1
99:59:59,999 --> 99:59:59,999
So when a region of the world becomes
known for a specific type of food,

2
99:59:59,999 --> 99:59:59,999
they'll go to Great Lengths, to protect
it. I mean, let's look at Kobe beef.

3
99:59:59,999 --> 99:59:59,999
It can only be called that if it meets
a very particular set of requirements,

4
99:59:59,999 --> 99:59:59,999
including that the cow was born fed

5
99:59:59,999 --> 99:59:59,999
and slaughtered in a region of Japan
that includes the city of Kobe.

6
99:59:59,999 --> 99:59:59,999
Quebec regulates who can sell maple
syrup and the government even keeps

7
99:59:59,999 --> 99:59:59,999
a strategic Reserve French champagne
is from you guessed it, the champagne.

8
99:59:59,999 --> 99:59:59,999
In France, and it's heavily regulated.

9
99:59:59,999 --> 99:59:59,999
But the pandemic is exposing the
behind-the-scenes drama about how its produced.

10
99:59:59,999 --> 99:59:59,999
What a punk comes out
the bit like to watch.

11
99:59:59,999 --> 99:59:59,999
Okay, and I used the
back of the knife here.

12
99:59:59,999 --> 99:59:59,999
This part. Ok.

13
99:59:59,999 --> 99:59:59,999
Ok. Merci. Oh, it's quite heavy. Okay.

14
99:59:59,999 --> 99:59:59,999
This is very difficult.

15
99:59:59,999 --> 99:59:59,999
Now. Work many reasons to break
out. The champagne Saver in 2020

16
99:59:59,999 --> 99:59:59,999
and that's bad news for Charles
do value our his family.

17
99:59:59,999 --> 99:59:59,999
This is one little finger companion,
retail rubbish to representative.

18
99:59:59,999 --> 99:59:59,999
The developer has been in
this business for 150 years.

19
99:59:59,999 --> 99:59:59,999
They produce more than 2
million bottles and Elite.

20
99:59:59,999 --> 99:59:59,999
The big clients like Delta Airlines

21
99:59:59,999 --> 99:59:59,999
and the Moulin Rouge

22
99:59:59,999 --> 99:59:59,999
with covid-19, keeping planes on the
ground and event, space is closed sales.

23
99:59:59,999 --> 99:59:59,999
As have plummeted by almost 40%,

24
99:59:59,999 --> 99:59:59,999
and the champagne industry
has had to take drastic action

25
99:59:59,999 --> 99:59:59,999
at a crab, has a typical
neuron having trouble.

26
99:59:59,999 --> 99:59:59,999
If I didn't know the context,
it looks like sabotage.

27
99:59:59,999 --> 99:59:59,999
So this is the fix it for ramen. You usually
room and more back to the Mothership.

28
99:59:59,999 --> 99:59:59,999
So with the sales dropping throughout
the year. How did the industry respond

29
99:59:59,999 --> 99:59:59,999
with the city illuminated Dakota?

30
99:59:59,999 --> 99:59:59,999
Champagne has spent decades
meticulously curating a global image

31
99:59:59,999 --> 99:59:59,999
as the way to Mark special occasions.

32
99:59:59,999 --> 99:59:59,999
It's this type of deliberate management
that led to cutting production

33
99:59:59,999 --> 99:59:59,999
by 100 million bottles,
this year to prop up prices,

34
99:59:59,999 --> 99:59:59,999
but the decision left, over 10,000
tons of grapes to waste away.

35
99:59:59,999 --> 99:59:59,999
And it didn't necessarily
account for issues

36
99:59:59,999 --> 99:59:59,999
that were already threatening Champagnes
reign as a celebratory. Drink of choice.

37
99:59:59,999 --> 99:59:59,999
Can you talk a little
bit about the state of

38
99:59:59,999 --> 99:59:59,999
Of the champagne industry
before the pandemic hit

39
99:59:59,999 --> 99:59:59,999
because I remember there was
already talk of champagne,

40
99:59:59,999 --> 99:59:59,999
having a little bit of an image crisis

41
99:59:59,999 --> 99:59:59,999
before covid.

