0:00:00.300,0:00:01.530 We think of a great leader 0:00:01.530,0:00:04.470 as the unwavering captain[br]who guides us forward 0:00:04.470,0:00:06.360 through challenging complexity. 0:00:06.360,0:00:08.860 Confident, unwavering leaders, 0:00:08.860,0:00:11.250 armed with data and past experience 0:00:11.250,0:00:14.960 have long been celebrated in[br]business and politics alike, 0:00:14.960,0:00:18.350 but sometimes and certainly[br]now a crisis comes along 0:00:18.350,0:00:21.290 that is so new and so[br]urgent that it upends 0:00:21.290,0:00:22.677 everything we thought we knew. 0:00:22.677,0:00:25.260 (upbeat music) 0:00:27.180,0:00:28.590 One thing we know for sure 0:00:28.590,0:00:30.470 is that more upheavals are coming. 0:00:30.470,0:00:32.580 In a completely interconnected world 0:00:32.580,0:00:34.710 a single political uprising, 0:00:34.710,0:00:37.790 of viral video, a distant tsunami, 0:00:37.790,0:00:42.110 or a tiny virus can send[br]shockwaves around the world. 0:00:42.110,0:00:44.870 Upheaval creates fear,[br]and in the midst of it 0:00:44.870,0:00:47.860 people crave security[br]which can incline leaders 0:00:47.860,0:00:52.040 toward the usual tropes[br]of strength, confidence, 0:00:52.040,0:00:54.490 constancy, but it won't work. 0:00:54.490,0:00:56.590 We have to flip the leadership playbook. 0:00:56.590,0:00:59.060 First, this type of leadership requires 0:00:59.060,0:01:02.780 communicating with transparency,[br]communicating often. 0:01:02.780,0:01:05.770 So how can leaders lead when[br]there is so little certainty, 0:01:05.770,0:01:07.380 so little clarity? 0:01:07.380,0:01:11.360 Whether you are a CEO, a prime[br]minister, a middle manager, 0:01:11.360,0:01:13.000 or even a head of school, 0:01:13.000,0:01:15.930 upheaval means you have[br]to ramp up the humility. 0:01:15.930,0:01:17.400 When what you know is limited, 0:01:17.400,0:01:20.430 pretending that you have[br]the answers isn't helpful. 0:01:20.430,0:01:24.140 Amidst upheaval leaders[br]must share what they know 0:01:24.140,0:01:26.020 and admit what they don't know. 0:01:26.020,0:01:29.250 Paradoxically that honesty[br]creates more psychological 0:01:29.250,0:01:31.680 safety for people, not less. 0:01:31.680,0:01:34.600 For example when the pandemic devastated 0:01:34.600,0:01:36.810 the airline industry virtually overnight, 0:01:36.810,0:01:39.060 CEO of Delta Airlines Ed Bastian 0:01:39.060,0:01:41.340 ramped up employee communication 0:01:41.340,0:01:43.210 despite having so little clarity 0:01:43.210,0:01:46.890 about the path ahead,[br]facing truly dire results. 0:01:46.890,0:01:48.300 At one point in 2020, 0:01:48.300,0:01:51.000 losing over a hundred[br]million dollars a day, 0:01:51.000,0:01:52.780 it would have been far easier for Bastian 0:01:52.780,0:01:56.110 to wait for more information[br]before taking action, 0:01:56.110,0:01:58.290 but effective leaders during upheaval 0:01:58.290,0:01:59.910 don't hide in the shadows. 0:01:59.910,0:02:01.600 In fact as Bastian put it, 0:02:01.600,0:02:03.960 it is far more important to communicate 0:02:03.960,0:02:06.770 when you don't have the[br]answers than when you do. 0:02:06.770,0:02:10.840 Second, act with urgency[br]despite incomplete information. 0:02:10.840,0:02:12.840 Admitting you don't have the answers 0:02:12.840,0:02:15.210 does not mean avoiding action. 0:02:15.210,0:02:18.040 While it's natural to[br]want more information, 0:02:18.040,0:02:21.660 fast action is often the only[br]way to get more information. 