[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.08,0:00:03.07,Default,,0000,0000,0000,,According to the UN,
Dialogue: 0,0:00:03.07,0:00:07.38,Default,,0000,0000,0000,,billions of people still live\Nwithout an address.
Dialogue: 0,0:00:07.38,0:00:09.66,Default,,0000,0000,0000,,The economist Hernando de Soto said,
Dialogue: 0,0:00:09.66,0:00:11.18,Default,,0000,0000,0000,,"Without an address,
Dialogue: 0,0:00:11.18,0:00:12.96,Default,,0000,0000,0000,,you live outside the law.
Dialogue: 0,0:00:12.96,0:00:15.90,Default,,0000,0000,0000,,You might as well not exist."
Dialogue: 0,0:00:15.90,0:00:19.87,Default,,0000,0000,0000,,I'm here to tell you how my team and I\Nare trying to change that.
Dialogue: 0,0:00:19.87,0:00:23.23,Default,,0000,0000,0000,,If you go to an online map\Nand look at a favela in Brazil
Dialogue: 0,0:00:23.23,0:00:25.29,Default,,0000,0000,0000,,or a township in South Africa,
Dialogue: 0,0:00:25.29,0:00:28.89,Default,,0000,0000,0000,,you'll see a few streets\Nbut a lot of empty space.
Dialogue: 0,0:00:28.89,0:00:31.04,Default,,0000,0000,0000,,But if you flip to satellite view,
Dialogue: 0,0:00:31.04,0:00:34.15,Default,,0000,0000,0000,,there are thousands of people,\Nhomes and businesses
Dialogue: 0,0:00:34.15,0:00:37.79,Default,,0000,0000,0000,,in these vast, unmapped,\Nand unaddressed spaces.
Dialogue: 0,0:00:37.79,0:00:39.65,Default,,0000,0000,0000,,In Ghana's capital, Accra,
Dialogue: 0,0:00:39.65,0:00:43.39,Default,,0000,0000,0000,,there are numbers and letters\Nscrawled on to the sides of walls,
Dialogue: 0,0:00:43.39,0:00:48.16,Default,,0000,0000,0000,,where they piloted address systems\Nbut not finished them.
Dialogue: 0,0:00:48.16,0:00:51.07,Default,,0000,0000,0000,,But these places,\Nthese unaddressed places,
Dialogue: 0,0:00:51.07,0:00:54.75,Default,,0000,0000,0000,,hold huge economic potential.
Dialogue: 0,0:00:54.75,0:00:58.45,Default,,0000,0000,0000,,Here's why the issue\Nof addressing stuck with me.
Dialogue: 0,0:00:58.45,0:01:00.60,Default,,0000,0000,0000,,I worked in the music\Nbusiness for 10 years,
Dialogue: 0,0:01:00.60,0:01:02.98,Default,,0000,0000,0000,,and what you may not know\Nabout the music world
Dialogue: 0,0:01:02.98,0:01:06.59,Default,,0000,0000,0000,,is that every day, people struggle\Nwith the problems of addressing.
Dialogue: 0,0:01:06.59,0:01:09.42,Default,,0000,0000,0000,,So from the musicians\Nwho have to find the gigs
Dialogue: 0,0:01:09.42,0:01:11.65,Default,,0000,0000,0000,,to the production companies\Nwho bring the equipment,
Dialogue: 0,0:01:11.65,0:01:14.08,Default,,0000,0000,0000,,everyone somehow always gets lost.
Dialogue: 0,0:01:14.08,0:01:16.07,Default,,0000,0000,0000,,We even had to add someone\Nto our schedules
Dialogue: 0,0:01:16.07,0:01:18.68,Default,,0000,0000,0000,,who was the person you called\Nwhen you thought you'd arrived
Dialogue: 0,0:01:18.68,0:01:20.53,Default,,0000,0000,0000,,but then realized you hadn't.
