[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.20,0:00:04.86,Default,,0000,0000,0000,,We’re constantly bombarded with media that\Nputs pressure on us to buy newer
Dialogue: 0,0:00:04.86,0:00:06.08,Default,,0000,0000,0000,,and trendier clothes.
Dialogue: 0,0:00:06.68,0:00:09.42,Default,,0000,0000,0000,,Just to throw them away when they’re no\Nlonger in style.
Dialogue: 0,0:00:09.87,0:00:14.09,Default,,0000,0000,0000,,An estimated 93 million tons go to\Nlandfill or are burned every year.
Dialogue: 0,0:00:14.30,0:00:22.30,Default,,0000,0000,0000,,“And that’s roughly about a garbage truckload\Nof textiles, every second going to landfill.
Dialogue: 0,0:00:22.30,0:00:23.41,Default,,0000,0000,0000,,Every second!”
Dialogue: 0,0:00:23.56,0:00:26.79,Default,,0000,0000,0000,,Producing clothes also pollutes\Nour water and churns out CO2.
Dialogue: 0,0:00:27.07,0:00:30.62,Default,,0000,0000,0000,,The fast fashion model pioneered by Zara\Nmeans that brands are churning out double
Dialogue: 0,0:00:30.62,0:00:32.02,Default,,0000,0000,0000,,the amount of clothing per year
Dialogue: 0,0:00:32.02,0:00:34.00,Default,,0000,0000,0000,,as they did in the early 2000s.
Dialogue: 0,0:00:34.00,0:00:35.48,Default,,0000,0000,0000,,But companies say that’s about to change
Dialogue: 0,0:00:35.48,0:00:38.18,Default,,0000,0000,0000,,because we can now buy eco-friendly fast fashion!
Dialogue: 0,0:00:38.32,0:00:40.85,Default,,0000,0000,0000,,And also recycle our clothes when we don’t\Nwant them anymore!
Dialogue: 0,0:00:41.60,0:00:42.70,Default,,0000,0000,0000,,But can we believe them?
Dialogue: 0,0:00:50.00,0:00:54.34,Default,,0000,0000,0000,,Inditex, Zara’s parent company, and H&M\NGroup are two of the biggest fashion retailers
Dialogue: 0,0:00:54.34,0:00:57.71,Default,,0000,0000,0000,,in the world, and both have\Ncollections that claim to reduce the
Dialogue: 0,0:00:57.71,0:00:59.63,Default,,0000,0000,0000,,environmental impact of making clothes.
Dialogue: 0,0:00:59.63,0:01:01.63,Default,,0000,0000,0000,,Not only that, but the two fashion giants
Dialogue: 0,0:01:01.63,0:01:04.57,Default,,0000,0000,0000,,say they are making their entire brands more sustainable.
Dialogue: 0,0:01:05.50,0:01:08.50,Default,,0000,0000,0000,,Let’s take a look at these promises,\Nstarting with the materials.
Dialogue: 0,0:01:10.90,0:01:15.77,Default,,0000,0000,0000,,Main materials at Zara & H&M as well as\Nworldwide are polyester, which accounts
Dialogue: 0,0:01:15.77,0:01:21.23,Default,,0000,0000,0000,,for around 52% of total fiber production,\Nand cotton, which is around 24%.
Dialogue: 0,0:01:21.40,0:01:23.85,Default,,0000,0000,0000,,PET is a different name for polyester
Dialogue: 0,0:01:23.85,0:01:26.75,Default,,0000,0000,0000,,and is the same type of plastic that's found in water bottles.
Dialogue: 0,0:01:26.75,0:01:31.12,Default,,0000,0000,0000,,Actually, 60% of PET production goes to
Dialogue: 0,0:01:31.12,0:01:34.07,Default,,0000,0000,0000,,textiles, and only 30% to water bottles.
Dialogue: 0,0:01:35.25,0:01:39.65,Default,,0000,0000,0000,,The material is produced from petroleum,\Nand the process uses lots of energy and
Dialogue: 0,0:01:39.65,0:01:44.07,Default,,0000,0000,0000,,releases CO2, as well as acids and\Nammonia into the water supply.
