0:00:11.008,0:00:12.515
Good evening, Salford.

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How thrilling to say that[br]and see my name so big up there.

0:00:16.043,0:00:19.573
I hope you've had a great day.[br]I'm actually going to talk to you

0:00:19.573,0:00:23.975
about fashion, and I've decided,[br]because you've taken in

0:00:23.975,0:00:27.117
so much information today[br]and there's such a broad spectrum

0:00:27.117,0:00:31.134
of opinion here, and you know all about[br]things like quantum physics

0:00:31.134,0:00:34.909
and tech, and stuff like that,[br]I'm not speaking to a normal crowd

0:00:34.909,0:00:39.305
of fashionistas -- I don't know,[br]maybe some of you are fashionistas --

0:00:39.305,0:00:43.094
but I talk to you and[br]I do fashion by numbers.

0:00:43.094,0:00:47.166
I'm saying fashion by numbers,[br]not the numbers,

0:00:47.166,0:00:49.259
which I think[br]is more grammatically correct.

0:00:49.259,0:00:51.456
Now, I'm going to talk to you about[br]fashion by numbers,

0:00:51.456,0:00:56.358
because I love fashion[br]and I love style,

0:00:56.358,0:00:59.059
and I think there's lots[br]of really absorbing things

0:00:59.059,0:01:03.620
about the industry and about the idea[br]of expressing ourselves through clothes,

0:01:03.620,0:01:07.436
but there are also some issues,[br]which we will get to in a minute,

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and I think some of the numbers are just[br]gigantic and they're quite illuminating.

0:01:14.088,0:01:18.911
So, the first statistic,[br]when I was doing a lot of research

0:01:18.911,0:01:23.805
on the contemporary fashion industry,[br]was one that I had to estimate

0:01:23.805,0:01:26.884
by putting together[br]lots of different research.

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And I figured out that there are[br]about 80 billion new garments

0:01:30.564,0:01:32.727
that are created every year.

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Some of you, like me, might feel that[br]most of those end up in your wardrobe,

0:01:36.609,0:01:39.140
it depends how avaricious[br]a buyer you are.

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Some people might feel[br]that they all end up

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in your laundry basket,[br]which I also feel,

0:01:43.962,0:01:45.582
having to do my family's laundry.

0:01:45.582,0:01:47.918
So, that's an estimated number[br]of new garments

0:01:47.918,0:01:49.897
produced worldwide every year.

0:01:49.897,0:01:53.368
Now the weird thing is[br]that we still end up

0:01:53.368,0:01:58.370
with 2 million tonnes of textiles,[br]mainly apparel, in landfill every year.

0:01:58.370,0:02:02.186
So, we're slinging them away[br]almost as quickly as we can buy them.

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Which points to a certain disposability,

0:02:04.557,0:02:09.476
a certain throwaway culture,[br]in fashion.

0:02:09.476,0:02:14.943
19 is the number of jeans[br]that I found in my own wardrobe,

0:02:14.943,0:02:16.833
when I did an inventory of my wardrobe.

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And I would recommend to anybody[br]that you do an inventory of your wardrobe,

0:02:19.880,0:02:22.285
because it's[br]really, really illuminating.

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even if you think that[br]you're not a fashion addict,

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you're not a fashion victim,

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you will be surprised at[br]how many duplicates you have.

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So, I have 19 pairs of jeans[br]and that's significant

0:02:33.506,0:02:35.948
because -- not because 19[br]is my lucky number,

0:02:35.948,0:02:37.837
but it is, that's not why I bought them --

0:02:37.837,0:02:42.013
I didn't realize I had 19, because I[br]just kept consuming without realizing,

0:02:42.013,0:02:45.888
and when I thought about it,[br]the environmental footprint

0:02:45.888,0:02:48.263
of fashion is absolutely enormous.

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So, for example, it takes between[br]11,000 and 20,000 litres of water

0:02:53.292,0:02:57.616
to produce enough cotton[br]for a single pair of jeans.

