WEBVTT 00:00:00.921 --> 00:00:05.151 Do you ever find yourself referencing a study in conversation 00:00:05.175 --> 00:00:08.412 that you didn't actually read? NOTE Paragraph 00:00:08.865 --> 00:00:10.015 (Laughter) NOTE Paragraph 00:00:10.633 --> 00:00:13.236 I was having coffee with a friend of mine the other day 00:00:13.260 --> 00:00:15.985 and I said, "You know, I read a new study 00:00:16.009 --> 00:00:19.178 that says coffee reduces the risk of depression in women." 00:00:20.175 --> 00:00:25.135 But really, what I read was a tweet. NOTE Paragraph 00:00:25.476 --> 00:00:27.104 (Laughter) NOTE Paragraph 00:00:27.128 --> 00:00:28.307 That said -- NOTE Paragraph 00:00:28.331 --> 00:00:29.498 (Laughter) NOTE Paragraph 00:00:29.522 --> 00:00:33.672 "A new study says drinking coffee may decrease depression risk in women." 00:00:35.212 --> 00:00:39.672 And that tweet had a link to "The New York Times" blog, 00:00:39.696 --> 00:00:42.403 where a guest blogger translated the study findings 00:00:42.427 --> 00:00:44.609 from a "Live Science" article, 00:00:44.633 --> 00:00:46.569 which got its original information 00:00:46.593 --> 00:00:50.037 from the Harvard School of Public Health news site, 00:00:50.061 --> 00:00:53.355 which cited the actual study abstract, 00:00:53.379 --> 00:00:57.521 which summarized the actual study published in an academic journal. NOTE Paragraph 00:00:57.997 --> 00:00:59.147 (Laughter) NOTE Paragraph 00:00:59.577 --> 00:01:02.172 It's like the six degrees of separation 00:01:02.196 --> 00:01:03.506 but with research. NOTE Paragraph 00:01:03.530 --> 00:01:04.680 (Laughter) NOTE Paragraph 00:01:04.703 --> 00:01:08.006 So, when I said I read a study, 00:01:08.030 --> 00:01:14.198 what I actually read was 59 characters that summarized 10 years of research. NOTE Paragraph 00:01:14.222 --> 00:01:15.372 (Laughter) NOTE Paragraph 00:01:16.179 --> 00:01:18.942 So, when I said I read a study, 00:01:18.966 --> 00:01:22.054 I was reading fractions of the study 00:01:22.078 --> 00:01:24.799 that were put together by four different writers 00:01:24.823 --> 00:01:26.720 that were not the author, 00:01:26.744 --> 00:01:28.077 before it got to me. 00:01:28.823 --> 00:01:30.387 That doesn't seem right. 00:01:30.886 --> 00:01:34.045 But accessing original research is difficult 00:01:34.069 --> 00:01:37.965 because academics aren't regularly engaging with popular media. 00:01:38.982 --> 00:01:40.728 And you might be asking yourself, 00:01:40.752 --> 00:01:43.561 why aren't academics engaging with popular media? 00:01:43.585 --> 00:01:46.553 It seems like they'd be a more legitimate source of information 00:01:46.577 --> 00:01:47.910 than the media pundits. 00:01:48.760 --> 00:01:49.910 Right? NOTE Paragraph 00:01:49.934 --> 00:01:51.085 (Laughter) NOTE Paragraph 00:01:51.109 --> 00:01:54.680 In a country with over 4100 colleges and universities, 00:01:54.704 --> 00:01:56.656 it feels like this should be the norm. 00:01:57.513 --> 00:01:58.663 But it's not. 00:01:59.087 --> 00:02:00.934 So, how did we get here? 00:02:02.505 --> 00:02:05.903 To understand why scholars aren't engaging with popular media, 00:02:05.927 --> 00:02:08.720 you first have to understand how universities work. 00:02:09.497 --> 00:02:10.814 Now, in the last six years, 00:02:10.838 --> 00:02:13.458 I've taught at seven different colleges and universities 00:02:13.482 --> 00:02:14.743 in four different states. 00:02:15.473 --> 00:02:17.355 A bit of an agent extraordinaire. NOTE Paragraph 00:02:17.379 --> 00:02:18.529 (Laughter) NOTE Paragraph 00:02:18.553 --> 00:02:21.140 And at the same time, I'm pursuing my PhD. 00:02:21.458 --> 00:02:23.807 In all of these different institutions, 00:02:23.831 --> 00:02:26.866 the research and publication process works the same way. 00:02:27.232 --> 00:02:30.533 First, scholars produce research in their fields. 00:02:30.557 --> 00:02:34.708 To fund their research, they apply for public and private grants 00:02:34.732 --> 00:02:36.410 and after the research is finished, 00:02:36.434 --> 00:02:38.569 they write a paper about their findings. 00:02:38.879 --> 00:02:41.855 Then they submit that paper to relevant academic journals. 00:02:42.807 --> 00:02:45.180 Then it goes through a process called peer review, 00:02:45.204 --> 00:02:47.204 which essentially means that other experts 00:02:47.228 --> 00:02:49.323 are checking it for accuracy and credibility. 