9:59:59.000,9:59:59.000
So when a region of the world [br]becomes known for a specific type of food,

9:59:59.000,9:59:59.000
they'll go to great lengths to protect it.

9:59:59.000,9:59:59.000
I mean, let's look at Kobe beef.

9:59:59.000,9:59:59.000
It can only be called that

9:59:59.000,9:59:59.000
if it meets a very particular[br]set of requirements,

9:59:59.000,9:59:59.000
including that the cow was born, fed, [br]and slaughtered in a region of Japan

9:59:59.000,9:59:59.000
that includes the city of Kobe.

9:59:59.000,9:59:59.000
Quebec regulates who can sell maple syrup

9:59:59.000,9:59:59.000
and the government even keeps[br]a strategic reserve.

9:59:59.000,9:59:59.000
French champagne is from, you guessed it, [br]the Champagne region of France

9:59:59.000,9:59:59.000
and it's heavily regulated.

9:59:59.000,9:59:59.000
But the pandemic is exposing [br]the behind-the-scenes drama

9:59:59.000,9:59:59.000
about how it's produced.

9:59:59.000,9:59:59.000
DYING ON THE VINE

9:59:59.000,9:59:59.000
You must hold it like this[br]and tap, all the way up.

9:59:59.000,9:59:59.000
Okay, and I used the[br]back of the knife here.

9:59:59.000,9:59:59.000
- Here, this part. OK.[br]- Yes, that part.

9:59:59.000,9:59:59.000
Okay, merci.

9:59:59.000,9:59:59.000
Oh, it's quite heavy.

9:59:59.000,9:59:59.000
Okay.

9:59:59.000,9:59:59.000
This is very difficult.

9:59:59.000,9:59:59.000
Whoaaaaa!

9:59:59.000,9:59:59.000
<i>There were many reasons to break out [br]the champagne sabre in 2020.</i>

9:59:59.000,9:59:59.000
Whooooo!

9:59:59.000,9:59:59.000
<i>And that's bad news[br]for Charles [ ] and his family.</i>

9:59:59.000,9:59:59.000
Merci.

9:59:59.000,9:59:59.000
This is what we have today for [br]Femme de Champagne: non-vintage.

9:59:59.000,9:59:59.000
It is more of apéritif-style vintage.

9:59:59.000,9:59:59.000
We stay in the frame [br]of elegance and finesse.

9:59:59.000,9:59:59.000
The developer has been in[br]this business for 150 years.

9:59:59.000,9:59:59.000
They produce more than 2[br]million bottles and Elite.

9:59:59.000,9:59:59.000
The big clients like Delta Airlines

9:59:59.000,9:59:59.000
and the Moulin Rouge

9:59:59.000,9:59:59.000
with covid-19, keeping planes on the[br]ground and event, space is closed sales.

9:59:59.000,9:59:59.000
As have plummeted by almost 40%,

9:59:59.000,9:59:59.000
and the champagne industry[br]has had to take drastic action

9:59:59.000,9:59:59.000
at a crab, has a typical[br]neuron having trouble.

9:59:59.000,9:59:59.000
If I didn't know the context,[br]it looks like sabotage.

9:59:59.000,9:59:59.000
So this is the fix it for ramen. You usually[br]room and more back to the Mothership.

9:59:59.000,9:59:59.000
So with the sales dropping throughout[br]the year. How did the industry respond

9:59:59.000,9:59:59.000
with the city illuminated Dakota?

9:59:59.000,9:59:59.000
Champagne has spent decades[br]meticulously curating a global image

9:59:59.000,9:59:59.000
as the way to Mark special occasions.

9:59:59.000,9:59:59.000
It's this type of deliberate management[br]that led to cutting production

9:59:59.000,9:59:59.000
by 100 million bottles,[br]this year to prop up prices,

9:59:59.000,9:59:59.000
but the decision left, over 10,000[br]tons of grapes to waste away.

9:59:59.000,9:59:59.000
And it didn't necessarily[br]account for issues

9:59:59.000,9:59:59.000
that were already threatening Champagnes[br]reign as a celebratory. Drink of choice.

