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Dialogue: 0,0:00:28.10,0:00:33.25,Default,,0000,0000,0000,,So hi. Alright, so welcome to my keynote.
Dialogue: 0,0:00:33.25,0:00:35.30,Default,,0000,0000,0000,,All right. Apologies for that.
Dialogue: 0,0:00:35.30,0:00:37.17,Default,,0000,0000,0000,,I've been a Rails programmer for too long,
Dialogue: 0,0:00:37.17,0:00:40.69,Default,,0000,0000,0000,,and I used Scaffold to generate this presentation,
Dialogue: 0,0:00:40.69,0:00:43.76,Default,,0000,0000,0000,,and I kind of, I kind of kept this towards\Nthe end.
Dialogue: 0,0:00:43.76,0:00:45.19,Default,,0000,0000,0000,,You know, I'll fix it in the end,
Dialogue: 0,0:00:45.19,0:00:45.79,Default,,0000,0000,0000,,and I forgot.
Dialogue: 0,0:00:45.79,0:00:48.69,Default,,0000,0000,0000,,So yeah I'm really sorry about that. But,\Nanyway.
Dialogue: 0,0:00:48.69,0:00:50.66,Default,,0000,0000,0000,,So my name is Prateek Dayal.
Dialogue: 0,0:00:50.66,0:00:52.38,Default,,0000,0000,0000,,Unlike Chad, you know, I do need an introduction,
Dialogue: 0,0:00:52.38,0:00:56.08,Default,,0000,0000,0000,,so I'll introduce myself as I go along.
Dialogue: 0,0:00:56.08,0:00:58.61,Default,,0000,0000,0000,,So yeah, I'm currently the CEO of SupportBee,
Dialogue: 0,0:00:58.61,0:01:02.39,Default,,0000,0000,0000,,and I started working with Ruby in 2007,
Dialogue: 0,0:01:02.39,0:01:05.08,Default,,0000,0000,0000,,when I co-founded Muziboo.
Dialogue: 0,0:01:05.08,0:01:07.00,Default,,0000,0000,0000,,And Muziboo is a music sharing website
Dialogue: 0,0:01:07.00,0:01:07.77,Default,,0000,0000,0000,,and we had this idea,
Dialogue: 0,0:01:07.77,0:01:10.42,Default,,0000,0000,0000,,how cool it would be if you know people had
Dialogue: 0,0:01:10.42,0:01:12.00,Default,,0000,0000,0000,,a place like Flickr for music,
Dialogue: 0,0:01:12.00,0:01:13.95,Default,,0000,0000,0000,,where they would go and upload music and discuss\Nit,
Dialogue: 0,0:01:13.95,0:01:16.37,Default,,0000,0000,0000,,not just share with their friends.
Dialogue: 0,0:01:16.37,0:01:17.37,Default,,0000,0000,0000,,And we launched Muziboo,
Dialogue: 0,0:01:17.37,0:01:18.56,Default,,0000,0000,0000,,we worked on it for a few years,
Dialogue: 0,0:01:18.56,0:01:19.18,Default,,0000,0000,0000,,we grew it to about,
Dialogue: 0,0:01:19.18,0:01:24.10,Default,,0000,0000,0000,,you know about half a million users. 200,000\Nuploads.
Dialogue: 0,0:01:24.10,0:01:27.07,Default,,0000,0000,0000,,And as I said, I started working on this in\N2007,
Dialogue: 0,0:01:27.07,0:01:29.37,Default,,0000,0000,0000,,and it was a great time.
Dialogue: 0,0:01:29.37,0:01:31.25,Default,,0000,0000,0000,,It just felt like heaven.
Dialogue: 0,0:01:31.25,0:01:34.66,Default,,0000,0000,0000,,So I did electronics engineering in my college\Ndays,
Dialogue: 0,0:01:34.66,0:01:36.86,Default,,0000,0000,0000,,and this was my first real programming project,
Dialogue: 0,0:01:36.86,0:01:38.98,Default,,0000,0000,0000,,and unlike the unfortunate people like you,
Dialogue: 0,0:01:38.98,0:01:41.98,Default,,0000,0000,0000,,you know I never did any PHP or Java.
Dialogue: 0,0:01:41.98,0:01:44.42,Default,,0000,0000,0000,,So I came to the programming world straight\Ninto Ruby,
Dialogue: 0,0:01:44.42,0:01:45.47,Default,,0000,0000,0000,,and it was so awesome,
Dialogue: 0,0:01:45.47,0:01:46.89,Default,,0000,0000,0000,,and I could sit and code all day.
Dialogue: 0,0:01:46.89,0:01:49.29,Default,,0000,0000,0000,,That was the part that appealed to me the\Nmost about doing a start up.
Dialogue: 0,0:01:49.29,0:01:51.97,Default,,0000,0000,0000,,Actually we didn't even call it a start up\Nback then.
Dialogue: 0,0:01:51.97,0:01:53.41,Default,,0000,0000,0000,,So we just did something,
Dialogue: 0,0:01:53.41,0:01:55.97,Default,,0000,0000,0000,,and I was sitting and coding all day.
Dialogue: 0,0:01:55.97,0:01:57.82,Default,,0000,0000,0000,,And the community was still there actually,
Dialogue: 0,0:01:57.82,0:01:59.14,Default,,0000,0000,0000,,surprisingly even in 2007 in India.
Dialogue: 0,0:01:59.14,0:02:02.38,Default,,0000,0000,0000,,We didn't have a Ruby meet up but we had Open\NCoffee clubs,
Dialogue: 0,0:02:02.38,0:02:03.61,Default,,0000,0000,0000,,and we had some start up meet ups
Dialogue: 0,0:02:03.61,0:02:05.51,Default,,0000,0000,0000,,and actually all the people talk about
Dialogue: 0,0:02:05.51,0:02:07.91,Default,,0000,0000,0000,,is programming pretty much, all the bar caps??.
Dialogue: 0,0:02:07.91,0:02:09.26,Default,,0000,0000,0000,,So I remember meeting Sidoo??
Dialogue: 0,0:02:09.26,0:02:10.92,Default,,0000,0000,0000,,and I remember meeting a few other people,
Dialogue: 0,0:02:10.92,0:02:12.49,Default,,0000,0000,0000,,later I met Hemant. And we would sit
Dialogue: 0,0:02:12.49,0:02:14.79,Default,,0000,0000,0000,,and chat about Ruby and you know,
Dialogue: 0,0:02:14.79,0:02:15.58,Default,,0000,0000,0000,,they would give me all these cool ideas,
Dialogue: 0,0:02:15.58,0:02:16.95,Default,,0000,0000,0000,,I would be like, I would be like hey dude,\Nyou know,
Dialogue: 0,0:02:16.95,0:02:17.48,Default,,0000,0000,0000,,how do I deploy?
Dialogue: 0,0:02:17.48,0:02:19.38,Default,,0000,0000,0000,,And they would tell me there's this cool thing
Dialogue: 0,0:02:19.38,0:02:20.68,Default,,0000,0000,0000,,called Mongrel, you should look at it.
Dialogue: 0,0:02:20.68,0:02:22.49,Default,,0000,0000,0000,,And I would go back and check out Mongrel
Dialogue: 0,0:02:22.49,0:02:24.48,Default,,0000,0000,0000,,and I would deploy. So that was a really fun\Ntime.
Dialogue: 0,0:02:24.48,0:02:26.38,Default,,0000,0000,0000,,I was having a great time.
Dialogue: 0,0:02:26.38,0:02:28.79,Default,,0000,0000,0000,,But as you would guess it didn't last.
Dialogue: 0,0:02:28.79,0:02:31.22,Default,,0000,0000,0000,,It wasn't as bright and sunny anymore eventually,
Dialogue: 0,0:02:31.22,0:02:35.23,Default,,0000,0000,0000,,because I had to start worrying about making\Nmoney.
Dialogue: 0,0:02:35.23,0:02:37.50,Default,,0000,0000,0000,,And I, you know I would just a couple of years\Nout of college,
Dialogue: 0,0:02:37.50,0:02:39.24,Default,,0000,0000,0000,,not much cash, so I had to really start worrying\Nabout,
Dialogue: 0,0:02:39.24,0:02:40.45,Default,,0000,0000,0000,,OK, how am I gonna make money?
Dialogue: 0,0:02:40.45,0:02:42.53,Default,,0000,0000,0000,,This is all fun, but you know let's get serious
Dialogue: 0,0:02:42.53,0:02:43.99,Default,,0000,0000,0000,,about this start up thing now.
Dialogue: 0,0:02:43.99,0:02:45.93,Default,,0000,0000,0000,,And I had never done a business
Dialogue: 0,0:02:45.93,0:02:48.52,Default,,0000,0000,0000,,and so I did what you know any sensible programmer\Nwould do, right.
Dialogue: 0,0:02:48.52,0:02:49.98,Default,,0000,0000,0000,,I went to a business guy,
Dialogue: 0,0:02:49.98,0:02:53.17,Default,,0000,0000,0000,,I went to a few business people to get their\Nadvice.
Dialogue: 0,0:02:53.17,0:02:56.61,Default,,0000,0000,0000,,And all the advice that I got was about SEO,
Dialogue: 0,0:02:56.61,0:02:59.31,Default,,0000,0000,0000,,about partnerships, people said oh you're\Na music company
Dialogue: 0,0:02:59.31,0:03:02.15,Default,,0000,0000,0000,,you should go partner with the music labels,
Dialogue: 0,0:03:02.15,0:03:04.82,Default,,0000,0000,0000,,you should hire a few sales people, sell music\Nlistings.
Dialogue: 0,0:03:04.82,0:03:08.10,Default,,0000,0000,0000,,Like if, I don't know how long, if you guys\Nremember,
Dialogue: 0,0:03:08.10,0:03:10.12,Default,,0000,0000,0000,,but in 2007, India was sort of moving from
Dialogue: 0,0:03:10.12,0:03:11.84,Default,,0000,0000,0000,,the offline world into the online world,
Dialogue: 0,0:03:11.84,0:03:15.12,Default,,0000,0000,0000,,and the models were just sort of being adapted\Nto the online models.
Dialogue: 0,0:03:15.12,0:03:16.79,Default,,0000,0000,0000,,And everybody was sort of like,
Dialogue: 0,0:03:16.79,0:03:17.87,Default,,0000,0000,0000,,everything was a listing site essentially,
Dialogue: 0,0:03:17.87,0:03:21.19,Default,,0000,0000,0000,,and you could just put ads on it.
Dialogue: 0,0:03:21.19,0:03:24.90,Default,,0000,0000,0000,,So I, you know I didn't like this obviously.
Dialogue: 0,0:03:24.90,0:03:27.46,Default,,0000,0000,0000,,I hated doing this work.
Dialogue: 0,0:03:27.46,0:03:28.80,Default,,0000,0000,0000,,Because I loved doing programming.
Dialogue: 0,0:03:28.80,0:03:30.40,Default,,0000,0000,0000,,But I still persisted with it,
Dialogue: 0,0:03:30.40,0:03:32.50,Default,,0000,0000,0000,,I still persisted with it for a few years.
Dialogue: 0,0:03:32.50,0:03:35.27,Default,,0000,0000,0000,,So I did some SEO, you know I tried doing\Nsome sales -
Dialogue: 0,0:03:35.27,0:03:39.65,Default,,0000,0000,0000,,it didn't work. And, you know, I really felt\Nlike this guy.
Dialogue: 0,0:03:39.65,0:03:42.87,Default,,0000,0000,0000,,I felt like I had all these super powers,
Dialogue: 0,0:03:42.87,0:03:45.96,Default,,0000,0000,0000,,like metaprogramming and you know all the\Ncool stuff
Dialogue: 0,0:03:45.96,0:03:49.72,Default,,0000,0000,0000,,that Ruby had to offer, but I would just sit\Nand, you know,
Dialogue: 0,0:03:49.72,0:03:51.14,Default,,0000,0000,0000,,tweak page titles all day long.