00:02:50.553 --> 00:02:52.886 And then, once it's published, 00:02:52.910 --> 00:02:56.006 for-profit companies resell that information 00:02:56.030 --> 00:02:57.998 back to universities and public libraries 00:02:58.022 --> 00:03:00.223 through journal and database subscriptions. 00:03:01.038 --> 00:03:03.172 So, that's the system. 00:03:04.188 --> 00:03:08.417 Research, write, peer-review, publish, repeat. 00:03:09.315 --> 00:03:12.394 My friends and I call it feeding the monster. NOTE Paragraph 00:03:13.657 --> 00:03:16.243 And you can see how this might create some problems. 00:03:17.728 --> 00:03:22.379 The first problem is that most academic research is publicly funded 00:03:22.403 --> 00:03:24.136 but privately distributed. 00:03:25.268 --> 00:03:29.605 Every year, the federal government spends 60 billion dollars on research. 00:03:30.498 --> 00:03:32.617 According to the National Science Foundation, 00:03:32.641 --> 00:03:35.783 29 percent of that goes to public research universities. 00:03:35.807 --> 00:03:41.045 So, if you're quick at math, that's 17.4 billion dollars. 00:03:41.707 --> 00:03:42.873 Tax dollars. 00:03:43.667 --> 00:03:46.001 And just five corporations are responsible 00:03:46.025 --> 00:03:48.619 for distributing most publicly funded research. 00:03:48.643 --> 00:03:52.156 In 2014 just one of those companies 00:03:52.180 --> 00:03:54.881 made 1.5 billion dollars in profit. 00:03:55.505 --> 00:03:56.838 It's a big business. 00:03:57.520 --> 00:04:00.346 And I bet you can see the irony here. NOTE Paragraph 00:04:00.370 --> 00:04:03.403 If the public is funding academics' research, 00:04:03.427 --> 00:04:07.847 but then we have to pay again to access the results, 00:04:07.871 --> 00:04:09.648 it's like we're paying for it twice. 00:04:10.855 --> 00:04:12.164 And the other major problem 00:04:12.188 --> 00:04:14.911 is that most academics don't have a whole lot of incentive 00:04:14.935 --> 00:04:18.207 to publish outside of these prestigious subscription-based journals. 00:04:18.988 --> 00:04:21.569 Universities build their tenure and promotion systems 00:04:21.593 --> 00:04:23.993 around the number of times scholars publish. 00:04:24.338 --> 00:04:28.593 So, books and journal articles are kind of like a form of currency for scholars. 00:04:28.617 --> 00:04:32.807 Publishing articles helps you get tenure and more research grants down the road. 00:04:33.347 --> 00:04:37.677 But academics are not rewarded for publishing with popular media. 00:04:38.780 --> 00:04:41.422 So, this is the status quo. 00:04:42.002 --> 00:04:44.069 The current academic ecosystem. 00:04:44.820 --> 00:04:47.033 But I don't think it has to be this way. 00:04:47.776 --> 00:04:50.839 We can make some simple changes to flip the script. NOTE Paragraph 00:04:52.403 --> 00:04:55.093 So, first, let's start by discussing access. 00:04:56.069 --> 00:05:00.037 Universities can begin to challenge the status quo 00:05:00.061 --> 00:05:02.102 by rewarding scholars for publishing 00:05:02.126 --> 00:05:04.895 not just in these subscription-based journals, 00:05:04.919 --> 00:05:08.847 but in open-access journals as well as on popular media. 00:05:09.673 --> 00:05:12.633 Now, the open-access movement is starting to make some progress 00:05:12.657 --> 00:05:13.982 in mini disciplines, 00:05:14.006 --> 00:05:17.037 and fortunately, some other big players have started to notice. 00:05:18.252 --> 00:05:21.934 Google Scholar has made open-access research 00:05:21.958 --> 00:05:23.958 searchable and easier to find. 00:05:25.077 --> 00:05:28.291 Congress, last year, introduced a bill 00:05:28.315 --> 00:05:31.754 that suggests that academic research projects 00:05:31.778 --> 00:05:34.831 with over 100 million or more in funding 00:05:34.855 --> 00:05:36.847 should develop an open-access policy. 00:05:37.488 --> 00:05:42.484 And this year, NASA opened up its entire research library to the public. 00:05:43.353 --> 00:05:46.614 So, you can see this idea is beginning to catch on. 00:05:47.585 --> 00:05:50.006 But access isn't just about being able 00:05:50.030 --> 00:05:52.647 to get your hands on a document or a study. 00:05:53.165 --> 00:05:54.799 It's also about making sure 00:05:54.823 --> 00:05:57.374 that that document or study is easily understood. NOTE Paragraph 00:05:57.830 --> 00:06:00.520 So, let's talk about translation. 00:06:03.497 --> 00:06:08.847 I don't envision this translation to look like the six degrees of separation 00:06:08.871 --> 00:06:10.394 that I illustrated earlier. 