1
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راوی: ما دائماً با رسانه هایی بمباران می شویم

2
00:00:03,785 --> 00:00:06,553
که ما را برای خرید لباس های جدیدتر و مد روز تحت فشار قرار می دهند.

3
00:00:06,764 --> 00:00:09,415
فقط برای دور انداختن آنها وقتی که دیگر شیک نیستند.

4
00:00:09,892 --> 00:00:14,089
تخمین زده می شود که سالانه 93 میلیون تن به محل دفن زباله می رود یا سوزانده می شود.

5
00:00:14,150 --> 00:00:19,328
سوکی دسانی لنز: و این تقریباً در مورد یک کامیون زباله منسوجات است

6
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که هر ثانیه به محل دفن زباله می رود.

7
00:00:22,192 --> 00:00:23,332
هر ثانیه.

8
00:00:23,449 --> 00:00:26,792
راوی: تولید لباس همچنین آب ما را آلوده می کند و CO2 را تولید می کند.

9
00:00:26,859 --> 00:00:29,186
مدل مد سریع که توسط زارا برای اولین بار ارائه شد

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00:00:29,186 --> 00:00:32,619
به این معنی است که برندها نسبت به اوایل دهه 2000

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سالانه دو برابر لباس تولید می کنند.

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اما شرکت ها می گویند که این موضوع در شرف تغییر است،

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زیرا اکنون می توانیم مد سریع سازگار با محیط زیست را خریداری کنیم.

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و همچنین زمانی که دیگر لباس‌هایمان را نمی‌خواهیم آن ها را بازیافت کنیم.

15
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اما آیا ما می توانیم آنها را باور کنیم؟

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ایندیتکس، شرکت مادر زارا،

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و گروه H&M

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00:00:52,928 --> 00:00:55,452
دو تا از بزرگترین خرده فروشان مد در جهان هستند

19
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و هر دو مجموعه هایی دارند که ادعا می کنند

20
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اثرات زیست محیطی تولید لباس را کاهش می دهند.

21
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نه تنها چنین چیزی وجود دارد، بلکه این دو غول مد

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می گویند که دارند کل برند خود را پایدارتر می کنند

23
00:01:05,518 --> 00:01:08,685
بیایید نگاهی به این وعده ها بیندازیم، با مواد شروع می کنیم.


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00:01:08,685 --> 00:01:10,309
[مواد]

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00:01:11,031 --> 00:01:15,159
مواد اصلی زارا و اچ اند ام و همچنین در سراسر جهان، پلی استر است

26
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که حدود 52 درصد از کل تولید الیاف را تشکیل می دهد

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و پنبه که حدود 24 درصد است.

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PET نام متفاوتی برای پلی استر است

29
00:01:23,929 --> 00:01:26,839
و همان نوع پلاستیک است. که در بطری های آب یافت می شود

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در واقع

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00:01:28,887 --> 00:01:31,718
60 درصد تولید PET به منسوجات

32
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و تنها 30 درصد به بطری های آب اختصاص دارد.

33
00:01:35,313 --> 00:01:37,355
این ماده از نفت تولید می شود

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و این فرآیند انرژی زیادی را مصرف می کند

35
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و CO2 آزاد می کند

36
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و همچنین اسیدها و آمونیاک را وارد منابع آب می کند.

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220
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233
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234
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