Dialogue: 0,0:03:51.14,0:03:54.53,Default,,0000,0000,0000,,To get myself ranking. You know I felt really\Nbad.
Dialogue: 0,0:03:54.53,0:03:55.48,Default,,0000,0000,0000,,And I really felt disillusioned.
Dialogue: 0,0:03:55.48,0:03:57.61,Default,,0000,0000,0000,,I felt really disillusioned with start ups\Nbecause,
Dialogue: 0,0:03:57.61,0:04:00.09,Default,,0000,0000,0000,,I said this is not what start ups should be\Nabout, right.
Dialogue: 0,0:04:00.09,0:04:02.71,Default,,0000,0000,0000,,I should be able to do what I enjoy doing.
Dialogue: 0,0:04:02.71,0:04:05.42,Default,,0000,0000,0000,,And that's when I kind of started asking myself,
Dialogue: 0,0:04:05.42,0:04:08.67,Default,,0000,0000,0000,,can I leverage my strengths as a developer\Nto build a great business?
Dialogue: 0,0:04:08.67,0:04:11.29,Default,,0000,0000,0000,,Can I do what I enjoy doing already
Dialogue: 0,0:04:11.29,0:04:12.38,Default,,0000,0000,0000,,and somehow build a great business
Dialogue: 0,0:04:12.38,0:04:14.60,Default,,0000,0000,0000,,and build a company that I'm really proud\Nof?
Dialogue: 0,0:04:14.60,0:04:17.25,Default,,0000,0000,0000,,And I started sort of looking around to get\Nideas,
Dialogue: 0,0:04:17.25,0:04:18.53,Default,,0000,0000,0000,,and that's what my talk is about.
Dialogue: 0,0:04:18.53,0:04:22.07,Default,,0000,0000,0000,,So my talk is about coding your business.
Dialogue: 0,0:04:22.07,0:04:24.88,Default,,0000,0000,0000,,And I just want to share some experiences\NI've had,
Dialogue: 0,0:04:24.88,0:04:26.20,Default,,0000,0000,0000,,some learnings I've had.
Dialogue: 0,0:04:26.20,0:04:29.71,Default,,0000,0000,0000,,Some ideas we are even now working on.
Dialogue: 0,0:04:29.71,0:04:32.20,Default,,0000,0000,0000,,And just get your thoughts, maybe, you know,
Dialogue: 0,0:04:32.20,0:04:34.39,Default,,0000,0000,0000,,it would be nice if you guys could tell me,\Nlike,
Dialogue: 0,0:04:34.39,0:04:36.06,Default,,0000,0000,0000,,what do you think, what if you tried something\Nsimilar.
Dialogue: 0,0:04:36.06,0:04:37.51,Default,,0000,0000,0000,,Or even if later you try something
Dialogue: 0,0:04:37.51,0:04:40.95,Default,,0000,0000,0000,,and you know just tweet to me. That'd be cool.
Dialogue: 0,0:04:40.95,0:04:44.60,Default,,0000,0000,0000,,So when I was doing Muziboo, about a year\Ninto Muziboo,
Dialogue: 0,0:04:44.60,0:04:45.78,Default,,0000,0000,0000,,SoundCloud launched.
Dialogue: 0,0:04:45.78,0:04:49.14,Default,,0000,0000,0000,,And you know they launched in a public data\Nor something.
Dialogue: 0,0:04:49.14,0:04:51.31,Default,,0000,0000,0000,,And they are a nice product.
Dialogue: 0,0:04:51.31,0:04:52.56,Default,,0000,0000,0000,,And they started getting some traction.
Dialogue: 0,0:04:52.56,0:04:54.19,Default,,0000,0000,0000,,But other than working on the core product,
Dialogue: 0,0:04:54.19,0:04:58.26,Default,,0000,0000,0000,,one thing I noticed was that they had this\Nthing called the API.
Dialogue: 0,0:04:58.26,0:05:00.82,Default,,0000,0000,0000,,And somehow people were slowly starting to\Nuse that API
Dialogue: 0,0:05:00.82,0:05:04.24,Default,,0000,0000,0000,,and people started writing apps on top of\Nthe API.
Dialogue: 0,0:05:04.24,0:05:07.88,Default,,0000,0000,0000,,And if you go to their app listing now they've\Ngot dozens of apps.
Dialogue: 0,0:05:07.88,0:05:11.56,Default,,0000,0000,0000,,And you know they have apps which help them\Nget new musicians on board.
Dialogue: 0,0:05:11.56,0:05:14.34,Default,,0000,0000,0000,,These are apps which will allow people to\Nupload directly
Dialogue: 0,0:05:14.34,0:05:18.28,Default,,0000,0000,0000,,from let's say a music recording program.
Dialogue: 0,0:05:18.28,0:05:20.73,Default,,0000,0000,0000,,All these are apps that get some new listeners.
Dialogue: 0,0:05:20.73,0:05:24.03,Default,,0000,0000,0000,,So people have used API to build charts
Dialogue: 0,0:05:24.03,0:05:26.09,Default,,0000,0000,0000,,that are hip-hop charts, specific charts.
Dialogue: 0,0:05:26.09,0:05:31.44,Default,,0000,0000,0000,,So I think the API really, really helped them\Ngrow their user base.
Dialogue: 0,0:05:31.44,0:05:33.86,Default,,0000,0000,0000,,And that was a great learning for me.
Dialogue: 0,0:05:33.86,0:05:38.46,Default,,0000,0000,0000,,In some ways it was you know it was the hard\Nway that
Dialogue: 0,0:05:38.46,0:05:40.81,Default,,0000,0000,0000,,I was learning, because they were taking off,
Dialogue: 0,0:05:40.81,0:05:44.25,Default,,0000,0000,0000,,but I mean there was definitely something\Nto learn from them.
Dialogue: 0,0:05:44.25,0:05:46.24,Default,,0000,0000,0000,,And then I sort of started looking around
Dialogue: 0,0:05:46.24,0:05:48.38,Default,,0000,0000,0000,,and I realized that API is definitely
Dialogue: 0,0:05:48.38,0:05:49.70,Default,,0000,0000,0000,,the new business development.
Dialogue: 0,0:05:49.70,0:05:52.33,Default,,0000,0000,0000,,You know today if you want to grow a product,
Dialogue: 0,0:05:52.33,0:05:54.60,Default,,0000,0000,0000,,APIs are a great way to do that.
Dialogue: 0,0:05:54.60,0:05:57.48,Default,,0000,0000,0000,,And it's like, if you look at a lot of other\Nproducts,
Dialogue: 0,0:05:57.48,0:05:59.53,Default,,0000,0000,0000,,so GitHub, Twitter, Facebook, Google -
Dialogue: 0,0:05:59.53,0:06:02.28,Default,,0000,0000,0000,,there are so many examples that wouldn't be\Nthe same product
Dialogue: 0,0:06:02.28,0:06:07.06,Default,,0000,0000,0000,,if they didn't have the API ecosystem.
Dialogue: 0,0:06:07.06,0:06:09.50,Default,,0000,0000,0000,,And especially most in the last few years,
Dialogue: 0,0:06:09.50,0:06:12.00,Default,,0000,0000,0000,,a lot of products are actually just APIs.
Dialogue: 0,0:06:12.00,0:06:14.26,Default,,0000,0000,0000,,A lot of products around are simply APIs.
Dialogue: 0,0:06:14.26,0:06:19.47,Default,,0000,0000,0000,,So for example, Firebase - I should use a\Nclicker probably, sorry.
Dialogue: 0,0:06:19.47,0:06:22.53,Default,,0000,0000,0000,,So Firebase is a tool that gives you a back
Dialogue: 0,0:06:22.53,0:06:24.66,Default,,0000,0000,0000,,and forth mobile of web apps.
Dialogue: 0,0:06:24.66,0:06:27.73,Default,,0000,0000,0000,,Swifttype for Surge, mailgun for delivering\Nemails.
Dialogue: 0,0:06:27.73,0:06:31.01,Default,,0000,0000,0000,,Plivo from the streets of Bangalore is computing\Nwith
Dialogue: 0,0:06:31.01,0:06:32.40,Default,,0000,0000,0000,,?? (00:06:31:06) head on.
Dialogue: 0,0:06:32.40,0:06:34.20,Default,,0000,0000,0000,,And they both provide APIs for telephoning.
Dialogue: 0,0:06:34.20,0:06:37.49,Default,,0000,0000,0000,,So there are a lot of products which are simply\NAPIs.
Dialogue: 0,0:06:37.49,0:06:39.63,Default,,0000,0000,0000,,And I think as developers we are really,
Dialogue: 0,0:06:39.63,0:06:41.63,Default,,0000,0000,0000,,really well-suited to do these kind of start\Nups.
Dialogue: 0,0:06:41.63,0:06:43.54,Default,,0000,0000,0000,,We already understand our target audience.
Dialogue: 0,0:06:43.54,0:06:44.94,Default,,0000,0000,0000,,We are the target audience.
Dialogue: 0,0:06:44.94,0:06:47.57,Default,,0000,0000,0000,,We, all of us have been to hack-a-thons,
Dialogue: 0,0:06:47.57,0:06:49.30,Default,,0000,0000,0000,,we have worked with different APIs,
Dialogue: 0,0:06:49.30,0:06:53.05,Default,,0000,0000,0000,,we know what it feels like when the documentation\Nis shitty,
Dialogue: 0,0:06:53.05,0:06:54.39,Default,,0000,0000,0000,,what makes good code examples,
Dialogue: 0,0:06:54.39,0:06:56.66,Default,,0000,0000,0000,,what kind of libraries do you need to kick\Nstart the environment.
Dialogue: 0,0:06:56.66,0:07:00.31,Default,,0000,0000,0000,,We really understand this stuff really well\Nalready,
Dialogue: 0,0:07:00.31,0:07:03.06,Default,,0000,0000,0000,,and I think if you were to start a company\Nlike this,
Dialogue: 0,0:07:03.06,0:07:07.99,Default,,0000,0000,0000,,you're definitely at an advantage.
Dialogue: 0,0:07:07.99,0:07:10.42,Default,,0000,0000,0000,,And so you can build a product
Dialogue: 0,0:07:10.42,0:07:11.87,Default,,0000,0000,0000,,and you know you can get maybe some users
Dialogue: 0,0:07:11.87,0:07:13.74,Default,,0000,0000,0000,,but what about marketing?
Dialogue: 0,0:07:13.74,0:07:16.30,Default,,0000,0000,0000,,That's typically the question that I get asked\Nmost often from programmers.
Dialogue: 0,0:07:16.30,0:07:18.26,Default,,0000,0000,0000,,Like how do you market your product?
Dialogue: 0,0:07:18.26,0:07:20.57,Default,,0000,0000,0000,,How do you get customers?
Dialogue: 0,0:07:20.57,0:07:23.42,Default,,0000,0000,0000,,And there are several ways to market a product.
Dialogue: 0,0:07:23.42,0:07:24.79,Default,,0000,0000,0000,,Most of them don't work.
Dialogue: 0,0:07:24.79,0:07:27.22,Default,,0000,0000,0000,,And are frustrating actually to execute on.
Dialogue: 0,0:07:27.22,0:07:28.77,Default,,0000,0000,0000,,And what I - personally at least for us
Dialogue: 0,0:07:28.77,0:07:31.80,Default,,0000,0000,0000,,and our company I've realized that writing
Dialogue: 0,0:07:31.80,0:07:35.34,Default,,0000,0000,0000,,has turned out to be the best form of marketing\Nactually.
Dialogue: 0,0:07:35.34,0:07:39.64,Default,,0000,0000,0000,,And what I mean by that is if you look at\Ndeveloper docs
Dialogue: 0,0:07:39.64,0:07:42.70,Default,,0000,0000,0000,,or marketing copy site or newsletters,
Dialogue: 0,0:07:42.70,0:07:44.99,Default,,0000,0000,0000,,or even delegating great customer support,
Dialogue: 0,0:07:44.99,0:07:47.71,Default,,0000,0000,0000,,it all boils down to being good at writing.
