[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.75,0:00:01.87,Default,,0000,0000,0000,,Hi everyone!
Dialogue: 0,0:00:01.87,0:00:05.00,Default,,0000,0000,0000,,Every year we evolve\Nour business plan.
Dialogue: 0,0:00:05.00,0:00:09.92,Default,,0000,0000,0000,,We have a plan to ensure\Nwe run in the same direction,
Dialogue: 0,0:00:09.92,0:00:13.47,Default,,0000,0000,0000,,no matter where we work\Nacross the organisation.
Dialogue: 0,0:00:13.47,0:00:17.75,Default,,0000,0000,0000,,We also have common targets\Nto ensure we can work
Dialogue: 0,0:00:17.75,0:00:22.45,Default,,0000,0000,0000,,effectively and creatively together\Nacross all functions.
Dialogue: 0,0:00:22.45,0:00:26.23,Default,,0000,0000,0000,,We also have a plan to stay \None step ahead
Dialogue: 0,0:00:26.23,0:00:28.38,Default,,0000,0000,0000,,in terms of our\Ncustomer's needs
Dialogue: 0,0:00:28.38,0:00:32.92,Default,,0000,0000,0000,,in a way that puts us \None step ahead of our competitors.
Dialogue: 0,0:00:32.92,0:00:36.15,Default,,0000,0000,0000,,I want to conclude a bit \Non the year we're closing
Dialogue: 0,0:00:36.15,0:00:38.60,Default,,0000,0000,0000,,and also lay out \Nthe updated direction
Dialogue: 0,0:00:38.60,0:00:41.62,Default,,0000,0000,0000,,for the year we now\Nkicking off on 1 May.
Dialogue: 0,0:00:41.62,0:00:43.50,Default,,0000,0000,0000,,As always, \Nthe full plan is built
Dialogue: 0,0:00:43.50,0:00:48.93,Default,,0000,0000,0000,,on always focusing on \Nthings we can influence ourselves.
Dialogue: 0,0:00:48.93,0:00:52.83,Default,,0000,0000,0000,,We also always build plans\Nbased on Clas Ohlson's strenghts.
Dialogue: 0,0:00:52.83,0:00:56.78,Default,,0000,0000,0000,,Also the strenghts of us\Nas one big organisation.
Dialogue: 0,0:00:56.78,0:00:59.57,Default,,0000,0000,0000,,The big learning\Nfrom the last years
Dialogue: 0,0:00:59.57,0:01:03.34,Default,,0000,0000,0000,,is that we should continue\Nto dare to try new things,
Dialogue: 0,0:01:03.34,0:01:04.88,Default,,0000,0000,0000,,learn new things
Dialogue: 0,0:01:04.88,0:01:08.30,Default,,0000,0000,0000,,and ensure we dare \Nto transform ourselves
Dialogue: 0,0:01:08.30,0:01:13.18,Default,,0000,0000,0000,,to ensure we stay relevant\Nfor customers on long term.
Dialogue: 0,0:01:13.18,0:01:15.62,Default,,0000,0000,0000,,Our foundation \Nis unchanged.
Dialogue: 0,0:01:15.62,0:01:16.100,Default,,0000,0000,0000,,It's the Blue Heart Strategy
Dialogue: 0,0:01:16.100,0:01:20.58,Default,,0000,0000,0000,,where we lay out our purpose,\Nvision, mission.
Dialogue: 0,0:01:20.58,0:01:22.52,Default,,0000,0000,0000,,But also the culture\Nof Clas Ohlson
Dialogue: 0,0:01:22.52,0:01:26.48,Default,,0000,0000,0000,,and laying out\Nleadership principles.
Dialogue: 0,0:01:26.48,0:01:28.60,Default,,0000,0000,0000,,In a nutshell,\Nwe want to ensure that
Dialogue: 0,0:01:28.60,0:01:33.96,Default,,0000,0000,0000,,if there's a person in need \Nof any of our consumer mission
Dialogue: 0,0:01:33.96,0:01:36.85,Default,,0000,0000,0000,,they should emiditaley\Nthink about Clas Ohlson.
Dialogue: 0,0:01:36.85,0:01:39.45,Default,,0000,0000,0000,,Then they should easily,\Nquickly find us
Dialogue: 0,0:01:39.45,0:01:42.75,Default,,0000,0000,0000,,and they should find \Nthe product they need.
Dialogue: 0,0:01:42.75,0:01:46.86,Default,,0000,0000,0000,,If they buy it,\Nthe should keep it for a long time,
Dialogue: 0,0:01:46.86,0:01:48.75,Default,,0000,0000,0000,,use it for a long time.
