[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:06.00,Default,,0000,0000,0000,,To be new at TED -- it's like being the last high-school virgin.
Dialogue: 0,0:00:06.00,0:00:08.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:08.00,0:00:12.00,Default,,0000,0000,0000,,You know that all of the cool people are -- they're doing it.
Dialogue: 0,0:00:12.00,0:00:14.00,Default,,0000,0000,0000,,And you're on the outside, you're at home.
Dialogue: 0,0:00:14.00,0:00:16.00,Default,,0000,0000,0000,,You're like the Raspyni Brothers,
Dialogue: 0,0:00:16.00,0:00:20.00,Default,,0000,0000,0000,,where you've got your balls in cold water. And --
Dialogue: 0,0:00:20.00,0:00:22.00,Default,,0000,0000,0000,,(Laughter) --
Dialogue: 0,0:00:22.00,0:00:27.00,Default,,0000,0000,0000,,you just play with your fingers all day. And then you get invited.
Dialogue: 0,0:00:27.00,0:00:33.00,Default,,0000,0000,0000,,And you're on the inside, and it's everything you hoped it would be.
Dialogue: 0,0:00:33.00,0:00:36.00,Default,,0000,0000,0000,,It's exciting and there's music playing all of the time
Dialogue: 0,0:00:36.00,0:00:40.00,Default,,0000,0000,0000,,and then suddenly it's over. And it's only taken five minutes.
Dialogue: 0,0:00:40.00,0:00:43.00,Default,,0000,0000,0000,,And you want to go back and do it again.
Dialogue: 0,0:00:43.00,0:00:47.00,Default,,0000,0000,0000,,But I really appreciate being here. And thank you, Chris,
Dialogue: 0,0:00:47.00,0:00:51.00,Default,,0000,0000,0000,,and also, thank you, Deborah Patton, for making this possible.
Dialogue: 0,0:00:51.00,0:00:55.00,Default,,0000,0000,0000,,So anyway, today we'll talk about architecture a little bit,
Dialogue: 0,0:00:55.00,0:00:59.00,Default,,0000,0000,0000,,within the subject of creation and optimism.
Dialogue: 0,0:00:59.00,0:01:02.00,Default,,0000,0000,0000,,And if you put creation and optimism together,
Dialogue: 0,0:01:02.00,0:01:04.00,Default,,0000,0000,0000,,you've got two choices that you can talk about.
Dialogue: 0,0:01:04.00,0:01:07.00,Default,,0000,0000,0000,,You can talk about creationism --
Dialogue: 0,0:01:07.00,0:01:09.00,Default,,0000,0000,0000,,which I think wouldn't go down well with this audience,
Dialogue: 0,0:01:09.00,0:01:12.00,Default,,0000,0000,0000,,at least not from a view where you were a proponent of it --
Dialogue: 0,0:01:12.00,0:01:18.00,Default,,0000,0000,0000,,or you can talk about optimisations, spelled the British way, with an S, instead of a Z.
Dialogue: 0,0:01:18.00,0:01:20.00,Default,,0000,0000,0000,,And I think that's what I'd like to talk about today.
Dialogue: 0,0:01:20.00,0:01:25.00,Default,,0000,0000,0000,,But any kind of conversation about architecture --
Dialogue: 0,0:01:25.00,0:01:28.00,Default,,0000,0000,0000,,which is, in fact, what you were just talking about, what was going on here,
Dialogue: 0,0:01:28.00,0:01:30.00,Default,,0000,0000,0000,,setting up TED, small-scale architecture --
Dialogue: 0,0:01:30.00,0:01:38.00,Default,,0000,0000,0000,,at the present time can't really happen without a conversation about this,
Dialogue: 0,0:01:38.00,0:01:45.00,Default,,0000,0000,0000,,the World Trade Center, and what's been going on there, what it means to us.
Dialogue: 0,0:01:45.00,0:01:49.00,Default,,0000,0000,0000,,Because if architecture is what I believe it to be,
Dialogue: 0,0:01:49.00,0:01:53.00,Default,,0000,0000,0000,,which is the built form of our cultural ambitions,
Dialogue: 0,0:01:53.00,0:02:01.00,Default,,0000,0000,0000,,what do you do when presented with an opportunity to rectify a situation
Dialogue: 0,0:02:01.00,0:02:06.00,Default,,0000,0000,0000,,that represents somebody else's cultural ambitions relative to us?
Dialogue: 0,0:02:06.00,0:02:11.00,Default,,0000,0000,0000,,And our own opportunity to make something new there?
Dialogue: 0,0:02:11.00,0:02:15.00,Default,,0000,0000,0000,,This has been a really galvanizing issue for a long time.