Dialogue: 0,0:07:47.71,0:07:51.23,Default,,0000,0000,0000,,And, I mean that's just how it is.
Dialogue: 0,0:07:51.23,0:07:53.79,Default,,0000,0000,0000,,For example, this is Mailgun's documentation.
Dialogue: 0,0:07:53.79,0:07:57.21,Default,,0000,0000,0000,,If you go through it, it talks about setting\Nup SPF records,
Dialogue: 0,0:07:57.21,0:07:58.77,Default,,0000,0000,0000,,you know how to get to deployability,
Dialogue: 0,0:07:58.77,0:08:01.29,Default,,0000,0000,0000,,why do you need dedicated IPs,
Dialogue: 0,0:08:01.29,0:08:03.24,Default,,0000,0000,0000,,it's stuff that all of us already understand\Nand can write.
Dialogue: 0,0:08:03.24,0:08:08.37,Default,,0000,0000,0000,,We just need to be really good at communicating\Nthis to our customers.
Dialogue: 0,0:08:08.37,0:08:09.54,Default,,0000,0000,0000,,So we already understand this stuff.
Dialogue: 0,0:08:09.54,0:08:10.60,Default,,0000,0000,0000,,We just need to get better
Dialogue: 0,0:08:10.60,0:08:14.19,Default,,0000,0000,0000,,at being able to communicate it in writing.
Dialogue: 0,0:08:14.19,0:08:18.20,Default,,0000,0000,0000,,The same way if you look at Firebase's landing\Npage,
Dialogue: 0,0:08:18.20,0:08:19.74,Default,,0000,0000,0000,,any of us could sit down and write this
Dialogue: 0,0:08:19.74,0:08:22.01,Default,,0000,0000,0000,,and we could build this and we could write\Nthis
Dialogue: 0,0:08:22.01,0:08:26.41,Default,,0000,0000,0000,,and you just need to be good at writing again.
Dialogue: 0,0:08:26.41,0:08:28.56,Default,,0000,0000,0000,,So fortunately there is good news, right.
Dialogue: 0,0:08:28.56,0:08:30.59,Default,,0000,0000,0000,,I mean it's, as developers,
Dialogue: 0,0:08:30.59,0:08:34.62,Default,,0000,0000,0000,,I think it's very easy to improve at writing.
Dialogue: 0,0:08:34.62,0:08:38.52,Default,,0000,0000,0000,,And I'm just going to show you a few examples\Nof how to do that.
Dialogue: 0,0:08:38.52,0:08:41.57,Default,,0000,0000,0000,,So GitHub. I think one of the coolest things
Dialogue: 0,0:08:41.57,0:08:44.34,Default,,0000,0000,0000,,that GitHub does is that every time you create\Na new depository,
Dialogue: 0,0:08:44.34,0:08:46.98,Default,,0000,0000,0000,,it says add a readme file.
Dialogue: 0,0:08:46.98,0:08:50.13,Default,,0000,0000,0000,,And that's a great starting point to start\Nlearning
Dialogue: 0,0:08:50.13,0:08:51.69,Default,,0000,0000,0000,,how to write or communicate our ideas.
Dialogue: 0,0:08:51.69,0:08:53.72,Default,,0000,0000,0000,,How many of you guys have opensource projects.
Dialogue: 0,0:08:53.72,0:08:58.08,Default,,0000,0000,0000,,Even, or just some bit of code online?
Dialogue: 0,0:08:58.08,0:08:59.49,Default,,0000,0000,0000,,And have you written a readme for it?
Dialogue: 0,0:08:59.49,0:09:04.35,Default,,0000,0000,0000,,Oh, quite a few of you have, and quite a few\Nhave not. Good.
Dialogue: 0,0:09:04.35,0:09:05.89,Default,,0000,0000,0000,,One hand stood up very long actually.
Dialogue: 0,0:09:05.89,0:09:08.91,Default,,0000,0000,0000,,So, there you are, yeah.
Dialogue: 0,0:09:08.91,0:09:10.23,Default,,0000,0000,0000,,So if you haven't,
Dialogue: 0,0:09:10.23,0:09:12.15,Default,,0000,0000,0000,,just go back and write a readme for that,
Dialogue: 0,0:09:12.15,0:09:13.100,Default,,0000,0000,0000,,and if you already have, maybe try to improve\Nit.
Dialogue: 0,0:09:13.100,0:09:15.17,Default,,0000,0000,0000,,Get some, maybe more feedback.
Dialogue: 0,0:09:15.17,0:09:17.50,Default,,0000,0000,0000,,It's a great starting point to start writing
Dialogue: 0,0:09:17.50,0:09:19.98,Default,,0000,0000,0000,,and learning how to write.
Dialogue: 0,0:09:19.98,0:09:22.86,Default,,0000,0000,0000,,The other cool thing, at least in today's\Nworld,
Dialogue: 0,0:09:22.86,0:09:26.55,Default,,0000,0000,0000,,is that product development involves a lot\Nof writing,
Dialogue: 0,0:09:26.55,0:09:28.17,Default,,0000,0000,0000,,and this obviously depends on company to company
Dialogue: 0,0:09:28.17,0:09:29.71,Default,,0000,0000,0000,,but you can become a company like this
Dialogue: 0,0:09:29.71,0:09:32.15,Default,,0000,0000,0000,,so you can choose to work for a company like\Nthis.
Dialogue: 0,0:09:32.15,0:09:36.10,Default,,0000,0000,0000,,So for example, I'll give you an example from\NSupportBee.
Dialogue: 0,0:09:36.10,0:09:39.77,Default,,0000,0000,0000,,So most of our feature requests are enhancement\Nrequests
Dialogue: 0,0:09:39.77,0:09:41.40,Default,,0000,0000,0000,,typically originate in our subcode desk ?? (00:09:41:07),
Dialogue: 0,0:09:41.40,0:09:44.04,Default,,0000,0000,0000,,so some customer, for example in this case\Nsomebody emailed saying,
Dialogue: 0,0:09:44.04,0:09:47.62,Default,,0000,0000,0000,,can we have search word for word trash tickets?
Dialogue: 0,0:09:47.62,0:09:49.34,Default,,0000,0000,0000,,And my colleague I asked who is here,
Dialogue: 0,0:09:49.34,0:09:51.86,Default,,0000,0000,0000,,I asked him you know, do we support this?
Dialogue: 0,0:09:51.86,0:09:53.52,Default,,0000,0000,0000,,So it turns out we support this in the API
Dialogue: 0,0:09:53.52,0:09:56.01,Default,,0000,0000,0000,,but we don't support it in the front-end.
Dialogue: 0,0:09:56.01,0:09:59.46,Default,,0000,0000,0000,,And so what we do is we write this ticket\Ninto -
Dialogue: 0,0:09:59.46,0:10:00.96,Default,,0000,0000,0000,,we have a GitHub app - so the code,
Dialogue: 0,0:10:00.96,0:10:02.91,Default,,0000,0000,0000,,we would write that into GitHub,
Dialogue: 0,0:10:02.91,0:10:05.04,Default,,0000,0000,0000,,and we create an issue.
Dialogue: 0,0:10:05.04,0:10:06.72,Default,,0000,0000,0000,,And other than create,
Dialogue: 0,0:10:06.72,0:10:08.11,Default,,0000,0000,0000,,other than using the issue to actually
Dialogue: 0,0:10:08.11,0:10:10.30,Default,,0000,0000,0000,,just review code or attach code,
Dialogue: 0,0:10:10.30,0:10:13.92,Default,,0000,0000,0000,,what we do is we try to flesh out the feature\Ncompletely in issues.
Dialogue: 0,0:10:13.92,0:10:15.97,Default,,0000,0000,0000,,So we are encourage, not only encourage,
Dialogue: 0,0:10:15.97,0:10:17.87,Default,,0000,0000,0000,,sort of we enforce everybody to just discuss
Dialogue: 0,0:10:17.87,0:10:20.47,Default,,0000,0000,0000,,ompletely in issues. We don't even encourage
Dialogue: 0,0:10:20.47,0:10:24.49,Default,,0000,0000,0000,,face to face or voice calls early on.
Dialogue: 0,0:10:24.49,0:10:25.64,Default,,0000,0000,0000,,If you're not able to communicate something
Dialogue: 0,0:10:25.64,0:10:27.84,Default,,0000,0000,0000,,in issues then you should probably go to a\Ncall,
Dialogue: 0,0:10:27.84,0:10:30.58,Default,,0000,0000,0000,,and then also sum it up and put it back in\Nthe issue.
Dialogue: 0,0:10:30.58,0:10:32.51,Default,,0000,0000,0000,,What this does it just forces you to
Dialogue: 0,0:10:32.51,0:10:34.84,Default,,0000,0000,0000,,try to explain to your peers what you're trying\Nto do.
Dialogue: 0,0:10:34.84,0:10:36.39,Default,,0000,0000,0000,,Sometimes in terms of code,
Dialogue: 0,0:10:36.39,0:10:38.24,Default,,0000,0000,0000,,sometimes in terms of the marketing copy
Dialogue: 0,0:10:38.24,0:10:39.55,Default,,0000,0000,0000,,that you think should be there,
Dialogue: 0,0:10:39.55,0:10:41.40,Default,,0000,0000,0000,,or the subject line of the email.
Dialogue: 0,0:10:41.40,0:10:43.62,Default,,0000,0000,0000,,It forces you to communicate your ideas.
Dialogue: 0,0:10:43.62,0:10:45.78,Default,,0000,0000,0000,,And acquiring that skill also helps you
Dialogue: 0,0:10:45.78,0:10:47.56,Default,,0000,0000,0000,,in communicating those ideas to your customer.
Dialogue: 0,0:10:47.56,0:10:49.86,Default,,0000,0000,0000,,So it's really the same sort of skills.
Dialogue: 0,0:10:49.86,0:10:52.79,Default,,0000,0000,0000,,And once we know what we want to work on,
Dialogue: 0,0:10:52.79,0:10:54.100,Default,,0000,0000,0000,,what we do, we obviously attach code
Dialogue: 0,0:10:54.100,0:10:58.90,Default,,0000,0000,0000,,and then we go through maybe a sprint or two\Nwith that code.
Dialogue: 0,0:10:58.90,0:11:00.90,Default,,0000,0000,0000,,And then finally once we are almost getting\Ndone,
Dialogue: 0,0:11:00.90,0:11:05.17,Default,,0000,0000,0000,,we post screen shots in the same issue of\Nthe finished feature.
Dialogue: 0,0:11:05.17,0:11:06.35,Default,,0000,0000,0000,,And what that does is, it -
Dialogue: 0,0:11:06.35,0:11:08.60,Default,,0000,0000,0000,,one thing is that it really helps us review\Nfaster,
Dialogue: 0,0:11:08.60,0:11:11.47,Default,,0000,0000,0000,,so we can, you know, know that this feature\Nis done
Dialogue: 0,0:11:11.47,0:11:13.04,Default,,0000,0000,0000,,and can be deployed.
Dialogue: 0,0:11:13.04,0:11:13.66,Default,,0000,0000,0000,,But more than that,
Dialogue: 0,0:11:13.66,0:11:16.46,Default,,0000,0000,0000,,it's also a starting point for writing a blog\Npost about the feature.
Dialogue: 0,0:11:16.46,0:11:19.47,Default,,0000,0000,0000,,And we have taken the same GitHub issues process
Dialogue: 0,0:11:19.47,0:11:22.32,Default,,0000,0000,0000,,and turned it into user for our blog as well,
Dialogue: 0,0:11:22.32,0:11:23.97,Default,,0000,0000,0000,,you know we power our blogs by JQL.
