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(music)

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To combat false and misleading information

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it can be useful to recognize 
the different shapes it can take.

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Here are five common forms
of mis- and disinformation

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to look out for.

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FABRICATED

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A story or claim that
is fictional is called fabricated content.

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People can invent stories
for political reasons

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but the most common motive is money.

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A website's owner benefits 
from the advertising that appears

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beside their content.

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The more clicks they get, 
the more money they make.

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IMPOSTER

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Imposter sites try to fool people 
by imitating credible news organizations.

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The URL and logo of a well-known site 
may be changed just a little

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so people believe 
they are looking at the real thing.

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The goal is to mislead people

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into trusting 
and sharing faulty information.

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CLICKBAIT

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A click bait headline is designed
to provoke enough curiosity

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the people can't resist clicking 
to find out more.

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Click bait can spark interest 
by using exaggeration,

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emotional language, 
or creating suspense.

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The reason behind click bait 
is to earn money from ads.

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Manipulated.

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Manipulated content is real
information that is altered to change its

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meaning, such as a photo or video that
is made to depict something not shown in

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the original. Visuals are immediate
and tend to appeal more strongly to

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our emotions than words so it's an easy
way for misleading information to spread.

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False context. False context is when a
real photo is paired with an inaccurate

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story. This is one of the most common forms
of mis- and disinformation. An unaltered

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image can easily become misleading with the
addition of a false headline or description

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Knowing the vocabulary of information pollution is

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an important step in becoming
skilled information consumers.