Dialogue: 0,0:02:15.00,0:02:19.00,Default,,0000,0000,0000,,I think that the World Trade Center in, rather an unfortunate way,
Dialogue: 0,0:02:19.00,0:02:21.00,Default,,0000,0000,0000,,brought architecture into focus
Dialogue: 0,0:02:21.00,0:02:23.00,Default,,0000,0000,0000,,in a way that I don't think people had thought of in a long time,
Dialogue: 0,0:02:23.00,0:02:26.00,Default,,0000,0000,0000,,and made it a subject for common conversation.
Dialogue: 0,0:02:26.00,0:02:30.00,Default,,0000,0000,0000,,I don't remember, in my 20-year career of practicing and writing about architecture,
Dialogue: 0,0:02:30.00,0:02:32.00,Default,,0000,0000,0000,,a time when five people sat me down at a table
Dialogue: 0,0:02:32.00,0:02:38.00,Default,,0000,0000,0000,,and asked me very serious questions about zoning, fire exiting,
Dialogue: 0,0:02:38.00,0:02:41.00,Default,,0000,0000,0000,,safety concerns and whether carpet burns.
Dialogue: 0,0:02:41.00,0:02:45.00,Default,,0000,0000,0000,,These are just not things we talked about very often.
Dialogue: 0,0:02:45.00,0:02:47.00,Default,,0000,0000,0000,,And yet, now, it's talked about all the time.
Dialogue: 0,0:02:47.00,0:02:52.00,Default,,0000,0000,0000,,At the point where you can weaponize your buildings,
Dialogue: 0,0:02:52.00,0:02:55.00,Default,,0000,0000,0000,,you have to suddenly think about architecture in a very different way.
Dialogue: 0,0:02:55.00,0:03:00.00,Default,,0000,0000,0000,,And so now we're going to think about architecture in a very different way,
Dialogue: 0,0:03:00.00,0:03:02.00,Default,,0000,0000,0000,,we're going to think about it like this.
Dialogue: 0,0:03:02.00,0:03:07.00,Default,,0000,0000,0000,,How many of you saw USA Today, today? There it is. Looks like that.
Dialogue: 0,0:03:07.00,0:03:09.00,Default,,0000,0000,0000,,There's the World Trade Center site, on the front cover.
Dialogue: 0,0:03:09.00,0:03:11.00,Default,,0000,0000,0000,,They've made a selection.
Dialogue: 0,0:03:11.00,0:03:14.00,Default,,0000,0000,0000,,They've chosen a project by Daniel Libeskind,
Dialogue: 0,0:03:14.00,0:03:18.00,Default,,0000,0000,0000,,the enfant terrible of the moment of architecture.
Dialogue: 0,0:03:18.00,0:03:21.00,Default,,0000,0000,0000,,Child-prodigy piano player, he started on the squeezebox,
Dialogue: 0,0:03:21.00,0:03:24.00,Default,,0000,0000,0000,,and moved to a little more serious issue, a bigger instrument,
Dialogue: 0,0:03:24.00,0:03:26.00,Default,,0000,0000,0000,,and now to an even larger instrument,
Dialogue: 0,0:03:26.00,0:03:32.00,Default,,0000,0000,0000,,upon which to work his particular brand of deconstructivist magic,
Dialogue: 0,0:03:32.00,0:03:34.00,Default,,0000,0000,0000,,as you see here.
Dialogue: 0,0:03:34.00,0:03:37.00,Default,,0000,0000,0000,,He was one of six people who were invited to participate in this competition,
Dialogue: 0,0:03:37.00,0:03:42.00,Default,,0000,0000,0000,,after six previous firms struck out
Dialogue: 0,0:03:42.00,0:03:44.00,Default,,0000,0000,0000,,with things that were so stupid and banal
Dialogue: 0,0:03:44.00,0:03:46.00,Default,,0000,0000,0000,,that even the city of New York was forced to go,
Dialogue: 0,0:03:46.00,0:03:48.00,Default,,0000,0000,0000,,"Oh, I'm really sorry, we screwed up."
Dialogue: 0,0:03:48.00,0:03:52.00,Default,,0000,0000,0000,,Right. Can we do this again from the top,
Dialogue: 0,0:03:52.00,0:03:54.00,Default,,0000,0000,0000,,except use some people with a vague hint of talent,
Dialogue: 0,0:03:54.00,0:03:59.00,Default,,0000,0000,0000,,instead of just six utter boobs like we brought in last time,
Dialogue: 0,0:03:59.00,0:04:02.00,Default,,0000,0000,0000,,real estate hacks of the kind who usually plan our cities.
Dialogue: 0,0:04:02.00,0:04:04.00,Default,,0000,0000,0000,,Let's bring in some real architects for a change.
Dialogue: 0,0:04:04.00,0:04:12.00,Default,,0000,0000,0000,,And so we got this, or we had a choice of that. Oh, stop clapping.