Dialogue: 0,0:01:44.70,0:01:49.50,Default,,0000,0000,0000,,Recycled polyester uses up to 60% less\Nenergy than virgin material and can be
Dialogue: 0,0:01:49.50,0:01:52.34,Default,,0000,0000,0000,,made from textile scraps or plastic trash.
Dialogue: 0,0:01:52.76,0:01:56.26,Default,,0000,0000,0000,,But inconsistencies in the threads can\Nmake it require more dye,
Dialogue: 0,0:01:56.26,0:01:59.14,Default,,0000,0000,0000,,and experts say that polyester fabrics can shed
Dialogue: 0,0:01:59.14,0:02:02.42,Default,,0000,0000,0000,,700.000 microplastic fibers with every wash,
Dialogue: 0,0:02:02.42,0:02:06.61,Default,,0000,0000,0000,,which end up in the ocean and also in our food.
Dialogue: 0,0:02:08.50,0:02:13.00,Default,,0000,0000,0000,,Cotton doesn't have these problems, but is\Nstill a chemical and water intensive crop.
Dialogue: 0,0:02:13.00,0:02:15.06,Default,,0000,0000,0000,,According to the World Wide Fund for Nature,
Dialogue: 0,0:02:15.06,0:02:18.40,Default,,0000,0000,0000,,it takes 20.000 liters of water to make one kilo of cotton,
Dialogue: 0,0:02:18.40,0:02:21.40,Default,,0000,0000,0000,,which is enough for one T-shirt and a pair of jeans.
Dialogue: 0,0:02:22.20,0:02:27.40,Default,,0000,0000,0000,,Also, around 11% of the world’s pesticides\Nare used on cotton fields.
Dialogue: 0,0:02:27.40,0:02:28.70,Default,,0000,0000,0000,,So is organic cotton better?
Dialogue: 0,0:02:28.70,0:02:32.80,Default,,0000,0000,0000,,Essentially there's a massive difference\Nbetween organic cotton and cotton.
Dialogue: 0,0:02:33.20,0:02:37.30,Default,,0000,0000,0000,,This is Suki, a representative of Fashion\NRevolution, which is an organization that
Dialogue: 0,0:02:37.30,0:02:41.25,Default,,0000,0000,0000,,advocates worldwide for transparency and\Nsustainability in the fashion industry.
Dialogue: 0,0:02:42.50,0:02:48.11,Default,,0000,0000,0000,,“Organic cotton is, in the long term, much\Nbetter for the farmer that grows it and
Dialogue: 0,0:02:48.11,0:02:53.42,Default,,0000,0000,0000,,the environment and the soil that produces\Nit, and it's less water intensive and
Dialogue: 0,0:02:53.66,0:02:56.59,Default,,0000,0000,0000,,doesn't require as much irrigation as such.”
Dialogue: 0,0:02:56.86,0:02:59.16,Default,,0000,0000,0000,,We requested an interview with H&M about
Dialogue: 0,0:02:59.16,0:03:01.74,Default,,0000,0000,0000,,the sustainability of their products, but they declined.
Dialogue: 0,0:03:01.74,0:03:02.85,Default,,0000,0000,0000,,Over email they said:
Dialogue: 0,0:03:02.85,0:03:05.07,Default,,0000,0000,0000,,We are happy to say that by the end of this year
Dialogue: 0,0:03:05.07,0:03:07.53,Default,,0000,0000,0000,,all cotton we use will come from sustainable sources.
Dialogue: 0,0:03:07.90,0:03:10.45,Default,,0000,0000,0000,,Zara also responded only through email,\Nsaying:
Dialogue: 0,0:03:10.45,0:03:15.50,Default,,0000,0000,0000,,In 2019, the Group [Inditex, Zara's parent company] used over
Dialogue: 0,0:03:15.50,0:03:18.29,Default,,0000,0000,0000,,38,000 tonnes of sustainable cotton in its clothing
Dialogue: 0,0:03:18.65,0:03:20.66,Default,,0000,0000,0000,,(up 105% from 2018).
Dialogue: 0,0:03:21.74,0:03:23.64,Default,,0000,0000,0000,,But what does sustainable actually mean?