Dialogue: 0,0:01:20.53,0:01:22.81,Default,,0000,0000,0000,,And we had some pretty bad days,
Dialogue: 0,0:01:22.81,0:01:25.78,Default,,0000,0000,0000,,like in Italy, where a truck driver\Nunloaded all the equipment
Dialogue: 0,0:01:25.78,0:01:28.63,Default,,0000,0000,0000,,an hour north of Rome,\Nnot an hour south of Rome,
Dialogue: 0,0:01:28.63,0:01:31.60,Default,,0000,0000,0000,,and a slightly worse day where\Na keyboard player called me and said,
Dialogue: 0,0:01:31.60,0:01:34.76,Default,,0000,0000,0000,,"Chris, don't panic, but we may\Nhave just soundchecked
Dialogue: 0,0:01:34.76,0:01:36.51,Default,,0000,0000,0000,,to the wrong people's wedding."
Dialogue: 0,0:01:36.51,0:01:38.21,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:38.21,0:01:40.46,Default,,0000,0000,0000,,So not long after the fated Rome event,
Dialogue: 0,0:01:40.46,0:01:42.66,Default,,0000,0000,0000,,I chatted this through\Nwith a friend of mine
Dialogue: 0,0:01:42.66,0:01:43.72,Default,,0000,0000,0000,,who is a mathematician,
Dialogue: 0,0:01:43.72,0:01:45.98,Default,,0000,0000,0000,,and we thought it was a problem\Nwe could do something about.
Dialogue: 0,0:01:45.98,0:01:49.08,Default,,0000,0000,0000,,We thought, well,\Nwe could make a new system,
Dialogue: 0,0:01:49.08,0:01:51.91,Default,,0000,0000,0000,,but it shouldn't look like the old system.
Dialogue: 0,0:01:51.91,0:01:54.70,Default,,0000,0000,0000,,We agreed that addresses were bad.
Dialogue: 0,0:01:54.70,0:01:56.64,Default,,0000,0000,0000,,We knew we wanted something very precise,
Dialogue: 0,0:01:56.64,0:01:58.99,Default,,0000,0000,0000,,but GPS coordinates,\Nlatitude and longitude,
Dialogue: 0,0:01:58.99,0:02:01.56,Default,,0000,0000,0000,,were just too complicated.
Dialogue: 0,0:02:01.56,0:02:04.84,Default,,0000,0000,0000,,So we divided the world\Ninto three-meter squares.
Dialogue: 0,0:02:04.84,0:02:08.94,Default,,0000,0000,0000,,The world divides into around\N57 trillion three-meter squares,
Dialogue: 0,0:02:08.94,0:02:10.96,Default,,0000,0000,0000,,and we found that there are\Nenough combinations
Dialogue: 0,0:02:10.96,0:02:12.75,Default,,0000,0000,0000,,of three dictionary words
Dialogue: 0,0:02:12.75,0:02:15.48,Default,,0000,0000,0000,,that we could name every\Nthree-meter square in the world
Dialogue: 0,0:02:15.48,0:02:16.73,Default,,0000,0000,0000,,uniquely
Dialogue: 0,0:02:16.73,0:02:18.74,Default,,0000,0000,0000,,with just three words.
Dialogue: 0,0:02:18.74,0:02:20.46,Default,,0000,0000,0000,,We used 40,000 words,
Dialogue: 0,0:02:20.46,0:02:22.02,Default,,0000,0000,0000,,so that's 40,000 cubed,
Dialogue: 0,0:02:22.02,0:02:25.25,Default,,0000,0000,0000,,64 trillion combinations of three words,
Dialogue: 0,0:02:25.25,0:02:27.46,Default,,0000,0000,0000,,which is more than enough\Nfor the 57-trillion-odd
Dialogue: 0,0:02:27.46,0:02:31.14,Default,,0000,0000,0000,,three-meter squares, with a few spare.
