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So when a region of the world
becomes known for a specific type of food,
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they'll go to great lengths to protect it.
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I mean, let's look at Kobe beef.
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It can only be called that
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if it meets a very particular
set of requirements,
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including that the cow was born, fed,
and slaughtered in a region of Japan
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that includes the city of Kobe.
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Quebec regulates who can sell maple syrup
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and the government even keeps
a strategic reserve.
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French champagne is from, you guessed it,
the Champagne region of France
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and it's heavily regulated.
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But the pandemic is exposing
the behind-the-scenes drama
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about how it's produced.
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DYING ON THE VINE
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You must hold it like this
and tap, all the way up.
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Okay.
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And I use the back of the knife.
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- Here, this part. OK.
- Yes, that part.
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Okay, merci.
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Oh, it's quite heavy.
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Okay.
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This is very difficult.
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Whoaaaaa!
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(Charlet) There were many reasons
to break out the champagne sabre in 2020.
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Whooooo!
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And that's bad news
for Charles Duval-Leroy and his family.
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Merci.
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This is what we have today for
Femme de Champagne: non-vintage.
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It is more of apéritif-style vintage.
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We stay in the frame
of elegance and finesse.
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Duval-Leroy has been in
this business for 150 years.
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They produce more than
2 million bottles annually
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for big clients like Delta Airlines
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and the Moulin Rouge.
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With Covid-19 keeping planes on the ground
and event spaces closed,
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sales have plummeted by almost 40%,
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and the champagne industry
has had to take drastic action.
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This is an unusual year.
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We had a good harvest,
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but due to this COVID-19 crisis,
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we couldn't harvest all the grapes.
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As you can see,
there are a lot of grapes left.
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It's a frustrating year for us.
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If I didn't the context,
it looks like sabotage.
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It's really something unprecedented.
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There are so many times
that we ask ourselves
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if there's a new wine-making method.
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No, it's just throwing the grapes
on the ground.
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It makes no sense.
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So with the sales dropping throughout
the year. How did the industry respond
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with the city illuminated Dakota?
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Champagne has spent decades
meticulously curating a global image
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as the way to Mark special occasions.
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It's this type of deliberate management
that led to cutting production
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by 100 million bottles,
this year to prop up prices,
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but the decision left, over 10,000
tons of grapes to waste away.
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And it didn't necessarily
account for issues
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that were already threatening Champagnes
reign as a celebratory. Drink of choice.
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Can you talk a little
bit about the state of
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Of the champagne industry
before the pandemic hit
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because I remember there was
already talk of champagne,
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having a little bit of an image crisis
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before covid.
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But if you do MB,
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scholarship and activism evil
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to some from a secure location semester
final because part of the revenue,
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Sadiq Ali Duchamp and
salute salute Circle,
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we sure do two dudes operative
lose a point of privilege Instagram
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and public key
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to a small tree on the bank,
on the color changing, tunic,
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illegal immigration achiever
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and put the volume set for describe
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professional self in photo
orientation has a drive.
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Some smaller, producers have a different
take on the right response to the crisis,
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some clam Left Behind questions.
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While the big names in the industry
sell millions of bottles each year,
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and some sillas makes only about 50,000
and each one can go for hundreds of euros.
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Chef liquid Reza come sir,
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we a la parte know but it tastes.
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Where's your boss? It is best girl.
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She tutored me. Keep he
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means all producers are leaving grapes
on the ground to compost something.
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That's a losses.
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Particularly hard for smaller companies
that can't lose out on Revenue.
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So the industry implemented a
quota to try and ease the crisis.
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Do you think that was the right
solution? Seabone solution?
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See permit, the passage
or kalmo antipater longer.
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Possible correspondent even
more, probable that your sookie.
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Sookie sookie world of incoming fabric.
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Champagne success. Depends on Innovation
from the next generation of winemakers.
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Charlotte Discovery, sweetie,
but I'm building something.
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But younger produces
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like Alexander. Shortened are also the
ones with the most recent Investments,
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leaving them? The most,
at risk financially.
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I love it.
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Would you drink this for
an aperitif or with food?
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The department who loves any problem or
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we will blow out a settlement
is really good though.
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Most champagne makers
are doing fine for now.
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But their future depends
on when the pandemic ends.
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And more importantly, if
sales pick up when it does.
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It's of all the industries
that have been hurt
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by the pandemic Champagnes. Not
necessarily the most sympathetic one.
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Why should people care
that Champagnes been hurt?
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I'm awkward because what is only than me
like a person? Namely France, a vision.