[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.80,0:00:05.21,Default,,0000,0000,0000,,So when a region of the world \Nbecomes known for a specific type of food,
Dialogue: 0,0:00:05.21,0:00:07.24,Default,,0000,0000,0000,,they'll go to great lengths to protect it.
Dialogue: 0,0:00:07.24,0:00:08.83,Default,,0000,0000,0000,,I mean, let's look at Kobe beef.
Dialogue: 0,0:00:08.83,0:00:10.09,Default,,0000,0000,0000,,It can only be called that
Dialogue: 0,0:00:10.09,0:00:12.43,Default,,0000,0000,0000,,if it meets a very particular\Nset of requirements,
Dialogue: 0,0:00:12.43,0:00:15.46,Default,,0000,0000,0000,,including that the cow was born, fed, \Nand slaughtered in a region of Japan
Dialogue: 0,0:00:15.46,0:00:17.73,Default,,0000,0000,0000,,that includes the city of Kobe.
Dialogue: 0,0:00:17.73,0:00:19.85,Default,,0000,0000,0000,,Quebec regulates who can sell maple syrup
Dialogue: 0,0:00:19.85,0:00:23.02,Default,,0000,0000,0000,,and the government even keeps\Na strategic reserve.
Dialogue: 0,0:00:23.02,0:00:26.74,Default,,0000,0000,0000,,French champagne is from, you guessed it, \Nthe Champagne region of France
Dialogue: 0,0:00:26.74,0:00:28.58,Default,,0000,0000,0000,,and it's heavily regulated.
Dialogue: 0,0:00:28.58,0:00:31.26,Default,,0000,0000,0000,,But the pandemic is exposing \Nthe behind-the-scenes drama
Dialogue: 0,0:00:31.26,0:00:32.52,Default,,0000,0000,0000,,about how it's produced.
Dialogue: 0,0:00:33.42,0:00:35.68,Default,,0000,0000,0000,,DYING ON THE VINE
Dialogue: 0,0:00:38.35,0:00:41.72,Default,,0000,0000,0000,,You must hold it like this\Nand tap, all the way up.
Dialogue: 0,0:00:41.72,0:00:42.67,Default,,0000,0000,0000,,Okay.
Dialogue: 0,0:00:42.67,0:00:44.21,Default,,0000,0000,0000,,And I use the back of the knife.
Dialogue: 0,0:00:44.21,0:00:46.43,Default,,0000,0000,0000,,- Here, this part. OK.\N- Yes, that part.
Dialogue: 0,0:00:46.43,0:00:47.70,Default,,0000,0000,0000,,Okay, merci.
Dialogue: 0,0:00:48.52,0:00:50.01,Default,,0000,0000,0000,,Oh, it's quite heavy.
Dialogue: 0,0:00:51.02,0:00:51.90,Default,,0000,0000,0000,,Okay.
Dialogue: 0,0:00:52.70,0:00:54.35,Default,,0000,0000,0000,,This is very difficult.
Dialogue: 0,0:00:55.78,0:00:57.07,Default,,0000,0000,0000,,Whoaaaaa!
Dialogue: 0,0:00:57.26,0:01:01.64,Default,,0000,0000,0000,,(Charlet) {\i1}There were many reasons \Nto break out the champagne sabre in 2020.{\i0}
Dialogue: 0,0:01:03.07,0:01:04.50,Default,,0000,0000,0000,,Whooooo!
Dialogue: 0,0:01:04.99,0:01:08.47,Default,,0000,0000,0000,,{\i1}And that's bad news\Nfor Charles Duval-Leroy and his family.{\i0}
Dialogue: 0,0:01:09.09,0:01:09.98,Default,,0000,0000,0000,,Merci.
Dialogue: 0,0:01:10.42,0:01:14.12,Default,,0000,0000,0000,,This is what we have today for \NFemme de Champagne: non-vintage.
Dialogue: 0,0:01:15.00,0:01:17.15,Default,,0000,0000,0000,,It is more of apéritif-style vintage.
Dialogue: 0,0:01:17.15,0:01:20.69,Default,,0000,0000,0000,,We stay in the frame \Nof elegance and finesse.