Dialogue: 0,0:01:48.75,0:01:52.55,Default,,0000,0000,0000,,If the product breaks down,\Nthey should have an opportunity
Dialogue: 0,0:01:52.55,0:01:55.47,Default,,0000,0000,0000,,to come back to us\Nto find a spare part
Dialogue: 0,0:01:55.47,0:01:59.62,Default,,0000,0000,0000,,so they can fix it\Nand then keep using it.
Dialogue: 0,0:01:59.62,0:02:01.02,Default,,0000,0000,0000,,If we deliver on this,
Dialogue: 0,0:02:01.02,0:02:05.94,Default,,0000,0000,0000,,we will build trust\Nfor the very long term.
Dialogue: 0,0:02:05.94,0:02:11.30,Default,,0000,0000,0000,,The targets for the years to come\Nremains unchanged.
Dialogue: 0,0:02:11.30,0:02:14.66,Default,,0000,0000,0000,,We want to continue\Nto grow our sales,
Dialogue: 0,0:02:14.66,0:02:17.12,Default,,0000,0000,0000,,that's a driving force\Nfor all of us.
Dialogue: 0,0:02:17.12,0:02:19.97,Default,,0000,0000,0000,,It's critical that we\Ncontinously drive growth.
Dialogue: 0,0:02:19.97,0:02:20.83,Default,,0000,0000,0000,,Secondly.
Dialogue: 0,0:02:20.83,0:02:24.32,Default,,0000,0000,0000,,Profitability\Nis a measure of success
Dialogue: 0,0:02:24.32,0:02:26.84,Default,,0000,0000,0000,,but it's also an \Nenabler of our future.
Dialogue: 0,0:02:26.84,0:02:32.67,Default,,0000,0000,0000,,If we're profitable we can reinvest\Ninto further customer relevance
Dialogue: 0,0:02:32.67,0:02:34.86,Default,,0000,0000,0000,,and growth also \Nfor the future.
Dialogue: 0,0:02:34.86,0:02:38.89,Default,,0000,0000,0000,,We also have our sustainability\Ntargets that are ambitious.
Dialogue: 0,0:02:38.89,0:02:40.54,Default,,0000,0000,0000,,We will continue\Nrun on them.
Dialogue: 0,0:02:40.54,0:02:43.67,Default,,0000,0000,0000,,But sustainability is also \None of the core values
Dialogue: 0,0:02:43.67,0:02:47.29,Default,,0000,0000,0000,,of all of us\Nworking within Clas Ohlson.
Dialogue: 0,0:02:47.29,0:02:53.00,Default,,0000,0000,0000,,Our strengths is all about \Ndelivering and develop
Dialogue: 0,0:02:53.00,0:02:56.35,Default,,0000,0000,0000,,an optimal \Nand relevant assortment.
Dialogue: 0,0:02:56.35,0:02:59.42,Default,,0000,0000,0000,,Evolving our strong\NClas Ohlson brand.
Dialogue: 0,0:02:59.42,0:03:03.19,Default,,0000,0000,0000,,Also delivering a \Nfantastic customer service
Dialogue: 0,0:03:03.19,0:03:05.91,Default,,0000,0000,0000,,in every meeting with customers\Nacross channels.
Dialogue: 0,0:03:05.91,0:03:07.47,Default,,0000,0000,0000,,That's really our ABC.
Dialogue: 0,0:03:07.47,0:03:12.25,Default,,0000,0000,0000,,Assortment, Brand,\NCustomer Meeting.
Dialogue: 0,0:03:12.25,0:03:15.89,Default,,0000,0000,0000,,If we do this well\Nand in a cost effective way
Dialogue: 0,0:03:15.89,0:03:19.79,Default,,0000,0000,0000,,it will give us an opportunity\Nto continously invest in those areas
Dialogue: 0,0:03:19.79,0:03:21.79,Default,,0000,0000,0000,,to build us stronger for the future.
Dialogue: 0,0:03:22.74,0:03:26.99,Default,,0000,0000,0000,,The updated plan\Nnow includes a new third year.
Dialogue: 0,0:03:26.99,0:03:30.50,Default,,0000,0000,0000,,Fiscal year 26/27.
Dialogue: 0,0:03:30.50,0:03:35.77,Default,,0000,0000,0000,,In the plan we strive\Nfor delivering win, win, win.
