1 00:00:00,921 --> 00:00:05,151 Do you ever find yourself referencing a study in conversation 2 00:00:05,175 --> 00:00:08,547 that you didn't actually read? 3 00:00:08,571 --> 00:00:10,609 (Laughter) 4 00:00:10,633 --> 00:00:13,306 I was having coffee with a friend of mine the other day, 5 00:00:13,320 --> 00:00:15,985 and I said, "You know, I read a new study 6 00:00:16,009 --> 00:00:19,178 that says coffee reduces the risk of depression in women." 7 00:00:20,175 --> 00:00:25,135 But really, what I read was a tweet. 8 00:00:25,476 --> 00:00:27,104 (Laughter) 9 00:00:27,128 --> 00:00:28,307 That said -- 10 00:00:28,331 --> 00:00:29,498 (Laughter) 11 00:00:29,522 --> 00:00:33,678 "A new study says drinking coffee may decrease depression risk in women." 12 00:00:33,702 --> 00:00:35,188 (Laughter) 13 00:00:35,212 --> 00:00:39,672 And that tweet had a link to the "New York Times" blog, 14 00:00:39,696 --> 00:00:42,403 where a guest blogger translated the study findings 15 00:00:42,427 --> 00:00:44,609 from a "Live Science" article, 16 00:00:44,633 --> 00:00:46,569 which got its original information 17 00:00:46,593 --> 00:00:50,037 from the Harvard School of Public Health news site, 18 00:00:50,061 --> 00:00:53,355 which cited the actual study abstract, 19 00:00:53,379 --> 00:00:57,764 which summarized the actual study published in an academic journal. 20 00:00:57,788 --> 00:00:59,553 (Laughter) 21 00:00:59,577 --> 00:01:02,172 It's like the six degrees of separation, 22 00:01:02,196 --> 00:01:03,506 but with research. 23 00:01:03,530 --> 00:01:04,679 (Laughter) 24 00:01:04,703 --> 00:01:08,006 So, when I said I read a study, 25 00:01:08,030 --> 00:01:14,198 what I actually read was 59 characters that summarized 10 years of research. 26 00:01:14,222 --> 00:01:16,155 (Laughter) 27 00:01:16,179 --> 00:01:18,942 So, when I said I read a study, 28 00:01:18,966 --> 00:01:22,054 I was reading fractions of the study 29 00:01:22,078 --> 00:01:24,799 that were put together by four different writers 30 00:01:24,823 --> 00:01:26,720 that were not the author, 31 00:01:26,744 --> 00:01:28,077 before it got to me. 32 00:01:28,823 --> 00:01:30,387 That doesn't seem right. 33 00:01:30,886 --> 00:01:34,045 But accessing original research is difficult, 34 00:01:34,069 --> 00:01:37,965 because academics aren't regularly engaging with popular media. 35 00:01:38,982 --> 00:01:40,728 And you might be asking yourself, 36 00:01:40,752 --> 00:01:43,561 why aren't academics engaging with popular media? 37 00:01:43,585 --> 00:01:46,553 It seems like they'd be a more legitimate source of information 38 00:01:46,577 --> 00:01:47,910 than the media pundits. 39 00:01:48,760 --> 00:01:49,910 Right? 40 00:01:49,934 --> 00:01:51,085 (Laughter) 41 00:01:51,109 --> 00:01:54,680 In a country with over 4,100 colleges and universities, 42 00:01:54,704 --> 00:01:56,656 it feels like this should be the norm. 43 00:01:57,513 --> 00:01:58,663 But it's not. 44 00:01:59,087 --> 00:02:00,934 So, how did we get here? 45 00:02:02,505 --> 00:02:05,903 To understand why scholars aren't engaging with popular media, 46 00:02:05,927 --> 00:02:08,720 you first have to understand how universities work. 47 00:02:09,497 --> 00:02:10,814 Now, in the last six years, 48 00:02:10,838 --> 00:02:13,458 I've taught at seven different colleges and universities 49 00:02:13,482 --> 00:02:14,743 in four different states. 50 00:02:15,473 --> 00:02:17,355 I'm a bit of an adjunct extraordinaire. 51 00:02:17,379 --> 00:02:18,417 (Laughter) 52 00:02:18,441 --> 00:02:21,028 And at the same time, I'm pursuing my PhD. 53 00:02:21,458 --> 00:02:23,807 In all of these different institutions, 54 00:02:23,831 --> 00:02:26,866 the research and publication process works the same way. 55 00:02:27,232 --> 00:02:30,533 First, scholars produce research in their fields. 56 00:02:30,557 --> 00:02:34,708 To fund their research, they apply for public and private grants 57 00:02:34,732 --> 00:02:36,410 and after the research is finished, 58 00:02:36,434 --> 00:02:38,569 they write a paper about their findings. 59 00:02:38,879 --> 00:02:41,855 Then they submit that paper to relevant academic journals. 60 00:02:42,807 --> 00:02:45,180 Then it goes through a process called peer review, 61 00:02:45,204 --> 00:02:47,204 which essentially means that other experts 62 00:02:47,228 --> 00:02:49,324 are checking it for accuracy and credibility. 63 00:02:50,553 --> 00:02:52,886 And then, once it's published, 64 00:02:52,910 --> 00:02:56,006 for-profit companies resell that information 65 00:02:56,030 --> 00:02:57,998 back to universities and public libraries 66 00:02:58,022 --> 00:03:00,223 through journal and database subscriptions. 