[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.88,0:00:05.20,Default,,0000,0000,0000,,So when a region of the world \Nbecomes known for a specific type of food,
Dialogue: 0,0:00:05.20,0:00:07.36,Default,,0000,0000,0000,,they'll go to great lengths to protect it.
Dialogue: 0,0:00:07.36,0:00:08.83,Default,,0000,0000,0000,,I mean, let's look at Kobe beef.
Dialogue: 0,0:00:08.83,0:00:10.11,Default,,0000,0000,0000,,It can only be called that
Dialogue: 0,0:00:10.11,0:00:12.27,Default,,0000,0000,0000,,if it meets a very particular\Nset of requirements,
Dialogue: 0,0:00:12.27,0:00:15.38,Default,,0000,0000,0000,,including that the cow was born, fed, \Nand slaughtered in a region of Japan
Dialogue: 0,0:00:15.38,0:00:17.73,Default,,0000,0000,0000,,that includes the city of Kobe.
Dialogue: 0,0:00:17.73,0:00:19.85,Default,,0000,0000,0000,,Quebec regulates who can sell maple syrup
Dialogue: 0,0:00:19.85,0:00:23.02,Default,,0000,0000,0000,,and the government even keeps\Na strategic reserve.
Dialogue: 0,0:00:23.02,0:00:26.60,Default,,0000,0000,0000,,French champagne is from, you guessed it, \Nthe Champagne region of France
Dialogue: 0,0:00:26.60,0:00:28.58,Default,,0000,0000,0000,,and it's heavily regulated.
Dialogue: 0,0:00:28.58,0:00:31.18,Default,,0000,0000,0000,,But the pandemic is exposing \Nthe behind-the-scenes drama
Dialogue: 0,0:00:31.18,0:00:32.52,Default,,0000,0000,0000,,about how it's produced.
Dialogue: 0,0:00:33.42,0:00:35.68,Default,,0000,0000,0000,,DYING ON THE VINE
Dialogue: 0,0:00:38.35,0:00:42.40,Default,,0000,0000,0000,,You must hold it like this\Nand tap, all the way up.
Dialogue: 0,0:00:42.40,0:00:42.94,Default,,0000,0000,0000,,Okay.
Dialogue: 0,0:00:42.94,0:00:44.21,Default,,0000,0000,0000,,And I use the back of the knife.
Dialogue: 0,0:00:44.21,0:00:46.43,Default,,0000,0000,0000,,- Here, this part. OK.\N- Yes, that part.
Dialogue: 0,0:00:46.43,0:00:47.70,Default,,0000,0000,0000,,Okay, merci.
Dialogue: 0,0:00:48.52,0:00:50.01,Default,,0000,0000,0000,,Oh, it's quite heavy.
Dialogue: 0,0:00:51.12,0:00:51.90,Default,,0000,0000,0000,,Okay.
Dialogue: 0,0:00:51.90,0:00:54.70,Default,,0000,0000,0000,,This is very difficult.
Dialogue: 0,0:00:54.70,0:00:57.80,Default,,0000,0000,0000,,Whoaaaaa!
Dialogue: 0,0:00:58.12,0:01:01.85,Default,,0000,0000,0000,,(Charlet) {\i1}There were many reasons \Nto break out the champagne sabre in 2020.{\i0}
Dialogue: 0,0:01:01.85,0:01:05.23,Default,,0000,0000,0000,,Whooooo!
Dialogue: 0,0:01:05.23,0:01:08.47,Default,,0000,0000,0000,,{\i1}And that's bad news\Nfor Charles Duval-Leroy and his family.{\i0}
Dialogue: 0,0:01:09.37,0:01:09.70,Default,,0000,0000,0000,,Merci.
Dialogue: 0,0:01:09.70,0:01:13.61,Default,,0000,0000,0000,,This is what we have today for \NFemme de Champagne: non-vintage.
Dialogue: 0,0:01:13.61,0:01:18.10,Default,,0000,0000,0000,,It is more of apéritif-style vintage.
Dialogue: 0,0:01:18.10,0:01:21.30,Default,,0000,0000,0000,,We stay in the frame \Nof elegance and finesse.