Dialogue: 0,0:11:23.97,0:11:27.70,Default,,0000,0000,0000,,We create issues for each new feature that\Nwe have,
Dialogue: 0,0:11:27.70,0:11:31.19,Default,,0000,0000,0000,,or if you want to put out a def post about\Nhow we did the feature.
Dialogue: 0,0:11:31.19,0:11:35.20,Default,,0000,0000,0000,,And we use these assets and we write the block\Npost.
Dialogue: 0,0:11:35.20,0:11:36.34,Default,,0000,0000,0000,,And because we are already comfortable
Dialogue: 0,0:11:36.34,0:11:37.56,Default,,0000,0000,0000,,with this GitHub issues process,
Dialogue: 0,0:11:37.56,0:11:39.25,Default,,0000,0000,0000,,very easy to get feedback.
Dialogue: 0,0:11:39.25,0:11:41.30,Default,,0000,0000,0000,,So just like code we can comment in-line,
Dialogue: 0,0:11:41.30,0:11:43.36,Default,,0000,0000,0000,,we can help people if they're feeling a writer's\Nblock
Dialogue: 0,0:11:43.36,0:11:45.70,Default,,0000,0000,0000,,or if they want some feedback.
Dialogue: 0,0:11:45.70,0:11:46.83,Default,,0000,0000,0000,,It's very easy to give out feedback
Dialogue: 0,0:11:46.83,0:11:48.54,Default,,0000,0000,0000,,and push out this block post.
Dialogue: 0,0:11:48.54,0:11:52.47,Default,,0000,0000,0000,,So we really tried to make this process work\Nfor us,
Dialogue: 0,0:11:52.47,0:11:56.70,Default,,0000,0000,0000,,and it has ended up, it has ended in a lot\Nof our developers,
Dialogue: 0,0:11:56.70,0:11:59.07,Default,,0000,0000,0000,,or people who've worked with us getting better\Nat writing,
Dialogue: 0,0:11:59.07,0:12:02.58,Default,,0000,0000,0000,,and in fact for the first time even realizing\Nthat they enjoy writing.
Dialogue: 0,0:12:02.58,0:12:03.74,Default,,0000,0000,0000,,And it's worked really well for us
Dialogue: 0,0:12:03.74,0:12:08.41,Default,,0000,0000,0000,,and I encourage you guys to go and try it\Nout.
Dialogue: 0,0:12:08.41,0:12:09.61,Default,,0000,0000,0000,,Because the cool thing about this process
Dialogue: 0,0:12:09.61,0:12:10.44,Default,,0000,0000,0000,,if that you can start tomorrow.
Dialogue: 0,0:12:10.44,0:12:12.08,Default,,0000,0000,0000,,You don't have to wait to start a company
Dialogue: 0,0:12:12.08,0:12:13.03,Default,,0000,0000,0000,,to become good at writing.
Dialogue: 0,0:12:13.03,0:12:15.26,Default,,0000,0000,0000,,You know you can do it in your current job.
Dialogue: 0,0:12:15.26,0:12:17.66,Default,,0000,0000,0000,,So next time you have a feature release post,
Dialogue: 0,0:12:17.66,0:12:20.31,Default,,0000,0000,0000,,go out and propose to do it yourself.
Dialogue: 0,0:12:20.31,0:12:21.27,Default,,0000,0000,0000,,Maybe you have a job opening
Dialogue: 0,0:12:21.27,0:12:22.63,Default,,0000,0000,0000,,and you're putting up a job on Haskee
Dialogue: 0,0:12:22.63,0:12:25.50,Default,,0000,0000,0000,,(00:12:23:02 ??). You know, tell your founders
Dialogue: 0,0:12:25.50,0:12:28.17,Default,,0000,0000,0000,,or tell your CEO that you want to write that.
Dialogue: 0,0:12:28.17,0:12:28.78,Default,,0000,0000,0000,,And just practice.
Dialogue: 0,0:12:28.78,0:12:30.59,Default,,0000,0000,0000,,So there's so many opportunities around us
Dialogue: 0,0:12:30.59,0:12:35.83,Default,,0000,0000,0000,,to practice writing in development.
Dialogue: 0,0:12:35.83,0:12:37.88,Default,,0000,0000,0000,,If you build a company like this,
Dialogue: 0,0:12:37.88,0:12:40.79,Default,,0000,0000,0000,,one of the other cool things that happens\Nis,
Dialogue: 0,0:12:40.79,0:12:43.06,Default,,0000,0000,0000,,it's very easy to recruit a developer.
Dialogue: 0,0:12:43.06,0:12:45.18,Default,,0000,0000,0000,,Because developers love hanging out with other\Ndevelopers, right.
Dialogue: 0,0:12:45.18,0:12:46.13,Default,,0000,0000,0000,,That's why we are all here today
Dialogue: 0,0:12:46.13,0:12:47.85,Default,,0000,0000,0000,,and will be here tomorrow.
Dialogue: 0,0:12:47.85,0:12:51.15,Default,,0000,0000,0000,,And so it is a very natural fit there.
Dialogue: 0,0:12:51.15,0:12:52.88,Default,,0000,0000,0000,,And I've been talking to a few developers
Dialogue: 0,0:12:52.88,0:12:54.05,Default,,0000,0000,0000,,in the last couple of months
Dialogue: 0,0:12:54.05,0:12:57.76,Default,,0000,0000,0000,,and I realize that most developers hate these\Nblock,
Dialogue: 0,0:12:57.76,0:13:01.15,Default,,0000,0000,0000,,you know, job posts written with the words\Nninja,
Dialogue: 0,0:13:01.15,0:13:05.30,Default,,0000,0000,0000,,or, like how many of you are ninjas here?\NNo one?
Dialogue: 0,0:13:05.30,0:13:10.60,Default,,0000,0000,0000,,What about programming rock stars? No one?
Dialogue: 0,0:13:10.60,0:13:13.16,Default,,0000,0000,0000,,So yeah, I mean, people kind of hate that
Dialogue: 0,0:13:13.16,0:13:16.41,Default,,0000,0000,0000,,and if you are a company like this that is\Ndeveloper friendly,
Dialogue: 0,0:13:16.41,0:13:17.12,Default,,0000,0000,0000,,it will show through.
Dialogue: 0,0:13:17.12,0:13:20.56,Default,,0000,0000,0000,,You won't have to put an effort to look like\Nthat.
Dialogue: 0,0:13:20.56,0:13:26.65,Default,,0000,0000,0000,,And, so it really does help if you hire better\Npeople.
Dialogue: 0,0:13:26.65,0:13:28.100,Default,,0000,0000,0000,,So what I'm saying is that,
Dialogue: 0,0:13:28.100,0:13:32.52,Default,,0000,0000,0000,,we figured out that in the end it just falls\Nunder two things.
Dialogue: 0,0:13:32.52,0:13:34.33,Default,,0000,0000,0000,,Doing great work on the product,
Dialogue: 0,0:13:34.33,0:13:36.21,Default,,0000,0000,0000,,on the ecosystem, and then talking about it.
Dialogue: 0,0:13:36.21,0:13:37.73,Default,,0000,0000,0000,,I think especially in India,
Dialogue: 0,0:13:37.73,0:13:39.65,Default,,0000,0000,0000,,where we are really good at doing great work,
Dialogue: 0,0:13:39.65,0:13:42.78,Default,,0000,0000,0000,,I think we are very, incredibly talented set\Nof developers here.
Dialogue: 0,0:13:42.78,0:13:45.85,Default,,0000,0000,0000,,But we are not so savvy about talking about\Nit,
Dialogue: 0,0:13:45.85,0:13:47.03,Default,,0000,0000,0000,,and it's not as much of a skill thing
Dialogue: 0,0:13:47.03,0:13:49.37,Default,,0000,0000,0000,,I think as much as it's a mindset thing.
Dialogue: 0,0:13:49.37,0:13:52.77,Default,,0000,0000,0000,,So it's about doing great work and talking\Nabout it.
Dialogue: 0,0:13:52.77,0:13:54.47,Default,,0000,0000,0000,,But obviously, I mean, this is not easy.
Dialogue: 0,0:13:54.47,0:13:55.75,Default,,0000,0000,0000,,You know building a company like this
Dialogue: 0,0:13:55.75,0:13:57.23,Default,,0000,0000,0000,,is not going to be easy,
Dialogue: 0,0:13:57.23,0:13:58.45,Default,,0000,0000,0000,,because it's all about good teams.
Dialogue: 0,0:13:58.45,0:14:00.28,Default,,0000,0000,0000,,It's all about hiring the best people
Dialogue: 0,0:14:00.28,0:14:03.12,Default,,0000,0000,0000,,that you can and after you hire them,
Dialogue: 0,0:14:03.12,0:14:07.18,Default,,0000,0000,0000,,spending a lot of time helping them get even\Nbetter.
Dialogue: 0,0:14:07.18,0:14:10.16,Default,,0000,0000,0000,,And empowering them, so they can make decisions\Non your behalf.
Dialogue: 0,0:14:10.16,0:14:11.18,Default,,0000,0000,0000,,And obviously this is a,
Dialogue: 0,0:14:11.18,0:14:13.33,Default,,0000,0000,0000,,this is a very hard thing to achieve,
Dialogue: 0,0:14:13.33,0:14:16.10,Default,,0000,0000,0000,,and it's very easy to get it wrong.
Dialogue: 0,0:14:16.10,0:14:17.33,Default,,0000,0000,0000,,And you have to just keep trying.
Dialogue: 0,0:14:17.33,0:14:18.80,Default,,0000,0000,0000,,And it takes a bit longer.
Dialogue: 0,0:14:18.80,0:14:21.81,Default,,0000,0000,0000,,So if you are definitely trying to flip a\Nstart up soon,
Dialogue: 0,0:14:21.81,0:14:25.05,Default,,0000,0000,0000,,don't try this. Don't do this. It'll take\Nawhile,
Dialogue: 0,0:14:25.05,0:14:27.20,Default,,0000,0000,0000,,but I think you'll get a much nicer company\Nin the end.
Dialogue: 0,0:14:27.20,0:14:30.23,Default,,0000,0000,0000,,And one of the side effects of working like\Nthis
Dialogue: 0,0:14:30.23,0:14:32.02,Default,,0000,0000,0000,,or creating a company like this is that
Dialogue: 0,0:14:32.02,0:14:34.49,Default,,0000,0000,0000,,you can actually work from the beach,
Dialogue: 0,0:14:34.49,0:14:38.25,Default,,0000,0000,0000,,because now everything happens on the, online.
Dialogue: 0,0:14:38.25,0:14:39.27,Default,,0000,0000,0000,,Everything happens in tools.
Dialogue: 0,0:14:39.27,0:14:41.36,Default,,0000,0000,0000,,Everything is written, everything is documented.
Dialogue: 0,0:14:41.36,0:14:42.37,Default,,0000,0000,0000,,And you become really comfortable.
Dialogue: 0,0:14:42.37,0:14:43.38,Default,,0000,0000,0000,,It's like testing, right.
Dialogue: 0,0:14:43.38,0:14:45.31,Default,,0000,0000,0000,,Before we started testing,
Dialogue: 0,0:14:45.31,0:14:49.63,Default,,0000,0000,0000,,how many of you felt testing is gonna slow\Nyou down?
Dialogue: 0,0:14:49.63,0:14:51.79,Default,,0000,0000,0000,,And how many of you now feel that,
Dialogue: 0,0:14:51.79,0:14:54.48,Default,,0000,0000,0000,,oh I can't write something serious without\Ntests.
Dialogue: 0,0:14:54.48,0:14:56.68,Default,,0000,0000,0000,,Yeah, well same number of people.
Dialogue: 0,0:14:56.68,0:14:59.44,Default,,0000,0000,0000,,Yeah. Good. Yeah, so it's the same thing.
Dialogue: 0,0:14:59.44,0:15:02.16,Default,,0000,0000,0000,,It feels like writing is gonna slow your product\Ndevelopment down.