Dialogue: 0,0:03:35.77,0:03:41.15,Default,,0000,0000,0000,,For customers, for ourselves\Nbut also for our shareholders.
Dialogue: 0,0:03:41.15,0:03:44.32,Default,,0000,0000,0000,,We're committed and confident
Dialogue: 0,0:03:44.32,0:03:50.37,Default,,0000,0000,0000,,that the plan we have\Nhas the ability to do just that.
Dialogue: 0,0:03:50.37,0:03:54.93,Default,,0000,0000,0000,,We have seen this year 23/24,\Nthat we just closing
Dialogue: 0,0:03:54.93,0:03:58.30,Default,,0000,0000,0000,,that the strategy is working,\Nwe're on the right track.
Dialogue: 0,0:03:58.30,0:04:02.22,Default,,0000,0000,0000,,Just reweiving the things\Nthat has happened this year.
Dialogue: 0,0:04:02.22,0:04:05.16,Default,,0000,0000,0000,,We layed out eight big\NHow to win-movements.
Dialogue: 0,0:04:05.16,0:04:07.32,Default,,0000,0000,0000,,as we started the year.
Dialogue: 0,0:04:07.32,0:04:12.84,Default,,0000,0000,0000,,First we talked about becoming\Nmore of a low cost retailer
Dialogue: 0,0:04:12.84,0:04:18.64,Default,,0000,0000,0000,,to ensure we're always competive\Nwith discounters and low price-players.
Dialogue: 0,0:04:18.64,0:04:21.52,Default,,0000,0000,0000,,We have seen lots of activities.
Dialogue: 0,0:04:21.52,0:04:25.40,Default,,0000,0000,0000,,It has put us in a \Nvery competetive position.
Dialogue: 0,0:04:25.40,0:04:29.28,Default,,0000,0000,0000,,We're fewer white collar employees.
Dialogue: 0,0:04:29.28,0:04:32.59,Default,,0000,0000,0000,,We have initiated \Na big transformation on our IT.
Dialogue: 0,0:04:32.59,0:04:35.02,Default,,0000,0000,0000,,We have done lots of work\Nacross logistics.
Dialogue: 0,0:04:35.02,0:04:37.44,Default,,0000,0000,0000,,Basically across all teams,
Dialogue: 0,0:04:37.44,0:04:42.17,Default,,0000,0000,0000,,we have done work to become\Nsimpler and more effective.
Dialogue: 0,0:04:42.17,0:04:43.66,Default,,0000,0000,0000,,Secondly,
Dialogue: 0,0:04:43.66,0:04:46.83,Default,,0000,0000,0000,,in our ambition to have\Na relevant assortment 12 months a year
Dialogue: 0,0:04:46.83,0:04:48.78,Default,,0000,0000,0000,,we have seen great \Nprogress.
Dialogue: 0,0:04:48.78,0:04:53.57,Default,,0000,0000,0000,,We have launched more new products\Nthan we have ever done before.
Dialogue: 0,0:04:53.57,0:04:54.72,Default,,0000,0000,0000,,It's working.
Dialogue: 0,0:04:54.72,0:04:58.30,Default,,0000,0000,0000,,We see growth across\Nall five consumer missions.
Dialogue: 0,0:04:58.30,0:05:01.33,Default,,0000,0000,0000,,The third how to win,\Nbuilding a profitable e-com,
Dialogue: 0,0:05:01.33,0:05:03.47,Default,,0000,0000,0000,,we have also seen\Nbig progress.
Dialogue: 0,0:05:03.47,0:05:05.73,Default,,0000,0000,0000,,Our e-com as been growing fast.
Dialogue: 0,0:05:05.73,0:05:09.90,Default,,0000,0000,0000,,It has also become\Nmore profitable then ever before.
Dialogue: 0,0:05:09.90,0:05:10.65,Default,,0000,0000,0000,,Fourth.
Dialogue: 0,0:05:10.65,0:05:14.48,Default,,0000,0000,0000,,We said that we wanted\Nto expand the store network.
Dialogue: 0,0:05:14.48,0:05:16.18,Default,,0000,0000,0000,,Wow what a journey.
Dialogue: 0,0:05:16.18,0:05:19.22,Default,,0000,0000,0000,,Closing the year,\Nwe have opened ten new stores.
Dialogue: 0,0:05:19.22,0:05:23.78,Default,,0000,0000,0000,,Every store has rendered\Nbig headlines in local media,
Dialogue: 0,0:05:23.78,0:05:26.07,Default,,0000,0000,0000,,really shown the strength \Nof Clas Ohlson
Dialogue: 0,0:05:26.07,0:05:29.81,Default,,0000,0000,0000,,but also giving more customers\Naccess to visit us.