Dialogue: 0,0:01:21.04,0:01:25.27,Default,,0000,0000,0000,,(Charlet) {\i1}The Duval-Leroy has been\Nin this business for 150 years.{\i0}
Dialogue: 0,0:01:25.27,0:01:28.17,Default,,0000,0000,0000,,{\i1}They produce more than\N2 million bottles annually{\i0}
Dialogue: 0,0:01:28.17,0:01:30.62,Default,,0000,0000,0000,,{\i1}for big clients like Delta Airlines{\i0}
Dialogue: 0,0:01:30.62,0:01:32.29,Default,,0000,0000,0000,,{\i1}and the Moulin Rouge.{\i0}
Dialogue: 0,0:01:33.10,0:01:35.74,Default,,0000,0000,0000,,{\i1}With COVID-19 keeping planes on the ground{\i0}
Dialogue: 0,0:01:35.74,0:01:37.82,Default,,0000,0000,0000,,{\i1}and event spaces closed,{\i0}
Dialogue: 0,0:01:37.82,0:01:41.00,Default,,0000,0000,0000,,{\i1}sales have plummeted by almost 40%,{\i0}
Dialogue: 0,0:01:41.00,0:01:44.44,Default,,0000,0000,0000,,{\i1}and the champagne industry\Nhas had to take drastic action.{\i0}
Dialogue: 0,0:01:45.75,0:01:47.78,Default,,0000,0000,0000,,This is an unusual year.
Dialogue: 0,0:01:47.78,0:01:49.34,Default,,0000,0000,0000,,We had a good harvest,
Dialogue: 0,0:01:49.34,0:01:51.66,Default,,0000,0000,0000,,but due to this COVID-19 crisis,
Dialogue: 0,0:01:51.66,0:01:54.30,Default,,0000,0000,0000,,we couldn't harvest all the grapes.
Dialogue: 0,0:01:54.94,0:01:58.31,Default,,0000,0000,0000,,As you can see, \Nthere are a lot of grapes left.
Dialogue: 0,0:01:58.62,0:02:01.20,Default,,0000,0000,0000,,It's a frustrating year for us.
Dialogue: 0,0:02:01.83,0:02:05.11,Default,,0000,0000,0000,,If I didn't know the context,\Nit looks like sabotage.
Dialogue: 0,0:02:05.53,0:02:08.69,Default,,0000,0000,0000,,It's really something unprecedented.
Dialogue: 0,0:02:09.00,0:02:11.14,Default,,0000,0000,0000,,There are so many times\Nthat we ask ourselves
Dialogue: 0,0:02:11.14,0:02:13.82,Default,,0000,0000,0000,,if there's a new wine-making method.
Dialogue: 0,0:02:13.82,0:02:16.36,Default,,0000,0000,0000,,No, it's just throwing the grapes\Non the ground.
Dialogue: 0,0:02:16.36,0:02:18.81,Default,,0000,0000,0000,,It makes no sense.
Dialogue: 0,0:02:18.99,0:02:21.54,Default,,0000,0000,0000,,With the sales dropping \Nthroughout the year,
Dialogue: 0,0:02:21.54,0:02:23.17,Default,,0000,0000,0000,,how did the industry respond?
Dialogue: 0,0:02:23.17,0:02:25.50,Default,,0000,0000,0000,,The first step was to say,
Dialogue: 0,0:02:25.50,0:02:27.28,Default,,0000,0000,0000,,"Let's reduce quotas.
Dialogue: 0,0:02:27.28,0:02:29.47,Default,,0000,0000,0000,,If we reduce quotas, we reduce production.
Dialogue: 0,0:02:29.47,0:02:32.24,Default,,0000,0000,0000,,We won't inflate the stock\Nthat hasn't been sold."
Dialogue: 0,0:02:32.24,0:02:35.12,Default,,0000,0000,0000,,It's a truly collective response\Nto lower production,
Dialogue: 0,0:02:35.12,0:02:38.10,Default,,0000,0000,0000,,which is why we have left grapes\Non the vine today.
Dialogue: 0,0:02:38.10,0:02:42.91,Default,,0000,0000,0000,,It's a heartbreaking response,\Nbut we know it's necessary
Dialogue: 0,0:02:42.91,0:02:44.93,Default,,0000,0000,0000,,for the long term in Champagne.
