[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.92,0:00:05.62,Default,,0000,0000,0000,,Very few foods say more about \Nhow we identify ourselves than beef.
Dialogue: 0,0:00:05.62,0:00:08.21,Default,,0000,0000,0000,,I'm talking hamburgers \Non the Fourth of July,
Dialogue: 0,0:00:08.21,0:00:09.97,Default,,0000,0000,0000,,ribeye on a fancy occasion,
Dialogue: 0,0:00:09.97,0:00:11.27,Default,,0000,0000,0000,,brisket for Rosh Hashanah,
Dialogue: 0,0:00:11.27,0:00:14.61,Default,,0000,0000,0000,,or honestly, refusing to eat beef\Naltogether.
Dialogue: 0,0:00:14.61,0:00:18.31,Default,,0000,0000,0000,,These strong feelings might just be\Nwhy people keep eating beef.
Dialogue: 0,0:00:18.31,0:00:21.08,Default,,0000,0000,0000,,Even as we learn more about \Nhow much it costs the environment,
Dialogue: 0,0:00:21.08,0:00:22.19,Default,,0000,0000,0000,,our health
Dialogue: 0,0:00:22.19,0:00:23.81,Default,,0000,0000,0000,,or, as we saw with the pandemic,
Dialogue: 0,0:00:23.81,0:00:26.41,Default,,0000,0000,0000,,our extremely fragile supply chains.
Dialogue: 0,0:00:26.41,0:00:28.54,Default,,0000,0000,0000,,We traveled to Spain to meet people,
Dialogue: 0,0:00:28.54,0:00:32.82,Default,,0000,0000,0000,,asking the questions that beef lovers \Nall over the world are wondering,
Dialogue: 0,0:00:32.82,0:00:34.20,Default,,0000,0000,0000,,where the hell do we go from here?
Dialogue: 0,0:00:34.79,0:00:37.29,Default,,0000,0000,0000,,TABLE STEAKS
Dialogue: 0,0:00:44.43,0:00:46.43,Default,,0000,0000,0000,,It's your turn for spa day.
Dialogue: 0,0:00:46.43,0:00:48.06,Default,,0000,0000,0000,,Exactly.
Dialogue: 0,0:00:48.78,0:00:50.34,Default,,0000,0000,0000,,Look at how he is.
Dialogue: 0,0:00:52.04,0:00:55.01,Default,,0000,0000,0000,,He was nervous and now he's...
Dialogue: 0,0:00:55.01,0:00:56.34,Default,,0000,0000,0000,,relaxed.
Dialogue: 0,0:00:56.64,0:00:58.40,Default,,0000,0000,0000,,They love it, you know?
Dialogue: 0,0:00:58.40,0:01:02.09,Default,,0000,0000,0000,,And it also makes the fat
Dialogue: 0,0:01:02.09,0:01:04.51,Default,,0000,0000,0000,,that is under their skin
Dialogue: 0,0:01:04.51,0:01:06.40,Default,,0000,0000,0000,,turn to muscle.
Dialogue: 0,0:01:06.79,0:01:08.06,Default,,0000,0000,0000,,You like that, uh?
Dialogue: 0,0:01:08.06,0:01:09.23,Default,,0000,0000,0000,,Free massage.
Dialogue: 0,0:01:10.32,0:01:12.79,Default,,0000,0000,0000,,(Carla) {\i1}Here, on the plains \Nof northern Spain,{\i0}
Dialogue: 0,0:01:12.79,0:01:17.76,Default,,0000,0000,0000,,{\i1}José Gordon is raising \N300 very happy cattle.{\i0}
Dialogue: 0,0:01:17.76,0:01:18.89,Default,,0000,0000,0000,,I can't reach.
Dialogue: 0,0:01:19.52,0:01:20.24,Default,,0000,0000,0000,,Thanks.
Dialogue: 0,0:01:20.72,0:01:25.28,Default,,0000,0000,0000,,{\i1}They spend their days roaming freely\Nand feasting on a special diet of grass,{\i0}
Dialogue: 0,0:01:25.28,0:01:26.14,Default,,0000,0000,0000,,{\i1}acorns, and local grains.{\i0}
Dialogue: 0,0:01:26.14,0:01:30.09,Default,,0000,0000,0000,,Let them come and eat from your hand.
Dialogue: 0,0:01:30.09,0:01:32.35,Default,,0000,0000,0000,,- Whoa.\N- Don't be scared.