Dialogue: 0,0:15:02.16,0:15:04.19,Default,,0000,0000,0000,,It's gonna take, make decisions longer,
Dialogue: 0,0:15:04.19,0:15:07.03,Default,,0000,0000,0000,,but it actually helps you get way more structure.
Dialogue: 0,0:15:07.03,0:15:12.19,Default,,0000,0000,0000,,And you'll definitely see that in a few weeks\Nor maybe a few months.
Dialogue: 0,0:15:12.19,0:15:15.58,Default,,0000,0000,0000,,And - by the way that is a real picture
Dialogue: 0,0:15:15.58,0:15:17.64,Default,,0000,0000,0000,,of us sitting and working from the beach,
Dialogue: 0,0:15:17.64,0:15:21.26,Default,,0000,0000,0000,,so. That's one not-stock image.
Dialogue: 0,0:15:21.26,0:15:25.05,Default,,0000,0000,0000,,And what's incredible to me personally
Dialogue: 0,0:15:25.05,0:15:28.54,Default,,0000,0000,0000,,is that I was working on Musiboo for about\Nthree years,
Dialogue: 0,0:15:28.54,0:15:30.95,Default,,0000,0000,0000,,about two of those were miserable.
Dialogue: 0,0:15:30.95,0:15:34.48,Default,,0000,0000,0000,,Right, there was, I was just banging my head\Nagainst a wall,
Dialogue: 0,0:15:34.48,0:15:35.91,Default,,0000,0000,0000,,and I could have figured this out
Dialogue: 0,0:15:35.91,0:15:38.30,Default,,0000,0000,0000,,and I could have changed my direction,
Dialogue: 0,0:15:38.30,0:15:42.02,Default,,0000,0000,0000,,but I didn't. And I literally felt like I\Nwas stuck
Dialogue: 0,0:15:42.02,0:15:43.35,Default,,0000,0000,0000,,in a Groundhog Day.
Dialogue: 0,0:15:43.35,0:15:46.11,Default,,0000,0000,0000,,Right, it's very easy to get stuck in a Groundhog\Nday.
Dialogue: 0,0:15:46.11,0:15:47.97,Default,,0000,0000,0000,,And what you have to do is obviously
Dialogue: 0,0:15:47.97,0:15:50.36,Default,,0000,0000,0000,,you have to step back,
Dialogue: 0,0:15:50.36,0:15:52.68,Default,,0000,0000,0000,,and then you have to get a better perspective.
Dialogue: 0,0:15:52.68,0:15:55.01,Default,,0000,0000,0000,,And I think the thing that prevented me from\Ndoing that
Dialogue: 0,0:15:55.01,0:15:58.15,Default,,0000,0000,0000,,was that I had no semblance of a work-life\Nbalance.
Dialogue: 0,0:15:58.15,0:16:00.96,Default,,0000,0000,0000,,Nothing. I was just working all the time.
Dialogue: 0,0:16:00.96,0:16:03.10,Default,,0000,0000,0000,,I was under this assumption that if I am failing
Dialogue: 0,0:16:03.10,0:16:05.07,Default,,0000,0000,0000,,it's only because I'm not working hard enough.
Dialogue: 0,0:16:05.07,0:16:07.66,Default,,0000,0000,0000,,How many of you believe that actually?
Dialogue: 0,0:16:07.66,0:16:09.46,Default,,0000,0000,0000,,That if you are not succeeding at something
Dialogue: 0,0:16:09.46,0:16:12.06,Default,,0000,0000,0000,,then you just got to try harder? Yeah.
Dialogue: 0,0:16:12.06,0:16:13.100,Default,,0000,0000,0000,,Quite a few people, right.
Dialogue: 0,0:16:13.100,0:16:16.08,Default,,0000,0000,0000,,And I think this is kind of true
Dialogue: 0,0:16:16.08,0:16:19.50,Default,,0000,0000,0000,,but I think it's not about the number of hours.
Dialogue: 0,0:16:19.50,0:16:21.13,Default,,0000,0000,0000,,So definitely having some work-life balance
Dialogue: 0,0:16:21.13,0:16:24.38,Default,,0000,0000,0000,,is very important in getting this perspective.
Dialogue: 0,0:16:24.38,0:16:26.71,Default,,0000,0000,0000,,And the other thing I give thought a lot about
Dialogue: 0,0:16:26.71,0:16:30.30,Default,,0000,0000,0000,,as a company is that there is simply no way\Nwe can outwork our competitors.
Dialogue: 0,0:16:30.30,0:16:33.28,Default,,0000,0000,0000,,So for example our competitors are companies\Nlike FreshDesk,
Dialogue: 0,0:16:33.28,0:16:36.58,Default,,0000,0000,0000,,which have thirty million dollars, two hundred\Npeople team.
Dialogue: 0,0:16:36.58,0:16:39.12,Default,,0000,0000,0000,,Even if like all of us work two days in a\Nday,
Dialogue: 0,0:16:39.12,0:16:40.87,Default,,0000,0000,0000,,we would still not out-hour them.
Dialogue: 0,0:16:40.87,0:16:42.21,Default,,0000,0000,0000,,So it's simply not going to work like that
Dialogue: 0,0:16:42.21,0:16:44.29,Default,,0000,0000,0000,,and technology companies are not built like\Nthat.
Dialogue: 0,0:16:44.29,0:16:45.58,Default,,0000,0000,0000,,They're built one team member
Dialogue: 0,0:16:45.58,0:16:47.71,Default,,0000,0000,0000,,and one great decision taken at a time.
Dialogue: 0,0:16:47.71,0:16:50.27,Default,,0000,0000,0000,,And that happens when you have a fresh perspective
Dialogue: 0,0:16:50.27,0:16:52.42,Default,,0000,0000,0000,,and a clear vision.
Dialogue: 0,0:16:52.42,0:16:56.36,Default,,0000,0000,0000,,And it's amazing to me that being in the knowledge\Nindustry
Dialogue: 0,0:16:56.36,0:17:00.65,Default,,0000,0000,0000,,or industry driven so much by knowledge and\Nby creative energy,
Dialogue: 0,0:17:00.65,0:17:04.05,Default,,0000,0000,0000,,how little at least I did, and when I talked\Nto other people,
Dialogue: 0,0:17:04.05,0:17:06.56,Default,,0000,0000,0000,,people understand about how our brain itself\Nworks.
Dialogue: 0,0:17:06.56,0:17:08.09,Default,,0000,0000,0000,,And that's I think probably where a lot
Dialogue: 0,0:17:08.09,0:17:10.32,Default,,0000,0000,0000,,of these misconceptions come from.
Dialogue: 0,0:17:10.32,0:17:12.72,Default,,0000,0000,0000,,So I highly recognize that you guys
Dialogue: 0,0:17:12.72,0:17:14.62,Default,,0000,0000,0000,,take a look at this book called Your Brain\Nat Work.
Dialogue: 0,0:17:14.62,0:17:18.62,Default,,0000,0000,0000,,It's a very quick read. It's gonna take you\Na few hours to read.
Dialogue: 0,0:17:18.62,0:17:22.55,Default,,0000,0000,0000,,How many of you have read this book? OK, only\Ntwo people. Cool.
Dialogue: 0,0:17:22.55,0:17:26.68,Default,,0000,0000,0000,,So. And both of them have (00:17:26:08) ??, so\Nyeah.
Dialogue: 0,0:17:26.68,0:17:28.55,Default,,0000,0000,0000,,So yeah, please go ahead and read this book.
Dialogue: 0,0:17:28.55,0:17:32.62,Default,,0000,0000,0000,,What this book shows you is how to get more\Nout of your work life.
Dialogue: 0,0:17:32.62,0:17:36.90,Default,,0000,0000,0000,,How sometimes just trying harder is not the\Nsolution.
Dialogue: 0,0:17:36.90,0:17:38.14,Default,,0000,0000,0000,,And it's a very enjoyable read
Dialogue: 0,0:17:38.14,0:17:41.78,Default,,0000,0000,0000,,and it gives you a very nice perspective.
Dialogue: 0,0:17:41.78,0:17:47.68,Default,,0000,0000,0000,,Apart from this, I've also lately started\Nusing RescueTime.
Dialogue: 0,0:17:47.68,0:17:51.08,Default,,0000,0000,0000,,So I did a quick survey before the RubyConf
Dialogue: 0,0:17:51.08,0:17:53.05,Default,,0000,0000,0000,,and I asked people how much they worked,
Dialogue: 0,0:17:53.05,0:17:54.47,Default,,0000,0000,0000,,and so about twenty people I asked,
Dialogue: 0,0:17:54.47,0:17:56.72,Default,,0000,0000,0000,,actually about twenty people filled out that\Nsurvey,
Dialogue: 0,0:17:56.72,0:17:57.99,Default,,0000,0000,0000,,and I think seventy percent of them said
Dialogue: 0,0:17:57.99,0:18:00.33,Default,,0000,0000,0000,,that they work about sixty hours a week.
Dialogue: 0,0:18:00.33,0:18:03.83,Default,,0000,0000,0000,,And I encourage everyone to go back
Dialogue: 0,0:18:03.83,0:18:05.14,Default,,0000,0000,0000,,and set up this application.
Dialogue: 0,0:18:05.14,0:18:06.71,Default,,0000,0000,0000,,It's free for about a week.
Dialogue: 0,0:18:06.71,0:18:07.94,Default,,0000,0000,0000,,And you'll be surprised by the results.
Dialogue: 0,0:18:07.94,0:18:11.32,Default,,0000,0000,0000,,You'll be surprised by how much time you just\Nlose
Dialogue: 0,0:18:11.32,0:18:12.97,Default,,0000,0000,0000,,in a YouTube video that somebody sent you
Dialogue: 0,0:18:12.97,0:18:14.36,Default,,0000,0000,0000,,and you had no idea that you opened
Dialogue: 0,0:18:14.36,0:18:16.12,Default,,0000,0000,0000,,and watched for thirty minutes.
Dialogue: 0,0:18:16.12,0:18:19.89,Default,,0000,0000,0000,,So your time is definitely finite.
Dialogue: 0,0:18:19.89,0:18:21.48,Default,,0000,0000,0000,,So there's no denying that.
Dialogue: 0,0:18:21.48,0:18:24.29,Default,,0000,0000,0000,,But it's amazing that with that finite time
Dialogue: 0,0:18:24.29,0:18:26.61,Default,,0000,0000,0000,,how much of it we lose without even knowing.
Dialogue: 0,0:18:26.61,0:18:28.74,Default,,0000,0000,0000,,So try to use this application
Dialogue: 0,0:18:28.74,0:18:30.36,Default,,0000,0000,0000,,and free up more of your time
Dialogue: 0,0:18:30.36,0:18:32.72,Default,,0000,0000,0000,,and enjoy your life as well while you're building\Na start up.
Dialogue: 0,0:18:32.72,0:18:38.93,Default,,0000,0000,0000,,I think that's really the key.
Dialogue: 0,0:18:38.93,0:18:45.30,Default,,0000,0000,0000,,So Bangalore. When Prakash invited me to do\Nthe keynote,
Dialogue: 0,0:18:45.30,0:18:46.47,Default,,0000,0000,0000,,he pushed out block which it said
Dialogue: 0,0:18:46.47,0:18:48.39,Default,,0000,0000,0000,,I'm gonna bring a unique Indian perspective.
Dialogue: 0,0:18:48.39,0:18:51.73,Default,,0000,0000,0000,,And I wasn't sure what that was gonna be entirely,
Dialogue: 0,0:18:51.73,0:18:53.86,Default,,0000,0000,0000,,but one thing I do feel very passionate about
Dialogue: 0,0:18:53.86,0:18:55.39,Default,,0000,0000,0000,,is being in this city actually.
Dialogue: 0,0:18:55.39,0:18:57.84,Default,,0000,0000,0000,,So in the last couple of years I've traveled\Na lot.