Dialogue: 0,0:02:31.14,0:02:33.30,Default,,0000,0000,0000,,So that's exactly what we did.
Dialogue: 0,0:02:33.30,0:02:36.32,Default,,0000,0000,0000,,We divided the world\Ninto three-meter squares,
Dialogue: 0,0:02:36.32,0:02:39.27,Default,,0000,0000,0000,,gave each one a unique,\Nthree-word identifier,
Dialogue: 0,0:02:39.27,0:02:41.65,Default,,0000,0000,0000,,what we called a three-word address.
Dialogue: 0,0:02:41.65,0:02:43.13,Default,,0000,0000,0000,,So for example,
Dialogue: 0,0:02:43.13,0:02:44.69,Default,,0000,0000,0000,,right here,
Dialogue: 0,0:02:44.69,0:02:48.16,Default,,0000,0000,0000,,I'm standing at Mustards Coupons Pinup,
Dialogue: 0,0:02:48.16,0:02:50.38,Default,,0000,0000,0000,,but over here,
Dialogue: 0,0:02:50.38,0:02:56.16,Default,,0000,0000,0000,,I'm standing at Pinched\NSingularly Tutorial.
Dialogue: 0,0:02:56.16,0:02:59.13,Default,,0000,0000,0000,,But we haven't just done this in English.
Dialogue: 0,0:02:59.13,0:03:02.07,Default,,0000,0000,0000,,We thought it was essential that people\Nshould be able to use this system
Dialogue: 0,0:03:02.07,0:03:04.10,Default,,0000,0000,0000,,in their own language.
Dialogue: 0,0:03:04.10,0:03:06.34,Default,,0000,0000,0000,,So far, we've built it into 14 languages,
Dialogue: 0,0:03:06.34,0:03:08.78,Default,,0000,0000,0000,,including French, Swahili, and Arabic,
Dialogue: 0,0:03:08.78,0:03:12.69,Default,,0000,0000,0000,,and we're working on more now\Nlike Xhosa, Zulu, and Hindi.
Dialogue: 0,0:03:12.69,0:03:16.27,Default,,0000,0000,0000,,But this idea can do a lot more\Nthan just my musicians
Dialogue: 0,0:03:16.27,0:03:17.98,Default,,0000,0000,0000,,to their gigs on time.
Dialogue: 0,0:03:17.98,0:03:22.07,Default,,0000,0000,0000,,If the 75 percent of countries\Nthat struggle with reliable addressing
Dialogue: 0,0:03:22.07,0:03:24.16,Default,,0000,0000,0000,,started using three-word addresses,
Dialogue: 0,0:03:24.16,0:03:28.24,Default,,0000,0000,0000,,there's a stack of far more\Nimportant applications.
Dialogue: 0,0:03:28.24,0:03:30.67,Default,,0000,0000,0000,,In Durban, South Africa,
Dialogue: 0,0:03:30.67,0:03:32.32,Default,,0000,0000,0000,,an NGO called Gateway Health
Dialogue: 0,0:03:32.32,0:03:35.33,Default,,0000,0000,0000,,have distributed to 11,000\Nthree-word address signs
Dialogue: 0,0:03:35.33,0:03:36.72,Default,,0000,0000,0000,,to their community,
Dialogue: 0,0:03:36.72,0:03:39.19,Default,,0000,0000,0000,,so the pregnant mothers,\Nwhen they go into labor,
Dialogue: 0,0:03:39.19,0:03:41.00,Default,,0000,0000,0000,,can call the emergency services
Dialogue: 0,0:03:41.00,0:03:43.26,Default,,0000,0000,0000,,and tell them exactly\Nwhere to pick them up from,
Dialogue: 0,0:03:43.26,0:03:47.20,Default,,0000,0000,0000,,because otherwise the ambulances\Nhave often taken hours to find them.