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And then I started to look at[br]the impact of fashion generally.

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Now, fashion is a full spectrum industry,

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and with the exception[br]of the food industry,

0:03:05.907,0:03:11.071
and perhaps the energy industry,[br]it's hard to think of any other sector

0:03:11.071,0:03:15.698
that owes quite as much[br]to the planet as fashion does.

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We're all a nation of fashion addicts,[br]that's how we've become,

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and that's been enabled really[br]over the last twenty years

0:03:22.682,0:03:25.606
by a phenomenon known as fast fashion.

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Now, sometimes,[br]it's quite difficult to imagine

0:03:28.771,0:03:31.956
how people got dressed 20 years ago,

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before fast fashion really kicked in,[br]but we know they did,

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but did they all just wear[br]the same pair of Dralon flares?

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How did they actually manage it?

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Because what we've done is[br]we've developed a whole new system

0:03:43.524,0:03:46.228
of getting dressed,[br]which revolves around

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very, very quick microtrends[br]that can very quickly translate

0:03:51.889,0:03:55.979
from the catwalk into our wardrobes[br]and onto the high street.

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And the UK is[br]one of the world leaders in this trend.

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We have some of the biggest retailers,[br]some of the biggest brands,

0:04:02.231,0:04:05.362
and it has to be said,[br]that we interpret fast fashion

0:04:05.362,0:04:07.461
quite successfully.

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So, we think about how fashion[br]actually presents itself.

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What it doesn't really do, is tell you

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how much it's changed[br]over the last 20 years.

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So, there will be people here[br]who've never known anything else.

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Lucky them, because[br]they're nice and young,

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but, there has been[br]a completely revolutionized system

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to the way apparel[br]is produced and sold.

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But we really don't get this idea[br]from the fashion weeks that we have.

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It presents a very traditional face.[br]So, we have the two seasons,

0:04:43.212,0:04:46.261
we have autumn/winter[br]and spring/summer,

0:04:46.261,0:04:51.711
and then these are when we trickle[br]things down from the catwalk into store,

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and they set the trend[br]of what we're going to be wearing.

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In actual fact, those seasons[br]have got as much in common

0:04:58.179,0:05:00.538
with the contemporary fashion industry

0:05:00.538,0:05:04.947
as Gregorian plainsong has with the[br]contemporary music industry.

0:05:04.947,0:05:07.220
Absolutely nothing to do with it.

0:05:07.220,0:05:09.820
What really happens[br]is that we're now looking at,

0:05:09.820,0:05:15.539
rather than two or four seasons a year,[br]we're really looking at 52 seasons a year.

0:05:15.539,0:05:19.525
Every week there are new styles,[br]there is new stock in shops,

0:05:19.525,0:05:23.877
new stock online, and it's become[br]a very, very quick process.

0:05:23.877,0:05:26.137
Some people would call it a churn.

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Now, when I look at the bright young hopes[br]of British fashion,

0:05:30.026,0:05:32.684
and we see these brilliant designers[br]have got something.

0:05:32.684,0:05:36.122
Up here we've got Alice Temperley,[br]we've got Jonathan Saunders,

0:05:36.122,0:05:38.155
Roksanda Ilincic.

0:05:38.155,0:05:41.045
So, these are great names,[br]great hopes for the future.

0:05:41.045,0:05:43.064
And then we hear about the people

0:05:43.064,0:05:46.624
who basically succeed[br]to the big luxury conglomerates

0:05:46.624,0:05:48.361
and take over those brands.

0:05:48.361,0:05:50.744
And these are big, big names,[br]going out there

0:05:50.744,0:05:53.077
into this multi-billion pound sector

0:05:53.077,0:05:56.237
and representing British style.[br]But often I think,

0:05:56.237,0:05:59.803
'Will they be OK?'[br]Because, actually, it's not just

0:05:59.803,0:06:03.416
fast fashion or high street fashion[br]that's become super fast,

0:06:03.416,0:06:06.694
but also the luxury industry.