Dialogue: 0,0:04:12.00,0:04:14.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:14.00,0:04:16.00,Default,,0000,0000,0000,,It's too late. That is gone.
Dialogue: 0,0:04:16.00,0:04:19.00,Default,,0000,0000,0000,,This was a scheme by a team called THINK, a New York-based team,
Dialogue: 0,0:04:19.00,0:04:22.00,Default,,0000,0000,0000,,and then there was that one, which was the Libeskind scheme.
Dialogue: 0,0:04:22.00,0:04:26.00,Default,,0000,0000,0000,,This one, this is going to be the new World Trade Center:
Dialogue: 0,0:04:26.00,0:04:30.00,Default,,0000,0000,0000,,a giant hole in the ground with big buildings falling into it.
Dialogue: 0,0:04:30.00,0:04:34.00,Default,,0000,0000,0000,,Now, I don't know what you think, but I think this is a pretty stupid decision,
Dialogue: 0,0:04:34.00,0:04:39.00,Default,,0000,0000,0000,,because what you've done is just made a permanent memorial to destruction
Dialogue: 0,0:04:39.00,0:04:43.00,Default,,0000,0000,0000,,by making it look like the destruction is going to continue forever.
Dialogue: 0,0:04:43.00,0:04:45.00,Default,,0000,0000,0000,,But that's what we're going to do.
Dialogue: 0,0:04:45.00,0:04:48.00,Default,,0000,0000,0000,,But I want you to think about these things
Dialogue: 0,0:04:48.00,0:04:52.00,Default,,0000,0000,0000,,in terms of a kind of ongoing struggle that American architecture represents,
Dialogue: 0,0:04:52.00,0:04:54.00,Default,,0000,0000,0000,,and that these two things talk about very specifically.
Dialogue: 0,0:04:54.00,0:04:59.00,Default,,0000,0000,0000,,And that is the wild divergence in how we choose our architects,
Dialogue: 0,0:04:59.00,0:05:02.00,Default,,0000,0000,0000,,in trying to decide whether we want architecture
Dialogue: 0,0:05:02.00,0:05:05.00,Default,,0000,0000,0000,,from the kind of technocratic solution to everything --
Dialogue: 0,0:05:05.00,0:05:10.00,Default,,0000,0000,0000,,that there is a large, technical answer that can solve all problems,
Dialogue: 0,0:05:10.00,0:05:14.00,Default,,0000,0000,0000,,be they social, be they physical, be they chemical --
Dialogue: 0,0:05:14.00,0:05:17.00,Default,,0000,0000,0000,,or something that's more of a romantic solution.
Dialogue: 0,0:05:17.00,0:05:21.00,Default,,0000,0000,0000,,Now, I don't mean romantic as in, this is a nice place to take someone on a date.
Dialogue: 0,0:05:21.00,0:05:27.00,Default,,0000,0000,0000,,I mean romantic in the sense of, there are things larger and grander than us.
Dialogue: 0,0:05:27.00,0:05:29.00,Default,,0000,0000,0000,,So, in the American tradition,
Dialogue: 0,0:05:29.00,0:05:31.00,Default,,0000,0000,0000,,the difference between the technocratic and the romantic,
Dialogue: 0,0:05:31.00,0:05:34.00,Default,,0000,0000,0000,,would be the difference between Thomas Jefferson's
Dialogue: 0,0:05:34.00,0:05:37.00,Default,,0000,0000,0000,,Cartesian grids spreading across the United States,
Dialogue: 0,0:05:37.00,0:05:40.00,Default,,0000,0000,0000,,that gives us basically the whole shape
Dialogue: 0,0:05:40.00,0:05:42.00,Default,,0000,0000,0000,,of every western state in the United States,
Dialogue: 0,0:05:42.00,0:05:48.00,Default,,0000,0000,0000,,as a really, truly, technocratic solution, a bowing to the --
Dialogue: 0,0:05:48.00,0:05:54.00,Default,,0000,0000,0000,,in Jefferson's time -- current, popular philosophy of rationalism.
Dialogue: 0,0:05:54.00,0:06:01.00,Default,,0000,0000,0000,,Or the way we went to describe that later: manifest destiny.
Dialogue: 0,0:06:01.00,0:06:06.00,Default,,0000,0000,0000,,Now, which would you rather be? A grid, or manifest destiny?
Dialogue: 0,0:06:06.00,0:06:08.00,Default,,0000,0000,0000,,Manifest destiny.
Dialogue: 0,0:06:08.00,0:06:09.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:09.00,0:06:13.00,Default,,0000,0000,0000,,It's a big deal. It sounds big, it sounds important,
Dialogue: 0,0:06:13.00,0:06:19.00,Default,,0000,0000,0000,,it sounds solid. It sounds American. Ballsy, serious, male.
