[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:07.44,0:00:08.71,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:00:10.74,0:00:14.84,Default,,0000,0000,0000,,Has anybody heard of a lemming\Nand what a lemming is?
Dialogue: 0,0:00:15.30,0:00:17.18,Default,,0000,0000,0000,,Well if you don't know I'll tell you.
Dialogue: 0,0:00:17.18,0:00:23.57,Default,,0000,0000,0000,,A lemming is a little furry rodent\Nthat basically jumps off cliffs,
Dialogue: 0,0:00:23.60,0:00:25.24,Default,,0000,0000,0000,,into the water and drowns.
Dialogue: 0,0:00:25.40,0:00:29.38,Default,,0000,0000,0000,,And they don't just do this by the ones\Nor twos, they do it by the thousands.
Dialogue: 0,0:00:29.99,0:00:34.78,Default,,0000,0000,0000,,It's almost as if a senior lemming,\Nthe head lemming decides,
Dialogue: 0,0:00:34.79,0:00:37.15,Default,,0000,0000,0000,,"Hey guys, let's go for a swim!"
Dialogue: 0,0:00:37.41,0:00:39.73,Default,,0000,0000,0000,,So, they all go,\N"Yeah! Let's go for a swim!"
Dialogue: 0,0:00:39.92,0:00:43.14,Default,,0000,0000,0000,,So, they all run to the cliff\Nand they all jump off
Dialogue: 0,0:00:43.14,0:00:45.42,Default,,0000,0000,0000,,and it's like,\N"Right, now, everyone swim!"
Dialogue: 0,0:00:45.42,0:00:48.41,Default,,0000,0000,0000,,And they go, "Swim?"\N(Gurgling)
Dialogue: 0,0:00:48.41,0:00:50.08,Default,,0000,0000,0000,,And they all drown.
Dialogue: 0,0:00:50.20,0:00:54.33,Default,,0000,0000,0000,,And society today is very much the same.
Dialogue: 0,0:00:55.07,0:00:59.40,Default,,0000,0000,0000,,If you are going to a school,\Nyou might find a head lemming
Dialogue: 0,0:00:59.40,0:01:04.41,Default,,0000,0000,0000,,which decides that they will take drugs,\Nand then a whole bunch of other kids
Dialogue: 0,0:01:04.41,0:01:07.63,Default,,0000,0000,0000,,will come behind and go along\Nwith that head lemming.
Dialogue: 0,0:01:08.32,0:01:11.47,Default,,0000,0000,0000,,Or they might be lucky,\Nthere might be one young individual,
Dialogue: 0,0:01:11.47,0:01:13.85,Default,,0000,0000,0000,,that says "no" to drugs,
Dialogue: 0,0:01:13.85,0:01:16.08,Default,,0000,0000,0000,,and a whole bunch\Nof other kids come behind.
Dialogue: 0,0:01:16.73,0:01:19.72,Default,,0000,0000,0000,,And that's the direction\Nthat those people go in.
Dialogue: 0,0:01:21.46,0:01:24.64,Default,,0000,0000,0000,,And today we will find\Nthat the business culture
Dialogue: 0,0:01:24.64,0:01:27.75,Default,,0000,0000,0000,,has changed a tremendous amount
Dialogue: 0,0:01:27.75,0:01:31.43,Default,,0000,0000,0000,,over the last five, 10,\Nparticularly 15 years.
Dialogue: 0,0:01:31.80,0:01:35.03,Default,,0000,0000,0000,,And what I want to talk about today\Nis ethical business.
Dialogue: 0,0:01:35.03,0:01:37.96,Default,,0000,0000,0000,,If you go back to the literature\Nthat we've been reading
Dialogue: 0,0:01:37.96,0:01:42.58,Default,,0000,0000,0000,,over the last hundred\Nto 150 years of the success
Dialogue: 0,0:01:42.58,0:01:46.02,Default,,0000,0000,0000,,of what's made businesses\Nreally work well,
Dialogue: 0,0:01:46.02,0:01:48.80,Default,,0000,0000,0000,,it's always been based on character.
Dialogue: 0,0:01:49.07,0:01:52.42,Default,,0000,0000,0000,,It's been based on things like integrity,
Dialogue: 0,0:01:52.42,0:01:58.10,Default,,0000,0000,0000,,service, loyalty,\Ngentleness, understanding.
Dialogue: 0,0:01:59.60,0:02:04.60,Default,,0000,0000,0000,,But it seems that over the last\Nfive, 10, 15 years
Dialogue: 0,0:02:04.60,0:02:08.57,Default,,0000,0000,0000,,it's been replaced, what slowly crept in.
Dialogue: 0,0:02:08.57,0:02:11.22,Default,,0000,0000,0000,,And it's the personality ethic is where -
Dialogue: 0,0:02:11.22,0:02:14.52,Default,,0000,0000,0000,,It seems like websites today,
Dialogue: 0,0:02:14.52,0:02:18.22,Default,,0000,0000,0000,,their aim really is to manipulate you,
Dialogue: 0,0:02:18.78,0:02:22.50,Default,,0000,0000,0000,,lubricate the wheels of a system
Dialogue: 0,0:02:22.50,0:02:26.05,Default,,0000,0000,0000,,which would extract as much out of you,
Dialogue: 0,0:02:26.05,0:02:27.62,Default,,0000,0000,0000,,as it possibly can.