0:06:08.367,0:06:10.612
This is the way[br]that we really, really shop;

0:06:10.612,0:06:14.964
we shop in a mob, we shop in bulk[br]and we buy very cheap.

0:06:14.964,0:06:17.079
Now, one of the things[br]I really like to do

0:06:17.079,0:06:20.410
is to hang around outside shops,[br]maybe not as crowded as this,

0:06:20.410,0:06:23.606
and actually go through people's bags,[br]with their consent,

0:06:23.606,0:06:27.785
as they come out -- I do ask first --[br]and it's amazing

0:06:27.785,0:06:32.002
how many people buy in bulk[br]and buy duplicates these days.

0:06:32.002,0:06:34.438
And one of my favourite observations,

0:06:34.438,0:06:37.206
although it does not say[br]particularly good things,

0:06:37.206,0:06:41.814
is that a colleague of mine was watching[br]outside Primark one day,

0:06:41.814,0:06:43.911
or just kind of loitering nearby,

0:06:43.911,0:06:46.946
and a girl came out[br]with four of these bags.

0:06:46.946,0:06:49.746
Now, it could have happened[br]in lots of different stores,

0:06:49.746,0:06:52.318
but Primark use these paper bags,[br]and it was raining,

0:06:52.318,0:06:55.374
it was really, really raining,[br]the bag got completely soaked,

0:06:55.374,0:06:58.725
while she was waiting for a bus,[br]or whatever, and it fell apart.

0:06:58.725,0:07:01.827
And she just left these clothes,[br]these brand new clothes,

0:07:01.827,0:07:04.704
she just left them on the pavement[br]and walked off.

0:07:04.704,0:07:09.287
Now, my contention is that if we produce,[br]if we design for landfill,

0:07:09.287,0:07:12.751
if we produce clothes that are[br]effectively disposable,

0:07:12.751,0:07:16.056
we will all start to treat them[br]like litter.

0:07:16.056,0:07:18.909
Now, I'm not saying that this also[br]happens for luxury goods,

0:07:18.909,0:07:21.556
because I think if you're spending[br]a grand on a handbag,

0:07:21.556,0:07:24.012
you're probably going to be[br]a little bit more careful,

0:07:24.012,0:07:26.019
but the same cycle and the same churn

0:07:26.019,0:07:29.145
is starting to happen[br]throughout the fashion landscape.

0:07:29.145,0:07:32.549
So, effectively,[br]these designers that we saw,

0:07:32.549,0:07:36.343
those shiny-faced, hopeful, big prospects[br]of British fashion

0:07:36.343,0:07:40.730
and all round the world in fact,[br]actually are in a similar churn.

0:07:40.730,0:07:43.758
So, they're not just doing [br]the autumn/winter, the spring/summer,

0:07:43.758,0:07:47.715
they're also having to work[br]on pre-fall/fall collections,

0:07:47.715,0:07:50.156
resort-wear, yacht-wear,

0:07:50.156,0:07:53.520
getting on a yacht, getting off a yacht,[br]post-yacht, pre-yacht,

0:07:53.520,0:07:56.386
who are all these people[br]that they are designing for?

0:07:56.386,0:07:58.448
Who has all these yachts?

0:07:58.448,0:07:59.860
(Laughter)

0:07:59.860,0:08:04.568
So, let's just unravel fast fashion[br]just a little bit.

0:08:04.568,0:08:07.716
So, there are some very good points[br]about fast fashion by the way.

0:08:07.716,0:08:12.664
First of all, it breeds life into[br]a rather stagnant British high street.

0:08:12.664,0:08:15.044
Those of you who are[br]old enough to remember

0:08:15.044,0:08:17.366
will remember there was[br]a certain lack of choice,

0:08:17.366,0:08:21.012
a certain sort of look[br]that the high street had,

0:08:21.012,0:08:25.902
maybe 20-25 years ago, which wasn't[br]that appealing, wasn't that aspirational.

