1
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Somos constantemente
bombardeados pela mídia

2
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que nos pressiona a comprar
roupas novas e modernas

3
00:00:06,764 --> 00:00:09,415
que logo são jogadas fora
quando já não estão na moda.

4
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Estima-se que 93 milhões de toneladas
acabam em aterros ou são queimadas por ano

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"E isso é aproximadamente 
um caminhão cheio de roupas

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00:00:19,328 --> 00:00:22,192
a cada segundo indo para os aterros.

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A cada segundo."

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A produção de roupas também 
polui a nossa água e libera CO2.

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O modelo de fast fashion 
lançado pela Zara

10
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indica que as marcas estão despejando 
o dobro da quantia anual de roupas

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00:00:32,619 --> 00:00:34,093
como fizeram no começo dos anos 2000.

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Mas as empresas dizem que isso mudará

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pois agora podemos comprar
fast fashion ecológica.

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E que podemos reciclar nossas roupas
quando não as queremos.

15
00:00:41,543 --> 00:00:43,020
Mas podemos acreditar nelas?

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00:00:50,057 --> 00:00:51,921
Inditex, empresa-mãe da Zara,

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e o grupo H&M

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são duas das maiores distribuidoras
de moda do mundo

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e ambas têm coleções que propõem redução

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do impacto ambiental da produção de roupas

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Além disso, as duas gigantes da moda

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00:01:01,576 --> 00:01:04,246
afirmam estar deixando suas marcas 
mais sustentáveis.

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Vamos analisar essas promessas, 
começando com os materiais.

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[MATERIAIS]

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Os materiais mais usados pela Zara e H&M, 
bem como ao redor do mundo são: poliéster,

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que é cerca de 52% da produção
total de fibras têxteis,

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e de algodão, que está por volta de 24%.

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PET é um outro tipo de poliéster

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e é do mesmo tipo de plástico encontrado
em garrafas plásticas

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Atualmente,

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60% da produção de PET vai para os produtos têxteis,

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e apenas 30% para garrafas de água.

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O material é produzido do petróleo,

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e o processo utiliza muita energia

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e libera CO2,

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bem como ácidos e amônia na água.

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Poliéster reciclado consome até 60%
menos energia que o material novo

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e pode ser feito de pedaços de tecido

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ou lixo plástico.

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Mas inconsistências nas tramas
podem necessitar de mais corante.

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E especialistas dizem

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que tecidos de poliéster podem soltar 
700.000 fibras microplásticas

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a cada lavagem,

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estas que param no oceano,

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assim como em nossa comida.

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O Algodão não tem esse problema,

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mas também gera químicos e usa
intensamente água

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De acordo com a 
World Wide Fund for Nature,

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são necessários 20.000L de água
para fazer 1Kg de algodão,

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o que equivale a uma camiseta
e um par de jeans.

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Além disso, cerca de 11% dos pesticidas 
são usados nos campos de algodão.

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O algodão orgânico é melhor?

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"Existe uma diferença extrema

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entre o algodão e o algodão orgânico".

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Essa é a Suki, uma representante da
Fashion Revolution,

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que é uma organização que 
defende mundialmente

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a transparência e sustentabilidade 
na indústria da moda

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"Algodão orgânico é, a longo prazo,
muito melhor para o produtor,

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para o meio ambiente
e para o solo,

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além de requerer menos água

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e de, assim, não precisar
tanto de irrigação."

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Nós pedimos uma entrevista com a H&M

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sobre a sustentabilidade de seus produtos,

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mas eles negaram.

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Por email, disseram:

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"Estamos felizes em dizer que
até o final do ano,

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todo algodão que usamos 
virá de fontes sustentáveis.

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Zara também respondeu 
apenas por email, dizendo

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"Em 2019, o Grupo (Inditex)

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utilizou cerca de 38.000 toneladas 
de algodão orgânico em suas roupas,

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um aumento de 105% se comparado a 2018."

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Mas o que sustentabilidade 
significa, afinal?

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"Quando olhamos para situação toda,

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00:12:02,029 --> 00:12:07,009
penso que talvez somente o 
consumidor final possa agitar as marcas,

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podendo empurrá-las,

254
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colocando pressão para fazerem mudança

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Então não se pergunte somente quem 
fez suas roupas e do que são feitas,

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mas também, "Preciso dessas roupas novas?"

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E, então, ir pode esse caminho.

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Se você quer ver mais vídeos como este,

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00:12:25,693 --> 00:12:27,970
postamos sobre tópicos ambientais
às sextas.

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Curta e se inscreva para não perder.

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Legendas por Maurício Kakauei Tanaka