Dialogue: 0,0:02:29.42,0:02:32.15,Default,,0000,0000,0000,,So, what I want to suggest today,
Dialogue: 0,0:02:32.15,0:02:36.88,Default,,0000,0000,0000,,is that the success of the world\Nis based on character.
Dialogue: 0,0:02:37.73,0:02:41.72,Default,,0000,0000,0000,,But over the last 10 years,\Nit's like this personality has crept in.
Dialogue: 0,0:02:42.59,0:02:46.06,Default,,0000,0000,0000,,Where there is no character,\Nand it's all about lubrication.
Dialogue: 0,0:02:47.12,0:02:52.26,Default,,0000,0000,0000,,And with that, could that\Nbe a contribution
Dialogue: 0,0:02:52.26,0:02:54.63,Default,,0000,0000,0000,,to what's happened in the world today?
Dialogue: 0,0:02:54.63,0:02:56.28,Default,,0000,0000,0000,,I think it probably has.
Dialogue: 0,0:02:56.28,0:02:58.98,Default,,0000,0000,0000,,There's problems all over the world\Nwith finances, etc.
Dialogue: 0,0:02:58.98,0:03:02.23,Default,,0000,0000,0000,,So, I believe then\Nit was a character ethic.
Dialogue: 0,0:03:02.23,0:03:06.50,Default,,0000,0000,0000,,Today it's slowly being replaced\Nby the personality ethic.
Dialogue: 0,0:03:06.50,0:03:09.00,Default,,0000,0000,0000,,I want to quickly introduce\Nmy company to you.
Dialogue: 0,0:03:09.63,0:03:15.04,Default,,0000,0000,0000,,It started 14 years ago when a tornado\Nwent throw my hometown in Selsey.
Dialogue: 0,0:03:15.40,0:03:21.57,Default,,0000,0000,0000,,I had no money, no business experience\Nand I had a very limited education,
Dialogue: 0,0:03:21.57,0:03:25.86,Default,,0000,0000,0000,,but I saw many tradesmen\Ncome down from all over the UK
Dialogue: 0,0:03:25.86,0:03:28.21,Default,,0000,0000,0000,,to rip homeowners off.
Dialogue: 0,0:03:28.24,0:03:31.93,Default,,0000,0000,0000,,There were cowboy trades coming down\Nand they were basically overcharging
Dialogue: 0,0:03:31.93,0:03:35.32,Default,,0000,0000,0000,,or even stealing money off consumers.
Dialogue: 0,0:03:35.63,0:03:39.87,Default,,0000,0000,0000,,And I looked at the time\Nat the guilds and the federations,
Dialogue: 0,0:03:39.87,0:03:41.98,Default,,0000,0000,0000,,I looked at what local government\Nwas doing
Dialogue: 0,0:03:41.98,0:03:43.85,Default,,0000,0000,0000,,and the central government was doing,
Dialogue: 0,0:03:43.85,0:03:47.09,Default,,0000,0000,0000,,and I couldn't see\Nan answer to this problem
Dialogue: 0,0:03:47.09,0:03:50.66,Default,,0000,0000,0000,,where tradesmen\Nwere doing a really poor job.
Dialogue: 0,0:03:51.27,0:03:56.85,Default,,0000,0000,0000,,So I set out almost from day one,\NI want to make a difference.
Dialogue: 0,0:03:57.44,0:04:02.85,Default,,0000,0000,0000,,I want to bring something\Nto the UK which is of real value.
Dialogue: 0,0:04:03.67,0:04:08.94,Default,,0000,0000,0000,,I didn't set out thinking, wow,\NI want to build something
Dialogue: 0,0:04:08.96,0:04:11.57,Default,,0000,0000,0000,,that is going to make me\Na tremendous amount of money.
Dialogue: 0,0:04:12.49,0:04:18.09,Default,,0000,0000,0000,,If you build something which is worth\Nand something the consumer
Dialogue: 0,0:04:18.09,0:04:21.83,Default,,0000,0000,0000,,or business needs,\Nand they're interacting with it,
Dialogue: 0,0:04:21.83,0:04:25.07,Default,,0000,0000,0000,,and it's got that whole world\N"worth" around it,
Dialogue: 0,0:04:25.07,0:04:27.63,Default,,0000,0000,0000,,your money will automatically flow.
Dialogue: 0,0:04:27.63,0:04:32.36,Default,,0000,0000,0000,,I've never had one single business meeting\Naround my board table
Dialogue: 0,0:04:32.36,0:04:34.35,Default,,0000,0000,0000,,with my senior managers, saying,
Dialogue: 0,0:04:34.35,0:04:36.94,Default,,0000,0000,0000,,"How can we extract\Nmore money out of people?"
Dialogue: 0,0:04:37.92,0:04:39.36,Default,,0000,0000,0000,,That's never happened.