Dialogue: 0,0:01:21.61,0:01:25.27,Default,,0000,0000,0000,,{\i1}Duval-Leroy has been in\Nthis business for 150 years.{\i0}
Dialogue: 0,0:01:25.27,0:01:28.17,Default,,0000,0000,0000,,{\i1}They produce more than\N2 million bottles annually{\i0}
Dialogue: 0,0:01:28.17,0:01:30.62,Default,,0000,0000,0000,,{\i1}for big clients like Delta Airlines{\i0}
Dialogue: 0,0:01:30.62,0:01:33.10,Default,,0000,0000,0000,,{\i1}and the Moulin Rouge.{\i0}
Dialogue: 0,0:01:33.10,0:01:37.89,Default,,0000,0000,0000,,{\i1}With Covid-19 keeping planes on the ground{\i0}\N{\i1}and event spaces closed,{\i0}
Dialogue: 0,0:01:37.89,0:01:41.00,Default,,0000,0000,0000,,{\i1}sales have plummeted by almost 40%,{\i0}
Dialogue: 0,0:01:41.00,0:01:44.44,Default,,0000,0000,0000,,{\i1}and the champagne industry\Nhas had to take drastic action.{\i0}
Dialogue: 0,0:01:45.75,0:01:48.05,Default,,0000,0000,0000,,This is an unusual year.
Dialogue: 0,0:01:48.05,0:01:49.68,Default,,0000,0000,0000,,We had a good harvest,
Dialogue: 0,0:01:49.68,0:01:52.03,Default,,0000,0000,0000,,but due to this COVID-19 crisis,
Dialogue: 0,0:01:52.03,0:01:54.63,Default,,0000,0000,0000,,we couldn't harvest all the grapes.
Dialogue: 0,0:01:54.63,0:01:58.68,Default,,0000,0000,0000,,As you can see, \Nthere are a lot of grapes left.
Dialogue: 0,0:01:58.68,0:02:01.83,Default,,0000,0000,0000,,It's a frustrating year for us.
Dialogue: 0,0:02:01.83,0:02:05.53,Default,,0000,0000,0000,,If I didn't the context,\Nit looks like sabotage.
Dialogue: 0,0:02:05.53,0:02:08.66,Default,,0000,0000,0000,,It's really something unprecedented.
Dialogue: 0,0:02:08.66,0:02:11.24,Default,,0000,0000,0000,,There are so many times\Nthat we ask ourselves
Dialogue: 0,0:02:11.24,0:02:14.25,Default,,0000,0000,0000,,if there's a new wine-making method.
Dialogue: 0,0:02:14.25,0:02:16.98,Default,,0000,0000,0000,,No, it's just throwing the grapes\Non the ground.
Dialogue: 0,0:02:16.98,0:02:18.99,Default,,0000,0000,0000,,It makes no sense.
Dialogue: 0,0:02:18.99,0:02:21.60,Default,,0000,0000,0000,,With the sales dropping \Nthroughout the year,
Dialogue: 0,0:02:21.60,0:02:23.17,Default,,0000,0000,0000,,how did the industry respond?
Dialogue: 0,0:02:23.17,0:02:25.50,Default,,0000,0000,0000,,The first step was to say,
Dialogue: 0,0:02:25.50,0:02:27.28,Default,,0000,0000,0000,,"Let's reduce quotas.
Dialogue: 0,0:02:27.28,0:02:29.47,Default,,0000,0000,0000,,If we reduce quotas, we reduce production.
Dialogue: 0,0:02:29.47,0:02:32.24,Default,,0000,0000,0000,,We won't inflate the stock\Nthat hasn't been sold."
Dialogue: 0,0:02:32.24,0:02:35.12,Default,,0000,0000,0000,,It's a truly collective response\Nto lower production,
Dialogue: 0,0:02:35.12,0:02:38.10,Default,,0000,0000,0000,,which is why we have left grapes\Non the vine today.
Dialogue: 0,0:02:38.10,0:02:42.91,Default,,0000,0000,0000,,It's a heartbreaking response,\Nbut we know it's necessary
Dialogue: 0,0:02:42.91,0:02:45.20,Default,,0000,0000,0000,,for the long term in Champagne.