Dialogue: 0,0:01:32.35,0:01:34.35,Default,,0000,0000,0000,,- Don't be afraid.\N- Like this?
Dialogue: 0,0:01:34.35,0:01:35.46,Default,,0000,0000,0000,,Yeah.
Dialogue: 0,0:01:35.46,0:01:36.61,Default,,0000,0000,0000,,That's a little salad.
Dialogue: 0,0:01:41.19,0:01:43.29,Default,,0000,0000,0000,,{\i1}Gordon's herd go on to become beef{\i0}
Dialogue: 0,0:01:43.29,0:01:45.79,Default,,0000,0000,0000,,{\i1}that many consider to be\Nthe best in the world.{\i0}
Dialogue: 0,0:01:46.62,0:01:49.93,Default,,0000,0000,0000,,{\i1}Most cattle are slaughtered\Nat age, one or two.{\i0}
Dialogue: 0,0:01:49.93,0:01:53.25,Default,,0000,0000,0000,,{\i1}Gordon waits until his \Nare sometimes as old as 20.{\i0}
Dialogue: 0,0:01:54.87,0:01:56.02,Default,,0000,0000,0000,,(Carla) With these animals,
Dialogue: 0,0:01:56.02,0:01:58.56,Default,,0000,0000,0000,,it must be hard to slaughter them.
Dialogue: 0,0:01:58.56,0:02:00.43,Default,,0000,0000,0000,,Yes, it's very tough.
Dialogue: 0,0:02:00.43,0:02:02.24,Default,,0000,0000,0000,,On the other hand,
Dialogue: 0,0:02:02.24,0:02:04.82,Default,,0000,0000,0000,,what you're creating is\Na very special energy, right?
Dialogue: 0,0:02:05.29,0:02:07.11,Default,,0000,0000,0000,,{\i1}The care Gordon gives his herd{\i0}
Dialogue: 0,0:02:07.11,0:02:10.14,Default,,0000,0000,0000,,{\i1}is nothing like the treatment they receive\Nat factory farms.{\i0}
Dialogue: 0,0:02:12.21,0:02:14.58,Default,,0000,0000,0000,,{\i1}But growing International demand for beef,{\i0}
Dialogue: 0,0:02:14.58,0:02:16.88,Default,,0000,0000,0000,,{\i1}especially cheap options,{\i0}
Dialogue: 0,0:02:16.88,0:02:19.12,Default,,0000,0000,0000,,{\i1}has made industrial methods the norm{\i0}
Dialogue: 0,0:02:19.12,0:02:23.66,Default,,0000,0000,0000,,{\i1}while also driving the market to be worth \Nmore than 300 billion dollars.{\i0}
Dialogue: 0,0:02:24.58,0:02:26.45,Default,,0000,0000,0000,,{\i1}And it's come at another cost.{\i0}
Dialogue: 0,0:02:26.45,0:02:28.66,Default,,0000,0000,0000,,{\i1}Beef is estimated to be responsible{\i0}
Dialogue: 0,0:02:28.66,0:02:32.48,Default,,0000,0000,0000,,{\i1}for more than 15% percent \Nof the world's total carbon emissions.{\i0}
Dialogue: 0,0:02:34.98,0:02:39.04,Default,,0000,0000,0000,,{\i1}In the Amazon cattle, farming is\Nthe leading cause of deforestation.{\i0}
Dialogue: 0,0:02:45.13,0:02:48.49,Default,,0000,0000,0000,,(Carla) What do you think is the future\Nof the meat industry?
Dialogue: 0,0:02:48.49,0:02:50.84,Default,,0000,0000,0000,,(Gordon) I think that\Nfor the meat industry's future,
Dialogue: 0,0:02:50.84,0:02:53.62,Default,,0000,0000,0000,,we must realize that\Nwe have to produce quality meat.
Dialogue: 0,0:02:53.62,0:03:03.50,Default,,0000,0000,0000,,I think the meat world has to take a turn\Nand start being more conscientious.