Dialogue: 0,0:06:19.00,0:06:24.00,Default,,0000,0000,0000,,And that kind of fight has gone on back and forth in architecture all the time.
Dialogue: 0,0:06:24.00,0:06:27.00,Default,,0000,0000,0000,,I mean, it goes on in our private lives, too, every single day.
Dialogue: 0,0:06:27.00,0:06:30.00,Default,,0000,0000,0000,,We all want to go out and buy an Audi TT, don't we?
Dialogue: 0,0:06:30.00,0:06:33.00,Default,,0000,0000,0000,,Everyone here must own one, or at least they craved one
Dialogue: 0,0:06:33.00,0:06:35.00,Default,,0000,0000,0000,,the moment they saw one.
Dialogue: 0,0:06:35.00,0:06:37.00,Default,,0000,0000,0000,,And then they hopped in it, turned the little electronic key,
Dialogue: 0,0:06:37.00,0:06:41.00,Default,,0000,0000,0000,,rather than the real key, zipped home on their new superhighway,
Dialogue: 0,0:06:41.00,0:06:46.00,Default,,0000,0000,0000,,and drove straight into a garage that looks like a Tudor castle.
Dialogue: 0,0:06:46.00,0:06:48.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:48.00,0:06:50.00,Default,,0000,0000,0000,,Why? Why? Why do you want to do that?
Dialogue: 0,0:06:52.00,0:06:56.00,Default,,0000,0000,0000,,Why do we all want to do that? I even owned a Tudor thing once myself.
Dialogue: 0,0:06:56.00,0:06:57.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:57.00,0:07:01.00,Default,,0000,0000,0000,,It's in our nature to go ricocheting
Dialogue: 0,0:07:01.00,0:07:06.00,Default,,0000,0000,0000,,back and forth between this technocratic solution
Dialogue: 0,0:07:06.00,0:07:09.00,Default,,0000,0000,0000,,and a larger, sort of more romantic image of where we are.
Dialogue: 0,0:07:09.00,0:07:11.00,Default,,0000,0000,0000,,So we're going to go straight into this.
Dialogue: 0,0:07:11.00,0:07:13.00,Default,,0000,0000,0000,,Can I have the lights off for a moment?
Dialogue: 0,0:07:13.00,0:07:16.00,Default,,0000,0000,0000,,I'm going to talk about two architects very, very briefly
Dialogue: 0,0:07:16.00,0:07:18.00,Default,,0000,0000,0000,,that represent the current split, architecturally,
Dialogue: 0,0:07:18.00,0:07:20.00,Default,,0000,0000,0000,,between these two traditions of a technocratic
Dialogue: 0,0:07:20.00,0:07:24.00,Default,,0000,0000,0000,,or technological solution and a romantic solution.
Dialogue: 0,0:07:24.00,0:07:27.00,Default,,0000,0000,0000,,And these are two of the top architectural practices in the United States today.
Dialogue: 0,0:07:27.00,0:07:29.00,Default,,0000,0000,0000,,One very young, one a little more mature.
Dialogue: 0,0:07:29.00,0:07:31.00,Default,,0000,0000,0000,,This is the work of a firm called SHoP,
Dialogue: 0,0:07:31.00,0:07:35.00,Default,,0000,0000,0000,,and what you're seeing here, is their isometric drawings
Dialogue: 0,0:07:35.00,0:07:39.00,Default,,0000,0000,0000,,of what will be a large-scale camera obscura in a public park.
Dialogue: 0,0:07:39.00,0:07:42.00,Default,,0000,0000,0000,,Does everybody know what a camera obscura is?
Dialogue: 0,0:07:42.00,0:07:44.00,Default,,0000,0000,0000,,Yeah, it's one of those giant camera lenses
Dialogue: 0,0:07:44.00,0:07:46.00,Default,,0000,0000,0000,,that takes a picture of the outside world --
Dialogue: 0,0:07:46.00,0:07:49.00,Default,,0000,0000,0000,,it's sort of a little movie, without any moving parts --
Dialogue: 0,0:07:49.00,0:07:53.00,Default,,0000,0000,0000,,and projects it on a page, and you can see the world outside you as you walk around it.
Dialogue: 0,0:07:53.00,0:07:56.00,Default,,0000,0000,0000,,This is just the outline of it, and you can see,
Dialogue: 0,0:07:56.00,0:07:58.00,Default,,0000,0000,0000,,does it look like a regular building? No.
Dialogue: 0,0:07:58.00,0:08:00.00,Default,,0000,0000,0000,,It's actually non-orthogonal: it's not up and down,
Dialogue: 0,0:08:00.00,0:08:02.00,Default,,0000,0000,0000,,square, rectangular, anything like that,
Dialogue: 0,0:08:02.00,0:08:04.00,Default,,0000,0000,0000,,that you'd see in a normal shape of a building.