Dialogue: 0,0:02:45.20,0:02:50.57,Default,,0000,0000,0000,,(Charlet) {\i1}Champagne has spent decades\Nmeticulously curating a global image{\i0}
Dialogue: 0,0:02:50.57,0:02:53.58,Default,,0000,0000,0000,,{\i1}as the way to mark special occasions.{\i0}
Dialogue: 0,0:02:53.58,0:02:55.72,Default,,0000,0000,0000,,{\i1}It's this type of deliberate management{\i0}
Dialogue: 0,0:02:55.72,0:02:59.31,Default,,0000,0000,0000,,{\i1}that led to cutting production\Nby 100 million bottles this year{\i0}
Dialogue: 0,0:02:59.31,0:03:01.22,Default,,0000,0000,0000,,{\i1}to prop up prices,{\i0}
Dialogue: 0,0:03:01.22,0:03:06.03,Default,,0000,0000,0000,,{\i1}but the decision left \Nover 10,000 tons of grapes to waste away,{\i0}
Dialogue: 0,0:03:06.03,0:03:08.40,Default,,0000,0000,0000,,{\i1}and it didn't necessarily account for issues{\i0}
Dialogue: 0,0:03:08.40,0:03:10.61,Default,,0000,0000,0000,,{\i1}that were already threatening \Nchampagne's reign{\i0}
Dialogue: 0,0:03:10.61,0:03:12.52,Default,,0000,0000,0000,,{\i1}as a celebratory drink of choice.{\i0}
Dialogue: 0,0:03:13.57,0:03:16.15,Default,,0000,0000,0000,,Can you talk a little bit about \Nthe state of of the champagne industry
Dialogue: 0,0:03:16.15,0:03:17.92,Default,,0000,0000,0000,,before the pandemic hit?
Dialogue: 0,0:03:17.92,0:03:20.06,Default,,0000,0000,0000,,Because I remember there was already\Ntalk of champagne
Dialogue: 0,0:03:20.06,0:03:21.57,Default,,0000,0000,0000,,having a little bit of an image crisis
Dialogue: 0,0:03:21.57,0:03:22.58,Default,,0000,0000,0000,,before COVID.
Dialogue: 0,0:03:23.53,0:03:26.91,Default,,0000,0000,0000,,Since 2008, champagne \Nhasn't regained its sales
Dialogue: 0,0:03:26.91,0:03:30.50,Default,,0000,0000,0000,,simply because the final consumer,
Dialogue: 0,0:03:30.50,0:03:32.57,Default,,0000,0000,0000,,due to to economic issues,
Dialogue: 0,0:03:32.57,0:03:35.24,Default,,0000,0000,0000,,has shifted from champagne \Nto other alcohols
Dialogue: 0,0:03:35.24,0:03:37.49,Default,,0000,0000,0000,,or other apéritif, of course.
Dialogue: 0,0:03:37.49,0:03:39.55,Default,,0000,0000,0000,,Champagne hasn't benefited yet\Nfrom Instagram.
Dialogue: 0,0:03:39.55,0:03:41.44,Default,,0000,0000,0000,,We see more and more that
Dialogue: 0,0:03:41.44,0:03:43.81,Default,,0000,0000,0000,,there is an audience that\Nneeds to show itself
Dialogue: 0,0:03:43.81,0:03:46.65,Default,,0000,0000,0000,,with a big glass with lots of ice\Nand colors in it.
Dialogue: 0,0:03:46.65,0:03:49.13,Default,,0000,0000,0000,,A gin and tonic that's well prepared
Dialogue: 0,0:03:49.13,0:03:50.80,Default,,0000,0000,0000,,and looks beautiful.
Dialogue: 0,0:03:50.80,0:03:53.18,Default,,0000,0000,0000,,And champagne is very elegant,
Dialogue: 0,0:03:53.18,0:03:56.94,Default,,0000,0000,0000,,but it's served in a small glass\Nwith not a lot in it.
Dialogue: 0,0:03:56.94,0:03:59.88,Default,,0000,0000,0000,,It's too discreet to take a selfie\Nor a photo with.
Dialogue: 0,0:03:59.88,0:04:01.58,Default,,0000,0000,0000,,"Look, I'm in a dreamy landscape."