67 00:03:01,038 --> 00:03:03,301 So, that's the system. 68 00:03:04,188 --> 00:03:08,417 Research, write, peer-review, publish, repeat. 69 00:03:09,315 --> 00:03:12,394 My friends and I call it feeding the monster. 70 00:03:13,657 --> 00:03:16,243 And you can see how this might create some problems. 71 00:03:17,728 --> 00:03:22,379 The first problem is that most academic research is publicly funded 72 00:03:22,403 --> 00:03:24,136 but privately distributed. 73 00:03:25,268 --> 00:03:29,605 Every year, the federal government spends 60 billion dollars on research. 74 00:03:30,498 --> 00:03:32,617 According to the National Science Foundation, 75 00:03:32,641 --> 00:03:35,783 29 percent of that goes to public research universities. 76 00:03:35,807 --> 00:03:41,045 So, if you're quick at math, that's 17.4 billion dollars. 77 00:03:41,707 --> 00:03:42,873 Tax dollars. 78 00:03:43,667 --> 00:03:46,001 And just five corporations are responsible 79 00:03:46,025 --> 00:03:48,619 for distributing most publicly funded research. 80 00:03:48,643 --> 00:03:54,881 In 2014, just one of those companies made 1.5 billion dollars in profit. 81 00:03:55,505 --> 00:03:56,838 It's a big business. 82 00:03:57,520 --> 00:04:00,346 And I bet you can see the irony here. 83 00:04:00,370 --> 00:04:03,403 If the public is funding academics' research, 84 00:04:03,427 --> 00:04:06,399 but then we have to pay again to access the results, 85 00:04:07,871 --> 00:04:09,648 it's like we're paying for it twice. 86 00:04:10,855 --> 00:04:12,164 And the other major problem 87 00:04:12,188 --> 00:04:14,911 is that most academics don't have a whole lot of incentive 88 00:04:14,935 --> 00:04:18,207 to publish outside of these prestigious subscription-based journals. 89 00:04:18,988 --> 00:04:21,569 Universities build their tenure and promotion systems 90 00:04:21,593 --> 00:04:23,993 around the number of times scholars publish. 91 00:04:24,338 --> 00:04:28,593 So, books and journal articles are kind of like a form of currency for scholars. 92 00:04:28,617 --> 00:04:32,807 Publishing articles helps you get tenure and more research grants down the road. 93 00:04:33,347 --> 00:04:37,677 But academics are not rewarded for publishing with popular media. 94 00:04:38,780 --> 00:04:41,422 So, this is the status quo. 95 00:04:42,002 --> 00:04:44,069 The current academic ecosystem. 96 00:04:44,820 --> 00:04:47,033 But I don't think it has to be this way. 97 00:04:47,776 --> 00:04:50,839 We can make some simple changes to flip the script. 98 00:04:52,403 --> 00:04:55,093 So, first, let's start by discussing access. 99 00:04:56,069 --> 00:05:00,037 Universities can begin to challenge the status quo 100 00:05:00,061 --> 00:05:02,102 by rewarding scholars for publishing 101 00:05:02,126 --> 00:05:04,895 not just in these subscription-based journals 102 00:05:04,919 --> 00:05:08,847 but in open-access journals as well as on popular media. 103 00:05:09,673 --> 00:05:12,633 Now, the open-access movement is starting to make some progress 104 00:05:12,657 --> 00:05:13,982 in many disciplines, 105 00:05:14,006 --> 00:05:17,037 and fortunately, some other big players have started to notice. 106 00:05:18,252 --> 00:05:21,934 Google Scholar has made open-access research 107 00:05:21,958 --> 00:05:23,958 searchable and easier to find. 108 00:05:25,077 --> 00:05:28,291 Congress, last year, introduced a bill 109 00:05:28,315 --> 00:05:31,754 that suggests that academic research projects 110 00:05:31,778 --> 00:05:34,831 with over 100 million or more in funding 111 00:05:34,855 --> 00:05:36,847 should develop an open-access policy. 112 00:05:37,488 --> 00:05:42,484 And this year, NASA opened up its entire research library to the public. 113 00:05:43,353 --> 00:05:46,614 So, you can see this idea is beginning to catch on. 114 00:05:47,585 --> 00:05:50,006 But access isn't just about being able 115 00:05:50,030 --> 00:05:52,647 to get your hands on a document or a study. 116 00:05:53,165 --> 00:05:54,799 It's also about making sure 117 00:05:54,823 --> 00:05:57,374 that that document or study is easily understood. 118 00:05:57,830 --> 00:06:00,520 So, let's talk about translation. 119 00:06:03,497 --> 00:06:08,847 I don't envision this translation to look like the six degrees of separation 120 00:06:08,871 --> 00:06:10,394 that I illustrated earlier. 