[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.08,0:00:03.09,Default,,0000,0000,0000,,According to the UN,
Dialogue: 0,0:00:03.11,0:00:06.36,Default,,0000,0000,0000,,billions of people still live\Nwithout an address.
Dialogue: 0,0:00:07.15,0:00:09.44,Default,,0000,0000,0000,,The economist Hernando de Soto said,
Dialogue: 0,0:00:09.46,0:00:10.82,Default,,0000,0000,0000,,"Without an address,
Dialogue: 0,0:00:10.84,0:00:12.74,Default,,0000,0000,0000,,you live outside the law.
Dialogue: 0,0:00:12.77,0:00:14.38,Default,,0000,0000,0000,,You might as well not exist."
Dialogue: 0,0:00:15.68,0:00:18.83,Default,,0000,0000,0000,,I'm here to tell you how my team and I\Nare trying to change that.
Dialogue: 0,0:00:19.99,0:00:23.20,Default,,0000,0000,0000,,If you go to an online map\Nand look at a favela in Brazil
Dialogue: 0,0:00:23.23,0:00:25.05,Default,,0000,0000,0000,,or a township in South Africa,
Dialogue: 0,0:00:25.07,0:00:28.05,Default,,0000,0000,0000,,you'll see a few streets,\Nbut a lot of empty space.
Dialogue: 0,0:00:28.68,0:00:30.82,Default,,0000,0000,0000,,But if you flip to satellite view,
Dialogue: 0,0:00:30.84,0:00:33.96,Default,,0000,0000,0000,,there are thousands of people,\Nhomes and businesses
Dialogue: 0,0:00:33.98,0:00:37.02,Default,,0000,0000,0000,,in these vast, unmapped,\Nand unaddressed spaces.
Dialogue: 0,0:00:37.55,0:00:39.41,Default,,0000,0000,0000,,In Ghana's capital, Accra,
Dialogue: 0,0:00:39.44,0:00:43.52,Default,,0000,0000,0000,,there are numbers and letters\Nscrawled onto the sides of walls,
Dialogue: 0,0:00:43.55,0:00:46.68,Default,,0000,0000,0000,,where they piloted address systems\Nbut not finished them.
Dialogue: 0,0:00:48.16,0:00:51.30,Default,,0000,0000,0000,,But these places,\Nthese unaddressed places,
Dialogue: 0,0:00:51.32,0:00:53.32,Default,,0000,0000,0000,,hold huge economic potential.
Dialogue: 0,0:00:55.20,0:00:57.60,Default,,0000,0000,0000,,Here's why the issue\Nof addressing stuck with me.
Dialogue: 0,0:00:58.45,0:01:00.50,Default,,0000,0000,0000,,I worked in the music\Nbusiness for 10 years,
Dialogue: 0,0:01:00.53,0:01:02.91,Default,,0000,0000,0000,,and what you may not know\Nabout the music world
Dialogue: 0,0:01:02.93,0:01:06.34,Default,,0000,0000,0000,,is that every day, people struggle\Nwith the problems of addressing.
Dialogue: 0,0:01:06.37,0:01:09.20,Default,,0000,0000,0000,,So from the musicians\Nwho have to find the gigs
Dialogue: 0,0:01:09.22,0:01:11.65,Default,,0000,0000,0000,,to the production companies\Nwho bring the equipment,
Dialogue: 0,0:01:11.67,0:01:13.74,Default,,0000,0000,0000,,everyone somehow always gets lost.
Dialogue: 0,0:01:13.76,0:01:15.90,Default,,0000,0000,0000,,We even had to add someone\Nto our schedules
Dialogue: 0,0:01:15.92,0:01:18.74,Default,,0000,0000,0000,,who was the person you called\Nwhen you thought you'd arrived
Dialogue: 0,0:01:18.77,0:01:20.15,Default,,0000,0000,0000,,but then realized you hadn't.
Dialogue: 0,0:01:20.18,0:01:22.50,Default,,0000,0000,0000,,And we had some pretty bad days,
Dialogue: 0,0:01:22.52,0:01:25.71,Default,,0000,0000,0000,,like in Italy, where a truck driver\Nunloaded all the equipment
Dialogue: 0,0:01:25.73,0:01:28.32,Default,,0000,0000,0000,,an hour north of Rome,\Nnot an hour south of Rome,
Dialogue: 0,0:01:28.34,0:01:29.55,Default,,0000,0000,0000,,and a slightly worse day,
Dialogue: 0,0:01:29.57,0:01:31.65,Default,,0000,0000,0000,,where a keyboard player\Ncalled me and said,
Dialogue: 0,0:01:31.67,0:01:34.58,Default,,0000,0000,0000,,"Chris, don't panic,\Nbut we may have just sound-checked
Dialogue: 0,0:01:34.61,0:01:36.17,Default,,0000,0000,0000,,at the wrong people's wedding."