0:08:25.902,0:08:29.192
So, the high street brands[br]have really democratized style,

0:08:29.192,0:08:31.020
you're able to get hold of it.

0:08:31.020,0:08:34.767
I remember moving to London[br]and coming back to the North West,

0:08:34.767,0:08:38.503
and people used to come up to me and say,[br]'Oh, did you get that in London?'

0:08:38.503,0:08:41.219
I mean that doesn't happen now,[br]it happens in the reverse.

0:08:41.219,0:08:44.413
You know, that's how democratize[br]style has become.

0:08:44.413,0:08:47.479
So, 814 million garments a year,

0:08:47.479,0:08:52.736
this is also an estimate, are produced[br]by Zara/Inditex, the Spanish brand.

0:08:52.736,0:08:54.188
That's a lot of clothes.

0:08:54.188,0:08:57.738
And they have 45,000 designs,[br]so their designers

0:08:57.738,0:09:00.652
are constantly coming up with trends,[br]every single year.

0:09:00.652,0:09:04.193
Not all of those will get into store,[br]but a large proportion of them will,

0:09:04.193,0:09:08.720
which shows you where this engine[br]is coming from, all these micro-trends.

0:09:08.720,0:09:11.528
When Zara started in the UK,[br]nobody understood it,

0:09:11.528,0:09:14.523
because you'd go in there,[br]and the consumer would say,

0:09:14.523,0:09:17.206
'Well, this is nice,[br]maybe a little bit expensive.'

0:09:17.206,0:09:20.376
And then they'll say,[br]'I'll think about it, I'll come back.'

0:09:20.376,0:09:22.945
They'll come back[br]and it wouldn't be there,

0:09:22.945,0:09:25.969
because shops these days don't re-stock,[br]they don't need to,

0:09:25.969,0:09:28.143
because they've moved[br]on to the next trend.

0:09:28.143,0:09:31.314
If you blink, you miss it.

0:09:31.314,0:09:34.795
Number 3 -- I'm still doing[br]the fashion in numbers thing.

0:09:34.795,0:09:38.491
This is the position of Amancio Ortega[br]who owns Zara,

0:09:38.491,0:09:43.073
on the international rich list.[br]He's the 3rd richest man in the world.

0:09:43.073,0:09:46.676
There's a lot of money[br]in this fast fashion business.

0:09:46.676,0:09:50.353
Here's Philip Green, maybe this is where[br]all the resort yacht wear is going to,

0:09:50.353,0:09:52.725
because he has a yacht.

0:09:52.725,0:09:56.796
And this is the little picture[br]of a village, somewhere in England,

0:09:56.796,0:10:00.238
a whole village, that has been bought[br]by Stefan Persson,

0:10:00.238,0:10:02.923
who is the CEO of H&M.

0:10:02.923,0:10:06.594
So, that gives you some idea of the riches[br]that we're talking about.

0:10:06.594,0:10:11.163
I mention that, not because it's illegal[br]to make money, because it's not,

0:10:11.163,0:10:13.549
but just to show you[br]a little bit of disparity,

0:10:13.549,0:10:19.631
because who is the real engine[br]of this fashion churn, this fashion cycle?

0:10:19.631,0:10:23.420
It happens in Bangladesh.

0:10:23.420,0:10:28.008
It happens in other countries too,[br]but Bangladesh, 80% of the GDP

0:10:28.008,0:10:30.889
is constituted by[br]the ready-made garment industry,

0:10:30.889,0:10:33.656
and that's the equivalent of $20 billion.

0:10:33.656,0:10:35.552
So, when we talk[br]about problems there,

0:10:35.552,0:10:40.086
it is not feasible for companies to cut[br]and run, because, as you can see,

0:10:40.086,0:10:44.099
that economy is dependent on this trade.

0:10:44.099,0:10:48.681
Now, I put this in, because there was[br]a recent power list of fashion,

0:10:48.681,0:10:53.607
and I counted 4 muses in the top 30.

