[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:15.60,0:00:18.62,Default,,0000,0000,0000,,In India, we have these huge families.
Dialogue: 0,0:00:18.64,0:00:21.22,Default,,0000,0000,0000,,I bet a lot of you all\Nmust have heard about it.
Dialogue: 0,0:00:21.24,0:00:24.08,Default,,0000,0000,0000,,Which means that there are\Na lot of family events.
Dialogue: 0,0:00:24.64,0:00:28.52,Default,,0000,0000,0000,,So as a child, my parents\Nused to drag me to these family events.
Dialogue: 0,0:00:29.16,0:00:32.18,Default,,0000,0000,0000,,But the one thing\Nthat I always looked forward to
Dialogue: 0,0:00:32.20,0:00:34.24,Default,,0000,0000,0000,,was playing around with my cousins.
Dialogue: 0,0:00:34.96,0:00:37.26,Default,,0000,0000,0000,,And there was always this one uncle
Dialogue: 0,0:00:37.28,0:00:38.54,Default,,0000,0000,0000,,who used to be there,
Dialogue: 0,0:00:38.56,0:00:40.42,Default,,0000,0000,0000,,always ready, jumping around with us,
Dialogue: 0,0:00:40.44,0:00:41.94,Default,,0000,0000,0000,,having games for us,
Dialogue: 0,0:00:41.96,0:00:44.76,Default,,0000,0000,0000,,making us kids have the time of our lives.
Dialogue: 0,0:00:45.72,0:00:48.06,Default,,0000,0000,0000,,This man was extremely successful:
Dialogue: 0,0:00:48.08,0:00:50.08,Default,,0000,0000,0000,,he was confident and powerful.
Dialogue: 0,0:00:50.72,0:00:55.12,Default,,0000,0000,0000,,But then I saw this hale and hearty person\Ndeteriorate in health.
Dialogue: 0,0:00:56.04,0:00:58.32,Default,,0000,0000,0000,,He was diagnosed with Parkinson's.
Dialogue: 0,0:00:59.56,0:01:03.62,Default,,0000,0000,0000,,Parkinson's is a disease that causes\Ndegeneration of the nervous system,
Dialogue: 0,0:01:03.64,0:01:06.62,Default,,0000,0000,0000,,which means that this person\Nwho used to be independent
Dialogue: 0,0:01:06.64,0:01:11.88,Default,,0000,0000,0000,,suddenly finds tasks like drinking coffee,\Nbecause of tremors, much more difficult.
Dialogue: 0,0:01:12.60,0:01:15.26,Default,,0000,0000,0000,,My uncle started using a walker to walk,
Dialogue: 0,0:01:15.28,0:01:16.50,Default,,0000,0000,0000,,and to take a turn,
Dialogue: 0,0:01:16.52,0:01:20.58,Default,,0000,0000,0000,,he literally had to take\None step at a time, like this,
Dialogue: 0,0:01:20.60,0:01:21.84,Default,,0000,0000,0000,,and it took forever.
Dialogue: 0,0:01:23.04,0:01:26.22,Default,,0000,0000,0000,,So this person, who used to be\Nthe center of attention
Dialogue: 0,0:01:26.24,0:01:28.30,Default,,0000,0000,0000,,in every family gathering,
Dialogue: 0,0:01:28.32,0:01:30.40,Default,,0000,0000,0000,,was suddenly hiding behind people.
Dialogue: 0,0:01:31.20,0:01:34.56,Default,,0000,0000,0000,,He was hiding from the pitiful look\Nin people's eyes.
Dialogue: 0,0:01:35.24,0:01:37.32,Default,,0000,0000,0000,,And he's not the only one in the world.
Dialogue: 0,0:01:38.08,0:01:43.58,Default,,0000,0000,0000,,Every year, 60,000 people\Nare newly diagnosed with Parkinson's,
Dialogue: 0,0:01:43.60,0:01:45.64,Default,,0000,0000,0000,,and this number is only rising.
Dialogue: 0,0:01:47.16,0:01:52.58,Default,,0000,0000,0000,,As designers, we dream that our designs\Nsolve these multifaceted problems,
Dialogue: 0,0:01:52.60,0:01:55.42,Default,,0000,0000,0000,,one solution that solves it all,
Dialogue: 0,0:01:55.44,0:01:57.72,Default,,0000,0000,0000,,but it need not always be like that.