Dialogue: 0,0:01:36.20,0:01:37.77,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:37.80,0:01:40.43,Default,,0000,0000,0000,,So not long after the fated Rome event,
Dialogue: 0,0:01:40.46,0:01:42.57,Default,,0000,0000,0000,,I chatted this through\Nwith a friend of mine
Dialogue: 0,0:01:42.59,0:01:43.75,Default,,0000,0000,0000,,who is a mathematician,
Dialogue: 0,0:01:43.78,0:01:46.59,Default,,0000,0000,0000,,and we thought it was a problem\Nwe could do something about.
Dialogue: 0,0:01:46.61,0:01:48.95,Default,,0000,0000,0000,,We thought, well,\Nwe could make a new system,
Dialogue: 0,0:01:48.97,0:01:51.04,Default,,0000,0000,0000,,but it shouldn't look like the old system.
Dialogue: 0,0:01:51.63,0:01:53.74,Default,,0000,0000,0000,,We agreed that addresses were bad.
Dialogue: 0,0:01:54.47,0:01:56.50,Default,,0000,0000,0000,,We knew we wanted something very precise,
Dialogue: 0,0:01:56.52,0:01:58.88,Default,,0000,0000,0000,,but GPS coordinates,\Nlatitude and longitude,
Dialogue: 0,0:01:58.90,0:02:00.39,Default,,0000,0000,0000,,were just too complicated.
Dialogue: 0,0:02:01.26,0:02:04.10,Default,,0000,0000,0000,,So we divided the world\Ninto three-meter squares.
Dialogue: 0,0:02:04.58,0:02:08.68,Default,,0000,0000,0000,,The world divides into around 57 trillion\Nthree-meter squares,
Dialogue: 0,0:02:08.70,0:02:10.89,Default,,0000,0000,0000,,and we found that there are\Nenough combinations
Dialogue: 0,0:02:10.92,0:02:12.72,Default,,0000,0000,0000,,of three dictionary words
Dialogue: 0,0:02:12.75,0:02:16.34,Default,,0000,0000,0000,,that we could name every three-meter\Nsquare in the world uniquely
Dialogue: 0,0:02:16.36,0:02:17.72,Default,,0000,0000,0000,,with just three words.
Dialogue: 0,0:02:18.55,0:02:20.12,Default,,0000,0000,0000,,We used 40,000 words,
Dialogue: 0,0:02:20.14,0:02:21.73,Default,,0000,0000,0000,,so that's 40,000 cubed,
Dialogue: 0,0:02:21.76,0:02:24.99,Default,,0000,0000,0000,,64 trillion combinations of three words,
Dialogue: 0,0:02:25.02,0:02:28.90,Default,,0000,0000,0000,,which is more than enough for\Nthe 57-trillion-odd three-meter squares,
Dialogue: 0,0:02:28.93,0:02:30.11,Default,,0000,0000,0000,,with a few spare.
Dialogue: 0,0:02:31.04,0:02:32.99,Default,,0000,0000,0000,,So that's exactly what we did.
Dialogue: 0,0:02:33.02,0:02:36.09,Default,,0000,0000,0000,,We divided the world\Ninto three-meter squares,
Dialogue: 0,0:02:36.12,0:02:38.96,Default,,0000,0000,0000,,gave each one a unique,\Nthree-word identifier --
Dialogue: 0,0:02:38.98,0:02:40.71,Default,,0000,0000,0000,,what we called a three-word address.
Dialogue: 0,0:02:41.38,0:02:44.46,Default,,0000,0000,0000,,So for example, right here,
Dialogue: 0,0:02:44.48,0:02:46.68,Default,,0000,0000,0000,,I'm standing at Mustards Coupons Pinup,
Dialogue: 0,0:02:46.86,0:02:48.01,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:48.03,0:02:49.88,Default,,0000,0000,0000,,but over here ...
Dialogue: 0,0:02:50.75,0:02:53.70,Default,,0000,0000,0000,,I'm standing at Pinched\NSingularly Tutorial.
Dialogue: 0,0:02:57.13,0:02:59.10,Default,,0000,0000,0000,,But we haven't just done this in English.
Dialogue: 0,0:02:59.13,0:03:02.56,Default,,0000,0000,0000,,We thought it was essential that people\Nshould be able to use this system
Dialogue: 0,0:03:02.58,0:03:03.84,Default,,0000,0000,0000,,in their own language.
Dialogue: 0,0:03:03.87,0:03:06.10,Default,,0000,0000,0000,,So far, we've built it into 14 languages,
Dialogue: 0,0:03:06.12,0:03:08.57,Default,,0000,0000,0000,,including French, Swahili, and Arabic,
Dialogue: 0,0:03:08.59,0:03:11.42,Default,,0000,0000,0000,,and we're working on more now,\Nlike Xhosa, Zulu, and Hindi.
Dialogue: 0,0:03:13.16,0:03:15.00,Default,,0000,0000,0000,,But this idea can do a lot more
Dialogue: 0,0:03:15.03,0:03:17.73,Default,,0000,0000,0000,,than just get my musicians\Nto their gigs on time.
Dialogue: 0,0:03:17.75,0:03:21.93,Default,,0000,0000,0000,,If the 75 percent of countries\Nthat struggle with reliable addressing
Dialogue: 0,0:03:21.95,0:03:23.66,Default,,0000,0000,0000,,started using three-word addresses,
Dialogue: 0,0:03:23.68,0:03:26.51,Default,,0000,0000,0000,,there's a stack of far more\Nimportant applications.