Dialogue: 0,0:08:04.00,0:08:07.00,Default,,0000,0000,0000,,The computer revolution, the technocratic, technological revolution,
Dialogue: 0,0:08:07.00,0:08:10.00,Default,,0000,0000,0000,,has allowed us to jettison normal-shaped buildings,
Dialogue: 0,0:08:10.00,0:08:14.00,Default,,0000,0000,0000,,traditionally shaped buildings, in favor of non-orthogonal buildings such as this.
Dialogue: 0,0:08:14.00,0:08:16.00,Default,,0000,0000,0000,,What's interesting about it is not the shape.
Dialogue: 0,0:08:16.00,0:08:20.00,Default,,0000,0000,0000,,What's interesting about it is how it's made. How it's made.
Dialogue: 0,0:08:20.00,0:08:22.00,Default,,0000,0000,0000,,A brand-new way to put buildings together,
Dialogue: 0,0:08:22.00,0:08:25.00,Default,,0000,0000,0000,,something called mass customization. No, it is not an oxymoron.
Dialogue: 0,0:08:25.00,0:08:28.00,Default,,0000,0000,0000,,What makes the building expensive, in the traditional sense,
Dialogue: 0,0:08:28.00,0:08:31.00,Default,,0000,0000,0000,,is making individual parts custom, that you can't do over and over again.
Dialogue: 0,0:08:31.00,0:08:33.00,Default,,0000,0000,0000,,That's why we all live in developer houses.
Dialogue: 0,0:08:33.00,0:08:37.00,Default,,0000,0000,0000,,They all want to save money by building the same thing 500 times.
Dialogue: 0,0:08:37.00,0:08:39.00,Default,,0000,0000,0000,,That's because it's cheaper.
Dialogue: 0,0:08:39.00,0:08:43.00,Default,,0000,0000,0000,,Mass customization works by an architect feeding into a computer,
Dialogue: 0,0:08:43.00,0:08:46.00,Default,,0000,0000,0000,,a program that says, manufacture these parts.
Dialogue: 0,0:08:46.00,0:08:48.00,Default,,0000,0000,0000,,The computer then talks to a machine --
Dialogue: 0,0:08:48.00,0:08:52.00,Default,,0000,0000,0000,,a computer-operated machine, a cad-cam machine --
Dialogue: 0,0:08:52.00,0:08:55.00,Default,,0000,0000,0000,,that can make a zillion different changes, at a moment's notice,
Dialogue: 0,0:08:55.00,0:08:57.00,Default,,0000,0000,0000,,because the computer is just a machine.
Dialogue: 0,0:08:57.00,0:09:00.00,Default,,0000,0000,0000,,It doesn't care. It's manufacturing the parts.
Dialogue: 0,0:09:00.00,0:09:03.00,Default,,0000,0000,0000,,It doesn't see any excess cost. It doesn't spend any extra time.
Dialogue: 0,0:09:03.00,0:09:07.00,Default,,0000,0000,0000,,It's not a laborer -- it's simply an electronic lathe,
Dialogue: 0,0:09:07.00,0:09:09.00,Default,,0000,0000,0000,,so the parts can all be cut at the same time.
Dialogue: 0,0:09:09.00,0:09:12.00,Default,,0000,0000,0000,,Meanwhile, instead of sending someone working drawings,
Dialogue: 0,0:09:12.00,0:09:15.00,Default,,0000,0000,0000,,which are those huge sets of blueprints that you've seen your whole life,
Dialogue: 0,0:09:15.00,0:09:20.00,Default,,0000,0000,0000,,what the architect can do is send a set of assembly instructions,
Dialogue: 0,0:09:20.00,0:09:22.00,Default,,0000,0000,0000,,like you used to get when you were a child,
Dialogue: 0,0:09:22.00,0:09:26.00,Default,,0000,0000,0000,,when you bought little models that said, "Bolt A to B, and C to D."
Dialogue: 0,0:09:26.00,0:09:30.00,Default,,0000,0000,0000,,And so what the builder will get is every single individual part
Dialogue: 0,0:09:30.00,0:09:34.00,Default,,0000,0000,0000,,that has been custom manufactured off-site and delivered on a truck
Dialogue: 0,0:09:34.00,0:09:38.00,Default,,0000,0000,0000,,to the site, to that builder, and a set of these instruction manuals.
Dialogue: 0,0:09:38.00,0:09:41.00,Default,,0000,0000,0000,,Just simple "Bolt A to B" and they will be able to put them together.