0:10:53.607,0:10:56.578
Now, I'm not really sure[br]what a muse does,

0:10:56.578,0:10:59.552
but there were four muses and there was[br]no mention of the people

0:10:59.552,0:11:01.397
that actually make the clothes,

0:11:01.397,0:11:03.389
which I thought was[br]really, really interesting,

0:11:03.389,0:11:07.554
and I think this really shines a light[br]on a problem in the whole industry.

0:11:07.554,0:11:12.024
So, there's 101 processes[br]to making a garment.

0:11:12.024,0:11:17.314
Just 6 to 8 of those are done[br]in factories like the ones in Bangladesh.

0:11:17.314,0:11:24.244
And these are basically[br]what the cut, make and trim army do.

0:11:24.244,0:11:29.418
And by conservative estimate,[br]there's 3 million, mainly young women,

0:11:29.418,0:11:31.664
who work in this cut, make and trim army,

0:11:31.664,0:11:34.880
and these are the core part[br]of the supply chain,

0:11:34.880,0:11:40.595
when they're actually[br]putting the piece together.

0:11:40.595,0:11:44.455
These are vast factories,[br]vast, vast production lines.

0:11:44.455,0:11:50.053
Now, 48.5 seconds is the time[br]that it's estimated it should take

0:11:50.053,0:11:55.699
one of the people on this production stage[br]to actually sew a seam.

0:11:55.699,0:11:59.064
It's relentless, relentless work.[br]This is a quote from Ali Hewson,

0:11:59.064,0:12:02.796
who set up the EDUN brand,[br]'We carry the story of the people

0:12:02.796,0:12:05.165
who make our clothes around with us.'

0:12:05.165,0:12:07.172
And we do,[br]but we don't acknowledge it,

0:12:07.172,0:12:09.349
which is why I showed[br]that picture of the muse

0:12:09.349,0:12:10.916
and I point to that power list.

0:12:10.916,0:12:15.578
These are the unseen, the hidden people[br]in the supply chain.

0:12:15.985,0:12:19.572
5,600 -- that's the number[br]of garment factories

0:12:19.572,0:12:23.361
that Bangladesh has,[br]mainly centred around Dhaka.

0:12:23.361,0:12:26.051
At last count,[br]when this report came out,

0:12:26.051,0:12:28.534
there were less than 200 inspectors --

0:12:28.534,0:12:32.326
I think that should be fewer,[br]but I'm just being pedantic.

0:12:32.326,0:12:38.252
Now, in 1911 we have the biggest tragedy[br]in the garment sector to date.

0:12:38.252,0:12:41.202
And that was the Triangle Shirtwaist Fire;

0:12:41.202,0:12:44.550
and that was[br]in New York's garment district.

0:12:44.550,0:12:49.860
146 people died in 18 minutes,[br]and this was the worst disaster

0:12:49.860,0:12:53.020
that we'd ever seen in this sector.

0:12:53.020,0:12:55.367
And that prompted,[br]not a revolution,

0:12:55.367,0:12:58.503
but a lot of picketing,[br]a big labour movement,

0:12:58.503,0:12:59.980
and it's still acknowledged.

0:12:59.980,0:13:03.453
Every year on the anniversary,

0:13:03.453,0:13:06.713
people will go and acknowledge,[br]the trade unions will acknowledge,

0:13:06.713,0:13:08.871
that that disaster happened.

0:13:08.871,0:13:11.709
And what really struck me was[br]that we never acknowledge.

0:13:11.709,0:13:15.938
There were lots and lots of factory deaths[br]and fire deaths and stampedes

0:13:15.938,0:13:19.578
in factories, lots of fatalities,[br]that were happening in the supply chain.

0:13:19.578,0:13:23.747
Probably one or two a month[br]that we learn about through our era,

0:13:23.747,0:13:25.790
and we never really said[br]anything about it.