121 00:06:11,847 --> 00:06:15,935 Instead, what if scholars were able to take the research that they're doing 122 00:06:15,959 --> 00:06:17,800 and translate it on popular media 123 00:06:17,824 --> 00:06:20,357 and be able to engage with the public? 124 00:06:21,672 --> 00:06:23,037 If scholars did this, 125 00:06:23,061 --> 00:06:26,315 the degrees of separation between the public and research 126 00:06:26,339 --> 00:06:27,806 would shrink by a lot. 127 00:06:28,276 --> 00:06:32,212 So, you see, I'm not suggesting a dumbing-down of the research. 128 00:06:32,236 --> 00:06:35,443 I'm just suggesting that we give the public access to that research 129 00:06:35,467 --> 00:06:39,403 and that we shift the venue and focus on using plain language 130 00:06:39,427 --> 00:06:42,117 so that the public who's paying for the research 131 00:06:42,141 --> 00:06:43,942 can also consume it. 132 00:06:45,395 --> 00:06:48,026 And there are some other benefits to this approach. 133 00:06:49,427 --> 00:06:52,290 By showing the public how their tax dollars 134 00:06:52,314 --> 00:06:54,458 are being used to fund research, 135 00:06:54,482 --> 00:06:57,736 they can begin to redefine universities' identities 136 00:06:57,760 --> 00:07:01,720 so that universities' identities are not just based on a football team 137 00:07:01,744 --> 00:07:03,839 or the degrees they grant 138 00:07:03,863 --> 00:07:06,358 but on the research that's being produced there. 139 00:07:07,157 --> 00:07:12,141 And when there's a healthy relationship between the public and scholars, 140 00:07:12,165 --> 00:07:15,365 it encourages public participation in research. 141 00:07:16,673 --> 00:07:19,214 Can you imagine what that might look like? 142 00:07:20,188 --> 00:07:21,823 What if social scientists 143 00:07:21,847 --> 00:07:25,474 helped local police redesign their sensitivity trainings 144 00:07:25,498 --> 00:07:29,660 and then collaboratively wrote a manual to model future trainings? 145 00:07:30,924 --> 00:07:36,687 Or what if our education professors consulted with our local public schools 146 00:07:36,711 --> 00:07:39,807 to decide how we're going to intervene with our at-risk students 147 00:07:39,831 --> 00:07:42,160 and then wrote about it in a local newspaper? 148 00:07:43,411 --> 00:07:46,649 Because a functioning democracy 149 00:07:46,673 --> 00:07:50,234 requires that the public be well-educated and well-informed. 150 00:07:51,030 --> 00:07:55,339 Instead of research happening behind paywalls and bureaucracy, 151 00:07:55,363 --> 00:07:58,624 wouldn't it be better if it was unfolding right in front of us? 152 00:08:00,419 --> 00:08:03,109 Now, as a PhD student, 153 00:08:03,133 --> 00:08:06,366 I realize I'm critiquing the club I want to join. 154 00:08:06,390 --> 00:08:07,649 (Laughter) 155 00:08:07,673 --> 00:08:09,276 Which is a dangerous thing to do, 156 00:08:09,300 --> 00:08:12,674 since I'm going to be on the academic job market in a couple of years. 157 00:08:13,347 --> 00:08:16,809 But if the status quo in academic research 158 00:08:16,833 --> 00:08:19,657 is to publish in the echo chambers of for-profit journals 159 00:08:19,681 --> 00:08:22,053 that never reach the public, 160 00:08:22,077 --> 00:08:25,014 you better believe my answer is going to be "nope." 161 00:08:26,085 --> 00:08:29,514 I believe in inclusive, democratic research 162 00:08:29,538 --> 00:08:33,203 that works in the community and talks with the public. 163 00:08:33,727 --> 00:08:36,235 I want to work in research and in an academic culture 164 00:08:36,269 --> 00:08:39,903 where the public is not only seen as a valuable audience, 165 00:08:39,927 --> 00:08:42,385 but a constituent, a participant. 166 00:08:43,066 --> 00:08:46,462 And in some cases even the expert. 167 00:08:48,852 --> 00:08:52,506 And this isn't just about 168 00:08:52,530 --> 00:08:55,926 giving you guys access to information. 169 00:08:56,768 --> 00:09:01,807 It's about shifting academic culture from publishing to practice 170 00:09:01,831 --> 00:09:04,521 and from talking to doing. 171 00:09:05,458 --> 00:09:09,188 And you should know that this idea, this hope -- 172 00:09:09,212 --> 00:09:11,146 it doesn't just belong to me. 173 00:09:11,743 --> 00:09:15,672 I'm standing on the shoulders of many scholars, teachers, 174 00:09:15,696 --> 00:09:18,672 librarians and community members 175 00:09:18,696 --> 00:09:22,117 who also advocate for including more people in the conversation. 176 00:09:22,912 --> 00:09:25,516 I hope you join our conversation, too. 177 00:09:25,540 --> 00:09:26,706 Thank you. 178 00:09:26,730 --> 00:09:31,182 (Applause)