Dialogue: 0,0:02:46.07,0:02:50.34,Default,,0000,0000,0000,,(Charlet) {\i1}Champagne has spent decades\Nmeticulously curating a global image{\i0}
Dialogue: 0,0:02:50.34,0:02:53.35,Default,,0000,0000,0000,,{\i1}as the way to mark special occasions.{\i0}
Dialogue: 0,0:02:53.35,0:02:55.72,Default,,0000,0000,0000,,{\i1}It's this type of deliberate management{\i0}
Dialogue: 0,0:02:55.72,0:02:59.31,Default,,0000,0000,0000,,{\i1}that led to cutting production\Nby 100 million bottles this year{\i0}
Dialogue: 0,0:02:59.31,0:03:00.73,Default,,0000,0000,0000,,{\i1}to prop up prices.{\i0}
Dialogue: 0,0:03:01.22,0:03:06.03,Default,,0000,0000,0000,,{\i1}But the decision left \Nover 10,000 tons of grapes to waste away,{\i0}
Dialogue: 0,0:03:06.03,0:03:08.53,Default,,0000,0000,0000,,{\i1}and it didn't necessarily\Naccount for issues{\i0}
Dialogue: 0,0:03:08.53,0:03:10.79,Default,,0000,0000,0000,,{\i1}that were already threatening \Nchampagne's reign{\i0}
Dialogue: 0,0:03:10.79,0:03:12.52,Default,,0000,0000,0000,,{\i1}as a celebratory drink of choice.{\i0}
Dialogue: 0,0:03:13.47,0:03:16.27,Default,,0000,0000,0000,,Can you talk a little bit about \Nthe state of of the champagne industry
Dialogue: 0,0:03:16.27,0:03:17.92,Default,,0000,0000,0000,,before the pandemic hit?
Dialogue: 0,0:03:17.92,0:03:20.06,Default,,0000,0000,0000,,Because I remember there was already\Ntalk of champagne
Dialogue: 0,0:03:20.06,0:03:21.73,Default,,0000,0000,0000,,having a little bit of an image crisis
Dialogue: 0,0:03:21.73,0:03:22.83,Default,,0000,0000,0000,,before COVID.
Dialogue: 0,0:03:23.37,0:03:27.02,Default,,0000,0000,0000,,Since 2008, champagne \Nhasn't regained its sales
Dialogue: 0,0:03:27.02,0:03:30.50,Default,,0000,0000,0000,,simply because the final consumer,
Dialogue: 0,0:03:30.50,0:03:32.89,Default,,0000,0000,0000,,due to to economic issues,
Dialogue: 0,0:03:32.89,0:03:35.24,Default,,0000,0000,0000,,has shifted from champagne \Nto other alcohols
Dialogue: 0,0:03:35.24,0:03:37.49,Default,,0000,0000,0000,,or other aperitifs, of course.
Dialogue: 0,0:03:37.49,0:03:39.71,Default,,0000,0000,0000,,Champagne hasn't benefited yet\Nfrom Instagram.
Dialogue: 0,0:03:39.71,0:03:41.18,Default,,0000,0000,0000,,We see more and more that
Dialogue: 0,0:03:41.18,0:03:43.33,Default,,0000,0000,0000,,there is an audience that\Nneeds to show itself
Dialogue: 0,0:03:43.33,0:03:46.65,Default,,0000,0000,0000,,with a big glass with lots of ice\Nand colors in it.
Dialogue: 0,0:03:46.65,0:03:49.13,Default,,0000,0000,0000,,A gin and tonic that's well prepared
Dialogue: 0,0:03:49.13,0:03:50.80,Default,,0000,0000,0000,,and looks beautiful.
Dialogue: 0,0:03:50.80,0:03:53.18,Default,,0000,0000,0000,,And champagne is very elegant,
Dialogue: 0,0:03:53.18,0:03:56.66,Default,,0000,0000,0000,,but it's served in a small glass\Nwith not a lot in it.
Dialogue: 0,0:03:56.66,0:03:59.41,Default,,0000,0000,0000,,It's too discreet to take a selfie\Nor a photo with.
Dialogue: 0,0:03:59.41,0:04:01.15,Default,,0000,0000,0000,,"Look, I'm in a dreamy landscape."