Dialogue: 0,0:03:08.30,0:03:11.90,Default,,0000,0000,0000,,(Carla) {\i1}For many people around the world\Nlearning more about what's on their plate{\i0}
Dialogue: 0,0:03:11.90,0:03:13.32,Default,,0000,0000,0000,,{\i1}and how it got there,{\i0}
Dialogue: 0,0:03:13.32,0:03:16.95,Default,,0000,0000,0000,,{\i1}raises a question about the future of meat.{\i0}
Dialogue: 0,0:03:16.95,0:03:19.66,Default,,0000,0000,0000,,{\i1}Should it not include meat at all?{\i0}
Dialogue: 0,0:03:19.66,0:03:24.36,Default,,0000,0000,0000,,{\i1}NOVAMEAT is a start-up banking on\Npeople searching for alternatives.{\i0}
Dialogue: 0,0:03:24.36,0:03:28.52,Default,,0000,0000,0000,,{\i1}The Barcelona-based company is\Nproducing steaks through 3D printing,{\i0}
Dialogue: 0,0:03:28.52,0:03:31.16,Default,,0000,0000,0000,,{\i1}a method that's completely animal-free{\i0}
Dialogue: 0,0:03:31.16,0:03:36.14,Default,,0000,0000,0000,,{\i1}and designed to simulate the taste\Nand texture of the real thing.{\i0}
Dialogue: 0,0:03:37.09,0:03:38.66,Default,,0000,0000,0000,,Wow, it's amazing.
Dialogue: 0,0:03:39.33,0:03:42.06,Default,,0000,0000,0000,,How long does it take\Nto print a whole steak?
Dialogue: 0,0:03:42.06,0:03:44.80,Default,,0000,0000,0000,,Depends on the size. \NThis one is about 40 minutes.
Dialogue: 0,0:03:46.30,0:03:49.56,Default,,0000,0000,0000,,What are the exact ingredients\Nthat go into it?
Dialogue: 0,0:03:49.56,0:03:53.64,Default,,0000,0000,0000,,This one, you have around 65-70% of water.
Dialogue: 0,0:03:53.64,0:03:56.24,Default,,0000,0000,0000,,In terms of protein, you have 25%.
Dialogue: 0,0:03:56.82,0:04:00.77,Default,,0000,0000,0000,,It's a mixture of yellow pea protein,\Nrice protein, and then we have some oils.
Dialogue: 0,0:04:01.32,0:04:02.22,Default,,0000,0000,0000,,So, as you can see,
Dialogue: 0,0:04:02.22,0:04:05.40,Default,,0000,0000,0000,,the big advantage is that you can get\Nthe texture of a piece of meat,
Dialogue: 0,0:04:05.40,0:04:08.72,Default,,0000,0000,0000,,and it's surprising because it's composed \Nby all plant-based ingredients.
Dialogue: 0,0:04:08.72,0:04:12.16,Default,,0000,0000,0000,,I got to say,\Nthis looks a bit like chewing gum,
Dialogue: 0,0:04:12.16,0:04:17.34,Default,,0000,0000,0000,,but I can see that the end result\Nis quite different as the look-like meat.
Dialogue: 0,0:04:17.70,0:04:20.28,Default,,0000,0000,0000,,Can you imagine a future without meat?
Dialogue: 0,0:04:20.28,0:04:22.62,Default,,0000,0000,0000,,Actually, the future of meat
Dialogue: 0,0:04:22.62,0:04:25.60,Default,,0000,0000,0000,,will be composed not only of meat, \Nbut of alternative to meat.
Dialogue: 0,0:04:25.60,0:04:29.92,Default,,0000,0000,0000,,It doesn't need to be eating, you know, \Npills and what we've seen in some movies.
Dialogue: 0,0:04:37.70,0:04:41.72,Default,,0000,0000,0000,,{\i1}One place that's porting NOVAMEAT's vision\Nis the restaurant Disfrutar.{\i0}
Dialogue: 0,0:04:43.17,0:04:46.68,Default,,0000,0000,0000,,{\i1}It was named one of the top ten\Nrestaurants in the world last year (2020){\i0}
Dialogue: 0,0:04:47.48,0:04:52.03,Default,,0000,0000,0000,,{\i1}and is led by three chefs who like\Nto experiment in their creative lab.{\i0}
Dialogue: 0,0:04:52.03,0:04:56.02,Default,,0000,0000,0000,,(Eduard) This week, \Nwe've been trying the "meat"
Dialogue: 0,0:04:56.02,0:05:00.24,Default,,0000,0000,0000,,and we've again noted\Nthat it's important to cook it
Dialogue: 0,0:05:00.24,0:05:02.12,Default,,0000,0000,0000,,with good virgin olive oil.
Dialogue: 0,0:05:04.23,0:05:06.56,Default,,0000,0000,0000,,Okay, this is the moment of truth.
Dialogue: 0,0:05:06.56,0:05:10.30,Default,,0000,0000,0000,,We've just cooked three different meats, \Nand I'm about to try one.