Dialogue: 0,0:04:39.36,0:04:40.68,Default,,0000,0000,0000,,It's always been,
Dialogue: 0,0:04:40.68,0:04:45.57,Default,,0000,0000,0000,,"How can I build more worth\Ninto what we are doing for other people,
Dialogue: 0,0:04:45.57,0:04:48.68,Default,,0000,0000,0000,,how can we make more of a difference\Nin what we are doing?"
Dialogue: 0,0:04:49.94,0:04:54.67,Default,,0000,0000,0000,,But today I'll stand here,\Nand I am not being proud or big-headed,
Dialogue: 0,0:04:54.67,0:04:58.79,Default,,0000,0000,0000,,but we are turning\Nover a 160,000 Euros a week.
Dialogue: 0,0:04:59.70,0:05:01.77,Default,,0000,0000,0000,,And it hasn't even been\Ndesigned to do that,
Dialogue: 0,0:05:01.77,0:05:05.06,Default,,0000,0000,0000,,it's been designed to work\Non the character ethic
Dialogue: 0,0:05:05.06,0:05:06.93,Default,,0000,0000,0000,,and to make a difference.
Dialogue: 0,0:05:09.76,0:05:11.52,Default,,0000,0000,0000,,Begin with the end in mind.
Dialogue: 0,0:05:13.06,0:05:14.61,Default,,0000,0000,0000,,So what does that mean?
Dialogue: 0,0:05:15.95,0:05:19.15,Default,,0000,0000,0000,,I don't think many people today\Nreally know where they are going.
Dialogue: 0,0:05:19.60,0:05:22.56,Default,,0000,0000,0000,,They really haven't got a plan\Nfor their personal life,
Dialogue: 0,0:05:22.56,0:05:26.54,Default,,0000,0000,0000,,for their social life,\Ntheir business life, their family life.
Dialogue: 0,0:05:27.04,0:05:29.50,Default,,0000,0000,0000,,They really don't know\Nwhere they are going.
Dialogue: 0,0:05:29.50,0:05:32.64,Default,,0000,0000,0000,,And I just want you to imagine\Nsomething for a moment
Dialogue: 0,0:05:32.64,0:05:38.10,Default,,0000,0000,0000,,that you are at a funeral,\Nand it's very quiet, very somber,
Dialogue: 0,0:05:38.79,0:05:43.66,Default,,0000,0000,0000,,and there's a resounding atmosphere \Nof love and appreciation
Dialogue: 0,0:05:43.66,0:05:47.18,Default,,0000,0000,0000,,for the person that's died\Nand there's going to be four speakers
Dialogue: 0,0:05:47.18,0:05:50.53,Default,,0000,0000,0000,,and they are all going to be speaking\Nabout the person that's died.
Dialogue: 0,0:05:51.65,0:05:56.05,Default,,0000,0000,0000,,And then you suddenly realised\Nthat it's actually you that's died.
Dialogue: 0,0:05:56.05,0:05:57.63,Default,,0000,0000,0000,,And it's your funeral.
Dialogue: 0,0:05:59.17,0:06:00.78,Default,,0000,0000,0000,,What would you want someone
Dialogue: 0,0:06:00.78,0:06:03.27,Default,,0000,0000,0000,,from your immediate family\Nto say about you?
Dialogue: 0,0:06:03.82,0:06:05.14,Default,,0000,0000,0000,,What would you want
Dialogue: 0,0:06:05.14,0:06:07.100,Default,,0000,0000,0000,,from someone from your extented family\Nto say about you?
Dialogue: 0,0:06:08.65,0:06:10.64,Default,,0000,0000,0000,,What about someone from your work?
Dialogue: 0,0:06:11.50,0:06:13.96,Default,,0000,0000,0000,,And what about\Nsomeone from a social group,
Dialogue: 0,0:06:13.96,0:06:15.58,Default,,0000,0000,0000,,your friendships or something?
Dialogue: 0,0:06:16.39,0:06:18.26,Default,,0000,0000,0000,,What would you really want them to say?
Dialogue: 0,0:06:19.10,0:06:24.56,Default,,0000,0000,0000,,If you were to take the time -\Nunfortunately few of you will do this,
Dialogue: 0,0:06:24.56,0:06:28.07,Default,,0000,0000,0000,,that's my experience -\Nbut if you were to take the time,
Dialogue: 0,0:06:28.68,0:06:30.52,Default,,0000,0000,0000,,and to meditate on those things,
Dialogue: 0,0:06:30.52,0:06:36.91,Default,,0000,0000,0000,,you'll actually touch\Nsome really core important values,
Dialogue: 0,0:06:38.57,0:06:42.38,Default,,0000,0000,0000,,and I bet money will hardly come into it.
Dialogue: 0,0:06:42.95,0:06:47.01,Default,,0000,0000,0000,,Money would be a by-product,\Noh, I really wanted to help this person,
Dialogue: 0,0:06:47.01,0:06:49.69,Default,,0000,0000,0000,,I want people to remember me\Nfor achieving this and this,
Dialogue: 0,0:06:49.69,0:06:51.07,Default,,0000,0000,0000,,helping these people,
Dialogue: 0,0:06:51.07,0:06:54.15,Default,,0000,0000,0000,,and of course money\Nis that vehicle to make that happen.