Dialogue: 0,0:03:23.80,0:03:27.18,Default,,0000,0000,0000,,There’s no standard definition and it\Ndoesn’t equal organic.
Dialogue: 0,0:03:27.60,0:03:32.13,Default,,0000,0000,0000,,H&M says that sustainable cotton can also\Nmean recycled or cotton that uses less
Dialogue: 0,0:03:32.13,0:03:34.01,Default,,0000,0000,0000,,pesticides and GMOs.
Dialogue: 0,0:03:37.40,0:03:41.48,Default,,0000,0000,0000,,Zara portrays its cotton as sustainable\Nbut calls it ecologically grown
Dialogue: 0,0:03:41.48,0:03:42.54,Default,,0000,0000,0000,,instead of organic.
Dialogue: 0,0:03:42.81,0:03:46.95,Default,,0000,0000,0000,,It claims the cotton uses natural\Nfertilizers and pesticides, and is
Dialogue: 0,0:03:46.95,0:03:52.07,Default,,0000,0000,0000,,certified by the Organic Content Standard\Nand the Global Organic Textile Standard.
Dialogue: 0,0:03:52.07,0:03:56.91,Default,,0000,0000,0000,,Which say they control for chemical and\Nwater use in the whole production process.
Dialogue: 0,0:03:59.20,0:04:01.49,Default,,0000,0000,0000,,Terms like ‘conscious’ and ‘ecologically grown’
Dialogue: 0,0:04:01.49,0:04:02.97,Default,,0000,0000,0000,,are hard to fact-check,
Dialogue: 0,0:04:02.97,0:04:05.44,Default,,0000,0000,0000,,as well as confusing for the consumer.
Dialogue: 0,0:04:05.44,0:04:10.74,Default,,0000,0000,0000,,But according to the non-profit Textile\NExchange, in 2016 H&M was the second largest
Dialogue: 0,0:04:10.74,0:04:12.84,Default,,0000,0000,0000,,user of organic cotton in the world.
Dialogue: 0,0:04:12.90,0:04:14.07,Default,,0000,0000,0000,,Zara was the fourth.
Dialogue: 0,0:04:15.77,0:04:17.56,Default,,0000,0000,0000,,Let’s focus on synthetics.
Dialogue: 0,0:04:17.56,0:04:21.63,Default,,0000,0000,0000,,In H&M's sustainable collection, the\Nsynthetic clothing has to be at least
Dialogue: 0,0:04:21.63,0:04:23.02,Default,,0000,0000,0000,,50 percent recycled.
Dialogue: 0,0:04:23.55,0:04:27.26,Default,,0000,0000,0000,,Zara doesn’t specify their percentage, and\Ntheir labeling can be confusing.
Dialogue: 0,0:04:27.78,0:04:31.53,Default,,0000,0000,0000,,This jacket says it’s 100% recycled\Npolyamide, which makes it seem like
Dialogue: 0,0:04:31.53,0:04:33.20,Default,,0000,0000,0000,,it’s completely recycled.
Dialogue: 0,0:04:33.20,0:04:35.00,Default,,0000,0000,0000,,But the filling is polyester.
Dialogue: 0,0:04:35.05,0:04:36.40,Default,,0000,0000,0000,,That’s a different material.
Dialogue: 0,0:04:37.30,0:04:39.43,Default,,0000,0000,0000,,And this isn’t the only time this happens.
Dialogue: 0,0:04:39.43,0:04:43.70,Default,,0000,0000,0000,,The percentage recycled statement often\Ndoesn’t refer to the whole garment, making
Dialogue: 0,0:04:43.70,0:04:46.80,Default,,0000,0000,0000,,it look like the item is more recycled\Nthan it actually is.
Dialogue: 0,0:04:47.70,0:04:51.66,Default,,0000,0000,0000,,On the subject of transparent labeling,\Nthe Join Life tags are also on the Zara website
Dialogue: 0,0:04:51.66,0:04:54.45,Default,,0000,0000,0000,,and are stamped by the\NForest Stewardship Council.
Dialogue: 0,0:04:54.70,0:04:57.90,Default,,0000,0000,0000,,This would seem to imply the clothing is\Ncertified by this organization.
