0:00:00.480,0:00:02.450 What does this logo look like to you? 0:00:02.450,0:00:04.980 It might not look like[br]much at first glance 0:00:04.980,0:00:08.123 but it did cause quite a stir online. 0:00:09.800,0:00:14.570 This logo was found on the side[br]of a mobile COVID-19 testing truck. 0:00:14.570,0:00:17.610 The photo is real and so is the logo. 0:00:17.610,0:00:21.840 A viral post on Facebook claim[br]that this logo represents Anubis, 0:00:21.840,0:00:25.193 the ancient Egyptian God[br]of death and the afterlife. 0:00:26.210,0:00:29.890 The rumors circulated[br]among groups tied to QAnon, 0:00:29.890,0:00:34.171 the once fringe conspiracy theory that[br]has made its way into the mainstream. 0:00:34.171,0:00:39.730 QAnon members said the logo revealed[br]a deep state plot against Americans. 0:00:39.730,0:00:45.590 They shared fears that these testing[br]trucks were up to something nefarious. 0:00:45.750,0:00:48.940 Of course it turns out the logo[br]is actually an aardvark. 0:00:48.940,0:00:50.040 An aardvark? 0:00:50.040,0:00:52.230 Yes, an aardvark, which I learned, 0:00:52.230,0:00:57.350 is an African mammal who is nocturnal[br]and feeds largely on bugs. 0:00:57.350,0:00:59.770 Sarah Spencer, a journalist[br]with factcheck.org, 0:00:59.770,0:01:03.450 ventured down the virtual rabbit hole[br]to figure out where this logo came from 0:01:03.450,0:01:07.260 and how it ended up linked[br]to an Egyptian death deity. 0:01:07.260,0:01:11.890 We initially were presented[br]with this meme on Facebook. 0:01:11.890,0:01:15.470 Why does COVID-19 testing facility[br]have a logo of Anubis, the God of death? 0:01:15.470,0:01:20.790 The first step would be to do just[br]a basic reverse image search. 0:01:20.900,0:01:22.640 It can give you a starting off point 0:01:22.640,0:01:25.410 and give you a sense of maybe[br]how widespread something is. 0:01:25.410,0:01:29.520 You can see obviously where the person[br]who put together this meme shows, 0:01:29.520,0:01:32.930 to select in red, indicating what[br]they think is interesting about it. 0:01:32.930,0:01:35.870 That will often skew an image search 0:01:35.870,0:01:38.640 but you can also click and download, 0:01:38.640,0:01:43.140 and then put it into any[br]photo editing software. 0:01:43.140,0:01:46.940 In a picture like this,[br]I would crop it like that, 0:01:47.090,0:01:49.140 so that you get part of an actual picture. 0:01:49.140,0:01:50.640 Then you can plug that picture 0:01:50.640,0:01:54.890 into your standard reverse image search. 0:01:54.890,0:01:59.250 Here, in TinEye, you can[br]select your cropped version. 0:01:59.360,0:02:00.930 In TinEye, unlike in Google, 0:02:00.930,0:02:03.890 you can sort by newest to oldest. 0:02:03.890,0:02:08.870 So in this case, it was used[br]in a Philadelphia business journal - 0:02:08.870,0:02:13.014 a story about this area business[br]that had started retooling its trucks 0:02:13.014,0:02:16.190 to be used as mobile testing[br]units during COVID-19. 0:02:16.330,0:02:21.240 They identify the name of the[br]company as Aardvark Mobile. 0:02:21.400,0:02:24.730 So then just a simple, [br]very simple internet search, 0:02:24.730,0:02:30.091 a pretty obvious first result is[br]the Aardvark Mobile Tours website 0:02:30.210,0:02:33.850 that shares the same logo[br]that you see on the truck. 0:02:34.070,0:02:36.538 You see they have[br]a mobile health care unit. 0:02:36.538,0:02:37.681 That looks pretty close. 0:02:37.681,0:02:40.110 Very similar setup,[br]yeah, very similar setup. 0:02:40.110,0:02:42.510 One thing that TinEye [br]is really good at is finding 0:02:42.510,0:02:45.560 where images first[br]started showing up online. 0:02:45.560,0:02:49.704 One of its first iterations[br]showed up on 8KUN, 0:02:49.704,0:02:54.980 which is a message board that often[br]is home to conspiracy theorists threads. 0:02:55.230,0:02:58.340 It's where a lot of conspiracy theories[br]develop and then bubble up 0:02:58.340,0:03:00.850 before they start showing up[br]on Facebook and Twitter. 0:03:00.850,0:03:02.920 So your tip to a general reader - 0:03:02.920,0:03:07.920 if they see an image that[br]makes these kinds of claims, 0:03:08.010,0:03:11.010 what's the 1st thing they should[br]have in the back of their mind? 0:03:11.010,0:03:12.760 What's the 1st thing they should do? 0:03:12.760,0:03:15.810 If you're scrolling through your social[br]media, you see something 0:03:15.810,0:03:19.263 that really speaks to you[br]and really feels right, 0:03:19.263,0:03:23.840 and you think, yes, that really[br]solidifies what I think. 0:03:23.840,0:03:27.340 That should be a warning to you[br]that it might be questionable. 0:03:27.340,0:03:31.860 Often you'll find that the facts[br]that are included in memes 0:03:31.860,0:03:34.503 that feel the most right,[br]are actually wrong. 0:03:35.110,0:03:37.780 The world feels scary right now 0:03:37.780,0:03:40.160 and the future feels unknown. 0:03:40.160,0:03:43.240 Reading something on the internet[br]and assuming the worst, 0:03:43.240,0:03:45.120 seems almost reasonable. 0:03:45.120,0:03:47.469 But as Sarah said, if it feels right, 0:03:47.469,0:03:49.400 you might wanna check first. 0:03:49.400,0:03:52.920 And if something requires[br]an elaborate explanation, 0:03:52.920,0:03:54.980 maybe there's a simpler answer. 0:03:54.980,0:03:57.590 Sometimes a logo is just a logo. 0:03:57.590,0:04:00.500 Sometimes an aardvark is just an aardvark. 0:04:00.500,0:04:04.250 And why, by the way, is this truck[br]company named after an aardvark? 0:04:04.380,0:04:07.180 The owner of Aardvark[br]Tours chose the name Aardvark 0:04:07.180,0:04:08.690 because it starts with AA 0:04:08.690,0:04:12.270 and way back when there were[br]yellow pages in the phone book. 0:04:12.270,0:04:15.610 Sure, we had AA Carpet[br]Cleaning, AAA Carpet Cleaning. 0:04:15.610,0:04:17.521 And aardvark starts with two A's. 0:04:17.521,0:04:19.269 So, that's how that came to be. 0:04:19.269,0:04:20.320 Until next time. 0:04:20.320,0:04:22.453 Don't spread fake news. Keep it real. 0:04:22.453,0:04:25.420 I'm Hari Sreenivasan,[br]and this is Take on Fake. 0:04:28.340,0:04:29.340 Thanks for watching. 0:04:29.340,0:04:32.100 Want more tips&tricks for [br]becoming a better fact checker? 0:04:32.100,0:04:35.770 Subscribe to our channel and let us know[br]what you think in the comments below.