Dialogue: 0,0:06:55.58,0:06:57.30,Default,,0000,0000,0000,,But begin with the end in mind,
Dialogue: 0,0:06:57.30,0:07:02.11,Default,,0000,0000,0000,,know what your final destination\Nis going to be.
Dialogue: 0,0:07:03.35,0:07:07.13,Default,,0000,0000,0000,,They say sticks and stones\Nwould never break my bones
Dialogue: 0,0:07:07.13,0:07:08.48,Default,,0000,0000,0000,,but names will never hurt.
Dialogue: 0,0:07:08.48,0:07:11.74,Default,,0000,0000,0000,,And my parents used to say to me,\N"Oh, you shouldn't care what people
Dialogue: 0,0:07:11.74,0:07:13.60,Default,,0000,0000,0000,,say about you, or think about you".
Dialogue: 0,0:07:13.60,0:07:16.05,Default,,0000,0000,0000,,I actually very much disagree with that.
Dialogue: 0,0:07:16.89,0:07:20.33,Default,,0000,0000,0000,,I actually believe\Nthat what people think about me,
Dialogue: 0,0:07:20.33,0:07:22.47,Default,,0000,0000,0000,,and what people say about me,
Dialogue: 0,0:07:22.47,0:07:26.88,Default,,0000,0000,0000,,is really, really important,\Nbecause it's my reputation,
Dialogue: 0,0:07:26.89,0:07:30.88,Default,,0000,0000,0000,,and because that's a real\Ncore value of mine,
Dialogue: 0,0:07:30.88,0:07:32.86,Default,,0000,0000,0000,,that's what I aim at all the time.
Dialogue: 0,0:07:32.86,0:07:38.28,Default,,0000,0000,0000,,I would never do something to you\Nthat I wouldn't want done to myself.
Dialogue: 0,0:07:39.19,0:07:41.18,Default,,0000,0000,0000,,So what's your working frame?
Dialogue: 0,0:07:42.14,0:07:46.63,Default,,0000,0000,0000,,What's your end goal in life?\NYour end goal in your business?
Dialogue: 0,0:07:48.31,0:07:51.42,Default,,0000,0000,0000,,Begin with the end in mind.\NTake that time to find out.
Dialogue: 0,0:07:56.10,0:08:00.26,Default,,0000,0000,0000,,Also, when you've ouind that framework,
Dialogue: 0,0:08:00.27,0:08:02.100,Default,,0000,0000,0000,,you can build some expectation\Naround your life.
Dialogue: 0,0:08:04.36,0:08:06.71,Default,,0000,0000,0000,,When you know what you want to achieve,
Dialogue: 0,0:08:06.71,0:08:10.15,Default,,0000,0000,0000,,when you've got that framework\Nand you are looking forward,
Dialogue: 0,0:08:10.15,0:08:13.29,Default,,0000,0000,0000,,you can start to build expectations,
Dialogue: 0,0:08:13.47,0:08:16.31,Default,,0000,0000,0000,,and expectations are key.
Dialogue: 0,0:08:16.82,0:08:21.13,Default,,0000,0000,0000,,Without expectations, you just\Nbounce along the bottom of life.
Dialogue: 0,0:08:21.80,0:08:24.89,Default,,0000,0000,0000,,Expectations are like a magnet
Dialogue: 0,0:08:24.89,0:08:29.06,Default,,0000,0000,0000,,that will pull you towards something\Nyou believe is going to happen
Dialogue: 0,0:08:29.06,0:08:32.77,Default,,0000,0000,0000,,whether it be good or whether it be bad.
Dialogue: 0,0:08:32.77,0:08:34.91,Default,,0000,0000,0000,,If you have got this expectation,
Dialogue: 0,0:08:34.91,0:08:39.02,Default,,0000,0000,0000,,this job role or this business\Nthat I am involved in now
Dialogue: 0,0:08:39.02,0:08:41.17,Default,,0000,0000,0000,,is probably not going to be\Nvery successful.
Dialogue: 0,0:08:42.24,0:08:45.34,Default,,0000,0000,0000,,How are you going to act towards that?
Dialogue: 0,0:08:45.37,0:08:49.14,Default,,0000,0000,0000,,But if you've got an expectation like,\N"Hey, I am going to start this business,
Dialogue: 0,0:08:49.14,0:08:51.13,Default,,0000,0000,0000,,I am going to be incredibly successful,
Dialogue: 0,0:08:51.13,0:08:54.35,Default,,0000,0000,0000,,and I've got this framework\Nwhich I am going to work with
Dialogue: 0,0:08:54.35,0:08:57.11,Default,,0000,0000,0000,,within my values,\Nand these are my goals ..."
Dialogue: 0,0:08:57.11,0:09:01.34,Default,,0000,0000,0000,,and if you feed upon that,\Nit is like a magnet
Dialogue: 0,0:09:01.34,0:09:04.35,Default,,0000,0000,0000,,that just pulls you\Ntowards those expectations.