Dialogue: 0,0:09:41.00,0:09:44.00,Default,,0000,0000,0000,,Here's the little drawing that tells them how that works --
Dialogue: 0,0:09:44.00,0:09:46.00,Default,,0000,0000,0000,,and that's what will happen in the end.
Dialogue: 0,0:09:46.00,0:09:49.00,Default,,0000,0000,0000,,You're underneath it, looking up into the lens of the camera obscura.
Dialogue: 0,0:09:49.00,0:09:54.00,Default,,0000,0000,0000,,Lest you think this is all fiction, lest you think this is all fantasy, or romance,
Dialogue: 0,0:09:54.00,0:09:57.00,Default,,0000,0000,0000,,these same architects were asked to produce something
Dialogue: 0,0:09:57.00,0:10:01.00,Default,,0000,0000,0000,,for the central courtyard of PS1, which is a museum in Brooklyn, New York,
Dialogue: 0,0:10:01.00,0:10:03.00,Default,,0000,0000,0000,,as part of their young architects summer series.
Dialogue: 0,0:10:03.00,0:10:05.00,Default,,0000,0000,0000,,And they said, well, it's summer, what do you do?
Dialogue: 0,0:10:05.00,0:10:07.00,Default,,0000,0000,0000,,In the summer, you go to the beach.
Dialogue: 0,0:10:07.00,0:10:09.00,Default,,0000,0000,0000,,And when you go to the beach, what do you get? You get sand dunes.
Dialogue: 0,0:10:09.00,0:10:12.00,Default,,0000,0000,0000,,So let's make architectural sand dunes and a beach cabana.
Dialogue: 0,0:10:12.00,0:10:16.00,Default,,0000,0000,0000,,So they went out and they modeled a computer model of a sand dune.
Dialogue: 0,0:10:16.00,0:10:19.00,Default,,0000,0000,0000,,They took photographs, they fed the photographs into their computer program,
Dialogue: 0,0:10:19.00,0:10:23.00,Default,,0000,0000,0000,,and that computer program shaped a sand dune
Dialogue: 0,0:10:23.00,0:10:26.00,Default,,0000,0000,0000,,and then took that sand dune shape and turned it into --
Dialogue: 0,0:10:26.00,0:10:30.00,Default,,0000,0000,0000,,at their instructions, using standard software with slight modifications --
Dialogue: 0,0:10:30.00,0:10:33.00,Default,,0000,0000,0000,,a set of instructions for pieces of wood.
Dialogue: 0,0:10:33.00,0:10:35.00,Default,,0000,0000,0000,,And those are the pieces of wood. Those are the instructions.
Dialogue: 0,0:10:35.00,0:10:38.00,Default,,0000,0000,0000,,These are the pieces, and here's a little of that blown up.
Dialogue: 0,0:10:38.00,0:10:40.00,Default,,0000,0000,0000,,What you can see is there's about six different colors,
Dialogue: 0,0:10:40.00,0:10:44.00,Default,,0000,0000,0000,,and each color represents a type of wood to be cut, a piece of wood to be cut.
Dialogue: 0,0:10:44.00,0:10:47.00,Default,,0000,0000,0000,,All of which were delivered by flat bed, on a truck,
Dialogue: 0,0:10:47.00,0:10:53.00,Default,,0000,0000,0000,,and hand assembled in 48 hours by a team of eight people,
Dialogue: 0,0:10:53.00,0:10:56.00,Default,,0000,0000,0000,,only one of whom had ever seen the plans before.
Dialogue: 0,0:10:56.00,0:10:59.00,Default,,0000,0000,0000,,Only one of whom had ever seen the plans before.
Dialogue: 0,0:10:59.00,0:11:02.00,Default,,0000,0000,0000,,And here comes dune-scape, coming up out of the courtyard,
Dialogue: 0,0:11:02.00,0:11:05.00,Default,,0000,0000,0000,,and there it is fully built.
Dialogue: 0,0:11:05.00,0:11:08.00,Default,,0000,0000,0000,,There are only 16 different pieces of wood,
Dialogue: 0,0:11:09.00,0:11:12.00,Default,,0000,0000,0000,,only 16 different assembly parts here.
Dialogue: 0,0:11:12.00,0:11:15.00,Default,,0000,0000,0000,,Looks like a beautiful piano sounding board on the inside.
Dialogue: 0,0:11:15.00,0:11:19.00,Default,,0000,0000,0000,,It has its own built-in swimming pool, very, very cool.
Dialogue: 0,0:11:19.00,0:11:24.00,Default,,0000,0000,0000,,It's a great place for parties -- it was, it was only up for six weeks.
Dialogue: 0,0:11:24.00,0:11:27.00,Default,,0000,0000,0000,,It's got little dressing rooms and cabanas,
Dialogue: 0,0:11:27.00,0:11:30.00,Default,,0000,0000,0000,,where lots of interesting things went on, all summer long.