Dialogue: 0,0:18:57.84,0:18:59.30,Default,,0000,0000,0000,,I've been to Chile,
Dialogue: 0,0:18:59.30,0:19:00.80,Default,,0000,0000,0000,,I've spent a lot of time in Vietnam
Dialogue: 0,0:19:00.80,0:19:03.31,Default,,0000,0000,0000,,and some other southeast Asian countries.
Dialogue: 0,0:19:03.31,0:19:05.25,Default,,0000,0000,0000,,And I've traveled a lot
Dialogue: 0,0:19:05.25,0:19:07.86,Default,,0000,0000,0000,,and I really enjoy living in some of these\Nplaces.
Dialogue: 0,0:19:07.86,0:19:09.09,Default,,0000,0000,0000,,But I always come back to Bangalore,
Dialogue: 0,0:19:09.09,0:19:12.82,Default,,0000,0000,0000,,and I really like spending time here simply\Nfor one reason.
Dialogue: 0,0:19:12.82,0:19:15.08,Default,,0000,0000,0000,,I think this place is full of incredible developers.
Dialogue: 0,0:19:15.08,0:19:16.89,Default,,0000,0000,0000,,It's just so amazing.
Dialogue: 0,0:19:16.89,0:19:21.46,Default,,0000,0000,0000,,I haven't been to U.S. Yeah, thanks.
Dialogue: 0,0:19:21.46,0:19:23.44,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:19:23.44,0:19:27.05,Default,,0000,0000,0000,,I haven't been to U.S.
Dialogue: 0,0:19:27.05,0:19:28.37,Default,,0000,0000,0000,,But I've been to some of the other hubs.
Dialogue: 0,0:19:28.37,0:19:29.54,Default,,0000,0000,0000,,I've been to Syngapore.
Dialogue: 0,0:19:29.54,0:19:31.77,Default,,0000,0000,0000,,But seriously the development activity here\Nis just amazing.
Dialogue: 0,0:19:31.77,0:19:35.12,Default,,0000,0000,0000,,People are so passionate, they really like\Nthe code,
Dialogue: 0,0:19:35.12,0:19:37.25,Default,,0000,0000,0000,,they like trying out new stuff.
Dialogue: 0,0:19:37.25,0:19:40.35,Default,,0000,0000,0000,,And in general if you see our English ability,
Dialogue: 0,0:19:40.35,0:19:41.03,Default,,0000,0000,0000,,everything is really good.
Dialogue: 0,0:19:41.03,0:19:43.14,Default,,0000,0000,0000,,And I really think that we,
Dialogue: 0,0:19:43.14,0:19:44.84,Default,,0000,0000,0000,,and especially today if you look around you,
Dialogue: 0,0:19:44.84,0:19:46.60,Default,,0000,0000,0000,,there's enough money, there's enough resources,
Dialogue: 0,0:19:46.60,0:19:47.95,Default,,0000,0000,0000,,enough accelerators,
Dialogue: 0,0:19:47.95,0:19:49.23,Default,,0000,0000,0000,,some may even say too many accelerators
Dialogue: 0,0:19:49.23,0:19:54.56,Default,,0000,0000,0000,,or incubators around us, to help you launch\Ncompanies.
Dialogue: 0,0:19:54.56,0:19:57.75,Default,,0000,0000,0000,,And I really hope that in 2014 a lot more
Dialogue: 0,0:19:57.75,0:19:59.11,Default,,0000,0000,0000,,such companies get launched from Bangalore.
Dialogue: 0,0:19:59.11,0:20:00.60,Default,,0000,0000,0000,,I'm totally rooting for you guys.
Dialogue: 0,0:20:00.60,0:20:02.02,Default,,0000,0000,0000,,If I can help you guys in any way,
Dialogue: 0,0:20:02.02,0:20:04.00,Default,,0000,0000,0000,,or anybody else, I'm totally up for it.
Dialogue: 0,0:20:04.00,0:20:06.05,Default,,0000,0000,0000,,Let's build more such amazing companies.
Dialogue: 0,0:20:06.05,0:20:13.05,Default,,0000,0000,0000,,So yeah. Happy New Year, and thank you so\Nmuch.
Dialogue: 0,0:20:17.35,0:20:19.77,Default,,0000,0000,0000,,So I wanted to keep the talk a bit short,
Dialogue: 0,0:20:19.77,0:20:21.62,Default,,0000,0000,0000,,so you can either use the time for Q&A
Dialogue: 0,0:20:21.62,0:20:23.40,Default,,0000,0000,0000,,or reclaim your fifteen minutes of life
Dialogue: 0,0:20:23.40,0:20:30.31,Default,,0000,0000,0000,,and go back home early. It's your choice.
Dialogue: 0,0:20:30.31,0:20:34.85,Default,,0000,0000,0000,,V.O.: Questions, anybody.
Dialogue: 0,0:20:34.85,0:20:38.46,Default,,0000,0000,0000,,QUESTION: Regarding the writing of,
Dialogue: 0,0:20:38.46,0:20:40.41,Default,,0000,0000,0000,,I mean encouraging your team to start writing.
Dialogue: 0,0:20:40.41,0:20:42.71,Default,,0000,0000,0000,,When you started up, how big was your team?
Dialogue: 0,0:20:42.71,0:20:43.48,Default,,0000,0000,0000,,P.D.: Sorry?
Dialogue: 0,0:20:43.48,0:20:46.09,Default,,0000,0000,0000,,QUESTION: When you started off with Muziboo,
Dialogue: 0,0:20:46.09,0:20:47.29,Default,,0000,0000,0000,,how big was your team when you
Dialogue: 0,0:20:47.29,0:20:50.60,Default,,0000,0000,0000,,started actually writing in the code and solving\Nissues?
Dialogue: 0,0:20:50.60,0:20:52.09,Default,,0000,0000,0000,,P.D.: No, no, not really.
Dialogue: 0,0:20:52.09,0:20:54.63,Default,,0000,0000,0000,,So none of this happened in Muziboo actually.
Dialogue: 0,0:20:54.63,0:20:56.38,Default,,0000,0000,0000,,And that's why I kind of moved away from Muziboo.
Dialogue: 0,0:20:56.38,0:20:59.22,Default,,0000,0000,0000,,I realized I'd gone too long, far too long,
Dialogue: 0,0:20:59.22,0:21:00.87,Default,,0000,0000,0000,,to like, totally change
Dialogue: 0,0:21:00.87,0:21:03.68,Default,,0000,0000,0000,,and the product had taken like a lot of fundamental\Ndecisions.
Dialogue: 0,0:21:03.68,0:21:05.19,Default,,0000,0000,0000,,QUESTION: OK, one more connecting question.
Dialogue: 0,0:21:05.19,0:21:06.41,Default,,0000,0000,0000,,So when was the point that,
Dialogue: 0,0:21:06.41,0:21:07.88,Default,,0000,0000,0000,,how many team members were there
Dialogue: 0,0:21:07.88,0:21:09.64,Default,,0000,0000,0000,,when you actually started encouraging your
Dialogue: 0,0:21:09.64,0:21:11.38,Default,,0000,0000,0000,,team members to start doing this?
Dialogue: 0,0:21:11.38,0:21:15.97,Default,,0000,0000,0000,,P.D.: Right. So that's a cool question actually,
Dialogue: 0,0:21:15.97,0:21:16.77,Default,,0000,0000,0000,,and you have to start doing this
Dialogue: 0,0:21:16.77,0:21:20.05,Default,,0000,0000,0000,,when you are just one person actually.
Dialogue: 0,0:21:20.05,0:21:23.72,Default,,0000,0000,0000,,And you have to start from day one.
Dialogue: 0,0:21:23.72,0:21:27.33,Default,,0000,0000,0000,,So it's funny but even when I started doing\NSupportBee,
Dialogue: 0,0:21:27.33,0:21:30.37,Default,,0000,0000,0000,,I would actually, you know I was the sole\Ndeveloper
Dialogue: 0,0:21:30.37,0:21:31.88,Default,,0000,0000,0000,,but I used pivotal tracker
Dialogue: 0,0:21:31.88,0:21:34.39,Default,,0000,0000,0000,,and I would try to document everything,
Dialogue: 0,0:21:34.39,0:21:36.71,Default,,0000,0000,0000,,and not as much but still.
Dialogue: 0,0:21:36.71,0:21:40.14,Default,,0000,0000,0000,,Because I think that's the biggest challenge
Dialogue: 0,0:21:40.14,0:21:42.26,Default,,0000,0000,0000,,in setting any kind of culture,
Dialogue: 0,0:21:42.26,0:21:43.95,Default,,0000,0000,0000,,that you have to start really early on.
Dialogue: 0,0:21:43.95,0:21:44.79,Default,,0000,0000,0000,,And when you say early,
Dialogue: 0,0:21:44.79,0:21:46.83,Default,,0000,0000,0000,,you have to basically start with yourself.
Dialogue: 0,0:21:46.83,0:21:47.89,Default,,0000,0000,0000,,So the best time to start is
Dialogue: 0,0:21:47.89,0:21:49.55,Default,,0000,0000,0000,,when you're starting the company.
Dialogue: 0,0:21:49.55,0:21:52.21,Default,,0000,0000,0000,,And some companies have done a good job of\Nexplaining this,
Dialogue: 0,0:21:52.21,0:21:54.80,Default,,0000,0000,0000,,so recently you know we've been reading the\Nwalf??
Dialogue: 0,0:21:54.80,0:21:55.05,Default,,0000,0000,0000,,(00:21:54:23) handbook.
Dialogue: 0,0:21:55.05,0:21:57.64,Default,,0000,0000,0000,,I don't know how many of you guys know about\Nit.
Dialogue: 0,0:21:57.64,0:21:58.50,Default,,0000,0000,0000,,But there's a company called walf,
Dialogue: 0,0:21:58.50,0:22:02.18,Default,,0000,0000,0000,,which makes a lot of cool games like Counterstrike\NI believe, right.
Dialogue: 0,0:22:02.18,0:22:05.82,Default,,0000,0000,0000,,And, sorry, I'm not a gamer, so, yeah.
Dialogue: 0,0:22:05.82,0:22:07.70,Default,,0000,0000,0000,,And, so Walf has a good handbook,
Dialogue: 0,0:22:07.70,0:22:08.38,Default,,0000,0000,0000,,and that's what they said.
Dialogue: 0,0:22:08.38,0:22:10.42,Default,,0000,0000,0000,,To build a company like this,
Dialogue: 0,0:22:10.42,0:22:13.75,Default,,0000,0000,0000,,you need a very strong commitment from day\None.
Dialogue: 0,0:22:13.75,0:22:14.97,Default,,0000,0000,0000,,And one of the things I didn't mention
Dialogue: 0,0:22:14.97,0:22:17.86,Default,,0000,0000,0000,,is that one reason we can do this
Dialogue: 0,0:22:17.86,0:22:19.47,Default,,0000,0000,0000,,in a lot of companies can do this
Dialogue: 0,0:22:19.47,0:22:20.87,Default,,0000,0000,0000,,and take longer to build better companies
Dialogue: 0,0:22:20.87,0:22:23.54,Default,,0000,0000,0000,,is the fact that they don't take any investment.
Dialogue: 0,0:22:23.54,0:22:26.04,Default,,0000,0000,0000,,So you know you might have to worry about\Nthat as well, sometimes.
Dialogue: 0,0:22:26.04,0:22:27.43,Default,,0000,0000,0000,,QUESTION: Hey, um, Prateek.
Dialogue: 0,0:22:27.43,0:22:28.44,Default,,0000,0000,0000,,Something that always fascinates me
Dialogue: 0,0:22:28.44,0:22:31.09,Default,,0000,0000,0000,,with entrepreneurs who have started product-
Dialogue: 0,0:22:31.09,0:22:32.93,Default,,0000,0000,0000,,moved to a different product is,
Dialogue: 0,0:22:32.93,0:22:35.46,Default,,0000,0000,0000,,at what time did you decide that, OK,
Dialogue: 0,0:22:35.46,0:22:36.46,Default,,0000,0000,0000,,this product sucks.