Dialogue: 0,0:09:05.92,0:09:09.77,Default,,0000,0000,0000,,But very often\Nyou can have those expectations
Dialogue: 0,0:09:09.77,0:09:12.55,Default,,0000,0000,0000,,and then the pressures of life\Ncome upon you.
Dialogue: 0,0:09:13.45,0:09:17.80,Default,,0000,0000,0000,,And the pressures of the cash flow,\Nand the problems with staff
Dialogue: 0,0:09:17.80,0:09:20.89,Default,,0000,0000,0000,,and the problems with the market\Nand the problems with marketing
Dialogue: 0,0:09:20.89,0:09:22.29,Default,,0000,0000,0000,,come around you
Dialogue: 0,0:09:22.29,0:09:24.88,Default,,0000,0000,0000,,and those expectations\Ncan start to [unclear].
Dialogue: 0,0:09:25.75,0:09:27.73,Default,,0000,0000,0000,,But hunger is the key.
Dialogue: 0,0:09:29.87,0:09:32.20,Default,,0000,0000,0000,,Let me just read you something quickly.
Dialogue: 0,0:09:33.20,0:09:34.97,Default,,0000,0000,0000,,"Fish are biting.
Dialogue: 0,0:09:35.71,0:09:38.70,Default,,0000,0000,0000,,And after catching a 70 cm pike,
Dialogue: 0,0:09:38.72,0:09:43.86,Default,,0000,0000,0000,,the local man raised the fish from -\Nyou know, for a photograph -
Dialogue: 0,0:09:43.86,0:09:49.96,Default,,0000,0000,0000,,and the fish lurched forward\Nand grabbed his nose with its mouth."
Dialogue: 0,0:09:51.80,0:09:57.22,Default,,0000,0000,0000,,It grabbed onto to it so tightly,\Nthat the fisherman had to be taken
Dialogue: 0,0:09:57.24,0:10:01.90,Default,,0000,0000,0000,,to the local doctor's, where a surgeon\Nactually surgically removed the fish.
Dialogue: 0,0:10:02.71,0:10:07.55,Default,,0000,0000,0000,,If you want something so badly,\Ndo you know what?
Dialogue: 0,0:10:07.55,0:10:10.50,Default,,0000,0000,0000,,The chances are, you won't let it go.\NAnd do you know what?
Dialogue: 0,0:10:10.50,0:10:13.38,Default,,0000,0000,0000,,The chances are\Nyou'll probably end up getting it.
Dialogue: 0,0:10:15.39,0:10:16.88,Default,,0000,0000,0000,,Hunger is the key.
Dialogue: 0,0:10:17.54,0:10:19.84,Default,,0000,0000,0000,,But you have to feed that hunger.
Dialogue: 0,0:10:20.97,0:10:27.82,Default,,0000,0000,0000,,For me one of the biggest words in my life\Nis significance and recognition.
Dialogue: 0,0:10:27.82,0:10:32.14,Default,,0000,0000,0000,,Those are my drivers,\Nthat's what I work towards in my life.
Dialogue: 0,0:10:33.41,0:10:36.03,Default,,0000,0000,0000,,And, how do I feed that hunger?
Dialogue: 0,0:10:36.03,0:10:40.28,Default,,0000,0000,0000,,For me, I imagine being before my Queen,
Dialogue: 0,0:10:40.28,0:10:42.27,Default,,0000,0000,0000,,"Arise, Sir Kev."
Dialogue: 0,0:10:43.38,0:10:45.96,Default,,0000,0000,0000,,I want to be knighted,\NI want to be recognised
Dialogue: 0,0:10:45.96,0:10:49.51,Default,,0000,0000,0000,,as the man that's ended\Nthe rogue trade problem in the UK.
Dialogue: 0,0:10:49.51,0:10:54.91,Default,,0000,0000,0000,,That's my driver. That's my goal.\NThat's what feeds me.
Dialogue: 0,0:10:55.42,0:10:57.82,Default,,0000,0000,0000,,I picture that happening in my life.
Dialogue: 0,0:10:58.10,0:11:02.47,Default,,0000,0000,0000,,Not just once a month, but I meditate it,
Dialogue: 0,0:11:02.47,0:11:07.50,Default,,0000,0000,0000,,I meditate upon it, and I physically\Nsee myself in front of my Queen
Dialogue: 0,0:11:07.50,0:11:10.15,Default,,0000,0000,0000,,being knighted\Nfor my services to the country.
Dialogue: 0,0:11:12.30,0:11:15.27,Default,,0000,0000,0000,,But make sure, that you are doing it\Nfor the right reasons.
Dialogue: 0,0:11:15.27,0:11:18.60,Default,,0000,0000,0000,,Make sure that it's not just for profit.
Dialogue: 0,0:11:19.76,0:11:22.29,Default,,0000,0000,0000,,Make sure that you're looking\Nat the character ethic.
Dialogue: 0,0:11:26.35,0:11:28.06,Default,,0000,0000,0000,,People in their enviroment.