0:13:25.790,0:13:30.147
But this number, we can't really[br]make it go away, and we can't ignore.

0:13:30.147,0:13:35.878
This is 1,133 -- which is the number[br]of people who died on the 24th April

0:13:35.878,0:13:38.898
at Rana Plaza.

0:13:38.898,0:13:42.239
Rana Plaza basically collapsed like[br]a house of cards.

0:13:42.239,0:13:45.916
There were 2,000 people working in it,[br]it was a mixed-use complex,

0:13:45.916,0:13:48.368
but, it was the garment workers that died,

0:13:48.368,0:13:51.854
because the garment workers were[br]the only workers that were sent back in,

0:13:51.854,0:14:00.614
and unfortunately that is a common story,[br]the garment workers are always in there.

0:14:00.614,0:14:03.968
These images are probably not unfamiliar,[br]because they were broadcast

0:14:03.968,0:14:07.648
around the world, and, for the first time,[br]we had news agencies

0:14:07.648,0:14:10.389
actually interviewing[br]these garment workers,

0:14:10.389,0:14:12.445
and actually getting their testimonies.

0:14:12.445,0:14:15.575
The difference was that[br]they were actually under rubble.

0:14:15.575,0:14:18.041
So, they're the statistics, well,[br]the bold statistics,

0:14:18.041,0:14:22.786
2,500 injured, 700 children left,

0:14:22.786,0:14:26.195
and the Rana Plaza battle[br]for compensation continues.

0:14:26.195,0:14:30.978
But it did make a stink. Who makes[br]our clothes? Where do they come from?

0:14:30.978,0:14:33.210
It's not the only thing[br]in the supply chain.

0:14:33.210,0:14:35.471
This is just about[br]Uzbekistan's cotton industry;

0:14:35.471,0:14:40.076
1.5 million children, who are alleged[br]to be involved in the harvest.

0:14:40.076,0:14:41.865
And this happens every year.

0:14:41.865,0:14:44.422
They're sent out into the fields[br]around September time,

0:14:44.422,0:14:50.471
and they will pick the harvest, which is[br]then sold in the international market.

0:14:50.471,0:14:53.273
And this is Gulnara,[br]this is the dictator's daughter,

0:14:53.273,0:14:55.825
and I put this in,[br]because this is her at fashion week

0:14:55.825,0:14:57.236
showing her own collection.

0:14:57.236,0:14:59.302
So, you see this terrible dichotomy,

0:14:59.302,0:15:04.635
of how we're hiding this kind[br]of slave labour in the fashion industry.

0:15:04.635,0:15:07.572
Can we do it better?[br]Yes, we can.

0:15:07.572,0:15:10.851
Now, I think[br]the whole sustainable style movement

0:15:10.851,0:15:14.975
has been slightly typified, and held back,[br]because people fear tie-dye.

0:15:14.975,0:15:16.934
They fear that we're going to have to wear

0:15:16.934,0:15:19.686
this kind of[br]knit-your-own tofu hat aesthetic,

0:15:19.686,0:15:21.710
and they're really, really not up for it.

0:15:21.710,0:15:24.238
So, what I did was get together[br]with some friends,

0:15:24.238,0:15:27.332
and we launched something,[br]we didn't call it granola chic,

0:15:27.332,0:15:30.256
we called it the Green Carpet Challenge.

0:15:30.256,0:15:33.185
Now, we're just trying[br]to play around with some ideas.

0:15:33.185,0:15:36.558
I love this. This is a photograph [br]by a seminal fashion photographer

0:15:36.558,0:15:38.055
called Lillian Bassman.

0:15:38.055,0:15:40.792
And she didn't mean anything[br]sustainable when she did it,

0:15:40.792,0:15:43.574
but I love the idea of[br]more fashion mileage per dress.

0:15:43.574,0:15:47.083
So, here's another figure I'd love you[br]to remember, which is 30.