Dialogue: 0,0:04:01.98,0:04:04.93,Default,,0000,0000,0000,,(Charlet) {\i1}But some smaller producers \Nhave a different take{\i0}
Dialogue: 0,0:04:04.93,0:04:06.80,Default,,0000,0000,0000,,{\i1}on the right response to the crisis.{\i0}
Dialogue: 0,0:04:07.44,0:04:09.62,Default,,0000,0000,0000,,The color is incredible,
Dialogue: 0,0:04:09.62,0:04:11.35,Default,,0000,0000,0000,,it looks like Roussanne [grapes].
Dialogue: 0,0:04:12.48,0:04:14.45,Default,,0000,0000,0000,,(Charlet) {\i1}While the big names \Nin the industry{\i0}
Dialogue: 0,0:04:14.45,0:04:16.86,Default,,0000,0000,0000,,{\i1}sell millions of bottles each year,{\i0}
Dialogue: 0,0:04:16.86,0:04:20.40,Default,,0000,0000,0000,,{\i1}Alselme Selosse makes only about 50,000{\i0}
Dialogue: 0,0:04:20.40,0:04:22.89,Default,,0000,0000,0000,,{\i1}and each one can go for hundreds of euros.{\i0}
Dialogue: 0,0:04:24.29,0:04:28.02,Default,,0000,0000,0000,,We're looking for the grapes' stems.
Dialogue: 0,0:04:28.02,0:04:29.02,Default,,0000,0000,0000,,(Charlet) Like this?
Dialogue: 0,0:04:29.02,0:04:31.46,Default,,0000,0000,0000,,(Anselme) Yes. And then, on the soil.
Dialogue: 0,0:04:31.46,0:04:33.40,Default,,0000,0000,0000,,(Charlet) No. That's sad.
Dialogue: 0,0:04:33.40,0:04:38.30,Default,,0000,0000,0000,,(Anselme) Yes, it's sad because \Nthere's a full team that worked on it
Dialogue: 0,0:04:38.30,0:04:39.52,Default,,0000,0000,0000,,for a whole year.
Dialogue: 0,0:04:39.52,0:04:41.44,Default,,0000,0000,0000,,This is a gift from nature.
Dialogue: 0,0:04:41.44,0:04:43.01,Default,,0000,0000,0000,,We're insulting nature.
Dialogue: 0,0:04:43.01,0:04:47.38,Default,,0000,0000,0000,,We're not able to keep what it gives us.
Dialogue: 0,0:04:47.81,0:04:49.89,Default,,0000,0000,0000,,(Charlet) {\i1}The quotas mean all producers{\i0}
Dialogue: 0,0:04:49.89,0:04:52.53,Default,,0000,0000,0000,,{\i1}are leaving grapes on the ground\Nto compost.{\i0}
Dialogue: 0,0:04:52.53,0:04:56.45,Default,,0000,0000,0000,,{\i1}Something that Selosse sees \Nas particularly hard for smaller companies{\i0}
Dialogue: 0,0:04:56.45,0:04:57.98,Default,,0000,0000,0000,,{\i1}that can't lose out on revenue.{\i0}
Dialogue: 0,0:04:58.58,0:05:02.80,Default,,0000,0000,0000,,So the industry implemented a quota\Nto try and ease the crisis.
Dialogue: 0,0:05:02.80,0:05:04.100,Default,,0000,0000,0000,,Do you think that was the right solution?
Dialogue: 0,0:05:04.100,0:05:06.38,Default,,0000,0000,0000,,It's not a solution.
Dialogue: 0,0:05:06.38,0:05:11.31,Default,,0000,0000,0000,,It's a way to carry on\Nwhile keeping everyone at ease.
Dialogue: 0,0:05:11.31,0:05:14.37,Default,,0000,0000,0000,,I see it as a race to the bottom.
Dialogue: 0,0:05:14.37,0:05:15.92,Default,,0000,0000,0000,,Those who make no effort,
Dialogue: 0,0:05:15.92,0:05:17.48,Default,,0000,0000,0000,,who don't adapt,
Dialogue: 0,0:05:17.48,0:05:21.89,Default,,0000,0000,0000,,who see vines as grape-producing machines,
Dialogue: 0,0:05:21.89,0:05:24.40,Default,,0000,0000,0000,,they are the ones being rewarded.