Dialogue: 0,0:11:28.06,0:11:31.49,Default,,0000,0000,0000,,This is the key I just wanted\Nto slip in at the end,
Dialogue: 0,0:11:31.49,0:11:34.26,Default,,0000,0000,0000,,because it's so important\Nwhen you're growing a business.
Dialogue: 0,0:11:35.20,0:11:38.76,Default,,0000,0000,0000,,One of these types of meetings\Nmany years ago,
Dialogue: 0,0:11:38.76,0:11:41.70,Default,,0000,0000,0000,,there was a Questions and Answers\Nand someone said,
Dialogue: 0,0:11:41.70,0:11:44.07,Default,,0000,0000,0000,,"Kev, how have you grown\Nsuch a big business"?
Dialogue: 0,0:11:44.07,0:11:47.84,Default,,0000,0000,0000,,And I've said, "Uhm, I haven't\Nreally grown the business,
Dialogue: 0,0:11:47.84,0:11:50.52,Default,,0000,0000,0000,,I've never really looked at it\Nlike that, what I have done,
Dialogue: 0,0:11:50.52,0:11:55.57,Default,,0000,0000,0000,,is I've focused on people\Nand I have built people up.
Dialogue: 0,0:11:56.16,0:11:58.79,Default,,0000,0000,0000,,And when the people\Naround you are built up,
Dialogue: 0,0:11:58.79,0:12:02.38,Default,,0000,0000,0000,,you'll naturally have\Na successfull business.
Dialogue: 0,0:12:02.88,0:12:05.64,Default,,0000,0000,0000,,But the environment, it's absolutely key.
Dialogue: 0,0:12:06.68,0:12:09.17,Default,,0000,0000,0000,,Most of us are like the rest of us.
Dialogue: 0,0:12:09.73,0:12:12.38,Default,,0000,0000,0000,,I am very much like you,\Nyou are very much like me
Dialogue: 0,0:12:12.38,0:12:15.10,Default,,0000,0000,0000,,you wouldn't want me\Nto do something to you
Dialogue: 0,0:12:15.10,0:12:17.47,Default,,0000,0000,0000,,you know, that you\Nwouldn't have done to yourself.
Dialogue: 0,0:12:18.49,0:12:20.77,Default,,0000,0000,0000,,You know, I think that's universal.
Dialogue: 0,0:12:21.42,0:12:23.75,Default,,0000,0000,0000,,But in business, if the bottom line
Dialogue: 0,0:12:24.89,0:12:27.30,Default,,0000,0000,0000,,the most important thing\Nis the bottom line
Dialogue: 0,0:12:27.30,0:12:33.08,Default,,0000,0000,0000,,and how much profit and money\Nhave we extracted from this sector,
Dialogue: 0,0:12:33.08,0:12:37.87,Default,,0000,0000,0000,,if that's what it is,\Nif that's the driving force,
Dialogue: 0,0:12:37.89,0:12:41.03,Default,,0000,0000,0000,,then really it falls\Ninto the personality ethic,
Dialogue: 0,0:12:41.03,0:12:47.06,Default,,0000,0000,0000,,really it falls into, "How can we\Nmanipulate people into getting things"?
Dialogue: 0,0:12:47.36,0:12:52.15,Default,,0000,0000,0000,,But within the environment of my company,\NI employ about 90 people,
Dialogue: 0,0:12:52.18,0:12:56.45,Default,,0000,0000,0000,,I would say to my staff, OK,\Nhere's the situation you've got
Dialogue: 0,0:12:56.45,0:12:58.83,Default,,0000,0000,0000,,with a supplier or a customer,
Dialogue: 0,0:12:58.83,0:13:03.74,Default,,0000,0000,0000,,If you were the supplier or the customer,\Nwhat would you want to happen to you?
Dialogue: 0,0:13:04.60,0:13:07.97,Default,,0000,0000,0000,,And I empower my staff\Nto make those decisions.
Dialogue: 0,0:13:08.91,0:13:11.100,Default,,0000,0000,0000,,And if the decision is,\N"We've really messed up on this one, Kev
Dialogue: 0,0:13:11.100,0:13:14.36,Default,,0000,0000,0000,,we should give them their money back,"
Dialogue: 0,0:13:14.40,0:13:19.57,Default,,0000,0000,0000,,my staff are empowered to do that,\Nbecause that's the right thing.
Dialogue: 0,0:13:20.58,0:13:27.36,Default,,0000,0000,0000,,So you can imagine my staff now,\Nthey're not fish out of water,
Dialogue: 0,0:13:28.76,0:13:32.88,Default,,0000,0000,0000,,they're not in an environment where\Nthey think, "Oh, I am being forced,
Dialogue: 0,0:13:33.36,0:13:38.64,Default,,0000,0000,0000,,I'm being pressured into making things\Nand doing what the boss says,
Dialogue: 0,0:13:38.64,0:13:42.89,Default,,0000,0000,0000,,I feel awkward going back to this customer\Nor this supplier and saying,
Dialogue: 0,0:13:42.90,0:13:45.04,Default,,0000,0000,0000,,they can't have this\Nor they can't have that."