Dialogue: 0,0:04:58.20,0:05:03.20,Default,,0000,0000,0000,,The stamp, however, is only referring to\Nthe tag, not to the whole clothing item.
Dialogue: 0,0:05:03.92,0:05:05.57,Default,,0000,0000,0000,,Talk about misleading.
Dialogue: 0,0:05:07.40,0:05:11.72,Default,,0000,0000,0000,,Zara has committed to sustainable cotton\Nand polyester by 2025.
Dialogue: 0,0:05:11.72,0:05:16.67,Default,,0000,0000,0000,,H&M says all of their materials will be\Nsustainable by 2030, and for 2019 that
Dialogue: 0,0:05:16.67,0:05:19.25,Default,,0000,0000,0000,,figure was already at 57%.
Dialogue: 0,0:05:19.70,0:05:23.60,Default,,0000,0000,0000,,If they stick to these commitments it\Ncould mean big changes for the industry.
Dialogue: 0,0:05:23.60,0:05:25.44,Default,,0000,0000,0000,,But material is only part of the story.
Dialogue: 0,0:05:29.18,0:05:33.71,Default,,0000,0000,0000,,To find out if that cotton is actually organic or\Nthat polyester is actually recycled,
Dialogue: 0,0:05:33.71,0:05:36.20,Default,,0000,0000,0000,,consumers need to be able to\Ncheck the production process.
Dialogue: 0,0:05:37.61,0:05:42.20,Default,,0000,0000,0000,,With an H&M Conscious T-shirt, you can\Nfind out in which specific factory it was made,
Dialogue: 0,0:05:42.20,0:05:45.64,Default,,0000,0000,0000,,so it’s theoretically possible to\Ncheck the factory’s sustainability.
Dialogue: 0,0:05:46.00,0:05:50.22,Default,,0000,0000,0000,,Zara only lists how many suppliers it has\Nin one city, but not their names and addresses.
Dialogue: 0,0:05:50.80,0:05:54.93,Default,,0000,0000,0000,,They were both evaluated by Fashion\NRevolution, an organization advocating for
Dialogue: 0,0:05:54.93,0:05:57.25,Default,,0000,0000,0000,,transparency and sustainability in fashion.
Dialogue: 0,0:05:58.00,0:06:03.68,Default,,0000,0000,0000,,None of the 250 large brands scored over\N80%, but for 2020 H&M was the highest
Dialogue: 0,0:06:03.68,0:06:07.23,Default,,0000,0000,0000,,scoring brand, with 73%,\Nso quite transparent.
Dialogue: 0,0:06:07.62,0:06:09.84,Default,,0000,0000,0000,,Zara scored a 43%.
Dialogue: 0,0:06:09.84,0:06:10.80,Default,,0000,0000,0000,,Not so much.
Dialogue: 0,0:06:10.88,0:06:12.42,Default,,0000,0000,0000,,This is important because:
Dialogue: 0,0:06:13.27,0:06:17.83,Default,,0000,0000,0000,,“Suppliers are one of the few stakeholders with a\Nfront row seat to brands’ inner workings.”
Dialogue: 0,0:06:18.82,0:06:22.79,Default,,0000,0000,0000,,Kim has a background in human rights and\Nwas a garment factory manager in Cambodia.
Dialogue: 0,0:06:22.79,0:06:28.89,Default,,0000,0000,0000,,“They uniquely have access to the information \Nthat consumers need to be able to cross check
Dialogue: 0,0:06:28.89,0:06:31.05,Default,,0000,0000,0000,,brands’ actions against their words.”
Dialogue: 0,0:06:31.33,0:06:33.86,Default,,0000,0000,0000,,So being able to research suppliers allows people
Dialogue: 0,0:06:33.86,0:06:37.12,Default,,0000,0000,0000,,to hold brands accountable to their sustainability claims. But...
Dialogue: 0,0:06:37.32,0:06:40.14,Default,,0000,0000,0000,,“Just because you're transparent, it\Ndoes not mean you're sustainable.
Dialogue: 0,0:06:40.90,0:06:42.48,Default,,0000,0000,0000,,It does not mean that at all.
