[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So when a region of the world \Nbecomes known for a specific type of food, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they'll go to great lengths to protect it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I mean, let's look at Kobe beef. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It can only be called that Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if it meets a very particular\Nset of requirements, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,including that the cow was born, fed, \Nand slaughtered in a region of Japan Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that includes the city of Kobe. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Quebec regulates who can sell maple syrup Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and the government even keeps\Na strategic reserve. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,French champagne is from, you guessed it, \Nthe Champagne region of France Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and it's heavily regulated. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But the pandemic is exposing \Nthe behind-the-scenes drama Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about how it's produced. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,DYING ON THE VINE Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You must hold it like this\Nand tap, all the way up. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Okay. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And I use the back of the knife. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,- Here, this part. OK.\N- Yes, that part. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Okay, merci. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Oh, it's quite heavy. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Okay. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is very difficult. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Whoaaaaa! Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}There were many reasons \Nto break out the champagne sabre in 2020.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Whooooo! Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}And that's bad news\Nfor Charles Duval-Leroy and his family.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Merci. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is what we have today for \NFemme de Champagne: non-vintage. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It is more of apéritif-style vintage. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We stay in the frame \Nof elegance and finesse. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}Duval-Leroy has been in\Nthis business for 150 years.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}They produce more than\N2 million bottles annually{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}for big clients like Delta Airlines{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}and the Moulin Rouge.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}With Covid-19 keeping planes on the ground{\i0}\N{\i1}and event spaces closed,{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}sales have plummeted by almost 40%,{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}and the champagne industry\Nhas had to take drastic action.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is an unusual year. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We had a good harvest, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but due to this COVID-19 crisis, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we couldn't harvest all the grapes. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,As you can see, \Nthere are a lot of grapes left. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a frustrating year for us. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If I didn't the context,\Nit looks like sabotage. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's really something unprecedented. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There are so many times\Nthat we ask ourselves Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if there's a new wine-making method. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,No, it's just throwing the grapes\Non the ground. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It makes no sense. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,With the sales dropping \Nthroughout the year, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,how did the industry respond? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The first step was to say, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Let's reduce quotas. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If we reduce quotas, we reduce production. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We won't inflate the stock\Nthat hasn't been sold." Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a truly collective response\Nto lower production, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which is why we have left grapes\Non the vine today. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a heartbreaking response,\Nbut we know it's necessary Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for the long term in Champagne. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}Champagne has spent decades\Nmeticulously curating a global image{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}as the way to mark special occasions.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}It's this type of deliberate management{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}that led to cutting production\Nby 100 million bottles this year{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}to prop up prices,{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}but the decision left \Nover 10,000 tons of grapes to waste away,{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}and it didn't necessarily account for issues{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}that were already threatening \Nchampagne's reign{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}as a celebratory drink of choice.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Can you talk a little bit about \Nthe state of of the champagne industry Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,before the pandemic hit? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because I remember there was already\Ntalk of champagne Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,having a little bit of an image crisis Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,before COVID. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Since 2008, champagne \Nhasn't regained its sales Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,simply because the final consumer, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,due to to economic issues, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,has shifted from champagne \Nto other alcohols Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or other apéritif, of course. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Champagne hasn't benefited yet\Nfrom Instagram. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We see more and more that Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,there is an audience that\Nneeds to show itself Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,with a big glass with lots of ice\Nand colors in it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A gin and tonic that's well prepared Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and looks beautiful. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And champagne is very elegant, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but it's served in a small glass\Nwith not a lot in it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's too discreet to take a selfie\Nor a photo with. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Look, I'm in a dreamy landscape." Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}But some smaller producers \Nhave a different take{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}on the right response to the crisis.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The color is incredible, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it looks like Roussanne [grapes]. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}While the big names \Nin the industry{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}sell millions of bottles each year,{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}Alselme Selosse makes only about 50,000\Nand each one can go for hundreds of euros.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We're looking for the grapes' stems. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) Like this? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Anselme) Yes. And then, on the soil. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) No? That's sad. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Anselme) Yes, it's sad because there's\Na full team that worked on it Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for a whole year. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is a gift from nature. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We're insulting nature. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We're not able to keep what it gives us. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}The quotas mean all producers\Nare leaving grapes on the ground{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}to compost.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}Something that Selosse sees \Nas particularly hard for smaller companies{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}that can't lose out on revenue.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So the industry implemented a\Nquota to try and ease the crisis. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Do you think that was the right solution? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's not a solution. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a way to carry on\Nwhile keeping everyone at ease. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I see it as a race to the bottom. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Those who make no effort, who don't adapt, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,who see vines as grape-producing machines, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they are the ones being rewarded. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So they want the good producers\Nto waste their high-quality fruits Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so that they can sell\Ntheir poor quality fruits. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's not how you give\Nyoung people a future. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,These three young men\Nare the future of the region. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}For Selosse, champagne success \Ndepends on innovation{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}from the next generation of winemakers.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Charlet, would you like\Na glass of champagne? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Okay. (laughter) Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}But younger producers\Nlike Alexander Chartogne{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}are also the ones\Nwith the most recent investments,{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}leaving them the most at risk financially.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I love it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Would you drink this for\Nan aperitif or with food? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It depends on your mood. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It depends on the moment. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You can drink it\Nreally early in the morning Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or really late in the evening.\N(laughter) Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is really good, though. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Charlet) {\i1}Most champagne makers\Nare doing fine{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}for now.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}But their future depends\Non when the pandemic ends.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}And more importantly, \Nif sales pick up when it does.{\i0} Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Of all the industries \Nthat have been hurt by the pandemic, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,champagne is not necessarily\Nthe most sympathetic one. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Why should people care\Nthat champagne's been hurt? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In many countries--\Nwhether it's the English, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the Americans, the Germans-- Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,nobody likes French people\Nbut everyone loves France, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and champagne is the tip of that image.