Dialogue: 0,0:11:32.00,0:11:37.00,Default,,0000,0000,0000,,Now, lest you think that this is only for the light at heart, or just temporary installations,
Dialogue: 0,0:11:37.00,0:11:40.00,Default,,0000,0000,0000,,this is the same firm working at the World Trade Center,
Dialogue: 0,0:11:40.00,0:11:44.00,Default,,0000,0000,0000,,replacing the bridge that used to go across West Street,
Dialogue: 0,0:11:44.00,0:11:46.00,Default,,0000,0000,0000,,that very important pedestrian connection
Dialogue: 0,0:11:46.00,0:11:52.00,Default,,0000,0000,0000,,between the city of New York and the redevelopment of the West Side.
Dialogue: 0,0:11:52.00,0:11:55.00,Default,,0000,0000,0000,,They were asked to design, replace that bridge in six weeks,
Dialogue: 0,0:11:55.00,0:11:59.00,Default,,0000,0000,0000,,building it, including all of the parts, manufactured.
Dialogue: 0,0:11:59.00,0:12:01.00,Default,,0000,0000,0000,,And they were able to do it. That was their design,
Dialogue: 0,0:12:01.00,0:12:03.00,Default,,0000,0000,0000,,using that same computer modeling system
Dialogue: 0,0:12:03.00,0:12:06.00,Default,,0000,0000,0000,,and only five or six really different kinds of parts,
Dialogue: 0,0:12:06.00,0:12:10.00,Default,,0000,0000,0000,,a couple of struts, like this, some exterior cladding material
Dialogue: 0,0:12:10.00,0:12:12.00,Default,,0000,0000,0000,,and a very simple framing system
Dialogue: 0,0:12:12.00,0:12:14.00,Default,,0000,0000,0000,,that was all manufactured off-site and delivered by truck.
Dialogue: 0,0:12:14.00,0:12:17.00,Default,,0000,0000,0000,,They were able to create that.
Dialogue: 0,0:12:17.00,0:12:19.00,Default,,0000,0000,0000,,They were able to create something wonderful.
Dialogue: 0,0:12:19.00,0:12:22.00,Default,,0000,0000,0000,,They're now building a 16-story building on the side of New York,
Dialogue: 0,0:12:22.00,0:12:24.00,Default,,0000,0000,0000,,using the same technology.
Dialogue: 0,0:12:24.00,0:12:26.00,Default,,0000,0000,0000,,Here we're going to walk across the bridge at night.
Dialogue: 0,0:12:26.00,0:12:28.00,Default,,0000,0000,0000,,It's self-lit, you don't need any overhead lighting,
Dialogue: 0,0:12:28.00,0:12:31.00,Default,,0000,0000,0000,,so the neighbors don't complain about metal-halide lighting in their face.
Dialogue: 0,0:12:31.00,0:12:34.00,Default,,0000,0000,0000,,Here it is going across. And there, down the other side,
Dialogue: 0,0:12:34.00,0:12:36.00,Default,,0000,0000,0000,,and you get the same kind of grandeur.
Dialogue: 0,0:12:36.00,0:12:40.00,Default,,0000,0000,0000,,Now, let me show you, quickly, the opposite, if I may.
Dialogue: 0,0:12:40.00,0:12:43.00,Default,,0000,0000,0000,,Woo, pretty, huh. This is the other side of the coin.
Dialogue: 0,0:12:43.00,0:12:46.00,Default,,0000,0000,0000,,This is the work of David Rockwell from New York City,
Dialogue: 0,0:12:46.00,0:12:48.00,Default,,0000,0000,0000,,whose work you can see out here today.
Dialogue: 0,0:12:48.00,0:12:51.00,Default,,0000,0000,0000,,The current king of the romantics, who approaches his work
Dialogue: 0,0:12:51.00,0:12:53.00,Default,,0000,0000,0000,,in a very different fashion.
Dialogue: 0,0:12:53.00,0:12:56.00,Default,,0000,0000,0000,,It's not to create a technological solution, it's to seduce you
Dialogue: 0,0:12:56.00,0:13:00.00,Default,,0000,0000,0000,,into something that you can do, into something that will please you,
Dialogue: 0,0:13:00.00,0:13:02.00,Default,,0000,0000,0000,,something that will lift your spirits,
Dialogue: 0,0:13:02.00,0:13:05.00,Default,,0000,0000,0000,,something that will make you feel as if are in another world --
Dialogue: 0,0:13:05.00,0:13:08.00,Default,,0000,0000,0000,,such as his Nobu restaurant in New York,
Dialogue: 0,0:13:08.00,0:13:12.00,Default,,0000,0000,0000,,which is supposed to take you from the clutter of New York City
Dialogue: 0,0:13:12.00,0:13:17.00,Default,,0000,0000,0000,,to the simplicity of Japan and the elegance of Japanese tradition.