Dialogue: 0,0:13:45.93,0:13:51.06,Default,,0000,0000,0000,,Is it any little wonder that in the UK-\NI believe it's worse in Serbia -
Dialogue: 0,0:13:51.06,0:13:54.91,Default,,0000,0000,0000,,that the average person works\Nfor a company for 18 months
Dialogue: 0,0:13:54.92,0:13:58.93,Default,,0000,0000,0000,,and then they go off\Ntrying to find something better?
Dialogue: 0,0:14:00.11,0:14:04.82,Default,,0000,0000,0000,,In 14 years of running a company\Nand having 90 people work for me
Dialogue: 0,0:14:04.82,0:14:09.12,Default,,0000,0000,0000,,I can only remember four people\Nleaving my employment.
Dialogue: 0,0:14:10.89,0:14:15.78,Default,,0000,0000,0000,,It's because I give them that environment
Dialogue: 0,0:14:15.78,0:14:20.34,Default,,0000,0000,0000,,where they feel\Nas if what they are doing is right.
Dialogue: 0,0:14:21.28,0:14:26.94,Default,,0000,0000,0000,,I give them that environment\Nso they've got the ability to do to others
Dialogue: 0,0:14:27.59,0:14:30.19,Default,,0000,0000,0000,,only what they would have done\Nto themselves.
Dialogue: 0,0:14:31.31,0:14:33.85,Default,,0000,0000,0000,,And does that make my company stand out?
Dialogue: 0,0:14:33.86,0:14:35.27,Default,,0000,0000,0000,,Absolutely.
Dialogue: 0,0:14:36.15,0:14:41.19,Default,,0000,0000,0000,,Does it make my company very different\Nfrom the vast majority of the companies
Dialogue: 0,0:14:41.19,0:14:42.83,Default,,0000,0000,0000,,in my same sector?
Dialogue: 0,0:14:43.07,0:14:44.37,Default,,0000,0000,0000,,Absolutely.
Dialogue: 0,0:14:44.37,0:14:47.12,Default,,0000,0000,0000,,And do you know\Nwhat my customers say, now?
Dialogue: 0,0:14:47.46,0:14:50.00,Default,,0000,0000,0000,,Do you know what my tradesmen\Nthat join us, say?
Dialogue: 0,0:14:50.00,0:14:53.98,Default,,0000,0000,0000,,Do you know what our suppliers say?\NDo you know what?
Dialogue: 0,0:14:54.42,0:14:58.51,Default,,0000,0000,0000,,"I can't believe that in this day and age\Nthere is still a company
Dialogue: 0,0:14:58.51,0:15:02.12,Default,,0000,0000,0000,,that would have the ethics\Nthat this company has.
Dialogue: 0,0:15:02.94,0:15:06.60,Default,,0000,0000,0000,,And is it any wonder today\Nthat even in recession in the UK
Dialogue: 0,0:15:06.60,0:15:09.23,Default,,0000,0000,0000,,where companies haven't grown\Nfor two years,
Dialogue: 0,0:15:09.23,0:15:12.61,Default,,0000,0000,0000,,that I am growing\Ntwo and a half percent every month?
Dialogue: 0,0:15:14.44,0:15:17.36,Default,,0000,0000,0000,,Is it a coincidence? Absolutely not.
Dialogue: 0,0:15:18.00,0:15:20.61,Default,,0000,0000,0000,,Character ethic is so important.
Dialogue: 0,0:15:23.27,0:15:26.48,Default,,0000,0000,0000,,Decide. Make a decision.
Dialogue: 0,0:15:26.48,0:15:29.62,Default,,0000,0000,0000,,How you want to run your life,\Nhow you want to run your business.
Dialogue: 0,0:15:30.24,0:15:35.64,Default,,0000,0000,0000,,Is this based on character, integrity,\Nloyalty, friendship, gentleness
Dialogue: 0,0:15:35.66,0:15:39.47,Default,,0000,0000,0000,,or are you going to change\Nand be a lemming
Dialogue: 0,0:15:39.47,0:15:43.78,Default,,0000,0000,0000,,and do what all of the new companies\Nare doing in the world today?
Dialogue: 0,0:15:44.28,0:15:46.88,Default,,0000,0000,0000,,And decide, no, I am going\Nto manipulate people,
Dialogue: 0,0:15:46.88,0:15:49.66,Default,,0000,0000,0000,,I am going to use\NContent Management Systems,
Dialogue: 0,0:15:49.66,0:15:52.24,Default,,0000,0000,0000,,and I am going to use the software
Dialogue: 0,0:15:52.24,0:15:55.39,Default,,0000,0000,0000,,to make out that my customer is important,
Dialogue: 0,0:15:55.39,0:15:58.31,Default,,0000,0000,0000,,but really the bottom line\Nis how much money I make.
Dialogue: 0,0:15:59.59,0:16:03.51,Default,,0000,0000,0000,,I'd suggest, please,\Ngo for the character ethic.