Dialogue: 0,0:03:47.20,0:03:50.48,Default,,0000,0000,0000,,In Mongolia, the National Post Service\Nhave adopted the system,
Dialogue: 0,0:03:50.48,0:03:52.82,Default,,0000,0000,0000,,and are now doing deliveries\Nto many people's houses
Dialogue: 0,0:03:52.82,0:03:54.40,Default,,0000,0000,0000,,for the first time.
Dialogue: 0,0:03:54.40,0:03:55.68,Default,,0000,0000,0000,,The UN is using it
Dialogue: 0,0:03:55.68,0:03:58.28,Default,,0000,0000,0000,,to geotag photos in disaster zones
Dialogue: 0,0:03:58.28,0:04:00.83,Default,,0000,0000,0000,,so they can deliver aid\Nto exactly the right place.
Dialogue: 0,0:04:00.83,0:04:03.50,Default,,0000,0000,0000,,Even Domino's Pizza\Nare using it in the Caribbean,
Dialogue: 0,0:04:03.50,0:04:05.66,Default,,0000,0000,0000,,because they haven't been able\Nto find customers' homes,
Dialogue: 0,0:04:05.66,0:04:10.00,Default,,0000,0000,0000,,but they really want to get\Ntheir pizza to them while its still hot.
Dialogue: 0,0:04:10.00,0:04:12.52,Default,,0000,0000,0000,,Shortly, you'll be able to get into a car,
Dialogue: 0,0:04:12.52,0:04:14.26,Default,,0000,0000,0000,,speak the three words,
Dialogue: 0,0:04:14.26,0:04:18.16,Default,,0000,0000,0000,,and the car will navigate you\Nto that exact spot.
Dialogue: 0,0:04:18.16,0:04:21.61,Default,,0000,0000,0000,,In Africa, the continent\Nhas leapfrogged phone lines
Dialogue: 0,0:04:21.61,0:04:23.10,Default,,0000,0000,0000,,to go to mobile phones,
Dialogue: 0,0:04:23.10,0:04:27.58,Default,,0000,0000,0000,,bypassed traditional banks\Nto go straight to mobile payments.
Dialogue: 0,0:04:27.58,0:04:31.47,Default,,0000,0000,0000,,We're really proud that the post services\Nof three African countries --
Dialogue: 0,0:04:31.47,0:04:34.16,Default,,0000,0000,0000,,Nigeria, Djibouti, and Côte d'Ivoire,
Dialogue: 0,0:04:34.16,0:04:36.94,Default,,0000,0000,0000,,have gone straight to adopting\Nthree-word addresses,
Dialogue: 0,0:04:36.94,0:04:38.70,Default,,0000,0000,0000,,which means that people in those countries
Dialogue: 0,0:04:38.70,0:04:43.44,Default,,0000,0000,0000,,have a really simple way\Nto explain where they live today.
Dialogue: 0,0:04:43.44,0:04:47.12,Default,,0000,0000,0000,,For me, poor addressing\Nwas an annoying frustration,
Dialogue: 0,0:04:47.12,0:04:49.40,Default,,0000,0000,0000,,but for billions of people,
Dialogue: 0,0:04:49.40,0:04:52.09,Default,,0000,0000,0000,,it's a huge business inefficiency,
Dialogue: 0,0:04:52.09,0:04:54.77,Default,,0000,0000,0000,,severely hampers\Ntheir infrastructure growth,
Dialogue: 0,0:04:54.77,0:04:57.05,Default,,0000,0000,0000,,and can cost lives.
Dialogue: 0,0:04:57.05,0:04:58.68,Default,,0000,0000,0000,,We're on a mission to change that,
Dialogue: 0,0:04:58.68,0:04:59.99,Default,,0000,0000,0000,,three words at a time.
Dialogue: 0,0:04:59.99,0:05:02.00,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:05:02.00,0:05:05.55,Default,,0000,0000,0000,,(Applause)