1 00:00:01,920 --> 00:00:05,621 Very few foods say more about how we identify ourselves than beef. 2 00:00:05,621 --> 00:00:08,212 I'm talking hamburgers on the Fourth of July, 3 00:00:08,212 --> 00:00:09,973 ribeye on a fancy occasion, 4 00:00:09,973 --> 00:00:11,272 brisket for Rosh Hashanah, 5 00:00:11,272 --> 00:00:14,609 or honestly, refusing to eat beef altogether. 6 00:00:14,609 --> 00:00:18,310 These strong feelings might just be why people keep eating beef. 7 00:00:18,310 --> 00:00:21,085 Even as we learn more about how much it costs the environment, 8 00:00:21,085 --> 00:00:22,192 our health 9 00:00:22,192 --> 00:00:23,813 or, as we saw with the pandemic, 10 00:00:23,813 --> 00:00:26,407 our extremely fragile supply chains. 11 00:00:26,407 --> 00:00:28,543 We traveled to Spain to meet people, 12 00:00:28,543 --> 00:00:32,824 asking the questions that beef lovers all over the world are wondering, 13 00:00:32,824 --> 00:00:34,196 where the hell do we go from here? 14 00:00:34,791 --> 00:00:37,290 TABLE STEAKS 15 00:00:44,427 --> 00:00:46,429 It's your turn for spa day. 16 00:00:46,429 --> 00:00:48,056 Exactly. 17 00:00:48,784 --> 00:00:50,345 Look at how he is. 18 00:00:52,044 --> 00:00:55,007 He was nervous and now he's... 19 00:00:55,007 --> 00:00:56,341 relaxed. 20 00:00:56,644 --> 00:00:58,405 They love it, you know? 21 00:00:58,405 --> 00:01:02,089 And it also makes the fat 22 00:01:02,089 --> 00:01:04,509 that is under their skin 23 00:01:04,509 --> 00:01:06,396 turn to muscle. 24 00:01:06,786 --> 00:01:08,063 You like that, uh? 25 00:01:08,063 --> 00:01:09,231 Free massage. 26 00:01:10,319 --> 00:01:12,794 (Carla) Here, on the plains of northern Spain, 27 00:01:12,794 --> 00:01:17,760 José Gordon is raising 300 very happy cattle. 28 00:01:17,760 --> 00:01:18,889 I can't reach. 29 00:01:19,520 --> 00:01:20,243 Thanks. 30 00:01:20,721 --> 00:01:25,280 They spend their days roaming freely and feasting on a special diet of grass, 31 00:01:25,280 --> 00:01:26,141 acorns, and local grains. 32 00:01:26,141 --> 00:01:30,092 Let them come and eat from your hand. 33 00:01:30,092 --> 00:01:32,347 - Whoa. - Don't be scared. 34 00:01:32,347 --> 00:01:34,352 - Don't be afraid. - Like this? 35 00:01:34,352 --> 00:01:35,457 Yeah. 36 00:01:35,457 --> 00:01:36,606 That's a little salad. 37 00:01:41,187 --> 00:01:43,287 Gordon's herd go on to become beef 38 00:01:43,287 --> 00:01:45,787 that many consider to be the best in the world. 39 00:01:46,625 --> 00:01:49,928 Most cattle are slaughtered at age, one or two. 40 00:01:49,928 --> 00:01:53,253 Gordon waits until his are sometimes as old as 20. 41 00:01:54,873 --> 00:01:56,021 (Carla) With these animals, 42 00:01:56,021 --> 00:01:58,558 it must be hard to slaughter them. 43 00:01:58,558 --> 00:02:00,426 Yes, it's very tough. 44 00:02:00,426 --> 00:02:02,240 On the other hand, 45 00:02:02,240 --> 00:02:04,820 what you're creating is a very special energy, right? 46 00:02:05,293 --> 00:02:07,107 The care Gordon gives his herd 47 00:02:07,107 --> 00:02:10,145 is nothing like the treatment they receive at factory farms. 48 00:02:12,209 --> 00:02:14,577 But growing International demand for beef, 49 00:02:14,577 --> 00:02:16,880 especially cheap options, 50 00:02:16,880 --> 00:02:19,120 has made industrial methods the norm 51 00:02:19,120 --> 00:02:23,659 while also driving the market to be worth more than 300 billion dollars. 52 00:02:24,575 --> 00:02:26,453 And it's come at another cost. 53 00:02:26,453 --> 00:02:28,662 Beef is estimated to be responsible 54 00:02:28,662 --> 00:02:32,479 for more than 15% percent of the world's total carbon emissions. 55 00:02:34,979 --> 00:02:39,045 In the Amazon cattle, farming is the leading cause of deforestation. 56 00:02:45,132 --> 00:02:48,489 (Carla) What do you think is the future of the meat industry? 57 00:02:48,489 --> 00:02:50,837 (Gordon) I think that for the meat industry's future, 58 00:02:50,837 --> 00:02:53,622 we must realize that we have to produce quality meat. 59 00:02:53,622 --> 00:03:03,496 I think the meat world has to take a turn and start being more conscientious. 