Dialogue: 0,0:16:04.02,0:16:06.25,Default,,0000,0000,0000,,Find out what your core values are.
Dialogue: 0,0:16:06.25,0:16:08.98,Default,,0000,0000,0000,,If you don't know\Nwhat your core values are,
Dialogue: 0,0:16:08.98,0:16:12.29,Default,,0000,0000,0000,,how can you possibly even achieve them?
Dialogue: 0,0:16:12.30,0:16:13.88,Default,,0000,0000,0000,,How can you set targets?
Dialogue: 0,0:16:13.88,0:16:17.21,Default,,0000,0000,0000,,How do you know if you have achieved\Nanything in life?
Dialogue: 0,0:16:18.21,0:16:20.40,Default,,0000,0000,0000,,Go to that funeral.
Dialogue: 0,0:16:20.40,0:16:21.96,Default,,0000,0000,0000,,Write those things down.
Dialogue: 0,0:16:23.25,0:16:25.18,Default,,0000,0000,0000,,Build your expectations.
Dialogue: 0,0:16:25.78,0:16:30.07,Default,,0000,0000,0000,,If you don't believe you can achieve\Nsomething, you will never act upon it.
Dialogue: 0,0:16:31.07,0:16:32.62,Default,,0000,0000,0000,,It's so simple.
Dialogue: 0,0:16:33.15,0:16:37.78,Default,,0000,0000,0000,,Most people have no expectations or,\Nif they have, it's really loose.
Dialogue: 0,0:16:38.65,0:16:40.09,Default,,0000,0000,0000,,Really loose.
Dialogue: 0,0:16:41.06,0:16:44.32,Default,,0000,0000,0000,,Someone might say, "Well I've started\Na business a few weeks ago,
Dialogue: 0,0:16:44.32,0:16:47.42,Default,,0000,0000,0000,,and my expectations\Nis that it would be successful",
Dialogue: 0,0:16:47.43,0:16:49.42,Default,,0000,0000,0000,,or "that's what I am hoping for."
Dialogue: 0,0:16:50.56,0:16:53.59,Default,,0000,0000,0000,,But really define\Nwhat your expectations are.
Dialogue: 0,0:16:53.90,0:16:55.54,Default,,0000,0000,0000,,They are like a magnet.
Dialogue: 0,0:16:55.54,0:16:58.12,Default,,0000,0000,0000,,Get fotographs of what\Nyou want to achieve.
Dialogue: 0,0:16:58.12,0:17:00.85,Default,,0000,0000,0000,,Put them on your walls,\Nin your living room,
Dialogue: 0,0:17:00.86,0:17:02.68,Default,,0000,0000,0000,,in your business, in your toilette,
Dialogue: 0,0:17:02.68,0:17:04.22,Default,,0000,0000,0000,,in your kitchen.
Dialogue: 0,0:17:05.02,0:17:06.70,Default,,0000,0000,0000,,We are all visual people.
Dialogue: 0,0:17:06.70,0:17:08.79,Default,,0000,0000,0000,,If you can see what you want to achieve,
Dialogue: 0,0:17:08.79,0:17:10.20,Default,,0000,0000,0000,,what your expectation is,
Dialogue: 0,0:17:10.20,0:17:14.86,Default,,0000,0000,0000,,and if you see that every day,\Nit's like a magnet, it will draw you.
Dialogue: 0,0:17:14.86,0:17:17.55,Default,,0000,0000,0000,,And your actions will come from it.
Dialogue: 0,0:17:19.05,0:17:21.05,Default,,0000,0000,0000,,And if you want something so bad,
Dialogue: 0,0:17:21.05,0:17:23.41,Default,,0000,0000,0000,,never let it go\Nand you'll probably get it.
Dialogue: 0,0:17:24.09,0:17:27.06,Default,,0000,0000,0000,,Feed that hunger as much\Nas you possibly can.
Dialogue: 0,0:17:28.36,0:17:32.26,Default,,0000,0000,0000,,And create an environment\Npeople want to operate in.
Dialogue: 0,0:17:32.26,0:17:34.02,Default,,0000,0000,0000,,Put yourself in their shoes.
Dialogue: 0,0:17:34.50,0:17:36.84,Default,,0000,0000,0000,,How would you want to be employed?
Dialogue: 0,0:17:36.84,0:17:39.39,Default,,0000,0000,0000,,How would you want to be\Na supplier or a customer?
Dialogue: 0,0:17:40.30,0:17:42.55,Default,,0000,0000,0000,,Treat people the way you would want to.
Dialogue: 0,0:17:43.37,0:17:47.86,Default,,0000,0000,0000,,If you catch this,\Nit will revolutionize your life.
Dialogue: 0,0:17:47.86,0:17:51.74,Default,,0000,0000,0000,,It has taken me in six years,\Nfrom a 200,000 pound company,
Dialogue: 0,0:17:51.74,0:17:54.48,Default,,0000,0000,0000,,to a 6.8 million company.
Dialogue: 0,0:17:54.96,0:17:56.21,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:17:56.21,0:17:57.97,Default,,0000,0000,0000,,(Applause)