Dialogue: 0,0:05:12.67,0:05:14.04,Default,,0000,0000,0000,,Very exciting.
Dialogue: 0,0:05:14.42,0:05:20.08,Default,,0000,0000,0000,,Mmmm...
Dialogue: 0,0:05:20.08,0:05:20.93,Default,,0000,0000,0000,,I like it.
Dialogue: 0,0:05:21.31,0:05:24.83,Default,,0000,0000,0000,,I don't think I was expecting\Nto it to be so similar to meat as it is.
Dialogue: 0,0:05:24.83,0:05:27.71,Default,,0000,0000,0000,,(Mateu) It actually tastes\Nmuch better now cooked.
Dialogue: 0,0:05:27.71,0:05:29.100,Default,,0000,0000,0000,,than when we tried it raw.
Dialogue: 0,0:05:29.100,0:05:32.62,Default,,0000,0000,0000,,(Carla) Obviously, it doesn't taste like a steak,\Nbut it's really close.
Dialogue: 0,0:05:40.47,0:05:42.74,Default,,0000,0000,0000,,(Carla) {\i1}José Gordon's restaurant,\Nmuch like his farm,{\i0}
Dialogue: 0,0:05:42.89,0:05:45.43,Default,,0000,0000,0000,,{\i1}remains rooted in tradition.{\i0}
Dialogue: 0,0:05:45.43,0:05:49.06,Default,,0000,0000,0000,,{\i1}But tradition is exactly where he thinks\Nhe'll find the future of meat.{\i0}
Dialogue: 0,0:05:50.13,0:05:54.48,Default,,0000,0000,0000,,(José) This fat has accumulated slowly\Nfor a long time.
Dialogue: 0,0:05:54.98,0:05:57.78,Default,,0000,0000,0000,,They are a by-product of well-being,\Nof good care.
Dialogue: 0,0:05:57.78,0:05:58.98,Default,,0000,0000,0000,,Of a good life.
Dialogue: 0,0:06:00.19,0:06:00.82,Default,,0000,0000,0000,,Wow.
Dialogue: 0,0:06:00.82,0:06:02.33,Default,,0000,0000,0000,,Just to enjoy this moment.
Dialogue: 0,0:06:03.39,0:06:04.29,Default,,0000,0000,0000,,Such pressure!
Dialogue: 0,0:06:11.83,0:06:13.93,Default,,0000,0000,0000,,This is so delicious!
Dialogue: 0,0:06:13.93,0:06:15.46,Default,,0000,0000,0000,,The best of my life.
Dialogue: 0,0:06:17.57,0:06:22.98,Default,,0000,0000,0000,,What do you think of people\Ntrying to produce vegetable meat?
Dialogue: 0,0:06:23.46,0:06:27.76,Default,,0000,0000,0000,,(José) When we twist authenticity\Na little bit--
Dialogue: 0,0:06:27.76,0:06:30.18,Default,,0000,0000,0000,,what the essence is,
Dialogue: 0,0:06:30.18,0:06:30.91,Default,,0000,0000,0000,,the origin,
Dialogue: 0,0:06:30.91,0:06:32.31,Default,,0000,0000,0000,,the past, all this--
Dialogue: 0,0:06:33.56,0:06:36.17,Default,,0000,0000,0000,,for me, this is painful.
Dialogue: 0,0:06:36.17,0:06:38.61,Default,,0000,0000,0000,,I think we must have respect.
Dialogue: 0,0:06:38.61,0:06:42.23,Default,,0000,0000,0000,,Maybe those alternatives are sustainable.
Dialogue: 0,0:06:43.46,0:06:48.13,Default,,0000,0000,0000,,(José) Well, I think that\Nblaming the cows now
Dialogue: 0,0:06:48.13,0:06:51.31,Default,,0000,0000,0000,,for the problems of the world\Nis quite bold.
Dialogue: 0,0:06:51.66,0:06:54.13,Default,,0000,0000,0000,,I think before we'd have to solve
Dialogue: 0,0:06:54.13,0:06:55.96,Default,,0000,0000,0000,,things that are much more important.
Dialogue: 0,0:06:59.96,0:07:05.34,Default,,0000,0000,0000,,I'd prefer that with myself,\Nthat my death made some sense.
Dialogue: 0,0:07:05.34,0:07:08.80,Default,,0000,0000,0000,,That is gave someone enjoyment.
Dialogue: 0,0:07:08.80,0:07:11.32,Default,,0000,0000,0000,,This is what this animal does.