Dialogue: 0,0:03:28.03,0:03:30.46,Default,,0000,0000,0000,,In Durban, South Africa,
Dialogue: 0,0:03:30.49,0:03:32.14,Default,,0000,0000,0000,,an NGO called Gateway Health
Dialogue: 0,0:03:32.17,0:03:35.12,Default,,0000,0000,0000,,have distributed to 11,000\Nthree-word address signs
Dialogue: 0,0:03:35.14,0:03:36.53,Default,,0000,0000,0000,,to their community,
Dialogue: 0,0:03:36.56,0:03:38.93,Default,,0000,0000,0000,,so the pregnant mothers,\Nwhen they go into labor,
Dialogue: 0,0:03:38.96,0:03:40.77,Default,,0000,0000,0000,,can call the emergency services
Dialogue: 0,0:03:40.79,0:03:43.14,Default,,0000,0000,0000,,and tell them exactly\Nwhere to pick them up from,
Dialogue: 0,0:03:43.16,0:03:46.52,Default,,0000,0000,0000,,because otherwise, the ambulances\Nhave often taken hours to find them.
Dialogue: 0,0:03:46.96,0:03:50.24,Default,,0000,0000,0000,,In Mongolia, the National Post Service\Nhave adopted the system,
Dialogue: 0,0:03:50.26,0:03:52.70,Default,,0000,0000,0000,,and are now doing deliveries\Nto many people's houses
Dialogue: 0,0:03:52.73,0:03:54.13,Default,,0000,0000,0000,,for the first time.
Dialogue: 0,0:03:54.15,0:03:57.84,Default,,0000,0000,0000,,The UN is using it\Nto geotag photos in disaster zones
Dialogue: 0,0:03:57.86,0:04:00.53,Default,,0000,0000,0000,,so they can deliver aid\Nto exactly the right place.
Dialogue: 0,0:04:00.56,0:04:03.22,Default,,0000,0000,0000,,Even Domino's Pizza\Nare using it in the Caribbean,
Dialogue: 0,0:04:03.25,0:04:05.95,Default,,0000,0000,0000,,because they haven't been able\Nto find customers' homes,
Dialogue: 0,0:04:05.97,0:04:09.17,Default,,0000,0000,0000,,but they really want to get\Ntheir pizza to them while its still hot.
Dialogue: 0,0:04:09.73,0:04:12.25,Default,,0000,0000,0000,,Shortly, you'll be able to get into a car,
Dialogue: 0,0:04:12.27,0:04:14.01,Default,,0000,0000,0000,,speak the three words,
Dialogue: 0,0:04:14.03,0:04:16.39,Default,,0000,0000,0000,,and the car will navigate you\Nto that exact spot.
Dialogue: 0,0:04:17.89,0:04:21.41,Default,,0000,0000,0000,,In Africa, the continent\Nhas leapfrogged phone lines
Dialogue: 0,0:04:21.44,0:04:22.83,Default,,0000,0000,0000,,to go to mobile phones,
Dialogue: 0,0:04:22.85,0:04:26.33,Default,,0000,0000,0000,,bypassed traditional banks\Nto go straight to mobile payments.
Dialogue: 0,0:04:27.30,0:04:31.25,Default,,0000,0000,0000,,We're really proud that the post services\Nof three African countries --
Dialogue: 0,0:04:31.28,0:04:33.87,Default,,0000,0000,0000,,Nigeria, Djibouti, and Côte d'Ivoire,
Dialogue: 0,0:04:33.90,0:04:36.55,Default,,0000,0000,0000,,have gone straight to adopting\Nthree-word addresses,
Dialogue: 0,0:04:36.57,0:04:38.64,Default,,0000,0000,0000,,which means that people in those countries
Dialogue: 0,0:04:38.67,0:04:41.84,Default,,0000,0000,0000,,have a really simple way\Nto explain where they live, today.
Dialogue: 0,0:04:43.17,0:04:46.85,Default,,0000,0000,0000,,For me, poor addressing\Nwas an annoying frustration,
Dialogue: 0,0:04:46.87,0:04:49.37,Default,,0000,0000,0000,,but for billions of people,
Dialogue: 0,0:04:49.40,0:04:51.81,Default,,0000,0000,0000,,it's a huge business inefficiency,
Dialogue: 0,0:04:51.84,0:04:54.52,Default,,0000,0000,0000,,severely hampers\Ntheir infrastructure growth,
Dialogue: 0,0:04:54.54,0:04:55.82,Default,,0000,0000,0000,,and can cost lives.
Dialogue: 0,0:04:56.84,0:04:58.46,Default,,0000,0000,0000,,We're on a mission to change that,
Dialogue: 0,0:04:58.49,0:04:59.70,Default,,0000,0000,0000,,three words at a time.
Dialogue: 0,0:04:59.73,0:05:00.88,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:05:00.90,0:05:05.42,Default,,0000,0000,0000,,(Applause)