WEBVTT

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Cities are our future.

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By the year 2050,

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more than 70% of the world's population
will live in one.

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But how will our world cope under
the strain of 3 billion more city duelers?

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Together, cities already consume 80%
of material and energy resources,

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and produce 75% of all carbon emissions.

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Their high concentration
of people and infrastructure

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make them vulnerable
to the impacts of climate change,

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like raising sea levels,
higher temperatures, and storm damage.

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And in the developing world,

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many cities are growing faster

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than the infrastructure
that is needed to support them.

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Sustainability is the key,

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and cities are striving for it.

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When cities are sustainable,

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they are more competitive,

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more attractive to people and investments,

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more able to lift
their citizens out of poverty

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and provide them with a great place
to live, work, and play.

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All over the world,

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cities rich and vibrant
in their own cultures

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are shaping their own ambitious plans

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for their sustainable futures,

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but sharing common aims:

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to take real action on climate change;

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to encourage economic development

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to the benefit, not the detriment,
of the environment;

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to become more resilient to disasters
and the changing climate;

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to improve the quality
of life and well-being of citizens,

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fostering supportive 
and inclusive communities

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in which everyone can thrive;

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and to take advantage
of smart technologies

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to improve
the efficiency of infrastructure

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and provide citizens
with better, more responsive services.

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But how?

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Even the most advanced cities
can't make this journey alone.

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And that's where business can help.

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All over the world,

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behind the drive towards
a sustainable urban future,

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are businesses dedicated to finding
and implementing the best solutions.

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They're leading the way
when it comes to creating

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integrated systems of urban infrastructure

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where buildings, energy, mobility,
water and waste, and communications

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operate more efficiently and sustainably

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for the benefit of everyone.

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But, too often,
their expertise is introduced

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too late in the planning life cycle
to be of full benefit.

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And there could be barriers,
which stop valuable dialogue taking place.

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That's why the World Business Council
for Sustainable Development

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established
the Urban Infrastructure Initiative,

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or UII,

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an innovative model
for early collaboration

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between cities and business.

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It's a simple idea.

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In ten cities around the world,

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experts from 14 leading companies
and municipal governments

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gathered around one table.

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Working together,

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they identify new approaches
to realizing the city's visions

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of a sustainable future.

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Innovative practical solutions emerged,

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producing real benefits for the cities
and their sustainability programs.

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Could this new approach
work for your town too?

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We think so.

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Everyone wins.

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Cities, by identifying solutions

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that can make their sustainability
aspirations a reality.

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And business,

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by unlocking markets
for new services and products

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essential in creating
the sustainable cities of the future.

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To find out more go to:

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wbcsd.org

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/urban-infrastructure.aspx