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To combat false and misleading information

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it can be useful to recognize [br]the different shapes it can take.

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Here are five common forms[br]of mis- and disinformation

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to look out for.

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FABRICATED

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A story or claim that is fictional[br]is called fabricated content.

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People can invent stories[br]for political reasons

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but the most common motive is money.

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A website's owner benefits [br]from the advertising that appears

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beside their content.

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The more clicks they get, [br]the more money they make.

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IMPOSTER

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Imposter sites try to fool people [br]by imitating credible news organizations.

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The URL and logo of a well-known site [br]may be changed just a little

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so people believe [br]they are looking at the real thing.

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The goal is to mislead people

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into trusting [br]and sharing faulty information.

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CLICKBAIT

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A clickbait headline is designed[br]to provoke enough curiosity

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that people can't resist clicking [br]to find out more.

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Click bait can spark interest [br]by using exaggeration,

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emotional language,

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or creating suspense.

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The reason behind click bait [br]is to earn money from ads.

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MANIPULATED

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Manipulated content is real information[br]that is altered to change its meaning,

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such as a photo or video that is made[br]to depict something

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not shown in the original.

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Visuals are immediate and tend to appeal [br]more strongly to our emotions than words,

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so it's an easy way [br]for misleading information to spread.

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FALSE CONTEXT

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False context is when a real photo [br]is paired with an inaccurate story.

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This is one of the most common forms[br]of mis- and disinformation.

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An unaltered image [br]can easily become misleading

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with the addition [br]of a false headline or description.

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Knowing the vocabulary [br]of information pollution

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is an important step in becoming[br]skilled information consumers.

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