Dialogue: 0,0:05:29.81,0:05:31.68,Default,,0000,0000,0000,,We should also remember,
Dialogue: 0,0:05:31.68,0:05:35.60,Default,,0000,0000,0000,,the expansion would never \Nhad been possible
Dialogue: 0,0:05:35.60,0:05:41.93,Default,,0000,0000,0000,,unless we delivered on \Nbecoming much more cost effective.
Dialogue: 0,0:05:41.93,0:05:44.78,Default,,0000,0000,0000,,We have seen great work\Non the fifth How to win,
Dialogue: 0,0:05:44.78,0:05:51.26,Default,,0000,0000,0000,,optimizing our marketing\Nand leveraging Club Clas.
Dialogue: 0,0:05:51.26,0:05:53.56,Default,,0000,0000,0000,,We are out there\Nwith our customers.
Dialogue: 0,0:05:53.56,0:05:56.16,Default,,0000,0000,0000,,We're spending most \Nmarketing efforts
Dialogue: 0,0:05:56.16,0:06:00.47,Default,,0000,0000,0000,,in channels where\Ncustomers engage with us.
Dialogue: 0,0:06:00.47,0:06:02.38,Default,,0000,0000,0000,,Club Clas is delivering value.
Dialogue: 0,0:06:02.38,0:06:05.100,Default,,0000,0000,0000,,We see hundreds of thousands\Nof new customers becoming members.
Dialogue: 0,0:06:05.100,0:06:10.56,Default,,0000,0000,0000,,We're growing with new,\Nyounger target groups for the first time.
Dialogue: 0,0:06:10.56,0:06:15.45,Default,,0000,0000,0000,,We've also seen great progress\Non leveraging AI as a tool
Dialogue: 0,0:06:15.45,0:06:21.15,Default,,0000,0000,0000,,to become more relevant\Nand effective within marketing.
Dialogue: 0,0:06:21.15,0:06:24.40,Default,,0000,0000,0000,,We have executed on\Nthe sustainability plan.
Dialogue: 0,0:06:24.40,0:06:26.78,Default,,0000,0000,0000,,We have done a lof of work\Non our people plan
Dialogue: 0,0:06:26.78,0:06:32.15,Default,,0000,0000,0000,,to update leadership principles\Nand evolve our organisation.
Dialogue: 0,0:06:32.15,0:06:32.88,Default,,0000,0000,0000,,Number seven,
Dialogue: 0,0:06:32.88,0:06:36.36,Default,,0000,0000,0000,,we have gone after our\NB2B-customers in a new way.
Dialogue: 0,0:06:36.36,0:06:39.93,Default,,0000,0000,0000,,We've been growing,\Nrecruited more B2B-customers.
Dialogue: 0,0:06:39.93,0:06:43.48,Default,,0000,0000,0000,,Simplified the process\Nalso for them.
Dialogue: 0,0:06:43.48,0:06:44.44,Default,,0000,0000,0000,,Last but not least,
Dialogue: 0,0:06:44.44,0:06:46.71,Default,,0000,0000,0000,,we've done a big restructuring\Nof Clas Fixare.
Dialogue: 0,0:06:46.71,0:06:50.58,Default,,0000,0000,0000,,Ensuring we focusing on\Nservices that are relevant
Dialogue: 0,0:06:50.58,0:06:53.31,Default,,0000,0000,0000,,but also services where\Nwe can do a good job
Dialogue: 0,0:06:53.31,0:06:56.31,Default,,0000,0000,0000,,and build a growing,\Nprofitable business over time.
Dialogue: 0,0:06:56.31,0:06:58.53,Default,,0000,0000,0000,,On top of all of those things,
Dialogue: 0,0:06:58.53,0:07:02.50,Default,,0000,0000,0000,,we have also completed\Nan aquistion of Spares.
Dialogue: 0,0:07:02.50,0:07:04.80,Default,,0000,0000,0000,,It's fully in line with\Nour consumer missions
Dialogue: 0,0:07:04.80,0:07:08.28,Default,,0000,0000,0000,,and fully in line with\Nour purpose as a company.
Dialogue: 0,0:07:08.28,0:07:10.40,Default,,0000,0000,0000,,Looking ahead \Ninto next year.
Dialogue: 0,0:07:10.40,0:07:14.71,Default,,0000,0000,0000,,The market is as competetive\Nand fierce as always.
