13:36.035 --> 00:13:37.627 to see and then make a change. 00:13:37.627 --> 00:13:41.236 They said,"Sir, this is one village. We can't do it. It is not possible." 00:13:41.236 --> 00:13:42.648 Then came Enabavi. 00:13:42.648 --> 00:13:45.818 This is about 80 kilometers from here, completely organic village. 00:13:45.818 --> 00:13:47.108 The last three years, 00:13:47.108 --> 00:13:49.776 more than 10 thousand people have visited the village 00:13:49.776 --> 00:13:51.573 to know how they are doing farming. 00:13:51.573 --> 00:13:54.664 But this also has not changed anything under government. 00:13:54.664 --> 00:13:56.193 But consumers have changed. 00:13:56.193 --> 00:13:59.061 Many people have started understanding what is good for them. 00:13:59.061 --> 00:14:02.628 This is an advertisement which is The Hindu uses for itself. 00:14:03.204 --> 00:14:05.038 This is a village called Dorli. 00:14:05.263 --> 00:14:07.797 Dorli is in Vardha. 00:14:07.797 --> 00:14:11.157 After Telangana, you hear lots of suicides from Vardha. 00:14:11.157 --> 00:14:13.544 In 2005 the village was put up for sale, 00:14:13.544 --> 00:14:15.364 farmers decided we can't do farming. 00:14:15.364 --> 00:14:16.872 They put up village for sale. 00:14:16.872 --> 00:14:20.802 We went there in 2006 and said, "Can we start working together?" 00:14:21.242 --> 00:14:23.990 Today all of them have repaid their loans, 00:14:23.990 --> 00:14:26.049 all of them are back to farming. 00:14:26.049 --> 00:14:27.044 (Applause) 00:14:27.044 --> 00:14:30.103 It's possible. It's possible. 00:14:30.103 --> 00:14:31.691 All examples are in front of us. 00:14:31.691 --> 00:14:32.811 We also started working 00:14:32.811 --> 00:14:35.575 with the woman self fill groups in Andhra Pradesh. 00:14:35.575 --> 00:14:38.125 These are cover stories of 'Down To Earth' magazine, 00:14:38.125 --> 00:14:39.930 which tracked the whole change. 00:14:39.930 --> 00:14:42.850 We started with 225 acres in 2005. 00:14:43.540 --> 00:14:48.769 Today its 3.5 million acres in Andhra Pradesh and Telangana together, 00:14:48.769 --> 00:14:50.038 pesticide free. 00:14:50.038 --> 00:14:51.358 (Applause) 00:14:51.358 --> 00:14:54.812 50% of use of pesticide in the state has come down. 00:14:56.969 --> 00:15:00.700 We were third in the country in terms of per acre pesticide used, 00:15:00.700 --> 00:15:02.400 today we are 20th in the country. 00:15:02.400 --> 00:15:03.306 (Applause) 00:15:03.306 --> 00:15:06.485 This was part of a show on Satyamev Jayate, 00:15:06.485 --> 00:15:07.942 some of you may have seen it. 00:15:07.942 --> 00:15:10.115 In this show we had an interesting discussion. 00:15:10.115 --> 00:15:14.535 The other side was the largest pesticide seller in this country. 00:15:14.535 --> 00:15:16.726 Towards the end Amir Khan asked me a question: 00:15:16.726 --> 00:15:19.536 "I am fully convinced with what you're saying and what you're doing 00:15:19.536 --> 00:15:20.966 It is possible to do it India. 00:15:20.966 --> 00:15:23.466 But how do I convince this man who is sitting here?" 00:15:23.766 --> 00:15:25.226 I said: "Ask his brother, 00:15:25.226 --> 00:15:28.168 His brother is the largest organic exporter in this country." 00:15:28.168 --> 00:15:30.653 (Applause) 00:15:32.546 --> 00:15:33.906 And he said, "Yes." 00:15:34.318 --> 00:15:37.245 That shows that people see it as business. 00:15:37.245 --> 00:15:41.782 If pesticide sells, they sell pesticides, if organic sells, they sell organic. 00:15:42.542 --> 00:15:45.359 You buy pesticides or other organic pesticides 00:15:45.960 --> 00:15:49.192 or certificate from us saying you haven't used any of these things. 00:15:49.702 --> 00:15:51.799 Farmers are made into consumers. 00:15:52.700 --> 00:15:54.293 But what are our consumers doing? 00:15:54.293 --> 00:15:55.663 Then what we did is 00:15:55.663 --> 00:15:58.027 we brought some consumers in Hyderabad together 00:15:58.027 --> 00:16:00.741 to form a consumer cooperative called Sahaja Aharam. 00:16:00.741 --> 00:16:04.704 We also brought all farmers together to form farmers cooperative, 00:16:04.704 --> 00:16:06.328 so that they can market directly. 00:16:06.328 --> 00:16:08.570 Today we have 20 farmer cooperatives 00:16:08.570 --> 00:16:12.544 who produce organically and directly sell in the market. 00:16:12.544 --> 00:16:16.066 While many of you worry about organic food prices, 00:16:16.066 --> 00:16:20.988 the organic Sahaja Aharam prices are 20% lower than the market prices, 00:16:20.988 --> 00:16:24.734 and 75% of what the consumer pays goes to the farmers. 00:16:25.279 --> 00:16:29.170 In the regular market it is just 20% which goes to the farmer. 00:16:29.170 --> 00:16:31.391 (Applause) 00:16:32.481 --> 00:16:34.044 What do I see from here? 00:16:34.044 --> 00:16:35.772 I see a ray of hope. 00:16:35.772 --> 00:16:37.153 It's possible. 00:16:37.153 --> 00:16:39.936 If all of us can join hands together, we can make a change. 00:16:40.356 --> 00:16:43.559 But it's a long way to go in terms of Government Policies. 00:16:43.559 --> 00:16:46.089 Still there is serious crisis in agriculture. 00:16:46.089 --> 00:16:48.487 Yesterday, you may have seen about farmer's suicide. 00:16:48.487 --> 00:16:50.647 Today, this morning's newspaper, you may have seen. 00:16:50.818 --> 00:16:52.511 Numbers of farmers are dying. 00:16:52.511 --> 00:16:54.493 It's a responsibility of all of us. 00:16:54.493 --> 00:16:56.377 Business as usual is not an option. 00:16:56.377 --> 00:17:00.493 We need to change as consumers, we need change as farmers. 00:17:00.493 --> 00:17:04.552 We all need to come together to pressurize government 00:17:04.552 --> 00:17:05.913 to make a change. 00:17:05.913 --> 00:17:08.252 Otherwise, the future is very very glee. 00:17:08.252 --> 00:17:09.512 Thank you. 00:17:09.512 --> 00:17:10.682 (Applause)