00:06:11.847 --> 00:06:15.935 Instead, what if scholars were able to take the research that they're doing 00:06:15.959 --> 00:06:17.800 and translate it on popular media 00:06:17.824 --> 00:06:20.357 and be able to engage with the public? 00:06:21.672 --> 00:06:23.037 If scholars did this, 00:06:23.061 --> 00:06:26.315 the degrees of separation between the public and research 00:06:26.339 --> 00:06:27.806 would shrink by a lot. 00:06:28.276 --> 00:06:32.212 So, you see, I'm not suggesting a dumbing-down of the research. 00:06:32.236 --> 00:06:35.443 I'm just suggesting that we give the public access to that research 00:06:35.467 --> 00:06:39.403 and that we shift the venue and focus on using plain language 00:06:39.427 --> 00:06:42.117 so that the public who's paying for the research 00:06:42.141 --> 00:06:43.942 can also consume it. 00:06:45.395 --> 00:06:48.026 And there are some other benefits to this approach. 00:06:49.427 --> 00:06:52.290 By showing the public how their tax dollars 00:06:52.314 --> 00:06:54.458 are being used to fund research, 00:06:54.482 --> 00:06:57.736 they can begin to redefine universities' identities 00:06:57.760 --> 00:07:01.720 so that universities' identities are not just based on a football team 00:07:01.744 --> 00:07:03.839 or the degrees they grant, 00:07:03.863 --> 00:07:06.358 but on the research that's being produced there. 00:07:07.157 --> 00:07:12.141 And when there's a healthy relationship between the public and scholars, 00:07:12.165 --> 00:07:15.365 it encourages public participation in research. 00:07:16.673 --> 00:07:19.214 Can you imagine what that might look like? NOTE Paragraph 00:07:20.188 --> 00:07:21.823 What if social scientists 00:07:21.847 --> 00:07:25.474 helped local police redesign their sensitivity trainings 00:07:25.498 --> 00:07:29.660 and then collaboratively wrote a manual to model future trainings? 00:07:30.924 --> 00:07:33.568 Or what if our education professors 00:07:33.592 --> 00:07:36.687 consulted with our local public schools 00:07:36.711 --> 00:07:39.894 to decide how we're going to intervene with our [unclear] students 00:07:39.918 --> 00:07:42.247 and then wrote about it in a local newspaper? 00:07:43.411 --> 00:07:46.649 Because a functioning democracy 00:07:46.673 --> 00:07:50.234 requires that the public be well educated and well informed. 00:07:51.030 --> 00:07:55.339 Instead of research happening behind paywalls and bureaucracy, 00:07:55.363 --> 00:07:58.624 wouldn't it be better if it was unfolding right in front of us? NOTE Paragraph 00:08:00.419 --> 00:08:03.109 Now, as a PhD student, 00:08:03.133 --> 00:08:06.156 I realize I'm critiquing the club I want to join. 00:08:07.673 --> 00:08:09.276 Which is a dangerous thing to do, 00:08:09.300 --> 00:08:12.674 since I'm going to be on the academic job market in a couple of years. 00:08:13.347 --> 00:08:16.809 But if the status quo in academic research 00:08:16.833 --> 00:08:19.657 is to publish in the echo chambers of for-profit journals 00:08:19.681 --> 00:08:22.053 that never reach the public, 00:08:22.077 --> 00:08:25.014 you better believe my answer is going to be, "nope." 00:08:26.085 --> 00:08:29.514 I believe in inclusive, democratic research 00:08:29.538 --> 00:08:33.203 that works in the community and talks with the public. 00:08:33.727 --> 00:08:36.085 I want to work in research and in academic culture 00:08:36.109 --> 00:08:39.903 where the public is not only seen as a valuable audience, 00:08:39.927 --> 00:08:42.385 but a constituent, a participant. 00:08:43.066 --> 00:08:46.462 And in some cases even the expert. 00:08:48.852 --> 00:08:52.506 And this isn't just about 00:08:52.530 --> 00:08:55.926 giving you guys access to information. 00:08:56.768 --> 00:09:01.807 It's about shifting academic culture from publishing to practice 00:09:01.831 --> 00:09:04.521 and from talking to doing. NOTE Paragraph 00:09:05.458 --> 00:09:09.188 And you should know that this idea, this hope 00:09:09.212 --> 00:09:11.146 it doesn't just belong to me. 00:09:11.743 --> 00:09:15.672 I'm standing on the shoulders of many scholars, teachers, 00:09:15.696 --> 00:09:18.672 librarians and community members 00:09:18.696 --> 00:09:22.117 who also advocate for including more people in the conversation. 00:09:22.912 --> 00:09:25.516 I hope you join our conversation, too. NOTE Paragraph 00:09:25.540 --> 00:09:26.706 Thank you. NOTE Paragraph 00:09:26.730 --> 00:09:31.010 (Applause)