Dialogue: 0,0:01:58.48,0:02:01.30,Default,,0000,0000,0000,,You can also target simple problems
Dialogue: 0,0:02:01.32,0:02:05.24,Default,,0000,0000,0000,,and create small solutions for them\Nand eventually make a big impact.
Dialogue: 0,0:02:06.72,0:02:10.10,Default,,0000,0000,0000,,So my aim here was\Nto not cure Parkinson's,
Dialogue: 0,0:02:10.12,0:02:13.30,Default,,0000,0000,0000,,but to make their everyday tasks\Nmuch more simple,
Dialogue: 0,0:02:13.32,0:02:14.72,Default,,0000,0000,0000,,and then make an impact.
Dialogue: 0,0:02:15.64,0:02:19.20,Default,,0000,0000,0000,,Well, the first thing I targeted\Nwas tremors, right?
Dialogue: 0,0:02:20.04,0:02:24.58,Default,,0000,0000,0000,,My uncle told me that he had stopped\Ndrinking coffee or tea in public
Dialogue: 0,0:02:24.60,0:02:26.08,Default,,0000,0000,0000,,just out of embarrassment,
Dialogue: 0,0:02:26.60,0:02:30.08,Default,,0000,0000,0000,,so, well, I designed the no-spill cup.
Dialogue: 0,0:02:30.68,0:02:33.54,Default,,0000,0000,0000,,It works just purely on its form.
Dialogue: 0,0:02:33.56,0:02:38.82,Default,,0000,0000,0000,,The curve on top deflects the liquid\Nback inside every time they have tremors,
Dialogue: 0,0:02:38.84,0:02:41.68,Default,,0000,0000,0000,,and this keeps the liquid inside\Ncompared to a normal cup.
Dialogue: 0,0:02:42.40,0:02:47.32,Default,,0000,0000,0000,,But the key here is that it is not tagged\Nas a Parkinson's patient product.
Dialogue: 0,0:02:47.64,0:02:52.06,Default,,0000,0000,0000,,It looks like a cup that could be used\Nby you, me, any clumsy person,
Dialogue: 0,0:02:52.08,0:02:56.08,Default,,0000,0000,0000,,and that makes it much more comforting\Nfor them to use, to blend in.
Dialogue: 0,0:02:57.52,0:03:00.18,Default,,0000,0000,0000,,So, well, one problem solved,
Dialogue: 0,0:03:00.20,0:03:01.44,Default,,0000,0000,0000,,many more to go.
Dialogue: 0,0:03:02.24,0:03:04.66,Default,,0000,0000,0000,,All this while, I was interviewing him,
Dialogue: 0,0:03:04.68,0:03:06.22,Default,,0000,0000,0000,,questioning him,
Dialogue: 0,0:03:06.24,0:03:09.94,Default,,0000,0000,0000,,and then I realized that I was getting\Nvery superficial information,
Dialogue: 0,0:03:09.96,0:03:12.78,Default,,0000,0000,0000,,or just answers to my questions.
Dialogue: 0,0:03:12.80,0:03:15.96,Default,,0000,0000,0000,,But I really needed to dig deeper\Nto get a new perspective.
Dialogue: 0,0:03:16.60,0:03:20.34,Default,,0000,0000,0000,,So I thought, well,\Nlet's observe him in his daily tasks,
Dialogue: 0,0:03:20.36,0:03:22.72,Default,,0000,0000,0000,,while he's eating, while he's watching TV.
Dialogue: 0,0:03:23.40,0:03:27.46,Default,,0000,0000,0000,,And then, when I was actually\Nobserving him walking to his dining table,
Dialogue: 0,0:03:27.48,0:03:32.66,Default,,0000,0000,0000,,it struck me, this man who finds it\Nso difficult to walk on flat land,
Dialogue: 0,0:03:32.68,0:03:34.40,Default,,0000,0000,0000,,how does he climb a staircase?
