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So when a region of the world 
becomes known for a specific type of food,

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they'll go to great lengths to protect it.

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I mean, let's look at Kobe beef.

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It can only be called that

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if it meets a very particular
set of requirements,

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including that the cow was born, fed, 
and slaughtered in a region of Japan

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that includes the city of Kobe.

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Quebec regulates who can sell maple syrup

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and the government even keeps
a strategic reserve.

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French champagne is from, you guessed it, 
the Champagne region of France

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and it's heavily regulated.

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But the pandemic is exposing 
the behind-the-scenes drama

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about how it's produced.

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DYING ON THE VINE

99:59:59.999 --> 99:59:59.999 line:1
You must hold it like this
and tap, all the way up.

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Okay, and I used the
back of the knife here.

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- Here, this part. OK.
- Yes, that part.

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Okay, merci.

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Oh, it's quite heavy.

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Okay.

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This is very difficult.

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Whoaaaaa!

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<i>There were many reasons to break out 
the champagne sabre in 2020.</i>

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Whooooo!

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<i>And that's bad news
for Charles [ ] and his family.</i>

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Merci.

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This is what we have today for 
Femme de Champagne: non-vintage.

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It is more of apéritif-style vintage.

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We stay in the frame 
of elegance and finesse.

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The developer has been in
this business for 150 years.

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They produce more than 2
million bottles and Elite.

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The big clients like Delta Airlines

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and the Moulin Rouge

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with covid-19, keeping planes on the
ground and event, space is closed sales.

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As have plummeted by almost 40%,

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and the champagne industry
has had to take drastic action

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at a crab, has a typical
neuron having trouble.

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If I didn't know the context,
it looks like sabotage.

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So this is the fix it for ramen. You usually
room and more back to the Mothership.

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So with the sales dropping throughout
the year. How did the industry respond

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with the city illuminated Dakota?

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Champagne has spent decades
meticulously curating a global image

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as the way to Mark special occasions.

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It's this type of deliberate management
that led to cutting production

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by 100 million bottles,
this year to prop up prices,

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but the decision left, over 10,000
tons of grapes to waste away.

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And it didn't necessarily
account for issues

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that were already threatening Champagnes
reign as a celebratory. Drink of choice.

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Can you talk a little
bit about the state of

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Of the champagne industry
before the pandemic hit

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because I remember there was
already talk of champagne,

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having a little bit of an image crisis

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before covid.

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But if you do MB,

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scholarship and activism evil

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to some from a secure location semester
final because part of the revenue,

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Sadiq Ali Duchamp and
salute salute Circle,

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we sure do two dudes operative
lose a point of privilege Instagram

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and public key

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to a small tree on the bank,
on the color changing, tunic,

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illegal immigration achiever

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and put the volume set for describe

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professional self in photo
orientation has a drive.

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Some smaller, producers have a different
take on the right response to the crisis,

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some clam Left Behind questions.

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While the big names in the industry
sell millions of bottles each year,

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and some sillas makes only about 50,000
and each one can go for hundreds of euros.

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Chef liquid Reza come sir,

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we a la parte know but it tastes.

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Where's your boss? It is best girl.

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She tutored me. Keep he

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means all producers are leaving grapes
on the ground to compost something.

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That's a losses.

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Particularly hard for smaller companies
that can't lose out on Revenue.

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So the industry implemented a
quota to try and ease the crisis.

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Do you think that was the right
solution? Seabone solution?

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See permit, the passage
or kalmo antipater longer.

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Possible correspondent even
more, probable that your sookie.

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Sookie sookie world of incoming fabric.

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Champagne success. Depends on Innovation
from the next generation of winemakers.

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Charlotte Discovery, sweetie,
but I'm building something.

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But younger produces

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like Alexander. Shortened are also the
ones with the most recent Investments,

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leaving them? The most,
at risk financially.

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I love it.

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Would you drink this for
an aperitif or with food?

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The department who loves any problem or

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we will blow out a settlement
is really good though.

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Most champagne makers
are doing fine for now.

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But their future depends
on when the pandemic ends.

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And more importantly, if
sales pick up when it does.

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It's of all the industries
that have been hurt

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by the pandemic Champagnes. Not
necessarily the most sympathetic one.

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Why should people care
that Champagnes been hurt?

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I'm awkward because what is only than me
like a person? Namely France, a vision.