Dialogue: 0,0:06:42.48,0:06:44.20,Default,,0000,0000,0000,,And that's really, really important.”
Dialogue: 0,0:06:44.87,0:06:50.01,Default,,0000,0000,0000,,Even for brands who know their whole supply chain,\Nmaking an eco-friendly garment is hard.
Dialogue: 0,0:06:50.80,0:06:55.66,Default,,0000,0000,0000,,“Let's pick up a denim. You can see the dyeing\Nis done in a more environmentally responsible way,
Dialogue: 0,0:06:55.66,0:06:58.19,Default,,0000,0000,0000,,but the cotton is not produced the same.”
Dialogue: 0,0:06:58.80,0:07:02.94,Default,,0000,0000,0000,,Jessie has worked in different industries\Nfrom product inspection to purchasing,
Dialogue: 0,0:07:02.94,0:07:05.72,Default,,0000,0000,0000,,to product development,\Nin both China and Cambodia.
Dialogue: 0,0:07:06.30,0:07:08.29,Default,,0000,0000,0000,,“Or take another example.
Dialogue: 0,0:07:08.29,0:07:14.08,Default,,0000,0000,0000,,The whole piece of the clothes is made out\Nof waste, but not dyed in a responsible way.
Dialogue: 0,0:07:14.18,0:07:20.18,Default,,0000,0000,0000,,So, they're green, but it's different degrees\Nof green or different degrees of less bad.”
Dialogue: 0,0:07:20.55,0:07:23.68,Default,,0000,0000,0000,,Because an item of clothing is made\Nup of many different materials
Dialogue: 0,0:07:23.68,0:07:28.63,Default,,0000,0000,0000,,all manufactured in different ways, it’s hard\Nto make each piece less harmful to the environment.
Dialogue: 0,0:07:29.20,0:07:32.93,Default,,0000,0000,0000,,This is also the reason why recycling\Nclothing is much harder than H&M and Zara
Dialogue: 0,0:07:32.93,0:07:33.85,Default,,0000,0000,0000,,would seem to claim.
Dialogue: 0,0:07:36.97,0:07:39.02,Default,,0000,0000,0000,,H&M’s advertisements say that the company
Dialogue: 0,0:07:39.02,0:07:41.30,Default,,0000,0000,0000,,is working towards a circular future for clothing.
Dialogue: 0,0:07:42.23,0:07:44.10,Default,,0000,0000,0000,,According to the website, you can bring
Dialogue: 0,0:07:44.10,0:07:47.09,Default,,0000,0000,0000,,your clothing to any store \Nand it will be resold as second-hand clothing,
Dialogue: 0,0:07:47.09,0:07:50.00,Default,,0000,0000,0000,,re-used as other textiles, or recycled.
Dialogue: 0,0:07:54.92,0:07:56.71,Default,,0000,0000,0000,,Zara has a similar campaign.
Dialogue: 0,0:07:56.71,0:08:00.87,Default,,0000,0000,0000,,It says it partners with different local\Norganizations, which then take over what
Dialogue: 0,0:08:00.87,0:08:01.96,Default,,0000,0000,0000,,happens to the clothing.
Dialogue: 0,0:08:04.84,0:08:06.56,Default,,0000,0000,0000,,So what does happen?
Dialogue: 0,0:08:06.56,0:08:11.18,Default,,0000,0000,0000,,They ARE re-sold, re-used, and recycled,\Nbut not in the proportions you might think.
Dialogue: 0,0:08:11.32,0:08:14.42,Default,,0000,0000,0000,,Over half of donated clothing\Nis sold overseas.
Dialogue: 0,0:08:15.20,0:08:20.30,Default,,0000,0000,0000,,The rest is mostly turned into industrial\Nmaterial, burned, or goes to landfill.
Dialogue: 0,0:08:22.40,0:08:24.83,Default,,0000,0000,0000,,Less than one percent of the material in
Dialogue: 0,0:08:24.83,0:08:27.22,Default,,0000,0000,0000,,used clothing is recycled into new clothing.
Dialogue: 0,0:08:27.22,0:08:29.24,Default,,0000,0000,0000,,A big reason is lack of technology.