9:59:59.000,9:59:59.000
Can you talk a little[br]bit about the state of

9:59:59.000,9:59:59.000
Of the champagne industry[br]before the pandemic hit

9:59:59.000,9:59:59.000
because I remember there was[br]already talk of champagne,

9:59:59.000,9:59:59.000
having a little bit of an image crisis

9:59:59.000,9:59:59.000
before covid.

9:59:59.000,9:59:59.000
But if you do MB,

9:59:59.000,9:59:59.000
scholarship and activism evil

9:59:59.000,9:59:59.000
to some from a secure location semester[br]final because part of the revenue,

9:59:59.000,9:59:59.000
Sadiq Ali Duchamp and[br]salute salute Circle,

9:59:59.000,9:59:59.000
we sure do two dudes operative[br]lose a point of privilege Instagram

9:59:59.000,9:59:59.000
and public key

9:59:59.000,9:59:59.000
to a small tree on the bank,[br]on the color changing, tunic,

9:59:59.000,9:59:59.000
illegal immigration achiever

9:59:59.000,9:59:59.000
and put the volume set for describe

9:59:59.000,9:59:59.000
professional self in photo[br]orientation has a drive.

9:59:59.000,9:59:59.000
Some smaller, producers have a different[br]take on the right response to the crisis,

9:59:59.000,9:59:59.000
some clam Left Behind questions.

9:59:59.000,9:59:59.000
While the big names in the industry[br]sell millions of bottles each year,

9:59:59.000,9:59:59.000
and some sillas makes only about 50,000[br]and each one can go for hundreds of euros.

9:59:59.000,9:59:59.000
Chef liquid Reza come sir,

9:59:59.000,9:59:59.000
we a la parte know but it tastes.

9:59:59.000,9:59:59.000
Where's your boss? It is best girl.

9:59:59.000,9:59:59.000
She tutored me. Keep he

9:59:59.000,9:59:59.000
means all producers are leaving grapes[br]on the ground to compost something.

9:59:59.000,9:59:59.000
That's a losses.

9:59:59.000,9:59:59.000
Particularly hard for smaller companies[br]that can't lose out on Revenue.

9:59:59.000,9:59:59.000
So the industry implemented a[br]quota to try and ease the crisis.

9:59:59.000,9:59:59.000
Do you think that was the right[br]solution? Seabone solution?

9:59:59.000,9:59:59.000
See permit, the passage[br]or kalmo antipater longer.

9:59:59.000,9:59:59.000
Possible correspondent even[br]more, probable that your sookie.

9:59:59.000,9:59:59.000
Sookie sookie world of incoming fabric.

9:59:59.000,9:59:59.000
Champagne success. Depends on Innovation[br]from the next generation of winemakers.

9:59:59.000,9:59:59.000
Charlotte Discovery, sweetie,[br]but I'm building something.

9:59:59.000,9:59:59.000
But younger produces

9:59:59.000,9:59:59.000
like Alexander. Shortened are also the[br]ones with the most recent Investments,

9:59:59.000,9:59:59.000
leaving them? The most,[br]at risk financially.

9:59:59.000,9:59:59.000
I love it.

9:59:59.000,9:59:59.000
Would you drink this for[br]an aperitif or with food?

9:59:59.000,9:59:59.000
The department who loves any problem or

9:59:59.000,9:59:59.000
we will blow out a settlement[br]is really good though.

9:59:59.000,9:59:59.000
Most champagne makers[br]are doing fine for now.

9:59:59.000,9:59:59.000
But their future depends[br]on when the pandemic ends.

9:59:59.000,9:59:59.000
And more importantly, if[br]sales pick up when it does.

9:59:59.000,9:59:59.000
It's of all the industries[br]that have been hurt

9:59:59.000,9:59:59.000
by the pandemic Champagnes. Not[br]necessarily the most sympathetic one.

9:59:59.000,9:59:59.000
Why should people care[br]that Champagnes been hurt?

9:59:59.000,9:59:59.000
I'm awkward because what is only than me[br]like a person? Namely France, a vision.