Dialogue: 0,0:04:01.85,0:04:04.81,Default,,0000,0000,0000,,(Charlet) {\i1}But some smaller producers \Nhave a different take{\i0}
Dialogue: 0,0:04:04.81,0:04:06.80,Default,,0000,0000,0000,,{\i1}on the right response to the crisis.{\i0}
Dialogue: 0,0:04:07.86,0:04:09.03,Default,,0000,0000,0000,,The color is incredible,
Dialogue: 0,0:04:09.03,0:04:11.15,Default,,0000,0000,0000,,it looks like Roussanne [grapes].
Dialogue: 0,0:04:12.67,0:04:14.37,Default,,0000,0000,0000,,(Charlet) {\i1}While the big names \Nin the industry{\i0}
Dialogue: 0,0:04:14.37,0:04:16.76,Default,,0000,0000,0000,,{\i1}sell millions of bottles each year,{\i0}
Dialogue: 0,0:04:16.76,0:04:22.60,Default,,0000,0000,0000,,{\i1}Alselme Selosse makes only about 50,000\Nand each one can go for hundreds of euros.{\i0}
Dialogue: 0,0:04:24.74,0:04:28.02,Default,,0000,0000,0000,,We're looking for the grapes' stems.
Dialogue: 0,0:04:28.02,0:04:29.21,Default,,0000,0000,0000,,(Charlet) Like this?
Dialogue: 0,0:04:29.21,0:04:31.23,Default,,0000,0000,0000,,(Anselme) Yes. And then, on the soil.
Dialogue: 0,0:04:31.23,0:04:33.27,Default,,0000,0000,0000,,(Charlet) No? That's sad.
Dialogue: 0,0:04:33.27,0:04:35.38,Default,,0000,0000,0000,,(Anselme) Yes, it's sad because there's\Na full team that worked on it
Dialogue: 0,0:04:35.38,0:04:39.28,Default,,0000,0000,0000,,for a whole year.
Dialogue: 0,0:04:39.28,0:04:41.44,Default,,0000,0000,0000,,This is a gift from nature.
Dialogue: 0,0:04:41.44,0:04:43.01,Default,,0000,0000,0000,,We're insulting nature.
Dialogue: 0,0:04:43.01,0:04:47.60,Default,,0000,0000,0000,,We're not able to keep what it gives us.
Dialogue: 0,0:04:47.60,0:04:52.05,Default,,0000,0000,0000,,(Charlet) {\i1}The quotas mean all producers\Nare leaving grapes on the ground{\i0}
Dialogue: 0,0:04:52.05,0:04:52.75,Default,,0000,0000,0000,,{\i1}to compost.{\i0}
Dialogue: 0,0:04:52.75,0:04:56.37,Default,,0000,0000,0000,,{\i1}Something that Selosse sees \Nas particularly hard for smaller companies{\i0}
Dialogue: 0,0:04:56.37,0:04:58.32,Default,,0000,0000,0000,,{\i1}that can't lose out on revenue.{\i0}
Dialogue: 0,0:04:58.32,0:05:02.80,Default,,0000,0000,0000,,So the industry implemented a\Nquota to try and ease the crisis.
Dialogue: 0,0:05:02.80,0:05:04.30,Default,,0000,0000,0000,,Do you think that was the right solution?
Dialogue: 0,0:05:05.05,0:05:06.38,Default,,0000,0000,0000,,It's not a solution.
Dialogue: 0,0:05:06.38,0:05:11.58,Default,,0000,0000,0000,,It's a way to carry on\Nwhile keeping everyone at ease.
Dialogue: 0,0:05:11.58,0:05:14.37,Default,,0000,0000,0000,,I see it as a race to the bottom.
Dialogue: 0,0:05:14.37,0:05:17.65,Default,,0000,0000,0000,,Those who make no effort, who don't adapt,
Dialogue: 0,0:05:17.65,0:05:21.74,Default,,0000,0000,0000,,who see vines as grape-producing machines,
Dialogue: 0,0:05:21.74,0:05:25.12,Default,,0000,0000,0000,,they are the ones being rewarded.