Dialogue: 0,0:03:34.92,0:03:38.62,Default,,0000,0000,0000,,Because in India we do not have\Na fancy rail that takes you up a staircase
Dialogue: 0,0:03:38.64,0:03:40.66,Default,,0000,0000,0000,,like in the developed countries.
Dialogue: 0,0:03:40.68,0:03:42.80,Default,,0000,0000,0000,,One actually has to climb the stairs.
Dialogue: 0,0:03:43.52,0:03:44.78,Default,,0000,0000,0000,,So he told me,
Dialogue: 0,0:03:44.80,0:03:46.80,Default,,0000,0000,0000,,"Well, let me show you how I do it."
Dialogue: 0,0:03:47.48,0:03:49.52,Default,,0000,0000,0000,,Let's take a look at what I saw.
Dialogue: 0,0:03:54.96,0:03:57.62,Default,,0000,0000,0000,,So he took really long\Nto reach this position,
Dialogue: 0,0:03:57.64,0:03:59.50,Default,,0000,0000,0000,,and then all this while, I'm thinking,
Dialogue: 0,0:03:59.52,0:04:01.46,Default,,0000,0000,0000,,"Oh my God, is he really going to do it?
Dialogue: 0,0:04:01.48,0:04:04.38,Default,,0000,0000,0000,,Is he really, really going to do it\Nwithout his walker?"
Dialogue: 0,0:04:04.40,0:04:05.60,Default,,0000,0000,0000,,And then ...
Dialogue: 0,0:04:08.28,0:04:10.60,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:16.78,0:04:18.94,Default,,0000,0000,0000,,And the turns, he took them so easily.
Dialogue: 0,0:04:21.34,0:04:22.58,Default,,0000,0000,0000,,So - shocked?
Dialogue: 0,0:04:23.02,0:04:24.50,Default,,0000,0000,0000,,Well, I was too.
Dialogue: 0,0:04:25.32,0:04:28.30,Default,,0000,0000,0000,,So this person who could not\Nwalk on flat land
Dialogue: 0,0:04:28.32,0:04:30.40,Default,,0000,0000,0000,,was suddenly a pro at climbing stairs.
Dialogue: 0,0:04:31.72,0:04:36.38,Default,,0000,0000,0000,,On researching this, I realized that\Nit's because it's a continuous motion.
Dialogue: 0,0:04:36.70,0:04:39.84,Default,,0000,0000,0000,,There's this other man\Nwho also suffers from the same symptoms
Dialogue: 0,0:04:39.86,0:04:41.28,Default,,0000,0000,0000,,and uses a walker,
Dialogue: 0,0:04:41.30,0:04:43.40,Default,,0000,0000,0000,,but the moment he's put on a cycle,
Dialogue: 0,0:04:43.42,0:04:45.12,Default,,0000,0000,0000,,all his symptoms vanish,
Dialogue: 0,0:04:45.14,0:04:47.22,Default,,0000,0000,0000,,because it is a continuous motion.
Dialogue: 0,0:04:47.86,0:04:52.16,Default,,0000,0000,0000,,So the key for me was to translate\Nthis feeling of walking on a staircase
Dialogue: 0,0:04:52.18,0:04:53.58,Default,,0000,0000,0000,,back to flat land.
Dialogue: 0,0:04:54.18,0:04:57.12,Default,,0000,0000,0000,,And a lot of ideas\Nwere tested and tried on him,
Dialogue: 0,0:04:57.14,0:05:00.66,Default,,0000,0000,0000,,but the one that finally worked\Nwas this one. Let's take a look.
Dialogue: 0,0:05:05.14,0:05:08.20,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:08.23,0:05:12.52,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:12.55,0:05:14.00,Default,,0000,0000,0000,,He walked faster, right?
Dialogue: 0,0:05:14.03,0:05:17.23,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:18.54,0:05:21.32,Default,,0000,0000,0000,,I call this the staircase illusion,
Dialogue: 0,0:05:21.34,0:05:25.92,Default,,0000,0000,0000,,and actually when the staircase illusion\Nabruptly ended, he froze,
Dialogue: 0,0:05:25.94,0:05:27.96,Default,,0000,0000,0000,,and this is called freezing of gait.
