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(music)

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To combat false and misleading information

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it can be useful to recognize [br]the different shapes it can take.

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Here are five common forms[br]of mis- and disinformation

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to look out for.

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FABRICATED

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A story or claim that[br]is fictional is called fabricated content.

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People can invent stories[br]for political reasons

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but the most common motive is money.

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A website's owner benefits [br]from the advertising that appears

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beside their content.

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The more clicks they get, [br]the more money they make.

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IMPOSTER

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Imposter sites try to fool people [br]by imitating credible news organizations.

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The URL and logo of a well-known site [br]may be changed just a little

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so people believe [br]they are looking at the real thing.

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The goal is to mislead people

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into trusting [br]and sharing faulty information.

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CLICKBAIT

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A click bait headline is designed[br]to provoke enough curiosity

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the people can't resist clicking [br]to find out more.

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Click bait can spark interest [br]by using exaggeration,

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emotional language, [br]or creating suspense.

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The reason behind click bait [br]is to earn money from ads.

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Manipulated.

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Manipulated content is real[br]information that is altered to change its

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meaning, such as a photo or video that[br]is made to depict something not shown in

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the original. Visuals are immediate[br]and tend to appeal more strongly to

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our emotions than words so it's an easy[br]way for misleading information to spread.

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False context. False context is when a[br]real photo is paired with an inaccurate

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story. This is one of the most common forms[br]of mis- and disinformation. An unaltered

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image can easily become misleading with the[br]addition of a false headline or description

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Knowing the vocabulary of information pollution is

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an important step in becoming[br]skilled information consumers.