Dialogue: 0,0:22:36.46,0:22:37.73,Default,,0000,0000,0000,,Or it's not gonna work,
Dialogue: 0,0:22:37.73,0:22:38.95,Default,,0000,0000,0000,,I need to move on.
Dialogue: 0,0:22:38.95,0:22:40.88,Default,,0000,0000,0000,,When do you take that decision?
Dialogue: 0,0:22:40.88,0:22:41.77,Default,,0000,0000,0000,,It could be a lot of factors -
Dialogue: 0,0:22:41.77,0:22:42.93,Default,,0000,0000,0000,,finance, team, motivation.
Dialogue: 0,0:22:42.93,0:22:44.09,Default,,0000,0000,0000,,P.D.: Right, right.
Dialogue: 0,0:22:44.09,0:22:46.02,Default,,0000,0000,0000,,QUESTION: What was your move?
Dialogue: 0,0:22:46.02,0:22:49.66,Default,,0000,0000,0000,,P.D.: Right. So I definitely had a moment
Dialogue: 0,0:22:49.66,0:22:51.78,Default,,0000,0000,0000,,where I clearly knew I had to move on.
Dialogue: 0,0:22:51.78,0:22:55.35,Default,,0000,0000,0000,,And so for awhile obviously I thought
Dialogue: 0,0:22:55.35,0:22:56.52,Default,,0000,0000,0000,,that you know I should keep trying,
Dialogue: 0,0:22:56.52,0:22:57.98,Default,,0000,0000,0000,,and I talked to a few more entrepreneurs,
Dialogue: 0,0:22:57.98,0:22:59.88,Default,,0000,0000,0000,,and given. So we had a lot of traction,
Dialogue: 0,0:22:59.88,0:23:02.50,Default,,0000,0000,0000,,we had about a million visits at one point.
Dialogue: 0,0:23:02.50,0:23:05.11,Default,,0000,0000,0000,,And we did have a good amount of traction,
Dialogue: 0,0:23:05.11,0:23:07.07,Default,,0000,0000,0000,,but the thing that frustrated me the most
Dialogue: 0,0:23:07.07,0:23:09.07,Default,,0000,0000,0000,,was that over the three years that I did Muziboo,
Dialogue: 0,0:23:09.07,0:23:12.65,Default,,0000,0000,0000,,I learned a lot of new stuff. And not just\Nin terms of programming,
Dialogue: 0,0:23:12.65,0:23:15.92,Default,,0000,0000,0000,,in terms of how to go about product design\Nand things like that.
Dialogue: 0,0:23:15.92,0:23:17.94,Default,,0000,0000,0000,,And in the case of Muziboo it had already\Nbecome
Dialogue: 0,0:23:17.94,0:23:20.71,Default,,0000,0000,0000,,too big to sort of start over or to completely\Nchange,
Dialogue: 0,0:23:20.71,0:23:23.17,Default,,0000,0000,0000,,especially with, and we didn't have a big\Nteam as well,
Dialogue: 0,0:23:23.17,0:23:24.91,Default,,0000,0000,0000,,so it was just me and my co-founder
Dialogue: 0,0:23:24.91,0:23:27.84,Default,,0000,0000,0000,,and I was pretty much the only programmer\Nanyway.
Dialogue: 0,0:23:27.84,0:23:31.10,Default,,0000,0000,0000,,So it just felt like, with the new experiences
Dialogue: 0,0:23:31.10,0:23:32.62,Default,,0000,0000,0000,,that we had and the new knowledge that we\Nhad,
Dialogue: 0,0:23:32.62,0:23:35.46,Default,,0000,0000,0000,,it just makes more sense to start something\Nfresh.
Dialogue: 0,0:23:35.46,0:23:36.55,Default,,0000,0000,0000,,Because one of the things that also happens\Nis
Dialogue: 0,0:23:36.55,0:23:38.13,Default,,0000,0000,0000,,when you are just starting out, sometimes\Nyou
Dialogue: 0,0:23:38.13,0:23:41.00,Default,,0000,0000,0000,,pick an idea that's close to your heart, or\Nlooks cool,
Dialogue: 0,0:23:41.00,0:23:43.29,Default,,0000,0000,0000,,but may not necessarily make business sense.
Dialogue: 0,0:23:43.29,0:23:44.87,Default,,0000,0000,0000,,So with all those factors put in it
Dialogue: 0,0:23:44.87,0:23:48.26,Default,,0000,0000,0000,,just felt that it's better to start over again
Dialogue: 0,0:23:48.26,0:23:51.21,Default,,0000,0000,0000,,in a domain that I can relate to more.
Dialogue: 0,0:23:51.21,0:23:52.41,Default,,0000,0000,0000,,One of the other problems in Muziboo
Dialogue: 0,0:23:52.41,0:23:54.19,Default,,0000,0000,0000,,was I'm not a musician myself.
Dialogue: 0,0:23:54.19,0:23:57.62,Default,,0000,0000,0000,,So after awhile I couldn't relate to their\Nproblems actually.
Dialogue: 0,0:23:57.62,0:24:00.40,Default,,0000,0000,0000,,And it's, in Support it's been incredible
Dialogue: 0,0:24:00.40,0:24:02.43,Default,,0000,0000,0000,,because we use SupportBee ourselves.
Dialogue: 0,0:24:02.43,0:24:04.00,Default,,0000,0000,0000,,And I wanted to get into a domain where
Dialogue: 0,0:24:04.00,0:24:08.05,Default,,0000,0000,0000,,at least I could relate to the target customers\Na lot more.
Dialogue: 0,0:24:08.05,0:24:09.76,Default,,0000,0000,0000,,So even though I wasn't from customer support,
Dialogue: 0,0:24:09.76,0:24:11.77,Default,,0000,0000,0000,,I could relate to business owners and small
Dialogue: 0,0:24:11.77,0:24:13.64,Default,,0000,0000,0000,,and medium companies,
Dialogue: 0,0:24:13.64,0:24:15.19,Default,,0000,0000,0000,,and so it made sense to just switch over.
Dialogue: 0,0:24:15.19,0:24:17.49,Default,,0000,0000,0000,,QUESTION: OK, so your story is very close\Nto,
Dialogue: 0,0:24:17.49,0:24:20.61,Default,,0000,0000,0000,,you might like this, ??, he's a\N??.
Dialogue: 0,0:24:20.61,0:24:21.45,Default,,0000,0000,0000,,P.D.: OK.
Dialogue: 0,0:24:21.45,0:24:23.44,Default,,0000,0000,0000,,QUESTION: But he started with his own service\Ncompany.
Dialogue: 0,0:24:23.44,0:24:25.80,Default,,0000,0000,0000,,No, he- yeah. First service company,
Dialogue: 0,0:24:25.80,0:24:27.40,Default,,0000,0000,0000,,and then he expanded his product (00:24:27:19)
Dialogue: 0,0:24:27.40,0:24:31.14,Default,,0000,0000,0000,,and then he learned this concept of ??, so.\N??
Dialogue: 0,0:24:31.66,0:24:34.06,Default,,0000,0000,0000,,P.D.: Right. Yeah I think a lot of entrepreneurs\Ndo that.
Dialogue: 0,0:24:34.07,0:24:36.79,Default,,0000,0000,0000,,I think visual website optimizer are another\None.
Dialogue: 0,0:24:36.79,0:24:38.95,Default,,0000,0000,0000,,Paris ?? tried a couple of ideas.
Dialogue: 0,0:24:38.95,0:24:41.29,Default,,0000,0000,0000,,In fact he had a music service as well.
Dialogue: 0,0:24:41.29,0:24:44.91,Default,,0000,0000,0000,,I don't remember the name but it was there\Nfor awhile.
Dialogue: 0,0:24:44.91,0:24:46.86,Default,,0000,0000,0000,,And, so I think even India there are a lot\Nof entrepreneurs
Dialogue: 0,0:24:46.86,0:24:47.98,Default,,0000,0000,0000,,who have done that actually.
Dialogue: 0,0:24:47.98,0:24:52.18,Default,,0000,0000,0000,,And I think they've had pretty good success\Nthat way.
Dialogue: 0,0:24:52.18,0:24:54.82,Default,,0000,0000,0000,,QUESTION: Do you think it's important
Dialogue: 0,0:24:54.82,0:24:56.76,Default,,0000,0000,0000,,for someone who wants to start a start up
Dialogue: 0,0:24:56.76,0:24:58.36,Default,,0000,0000,0000,,to first work in a desk job, you know,
Dialogue: 0,0:24:58.36,0:25:00.38,Default,,0000,0000,0000,,with an MNC and then start the start up?
Dialogue: 0,0:25:00.38,0:25:03.30,Default,,0000,0000,0000,,I mean do you need the experience or can you\Njust,
Dialogue: 0,0:25:03.30,0:25:05.67,Default,,0000,0000,0000,,you know, finish college and then go straight\Ninto a start up?
Dialogue: 0,0:25:05.67,0:25:07.78,Default,,0000,0000,0000,,This is because I'm a college grad,
Dialogue: 0,0:25:07.78,0:25:10.53,Default,,0000,0000,0000,,almost, so I want to know.
Dialogue: 0,0:25:10.53,0:25:12.41,Default,,0000,0000,0000,,P.D.: Right, so obviously this answer
Dialogue: 0,0:25:12.41,0:25:15.93,Default,,0000,0000,0000,,will come with a disclaimer that, yeah,
Dialogue: 0,0:25:15.93,0:25:19.67,Default,,0000,0000,0000,,you know, there are always exceptions to the\Nrule,
Dialogue: 0,0:25:19.67,0:25:20.64,Default,,0000,0000,0000,,and so there are, like for example,
Dialogue: 0,0:25:20.64,0:25:21.82,Default,,0000,0000,0000,,I think Fractor?? is one company
Dialogue: 0,0:25:21.82,0:25:24.19,Default,,0000,0000,0000,,that came right out of college and did really\Nwell in India.
Dialogue: 0,0:25:24.19,0:25:26.25,Default,,0000,0000,0000,,I don't know if you know about them.
Dialogue: 0,0:25:26.25,0:25:28.17,Default,,0000,0000,0000,,But typically what I've seen is,
Dialogue: 0,0:25:28.17,0:25:30.65,Default,,0000,0000,0000,,it does help to have a few years of experience.
Dialogue: 0,0:25:30.65,0:25:33.26,Default,,0000,0000,0000,,But at least today you don't need to get that\Nexperience in an MNC,
Dialogue: 0,0:25:33.26,0:25:33.77,Default,,0000,0000,0000,,necessarily.
Dialogue: 0,0:25:33.77,0:25:35.56,Default,,0000,0000,0000,,You can actually get it in a well-run start\Nup.
Dialogue: 0,0:25:35.56,0:25:38.78,Default,,0000,0000,0000,,A start up with a certain amount of validation.
Dialogue: 0,0:25:38.78,0:25:40.21,Default,,0000,0000,0000,,So probably you don't want to join a start\Nup
Dialogue: 0,0:25:40.21,0:25:41.34,Default,,0000,0000,0000,,that has no validation,
Dialogue: 0,0:25:41.34,0:25:43.50,Default,,0000,0000,0000,,and you're not sure where the start up is\Nheaded.
Dialogue: 0,0:25:43.50,0:25:45.16,Default,,0000,0000,0000,,But as soon as you think there's enough validation
Dialogue: 0,0:25:45.16,0:25:48.24,Default,,0000,0000,0000,,or you like the product story or you like\Nthe founders,
Dialogue: 0,0:25:48.24,0:25:49.58,Default,,0000,0000,0000,,you can definitely work with start ups.
Dialogue: 0,0:25:49.58,0:25:50.93,Default,,0000,0000,0000,,And they can teach you a lot more.
Dialogue: 0,0:25:50.93,0:25:53.00,Default,,0000,0000,0000,,Similarly because in starts ups you work,
Dialogue: 0,0:25:53.00,0:25:54.05,Default,,0000,0000,0000,,you have to do what work,
Dialogue: 0,0:25:54.05,0:25:56.47,Default,,0000,0000,0000,,and your work is always going to be used.