Dialogue: 0,0:08:29.76,0:08:31.94,Default,,0000,0000,0000,,Remember how many materials were\Nin the jacket?
Dialogue: 0,0:08:32.00,0:08:34.74,Default,,0000,0000,0000,,Well, they need to come out again\Nto recycle it.
Dialogue: 0,0:08:35.38,0:08:41.85,Default,,0000,0000,0000,,“Garments that are made from mono\Nmaterials or can easily be taken apart
Dialogue: 0,0:08:41.85,0:08:48.18,Default,,0000,0000,0000,,into pieces, can be recycled.”
Dialogue: 0,0:08:48.18,0:08:54.06,Default,,0000,0000,0000,,Maxi started her career as a certified dressmaker\Nover 10 years ago and has headed product development
Dialogue: 0,0:08:54.06,0:08:55.88,Default,,0000,0000,0000,,for Hugo Boss and major online retailers.
Dialogue: 0,0:08:56.95,0:09:02.42,Default,,0000,0000,0000,,“But think about your wardrobe, how many\Npieces would fulfill these requirements?”
Dialogue: 0,0:09:03.21,0:09:06.99,Default,,0000,0000,0000,,So giving back clothing is better than\Nthrowing it away, but the chances of it
Dialogue: 0,0:09:06.99,0:09:10.24,Default,,0000,0000,0000,,actually getting recycled are very low.
Dialogue: 0,0:09:11.40,0:09:15.40,Default,,0000,0000,0000,,H&M and Zara are investing in recycling\Nresearch, but we looked at their annual
Dialogue: 0,0:09:15.40,0:09:20.42,Default,,0000,0000,0000,,reports and the amount is 0.5 percent and \N0.02 percent of their profits, respectively.
Dialogue: 0,0:09:20.70,0:09:24.19,Default,,0000,0000,0000,,They say returning clothes is circular,\Nwhich isn’t really true. And even if it were:
Dialogue: 0,0:09:24.19,0:09:27.54,Default,,0000,0000,0000,,“That's not the solution to our overconsumption.
Dialogue: 0,0:09:28.40,0:09:29.100,Default,,0000,0000,0000,,Or our overproduction.”
Dialogue: 0,0:09:30.66,0:09:36.26,Default,,0000,0000,0000,,The problem is that too much clothing is produced,\Nand bought, whether the clothing is eco-friendly or not.
Dialogue: 0,0:09:36.26,0:09:41.19,Default,,0000,0000,0000,,“Let's just say you're putting one person\Nhere who says, you know what, I don't give
Dialogue: 0,0:09:41.19,0:09:44.42,Default,,0000,0000,0000,,a bleep about anything recycled or organic.
Dialogue: 0,0:09:45.62,0:09:49.78,Default,,0000,0000,0000,,I will once a year buy a nice pair of pants
Dialogue: 0,0:09:49.78,0:09:53.26,Default,,0000,0000,0000,,and I don't care about anything, and\Nthen there are these people who are saying,
Dialogue: 0,0:09:53.26,0:09:58.15,Default,,0000,0000,0000,,yes, I'm really aware, I want to do that.\NI want to commit to the environment.
Dialogue: 0,0:09:58.15,0:10:03.75,Default,,0000,0000,0000,,And the pair of jeans that I'm going to buy\Nevery four weeks will always be sustainable. So.
Dialogue: 0,0:10:04.64,0:10:07.22,Default,,0000,0000,0000,,Still, this person is better.”
Dialogue: 0,0:10:07.79,0:10:12.40,Default,,0000,0000,0000,,Buying clothing every four weeks is relatively new.\NBefore the 90s designers made clothes
Dialogue: 0,0:10:12.40,0:10:18.70,Default,,0000,0000,0000,,for two fashion seasons per year, and now fashion\Nretailers put out clothes in as little as two weeks.
Dialogue: 0,0:10:19.10,0:10:24.75,Default,,0000,0000,0000,,More clothes mean cheaper prices, lower\Nquality, and more ending up in the landfill or burned.