0:02:21.660,0:02:25.260 Worse, inaction leaves people[br]feeling lost and unstable. 0:02:25.260,0:02:28.050 When New Zealand Prime[br]Minister Jacinda Ardern 0:02:28.050,0:02:31.130 laid out a four level[br]alert system very early 0:02:31.130,0:02:32.750 in the COVID-19 crisis, 0:02:32.750,0:02:35.670 she lacked information with[br]which to set the level, 0:02:35.670,0:02:39.610 despite lacking answers she[br]did not wait to communicate 0:02:39.610,0:02:41.260 about the threat with the nation. 0:02:41.260,0:02:43.480 At first she set the level at two, 0:02:43.480,0:02:47.540 only to change it to four[br]two days later as cases rose. 0:02:47.540,0:02:50.170 That triggered a national lockdown 0:02:50.170,0:02:52.910 which no doubt saved countless lives, 0:02:52.910,0:02:55.900 later when cases began to dissipate, 0:02:55.900,0:02:57.820 she made subsequent decisions 0:02:57.820,0:02:59.850 reflecting that new information. 0:02:59.850,0:03:03.210 Third, leaders must hold[br]purpose and values steady, 0:03:03.210,0:03:05.690 even as goals and situations change. 0:03:05.690,0:03:07.510 Values can be your guiding light 0:03:07.510,0:03:09.490 when everything else is up in the air. 0:03:09.490,0:03:11.400 If you care about customer experience, 0:03:11.400,0:03:13.900 don't let go of that in times of upheaval. 0:03:13.900,0:03:16.510 If a core value is health and safety, 0:03:16.510,0:03:19.530 put that at the center of[br]every decision you make. 0:03:19.530,0:03:22.440 Now doing this requires[br]being very transparent 0:03:22.440,0:03:24.080 about what your values are, 0:03:24.080,0:03:26.980 and in this way, your steadfastness shows 0:03:26.980,0:03:29.610 not in your plans, but in your values. 0:03:29.610,0:03:31.840 Prime minister Ardern's clear purpose 0:03:31.840,0:03:34.240 all along was protecting human life. 0:03:34.240,0:03:38.020 Even as the immediate goal[br]shifted from preventing illness 0:03:38.020,0:03:40.470 to preparing health systems and ultimately 0:03:40.470,0:03:42.130 to bolstering the economy. 0:03:42.130,0:03:44.650 And finally give power away. 0:03:44.650,0:03:47.240 Our instincts are to[br]hold even more tightly 0:03:47.240,0:03:50.480 to control in times of[br]upheaval, but it backfires. 0:03:50.480,0:03:53.490 One of the most effective[br]ways to show leadership, 0:03:53.490,0:03:56.350 if counterintuitive, is to share power 0:03:56.350,0:03:57.500 with those around you. 0:03:57.500,0:03:59.840 Doing this requires asking for help, 0:03:59.840,0:04:02.210 being clear that you can't do it alone. 0:04:02.210,0:04:04.240 This also provokes innovation 0:04:04.240,0:04:06.100 while giving people a sense of meaning. 0:04:06.100,0:04:08.180 Nothing is worse in a crisis 0:04:08.180,0:04:10.880 than feeling like there's[br]nothing you can do to help. 0:04:10.880,0:04:13.805 We follow this new kind of[br]leader through upheaval, 0:04:13.805,0:04:16.060 because we have confidence 0:04:16.060,0:04:19.390 not in their map, but in their compass. 0:04:19.390,0:04:21.870 We believe they've chosen[br]the right direction 0:04:21.870,0:04:23.890 given the current information, 0:04:23.890,0:04:25.850 and that they will keep updating. 0:04:25.850,0:04:28.430 Most of all, we trust them 0:04:28.430,0:04:32.440 and we wanna help them[br]in finding and refinding 0:04:32.440,0:04:33.509 the path forward. 0:04:33.509,0:04:36.092 (upbeat music)