42
99:59:59,999 --> 99:59:59,999
But if you do MB,

43
99:59:59,999 --> 99:59:59,999
scholarship and activism evil

44
99:59:59,999 --> 99:59:59,999
to some from a secure location semester
final because part of the revenue,

45
99:59:59,999 --> 99:59:59,999
Sadiq Ali Duchamp and
salute salute Circle,

46
99:59:59,999 --> 99:59:59,999
we sure do two dudes operative
lose a point of privilege Instagram

47
99:59:59,999 --> 99:59:59,999
and public key

48
99:59:59,999 --> 99:59:59,999
to a small tree on the bank,
on the color changing, tunic,

49
99:59:59,999 --> 99:59:59,999
illegal immigration achiever

50
99:59:59,999 --> 99:59:59,999
and put the volume set for describe

51
99:59:59,999 --> 99:59:59,999
professional self in photo
orientation has a drive.

52
99:59:59,999 --> 99:59:59,999
Some smaller, producers have a different
take on the right response to the crisis,

53
99:59:59,999 --> 99:59:59,999
some clam Left Behind questions.

54
99:59:59,999 --> 99:59:59,999
While the big names in the industry
sell millions of bottles each year,

55
99:59:59,999 --> 99:59:59,999
and some sillas makes only about 50,000
and each one can go for hundreds of euros.

56
99:59:59,999 --> 99:59:59,999
Chef liquid Reza come sir,

57
99:59:59,999 --> 99:59:59,999
we a la parte know but it tastes.

58
99:59:59,999 --> 99:59:59,999
Where's your boss? It is best girl.

59
99:59:59,999 --> 99:59:59,999
She tutored me. Keep he

60
99:59:59,999 --> 99:59:59,999
means all producers are leaving grapes
on the ground to compost something.

61
99:59:59,999 --> 99:59:59,999
That's a losses.

62
99:59:59,999 --> 99:59:59,999
Particularly hard for smaller companies
that can't lose out on Revenue.

63
99:59:59,999 --> 99:59:59,999
So the industry implemented a
quota to try and ease the crisis.

64
99:59:59,999 --> 99:59:59,999
Do you think that was the right
solution? Seabone solution?

65
99:59:59,999 --> 99:59:59,999
See permit, the passage
or kalmo antipater longer.

66
99:59:59,999 --> 99:59:59,999
Possible correspondent even
more, probable that your sookie.

67
99:59:59,999 --> 99:59:59,999
Sookie sookie world of incoming fabric.

68
99:59:59,999 --> 99:59:59,999
Champagne success. Depends on Innovation
from the next generation of winemakers.

69
99:59:59,999 --> 99:59:59,999
Charlotte Discovery, sweetie,
but I'm building something.

70
99:59:59,999 --> 99:59:59,999
But younger produces

71
99:59:59,999 --> 99:59:59,999
like Alexander. Shortened are also the
ones with the most recent Investments,

72
99:59:59,999 --> 99:59:59,999
leaving them? The most,
at risk financially.

73
99:59:59,999 --> 99:59:59,999
I love it.

74
99:59:59,999 --> 99:59:59,999
Would you drink this for
an aperitif or with food?

75
99:59:59,999 --> 99:59:59,999
The department who loves any problem or

76
99:59:59,999 --> 99:59:59,999
we will blow out a settlement
is really good though.

77
99:59:59,999 --> 99:59:59,999
Most champagne makers
are doing fine for now.

78
99:59:59,999 --> 99:59:59,999
But their future depends
on when the pandemic ends.

79
99:59:59,999 --> 99:59:59,999
And more importantly, if
sales pick up when it does.

80
99:59:59,999 --> 99:59:59,999
It's of all the industries
that have been hurt

81
99:59:59,999 --> 99:59:59,999
by the pandemic Champagnes. Not
necessarily the most sympathetic one.

82
99:59:59,999 --> 99:59:59,999
Why should people care
that Champagnes been hurt?

83
99:59:59,999 --> 99:59:59,999
I'm awkward because what is only than me
like a person? Namely France, a vision.