Dialogue: 0,0:05:25.60,0:05:30.93,Default,,0000,0000,0000,,So they want the good producers\Nto waste their high-quality fruits
Dialogue: 0,0:05:30.93,0:05:34.54,Default,,0000,0000,0000,,so that they can sell\Ntheir poor quality fruits.
Dialogue: 0,0:05:34.70,0:05:37.28,Default,,0000,0000,0000,,That's not how you give\Nyoung people a future.
Dialogue: 0,0:05:38.72,0:05:42.44,Default,,0000,0000,0000,,These three young men\Nare the future of the region.
Dialogue: 0,0:05:42.89,0:05:46.30,Default,,0000,0000,0000,,(Charlet) {\i1}For Selosse, champagne success \Ndepends on innovation{\i0}
Dialogue: 0,0:05:46.30,0:05:48.33,Default,,0000,0000,0000,,{\i1}from the next generation of winemakers.{\i0}
Dialogue: 0,0:05:49.60,0:05:51.99,Default,,0000,0000,0000,,Charlet, would you like\Na glass of champagne?
Dialogue: 0,0:05:53.03,0:05:55.24,Default,,0000,0000,0000,,Okay. (laughter)
Dialogue: 0,0:05:55.88,0:05:59.01,Default,,0000,0000,0000,,(Charlet) {\i1}But younger producers,\Nlike Alexander Chartogne,{\i0}
Dialogue: 0,0:05:59.01,0:06:02.04,Default,,0000,0000,0000,,{\i1}are also the ones\Nwith the most recent investments,{\i0}
Dialogue: 0,0:06:02.04,0:06:04.62,Default,,0000,0000,0000,,{\i1}leaving them the most at risk financially.{\i0}
Dialogue: 0,0:06:06.30,0:06:07.30,Default,,0000,0000,0000,,I love it.
Dialogue: 0,0:06:07.97,0:06:11.47,Default,,0000,0000,0000,,Would you drink this for\Nan aperitif or with food?
Dialogue: 0,0:06:11.89,0:06:13.06,Default,,0000,0000,0000,,It depends on your mood.
Dialogue: 0,0:06:13.06,0:06:14.27,Default,,0000,0000,0000,,It depends on the moment.
Dialogue: 0,0:06:14.27,0:06:16.36,Default,,0000,0000,0000,,You can drink it\Nreally early in the morning
Dialogue: 0,0:06:16.36,0:06:18.78,Default,,0000,0000,0000,,or really late in the evening.\N(laughter)
Dialogue: 0,0:06:19.32,0:06:20.93,Default,,0000,0000,0000,,This is really good, though.
Dialogue: 0,0:06:22.64,0:06:25.18,Default,,0000,0000,0000,,(Charlet) {\i1}Most champagne makers\Nare doing fine.{\i0}
Dialogue: 0,0:06:25.42,0:06:26.57,Default,,0000,0000,0000,,{\i1}For now.{\i0}
Dialogue: 0,0:06:26.73,0:06:30.05,Default,,0000,0000,0000,,{\i1}But their future depends\Non when the pandemic ends.{\i0}
Dialogue: 0,0:06:30.48,0:06:34.10,Default,,0000,0000,0000,,{\i1}And more importantly, \Nif sales pick up when it does.{\i0}
Dialogue: 0,0:06:35.15,0:06:38.73,Default,,0000,0000,0000,,So, of all the industries \Nthat have been hurt by the pandemic,
Dialogue: 0,0:06:39.57,0:06:42.10,Default,,0000,0000,0000,,champagne is not necessarily\Nthe most sympathetic one.
Dialogue: 0,0:06:42.46,0:06:45.28,Default,,0000,0000,0000,,Why should people care\Nthat champagne's been hurt?
Dialogue: 0,0:06:45.72,0:06:46.76,Default,,0000,0000,0000,,In many countries--
Dialogue: 0,0:06:46.76,0:06:49.55,Default,,0000,0000,0000,,whether it's the English,\Nthe Americans, the Germans--
Dialogue: 0,0:06:49.55,0:06:52.17,Default,,0000,0000,0000,,nobody likes French people\Nbut everyone loves France,
Dialogue: 0,0:06:52.17,0:06:55.45,Default,,0000,0000,0000,,and champagne is the tip of that image.