0:15:47.083,0:15:50.369
Don't buy anything unless[br]you can guarantee to yourself

0:15:50.369,0:15:55.472
that you're going to wear it 30 times.[br]That's a really good marker.

0:15:55.472,0:15:57.453
So, we started the Green Carpet Challenge,

0:15:57.453,0:16:01.814
and we charged designers with[br]making us something sustainable.

0:16:01.814,0:16:04.029
This is an Armani dress.

0:16:04.029,0:16:08.850
And 40, that's the number of A-Listers[br]that we've sent down red carpets

0:16:08.850,0:16:11.336
from the Oscars, to the Globes,[br]to the whatever

0:16:11.336,0:16:13.198
all in these sustainable outfits.

0:16:13.198,0:16:16.216
We wanted to prove[br]to the fashion industry, to the editors,

0:16:16.216,0:16:18.390
to everybody watching,[br]that it could be done,

0:16:18.390,0:16:22.075
and it could be desirable.

0:16:22.075,0:16:25.959
There's more of them.

0:16:25.959,0:16:27.933
And we wanted to work[br]in the supply chain,

0:16:27.933,0:16:30.991
so, we started looking at things[br]like the leather chain.

0:16:30.991,0:16:33.986
11 billion pairs of shoes[br]are made every year.

0:16:33.986,0:16:36.970
60% of the leather goes to shoes.

0:16:36.970,0:16:39.858
Now, when you see a shoe[br]and it says made in Italy,

0:16:39.858,0:16:43.217
you think, 'OK, great.'[br]And then you ask the people in the shop,

0:16:43.217,0:16:45.316
and they say,[br]'Yeah, the leather's Italian.'

0:16:45.316,0:16:48.982
It can't be, because if it were, the whole[br]of Italy would be covered in cows.

0:16:48.982,0:16:51.657
There'd be cows round the Trevi Fountain,[br]it can't be.

0:16:51.657,0:16:54.255
No, they're often from Brazil or China,

0:16:54.255,0:16:57.626
and in Brazil,[br]deforestation is being driven

0:16:57.626,0:16:59.296
by the meat and leather industry.

0:16:59.296,0:17:02.340
So, we wanted to make a market[br]for clean leather.

0:17:02.340,0:17:06.416
Leather that we could prove[br]was zero deforestation.

0:17:06.416,0:17:09.021
So, we went to Gucci,[br]who came up with this little bag,

0:17:09.021,0:17:11.194
and I don't think[br]this looks sustainable at all.

0:17:11.194,0:17:13.892
It's not made of hemp,[br]it's not very granola,

0:17:13.892,0:17:15.969
it just looks like a bag.

0:17:17.630,0:17:22.240
100+ companies have now signed[br]the Bangladesh Fire Safety Accord.

0:17:22.240,0:17:25.417
Now, I'm not going to explain why,[br]because I'm running out of time,

0:17:25.417,0:17:28.125
but it is, I think,[br]a very, very important marker,

0:17:28.125,0:17:31.848
and I think, given time, it could make[br]a real, real difference.

0:17:31.848,0:17:34.414
What I would urge you to do[br]is keep an eye,

0:17:34.414,0:17:36.832
just keep abreast[br]of what's happening in fashion,

0:17:36.832,0:17:42.397
and where you buy and who signed what;[br]it's really, really important.

0:17:42.397,0:17:45.342
2p, add that onto a £6 T-shirt,

0:17:45.342,0:17:49.297
that would double the wages[br]of a garment worker in Bangladesh.

0:17:49.297,0:17:52.082
Now, I think that's a cost[br]that we can probably absorb.

0:17:52.082,0:17:54.961
24th April, that's the other date[br]I want you to remember.

0:17:54.961,0:17:58.523
24, remember that number,[br]it's the anniversary

0:17:58.523,0:18:02.741
of Rana Plaza,[br]and it's Fashion Revolution Day.

0:18:02.746,0:18:04.469
Thank you.

0:18:04.469,0:18:07.865
(Applause)