Dialogue: 0,0:07:14.71,0:07:18.96,Default,,0000,0000,0000,,We see the big discounters and\Nlow price-players growing significantly,
Dialogue: 0,0:07:18.96,0:07:22.18,Default,,0000,0000,0000,,doing a really good job\Nserving their customers.
Dialogue: 0,0:07:22.18,0:07:26.11,Default,,0000,0000,0000,,We also see competitors\Nlike Temu and Amazon
Dialogue: 0,0:07:26.11,0:07:28.48,Default,,0000,0000,0000,,really playing to win online.
Dialogue: 0,0:07:28.48,0:07:32.78,Default,,0000,0000,0000,,We should constantly benchmark ourselves\Nversus the outside world,
Dialogue: 0,0:07:32.78,0:07:39.33,Default,,0000,0000,0000,,but then ensure that our plan\Nis based on what we can influence.
Dialogue: 0,0:07:39.33,0:07:44.58,Default,,0000,0000,0000,,The plan for the year ahead\Nis built on the same plan that we closed.
Dialogue: 0,0:07:44.58,0:07:49.80,Default,,0000,0000,0000,,This year we will have nine\NHow To Win-actions.
Dialogue: 0,0:07:49.80,0:07:53.81,Default,,0000,0000,0000,,Eight are similar\Nbut evolved from this year.
Dialogue: 0,0:07:53.81,0:07:57.63,Default,,0000,0000,0000,,We have added a ninth \Nwhich is all about Finland.
Dialogue: 0,0:07:57.63,0:08:00.45,Default,,0000,0000,0000,,We have developed\Na specific Finnish plan
Dialogue: 0,0:08:00.45,0:08:03.61,Default,,0000,0000,0000,,to ensure we win with\Nour assortment in Finland
Dialogue: 0,0:08:03.61,0:08:06.58,Default,,0000,0000,0000,,versus the Finnish \Ncustomers on their terms.
Dialogue: 0,0:08:06.58,0:08:09.43,Default,,0000,0000,0000,,We're also evolving the way\Nwe look at our store network.
Dialogue: 0,0:08:09.43,0:08:11.45,Default,,0000,0000,0000,,Apart from expansion,
Dialogue: 0,0:08:11.45,0:08:14.11,Default,,0000,0000,0000,,we also invest even more\Nin the network that we have.
Dialogue: 0,0:08:14.11,0:08:16.86,Default,,0000,0000,0000,,Ensuring it's robust\Nfor the future.
Dialogue: 0,0:08:16.86,0:08:20.38,Default,,0000,0000,0000,,When it comes to \Nmarketing and Club Clas,
Dialogue: 0,0:08:20.38,0:08:23.68,Default,,0000,0000,0000,,we're doing even more to \Nensure we become
Dialogue: 0,0:08:23.68,0:08:27.48,Default,,0000,0000,0000,,the destination we want to be\Nacross all five consumer missions.
Dialogue: 0,0:08:27.48,0:08:31.54,Default,,0000,0000,0000,,You'll find more details\Non each area on Conet.
Dialogue: 0,0:08:31.54,0:08:33.91,Default,,0000,0000,0000,,We will share more information\Nas we go ahead.
Dialogue: 0,0:08:33.91,0:08:37.43,Default,,0000,0000,0000,,But rest assured\Nthere's a solid plan.
Dialogue: 0,0:08:37.43,0:08:39.31,Default,,0000,0000,0000,,There're a lof of activities\Nplanned
Dialogue: 0,0:08:39.31,0:08:43.13,Default,,0000,0000,0000,,to ensure we continue\Nthe journey we're on
Dialogue: 0,0:08:43.13,0:08:48.28,Default,,0000,0000,0000,,and that we continue to deliver\Non the needs of our customers.
Dialogue: 0,0:08:48.28,0:08:50.38,Default,,0000,0000,0000,,I'm confident that\Nwe're on the right track.
Dialogue: 0,0:08:50.38,0:08:53.29,Default,,0000,0000,0000,,I'm confident we as one big team\Nand one Clas Ohlson
Dialogue: 0,0:08:53.29,0:08:57.53,Default,,0000,0000,0000,,will find a way to deliver\Nin the next years to come.
Dialogue: 0,0:08:57.53,0:09:03.49,Default,,0000,0000,0000,,I very much look forward\Nkicking off another year, starting 1 May.
Dialogue: 0,0:09:03.49,0:09:07.94,Default,,0000,0000,0000,,Thank you for tuning in,\Nsee you all again soon.