Dialogue: 0,0:10:26.10,0:10:30.46,Default,,0000,0000,0000,,But it’s not just big fast fashion brands,\Nit’s the fashion industry in general and
Dialogue: 0,0:10:30.46,0:10:33.95,Default,,0000,0000,0000,,our desire for constantly changing outfits\Nthat need to hit pause.
Dialogue: 0,0:10:35.40,0:10:40.40,Default,,0000,0000,0000,,“We need to think about how we shop and\Nwhat we're really calling for.
Dialogue: 0,0:10:42.20,0:10:50.04,Default,,0000,0000,0000,,But there is a bold step in a number of\Nnotable fashion brands and fashion houses
Dialogue: 0,0:10:50.04,0:10:55.89,Default,,0000,0000,0000,,now going seasonless and hats off to them. \NIt's an important thing to do.”
Dialogue: 0,0:10:56.64,0:11:01.59,Default,,0000,0000,0000,,The concept doesn’t mean sacrificing style – \Nbut instead making clothing to last rather
Dialogue: 0,0:11:01.59,0:11:02.54,Default,,0000,0000,0000,,than be thrown away.
Dialogue: 0,0:11:03.40,0:11:09.24,Default,,0000,0000,0000,,“So all in all, what we're trying to do is working \Nwith clothing that is not very seasonal, so to say.
Dialogue: 0,0:11:09.24,0:11:13.97,Default,,0000,0000,0000,,It should be something that you can wear\Nyear after year, we want to focus on quality.”
Dialogue: 0,0:11:14.21,0:11:19.15,Default,,0000,0000,0000,,Karishma is the founder of Ka-Sha, an Indian brand \Nfeatured in magazines like Forbes and Vogue
Dialogue: 0,0:11:19.15,0:11:21.13,Default,,0000,0000,0000,,for championing eco-friendly fashion.
Dialogue: 0,0:11:21.31,0:11:26.89,Default,,0000,0000,0000,,"We try to make products that try to fit into\Ndifferent places depending on who's
Dialogue: 0,0:11:26.89,0:11:30.24,Default,,0000,0000,0000,,wearing it and how it's worn. So we have a lot of \Ndifferent aspects to our clothing.”
Dialogue: 0,0:11:30.78,0:11:33.01,Default,,0000,0000,0000,,So what do you do when you\Nwant to buy new clothes?
Dialogue: 0,0:11:33.01,0:11:38.77,Default,,0000,0000,0000,,H&M and Zara say their eco-collections are better\Nfor the environment, and they actually are.
Dialogue: 0,0:11:38.77,0:11:41.91,Default,,0000,0000,0000,,If you want to make sure the whole supply\Nchain is sustainable, there are
Dialogue: 0,0:11:41.91,0:11:46.29,Default,,0000,0000,0000,,many smaller brands that can account for every\Nstep of their production process.
Dialogue: 0,0:11:47.88,0:11:51.80,Default,,0000,0000,0000,,And buying seasonless instead of trendy\Nclothing means it won’t go out of fashion
Dialogue: 0,0:11:51.80,0:11:52.93,Default,,0000,0000,0000,,and end up in the trash.
Dialogue: 0,0:11:53.80,0:11:58.74,Default,,0000,0000,0000,,Because this is a rare industry where\Nconsumers actually have a real influence.
Dialogue: 0,0:12:00.50,0:12:05.61,Default,,0000,0000,0000,,“When I look at the whole picture, I realize \Nmaybe only end consumer is the power
Dialogue: 0,0:12:05.61,0:12:13.36,Default,,0000,0000,0000,,[that] can balance brands and can push them,\Ngive them pressure to make some changes.”
Dialogue: 0,0:12:13.92,0:12:17.81,Default,,0000,0000,0000,,So, ask yourself not only who made\Nyour clothes and what they are made of,
Dialogue: 0,0:12:17.81,0:12:22.12,Default,,0000,0000,0000,,but also, do I need these new clothes?\NAnd go from there instead.
Dialogue: 0,0:12:23.75,0:12:28.26,Default,,0000,0000,0000,,And if you want to see more videos like this, \Nwe post about environmental topics every Friday.
Dialogue: 0,0:12:28.30,0:12:30.20,Default,,0000,0000,0000,,Like and subscribe so you don’t miss out.