Dialogue: 0,0:05:25.12,0:05:30.78,Default,,0000,0000,0000,,So they want the good producers\Nto waste their high-quality fruits
Dialogue: 0,0:05:30.78,0:05:34.70,Default,,0000,0000,0000,,so that they can sell\Ntheir poor quality fruits.
Dialogue: 0,0:05:34.70,0:05:37.74,Default,,0000,0000,0000,,That's not how you give\Nyoung people a future.
Dialogue: 0,0:05:37.74,0:05:41.62,Default,,0000,0000,0000,,These three young men\Nare the future of the region.
Dialogue: 0,0:05:41.62,0:05:46.30,Default,,0000,0000,0000,,(Charlet) {\i1}For Selosse, champagne success \Ndepends on innovation{\i0}
Dialogue: 0,0:05:46.30,0:05:48.05,Default,,0000,0000,0000,,{\i1}from the next generation of winemakers.{\i0}
Dialogue: 0,0:05:49.04,0:05:51.83,Default,,0000,0000,0000,,Charlet, would you like\Na glass of champagne?
Dialogue: 0,0:05:52.29,0:05:55.88,Default,,0000,0000,0000,,Okay. (laughter)
Dialogue: 0,0:05:55.88,0:05:59.01,Default,,0000,0000,0000,,(Charlet) {\i1}But younger producers\Nlike Alexander Chartogne{\i0}
Dialogue: 0,0:05:59.01,0:06:02.04,Default,,0000,0000,0000,,{\i1}are also the ones\Nwith the most recent investments,{\i0}
Dialogue: 0,0:06:02.04,0:06:04.62,Default,,0000,0000,0000,,{\i1}leaving them the most at risk financially.{\i0}
Dialogue: 0,0:06:06.30,0:06:07.90,Default,,0000,0000,0000,,I love it.
Dialogue: 0,0:06:08.53,0:06:11.47,Default,,0000,0000,0000,,Would you drink this for\Nan aperitif or with food?
Dialogue: 0,0:06:11.89,0:06:13.19,Default,,0000,0000,0000,,It depends on your mood.
Dialogue: 0,0:06:13.19,0:06:14.45,Default,,0000,0000,0000,,It depends on the moment.
Dialogue: 0,0:06:14.45,0:06:16.45,Default,,0000,0000,0000,,You can drink it\Nreally early in the morning
Dialogue: 0,0:06:16.45,0:06:18.78,Default,,0000,0000,0000,,or really late in the evening.\N(laughter)
Dialogue: 0,0:06:19.72,0:06:20.93,Default,,0000,0000,0000,,This is really good, though.
Dialogue: 0,0:06:22.64,0:06:25.25,Default,,0000,0000,0000,,(Charlet) {\i1}Most champagne makers\Nare doing fine{\i0}
Dialogue: 0,0:06:25.25,0:06:26.57,Default,,0000,0000,0000,,{\i1}for now.{\i0}
Dialogue: 0,0:06:26.84,0:06:30.48,Default,,0000,0000,0000,,{\i1}But their future depends\Non when the pandemic ends.{\i0}
Dialogue: 0,0:06:30.48,0:06:34.71,Default,,0000,0000,0000,,{\i1}And more importantly, \Nif sales pick up when it does.{\i0}
Dialogue: 0,0:06:35.35,0:06:38.73,Default,,0000,0000,0000,,Of all the industries \Nthat have been hurt by the pandemic,
Dialogue: 0,0:06:39.65,0:06:41.98,Default,,0000,0000,0000,,champagne is not necessarily\Nthe most sympathetic one.
Dialogue: 0,0:06:42.46,0:06:45.28,Default,,0000,0000,0000,,Why should people care\Nthat champagne's been hurt?
Dialogue: 0,0:06:45.72,0:06:47.56,Default,,0000,0000,0000,,In many countries--\Nwhether it's the English,
Dialogue: 0,0:06:47.56,0:06:49.18,Default,,0000,0000,0000,,the Americans, the Germans--
Dialogue: 0,0:06:49.18,0:06:52.17,Default,,0000,0000,0000,,nobody likes French people\Nbut everyone loves France,
Dialogue: 0,0:06:52.17,0:06:55.45,Default,,0000,0000,0000,,and champagne is the tip of that image.