Dialogue: 0,0:25:56.47,0:25:58.10,Default,,0000,0000,0000,,Big companies have the luxury of just sitting
Dialogue: 0,0:25:58.10,0:26:00.22,Default,,0000,0000,0000,,on your work or just wasting your time.
Dialogue: 0,0:26:00.22,0:26:02.39,Default,,0000,0000,0000,,But in a start up that luxury isn't there,
Dialogue: 0,0:26:02.39,0:26:06.38,Default,,0000,0000,0000,,thankfully. So you're always going to gain\Na lot more exposure.
Dialogue: 0,0:26:06.38,0:26:08.13,Default,,0000,0000,0000,,So yes, to answer your question,
Dialogue: 0,0:26:08.13,0:26:11.52,Default,,0000,0000,0000,,I think it's good to get some experience.
Dialogue: 0,0:26:11.52,0:26:13.37,Default,,0000,0000,0000,,QUESTION: So hi Prateek,
Dialogue: 0,0:26:13.37,0:26:16.05,Default,,0000,0000,0000,,I'm going to add a comment,
Dialogue: 0,0:26:16.05,0:26:19.27,Default,,0000,0000,0000,,and then you can probably add more to it.
Dialogue: 0,0:26:19.27,0:26:21.42,Default,,0000,0000,0000,,To start up, there's no right time.
Dialogue: 0,0:26:21.42,0:26:25.09,Default,,0000,0000,0000,,But what I believe is the research that goes\Ninto starting up.
Dialogue: 0,0:26:25.09,0:26:28.63,Default,,0000,0000,0000,,So whether you're out of college or you work\Nfor MNC,
Dialogue: 0,0:26:28.63,0:26:31.26,Default,,0000,0000,0000,,whatever that means, but all your work for\Nany company,
Dialogue: 0,0:26:31.26,0:26:34.27,Default,,0000,0000,0000,,as long as you do good work and you find a\Nproblem you can solve,
Dialogue: 0,0:26:34.27,0:26:37.87,Default,,0000,0000,0000,,and you validate it, by going, asking, talking\Nto people.
Dialogue: 0,0:26:37.87,0:26:39.42,Default,,0000,0000,0000,,Then you can start up.
Dialogue: 0,0:26:39.42,0:26:41.21,Default,,0000,0000,0000,,And then the rest of the start up stuff
Dialogue: 0,0:26:41.21,0:26:44.96,Default,,0000,0000,0000,,like finances and team and stuff comes through.
Dialogue: 0,0:26:44.96,0:26:46.38,Default,,0000,0000,0000,,So Prateek it'd be pretty interesting
Dialogue: 0,0:26:46.38,0:26:50.71,Default,,0000,0000,0000,,to see how you started about the idea about\NSupportBee.
Dialogue: 0,0:26:50.71,0:26:52.99,Default,,0000,0000,0000,,Why you thought there was a gap.
Dialogue: 0,0:26:52.99,0:26:56.60,Default,,0000,0000,0000,,When did you realize that this could actually\Npotentially take off?
Dialogue: 0,0:26:56.60,0:26:58.05,Default,,0000,0000,0000,,And finally, you know, competition.
Dialogue: 0,0:26:58.05,0:27:01.10,Default,,0000,0000,0000,,P.D.: Right. Can these lights be a little\Nbit dimmer?
Dialogue: 0,0:27:01.10,0:27:06.30,Default,,0000,0000,0000,,It's, if it's OK.
Dialogue: 0,0:27:06.30,0:27:08.15,Default,,0000,0000,0000,,So sorry, so your question was when did I,
Dialogue: 0,0:27:08.15,0:27:11.29,Default,,0000,0000,0000,,when did I start and why did I think it was\Na good idea?
Dialogue: 0,0:27:11.29,0:27:13.44,Default,,0000,0000,0000,,QUESTION: So you, there must have been a time
Dialogue: 0,0:27:13.44,0:27:14.76,Default,,0000,0000,0000,,when you found there's a pain point,
Dialogue: 0,0:27:14.76,0:27:16.33,Default,,0000,0000,0000,,and was like hey, man, this is a cool idea,
Dialogue: 0,0:27:16.33,0:27:18.00,Default,,0000,0000,0000,,then you did your research.
Dialogue: 0,0:27:18.00,0:27:19.11,Default,,0000,0000,0000,,Then you actually said,
Dialogue: 0,0:27:19.11,0:27:23.11,Default,,0000,0000,0000,,all right I think there is some app to be\Nfound.
Dialogue: 0,0:27:23.11,0:27:24.32,Default,,0000,0000,0000,,And finally competition.
Dialogue: 0,0:27:24.32,0:27:25.53,Default,,0000,0000,0000,,P.D.: Right, right.
Dialogue: 0,0:27:25.53,0:27:27.42,Default,,0000,0000,0000,,So when I was coming out of Muziboo-
Dialogue: 0,0:27:27.42,0:27:29.19,Default,,0000,0000,0000,,actually in some ways that's the other lesson
Dialogue: 0,0:27:29.19,0:27:32.46,Default,,0000,0000,0000,,I have learned. It's always easy to learn\Nin hindsight,
Dialogue: 0,0:27:32.46,0:27:36.08,Default,,0000,0000,0000,,right. You can look back and it's much easier\Nto come up with lessons,
Dialogue: 0,0:27:36.08,0:27:39.08,Default,,0000,0000,0000,,life lessons. So take it with a pinch of salt.
Dialogue: 0,0:27:39.08,0:27:41.59,Default,,0000,0000,0000,,But one thing I realized was that after Muziboo,
Dialogue: 0,0:27:41.59,0:27:43.56,Default,,0000,0000,0000,,I was pretty, like, not really desperate,
Dialogue: 0,0:27:43.56,0:27:45.24,Default,,0000,0000,0000,,but I was like, in a rush. I was like,
Dialogue: 0,0:27:45.24,0:27:47.44,Default,,0000,0000,0000,,oh my god man, you know, I've been sitting
Dialogue: 0,0:27:47.44,0:27:49.55,Default,,0000,0000,0000,,for a whole twenty days without doing anything.
Dialogue: 0,0:27:49.55,0:27:52.76,Default,,0000,0000,0000,,You know, three weeks. And, so I was like,
Dialogue: 0,0:27:52.76,0:27:54.53,Default,,0000,0000,0000,,actively looking for ideas, and we've had,
Dialogue: 0,0:27:54.53,0:27:58.78,Default,,0000,0000,0000,,we had this idea about having a customer support\Ntool before.
Dialogue: 0,0:27:58.78,0:28:00.15,Default,,0000,0000,0000,,Because we tried to find form to use
Dialogue: 0,0:28:00.15,0:28:01.47,Default,,0000,0000,0000,,where we ended up using something,
Dialogue: 0,0:28:01.47,0:28:03.93,Default,,0000,0000,0000,,but it wasn't that great.
Dialogue: 0,0:28:03.93,0:28:06.36,Default,,0000,0000,0000,,So it was around that time that I came up\Nwith the idea,
Dialogue: 0,0:28:06.36,0:28:09.67,Default,,0000,0000,0000,,all right. And so, one of the first things\NI did was,
Dialogue: 0,0:28:09.67,0:28:11.100,Default,,0000,0000,0000,,and we had a few other ideas before that,
Dialogue: 0,0:28:11.100,0:28:14.86,Default,,0000,0000,0000,,so we tried validating those, and those didn't\Nwork with customers.
Dialogue: 0,0:28:14.86,0:28:16.26,Default,,0000,0000,0000,,So we would just put about,
Dialogue: 0,0:28:16.26,0:28:20.20,Default,,0000,0000,0000,,put up a landing page and then try talking\Nto people.
Dialogue: 0,0:28:20.20,0:28:22.14,Default,,0000,0000,0000,,And the one of the first things I did about,
Dialogue: 0,0:28:22.14,0:28:24.34,Default,,0000,0000,0000,,when I came up with the SupportBee idea was,
Dialogue: 0,0:28:24.34,0:28:25.62,Default,,0000,0000,0000,,I talked to Valerie from Balsamiq.
Dialogue: 0,0:28:25.62,0:28:27.88,Default,,0000,0000,0000,,So Balsamiq is a very popular company
Dialogue: 0,0:28:27.88,0:28:28.82,Default,,0000,0000,0000,,I think most of you guys would know.
Dialogue: 0,0:28:28.82,0:28:31.17,Default,,0000,0000,0000,,And they were very, very well-known for their\Ncustomer support.
Dialogue: 0,0:28:31.17,0:28:32.52,Default,,0000,0000,0000,,So I reached out to Valerie
Dialogue: 0,0:28:32.52,0:28:35.17,Default,,0000,0000,0000,,and she was kind enough to come on a Skype\Ncall
Dialogue: 0,0:28:35.17,0:28:37.26,Default,,0000,0000,0000,,and talk to me about the idea,
Dialogue: 0,0:28:37.26,0:28:39.32,Default,,0000,0000,0000,,and we did this with a few other companies\Nlike BooFoo ??
Dialogue: 0,0:28:39.32,0:28:42.98,Default,,0000,0000,0000,,and Discuss, and actually a lot of those interviews\Nare now online,
Dialogue: 0,0:28:42.98,0:28:46.16,Default,,0000,0000,0000,,on our blog. And we have also written more\Nabout this process,
Dialogue: 0,0:28:46.16,0:28:49.03,Default,,0000,0000,0000,,it's still on our blog if you guys are interested\Nin checking it out.
Dialogue: 0,0:28:49.03,0:28:50.99,Default,,0000,0000,0000,,And so with, in a month,
Dialogue: 0,0:28:50.99,0:28:53.23,Default,,0000,0000,0000,,a month and a half even then we thought,
Dialogue: 0,0:28:53.23,0:28:59.57,Default,,0000,0000,0000,,OK, we could do this. I think what Coby said\Nin the morning that,
Dialogue: 0,0:28:59.57,0:29:00.19,Default,,0000,0000,0000,,you basically found it at least as hard
Dialogue: 0,0:29:00.19,0:29:00.57,Default,,0000,0000,0000,,as you thought it was going to be,
Dialogue: 0,0:29:00.57,0:29:00.91,Default,,0000,0000,0000,,in my case it was definitely true.
Dialogue: 0,0:29:00.91,0:29:02.64,Default,,0000,0000,0000,,So I thought OK, so I just need to
Dialogue: 0,0:29:02.64,0:29:04.01,Default,,0000,0000,0000,,pass an email and then I can get started.
Dialogue: 0,0:29:04.01,0:29:07.22,Default,,0000,0000,0000,,And that's it. Passing the email too me a\Nnight,
Dialogue: 0,0:29:07.22,0:29:09.59,Default,,0000,0000,0000,,and then ?? (00:29:12:21) a little bit later,
Dialogue: 0,0:29:09.59,0:29:12.38,Default,,0000,0000,0000,,it took us a whole year or something, pretty\Nmuch.
Dialogue: 0,0:29:12.38,0:29:13.10,Default,,0000,0000,0000,,And so we started coding,
Dialogue: 0,0:29:13.10,0:29:14.36,Default,,0000,0000,0000,,but getting the product out it took us
Dialogue: 0,0:29:14.36,0:29:16.60,Default,,0000,0000,0000,,about a good eight months or something.
Dialogue: 0,0:29:16.60,0:29:21.68,Default,,0000,0000,0000,,And in private ... ?? (00:29:27)
Dialogue: 0,0:29:28.84,0:29:31.32,Default,,0000,0000,0000,,V.O.: Anymore questions? All right,
Dialogue: 0,0:29:36.72,0:29:40.26,Default,,0000,0000,0000,,thank you Prateek.
Dialogue: 0,0:29:40.28,0:29:44.32,Default,,0000,0000,0000,,P.D.: All right, thank you so much.