Dialogue: 0,0:05:27.98,0:05:29.20,Default,,0000,0000,0000,,So it happens a lot,
Dialogue: 0,0:05:29.22,0:05:32.12,Default,,0000,0000,0000,,so why not have\Na continuous staircase illusion
Dialogue: 0,0:05:32.15,0:05:33.94,Default,,0000,0000,0000,,flowing through all their rooms,
Dialogue: 0,0:05:33.96,0:05:36.32,Default,,0000,0000,0000,,making them feel much more confident?
Dialogue: 0,0:05:37.54,0:05:40.20,Default,,0000,0000,0000,,You know, technology is not always it.
Dialogue: 0,0:05:40.22,0:05:42.100,Default,,0000,0000,0000,,What we need are human-centered solutions.
Dialogue: 0,0:05:43.02,0:05:45.24,Default,,0000,0000,0000,,I could have easily\Nmade it into a projection,
Dialogue: 0,0:05:45.26,0:05:47.60,Default,,0000,0000,0000,,or a Google Glass, or something like that.
Dialogue: 0,0:05:47.62,0:05:49.94,Default,,0000,0000,0000,,But I stuck to simple print on the floor.
Dialogue: 0,0:05:50.46,0:05:54.06,Default,,0000,0000,0000,,This print could be taken\Ninto hostels, hospitals -
Dialogue: 0,0:05:54.08,0:05:56.27,Default,,0000,0000,0000,,well, hotels, for that matter -
Dialogue: 0,0:05:56.30,0:05:58.58,Default,,0000,0000,0000,,to make them feel much more welcome.
Dialogue: 0,0:05:59.50,0:06:02.60,Default,,0000,0000,0000,,What I wish to do\Nis make every Parkinson's patient
Dialogue: 0,0:06:02.62,0:06:05.08,Default,,0000,0000,0000,,feel like my uncle felt that day.
Dialogue: 0,0:06:05.10,0:06:08.78,Default,,0000,0000,0000,,He told me that I made him feel\Nlike his old self again.
Dialogue: 0,0:06:10.02,0:06:14.02,Default,,0000,0000,0000,,"Smart" in today's world\Nhas become synonymous to high tech,
Dialogue: 0,0:06:14.86,0:06:18.02,Default,,0000,0000,0000,,and the world is only getting\Nsmarter and smarter day by day.
Dialogue: 0,0:06:18.70,0:06:22.38,Default,,0000,0000,0000,,But why can't smart be something\Nthat's simple and yet effective?
Dialogue: 0,0:06:23.22,0:06:27.20,Default,,0000,0000,0000,,All we need is a little bit of empathy\Nand some curiosity,
Dialogue: 0,0:06:27.22,0:06:29.48,Default,,0000,0000,0000,,to go out there, observe.
Dialogue: 0,0:06:29.50,0:06:31.40,Default,,0000,0000,0000,,But let's not stop at that.
Dialogue: 0,0:06:31.42,0:06:35.08,Default,,0000,0000,0000,,Let's find these complex problems.\NDon't be scared of them.
Dialogue: 0,0:06:35.10,0:06:38.68,Default,,0000,0000,0000,,Break them, boil them down\Ninto much smaller problems,
Dialogue: 0,0:06:38.70,0:06:41.20,Default,,0000,0000,0000,,and then find simple solutions for them.
Dialogue: 0,0:06:41.22,0:06:44.24,Default,,0000,0000,0000,,Test these solutions, fail if needed,
Dialogue: 0,0:06:44.26,0:06:46.42,Default,,0000,0000,0000,,but with newer insights to make it better.
Dialogue: 0,0:06:47.14,0:06:51.40,Default,,0000,0000,0000,,Imagine what we all could do\Nif we all came up with simple solutions.
Dialogue: 0,0:06:51.42,0:06:54.90,Default,,0000,0000,0000,,What would the world be like\Nif we combined all our simple solutions?
Dialogue: 0,0:06:55.78,0:06:58.80,Default,,0000,0000,0000,,Let's make a smarter world,\Nbut with simplicity.
Dialogue: 0,0:06:58.82,0:07:00.04,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:07:00.06,0:07:03.10,Default,,0000,0000,0000,,(Applause)