Dialogue: 0,0:13:17.00,0:13:22.00,Default,,0000,0000,0000,,"When it's all said and done, it's got to look like seaweed," said the owner.
Dialogue: 0,0:13:22.00,0:13:26.00,Default,,0000,0000,0000,,Or his restaurant, Pod, in Philadelphia, Pennsylvania.
Dialogue: 0,0:13:26.00,0:13:29.00,Default,,0000,0000,0000,,I want you to know the room you're looking at is stark white.
Dialogue: 0,0:13:29.00,0:13:32.00,Default,,0000,0000,0000,,Every single surface of this restaurant is white.
Dialogue: 0,0:13:32.00,0:13:37.00,Default,,0000,0000,0000,,The reason it has so much color is that it changes using lighting.
Dialogue: 0,0:13:37.00,0:13:41.00,Default,,0000,0000,0000,,It's all about sensuality. It's all about transforming.
Dialogue: 0,0:13:41.00,0:13:44.00,Default,,0000,0000,0000,,Watch this -- I'm not touching any buttons, ladies and gentlemen.
Dialogue: 0,0:13:44.00,0:13:46.00,Default,,0000,0000,0000,,This is happening by itself.
Dialogue: 0,0:13:46.00,0:13:48.00,Default,,0000,0000,0000,,It transforms through the magic of lighting.
Dialogue: 0,0:13:48.00,0:13:51.00,Default,,0000,0000,0000,,It's all about sensuality. It's all about touch.
Dialogue: 0,0:13:51.00,0:13:56.00,Default,,0000,0000,0000,,Rosa Mexicano restaurant, where he transports us to the shores of Acapulco,
Dialogue: 0,0:13:56.00,0:13:58.00,Default,,0000,0000,0000,,up on the Upper West Side,
Dialogue: 0,0:13:58.00,0:14:03.00,Default,,0000,0000,0000,,with this wall of cliff divers who -- there you go, like that.
Dialogue: 0,0:14:03.00,0:14:05.00,Default,,0000,0000,0000,,Let's see it one more time.
Dialogue: 0,0:14:05.00,0:14:08.00,Default,,0000,0000,0000,,Okay, just to make sure that you've enjoyed it.
Dialogue: 0,0:14:08.00,0:14:12.00,Default,,0000,0000,0000,,And finally, it's about comfort, it's about making you feel good
Dialogue: 0,0:14:12.00,0:14:14.00,Default,,0000,0000,0000,,in places that you wouldn't have felt good before.
Dialogue: 0,0:14:14.00,0:14:16.00,Default,,0000,0000,0000,,It's about bringing nature to the inside.
Dialogue: 0,0:14:16.00,0:14:20.00,Default,,0000,0000,0000,,In the Guardian Tower of New York, converted to a W Union Square --
Dialogue: 0,0:14:20.00,0:14:25.00,Default,,0000,0000,0000,,I'm sorry I'm rushing -- where we had to bring in the best horticulturists in the world
Dialogue: 0,0:14:25.00,0:14:28.00,Default,,0000,0000,0000,,to make sure that the interior of this dragged the garden space
Dialogue: 0,0:14:28.00,0:14:32.00,Default,,0000,0000,0000,,of the court garden of the Union Square into the building itself.
Dialogue: 0,0:14:32.00,0:14:34.00,Default,,0000,0000,0000,,It's about stimulation.
Dialogue: 0,0:14:36.00,0:14:41.00,Default,,0000,0000,0000,,This is a wine-buying experience simplified by color and taste.
Dialogue: 0,0:14:41.00,0:14:45.00,Default,,0000,0000,0000,,Fizzy, fresh, soft, luscious, juicy, smooth, big and sweet wines,
Dialogue: 0,0:14:45.00,0:14:49.00,Default,,0000,0000,0000,,all explained to you by color and texture on the wall.
Dialogue: 0,0:14:49.00,0:14:53.00,Default,,0000,0000,0000,,And finally, it's about entertainment, as in his headquarters
Dialogue: 0,0:14:53.00,0:14:55.00,Default,,0000,0000,0000,,for the Cirque du Soleil, Orlando, Florida,
Dialogue: 0,0:14:55.00,0:14:57.00,Default,,0000,0000,0000,,where you're asked to enter the Greek theater,
Dialogue: 0,0:14:57.00,0:15:00.00,Default,,0000,0000,0000,,look under the tent and join the magic world of Cirque du Soleil.
Dialogue: 0,0:15:00.00,0:15:03.00,Default,,0000,0000,0000,,And I think I'll probably leave it at that. Thank you very much.