60 00:03:08,303 --> 00:03:11,897 (Carla) For many people around the world learning more about what's on their plate 61 00:03:11,897 --> 00:03:13,324 and how it got there, 62 00:03:13,324 --> 00:03:16,953 raises a question about the future of meat. 63 00:03:16,953 --> 00:03:19,665 Should it not include meat at all? 64 00:03:19,665 --> 00:03:24,356 NOVAMEAT is a start-up banking on people searching for alternatives. 65 00:03:24,356 --> 00:03:28,521 The Barcelona-based company is producing steaks through 3D printing, 66 00:03:28,521 --> 00:03:31,155 a method that's completely animal-free 67 00:03:31,155 --> 00:03:36,137 and designed to simulate the taste and texture of the real thing. 68 00:03:37,092 --> 00:03:38,662 Wow, it's amazing. 69 00:03:39,330 --> 00:03:42,061 How long does it take to print a whole steak? 70 00:03:42,061 --> 00:03:44,803 Depends on the size. This one is about 40 minutes. 71 00:03:46,298 --> 00:03:49,563 What are the exact ingredients that go into it? 72 00:03:49,563 --> 00:03:53,640 This one, you have around 65-70% of water. 73 00:03:53,640 --> 00:03:56,238 In terms of protein, you have 25%. 74 00:03:56,816 --> 00:04:00,766 It's a mixture of yellow pea protein, rice protein, and then we have some oils. 75 00:04:01,319 --> 00:04:02,218 So, as you can see, 76 00:04:02,218 --> 00:04:05,403 the big advantage is that you can get the texture of a piece of meat, 77 00:04:05,403 --> 00:04:08,725 and it's surprising because it's composed by all plant-based ingredients. 78 00:04:08,725 --> 00:04:12,158 I got to say, this looks a bit like chewing gum, 79 00:04:12,158 --> 00:04:17,335 but I can see that the end result is quite different as the look-like meat. 80 00:04:17,701 --> 00:04:20,280 Can you imagine a future without meat? 81 00:04:20,280 --> 00:04:22,621 Actually, the future of meat 82 00:04:22,621 --> 00:04:25,601 will be composed not only of meat, but of alternative to meat. 83 00:04:25,601 --> 00:04:29,917 It doesn't need to be eating, you know, pills and what we've seen in some movies. 84 00:04:37,695 --> 00:04:41,725 One place that's porting NOVAMEAT's vision is the restaurant Disfrutar. 85 00:04:43,169 --> 00:04:46,684 It was named one of the top ten restaurants in the world last year (2020) 86 00:04:47,484 --> 00:04:52,032 and is led by three chefs who like to experiment in their creative lab. 87 00:04:52,032 --> 00:04:56,019 (Eduard) This week, we've been trying the "meat" 88 00:04:56,019 --> 00:05:00,243 and we've again noted that it's important to cook it 89 00:05:00,243 --> 00:05:02,120 with good virgin olive oil. 90 00:05:04,229 --> 00:05:06,561 Okay, this is the moment of truth. 91 00:05:06,561 --> 00:05:10,299 We've just cooked three different meats, and I'm about to try one. 92 00:05:12,666 --> 00:05:14,044 Very exciting. 93 00:05:14,420 --> 00:05:20,075 Mmmm... 94 00:05:20,075 --> 00:05:20,931 I like it. 95 00:05:21,313 --> 00:05:24,831 I don't think I was expecting to it to be so similar to meat as it is. 96 00:05:24,831 --> 00:05:27,712 (Mateu) It actually tastes much better now cooked. 97 00:05:27,712 --> 00:05:29,999 than when we tried it raw. 98 00:05:29,999 --> 00:05:32,621 (Carla) Obviously, it doesn't taste like a steak, but it's really close. 99 00:05:40,470 --> 00:05:42,745 (Carla) José Gordon's restaurant, much like his farm, 100 00:05:42,892 --> 00:05:45,432 remains rooted in tradition. 101 00:05:45,432 --> 00:05:49,058 But tradition is exactly where he thinks he'll find the future of meat. 102 00:05:50,126 --> 00:05:54,477 (José) This fat has accumulated slowly for a long time. 103 00:05:54,976 --> 00:05:57,780 They are a by-product of well-being, of good care. 104 00:05:57,780 --> 00:05:58,979 Of a good life. 105 00:06:00,189 --> 00:06:00,816 Wow. 106 00:06:00,816 --> 00:06:02,326 Just to enjoy this moment. 107 00:06:03,394 --> 00:06:04,294 Such pressure! 108 00:06:11,830 --> 00:06:13,930 This is so delicious! 109 00:06:13,930 --> 00:06:15,460 The best of my life. 110 00:06:17,567 --> 00:06:22,980 What do you think of people trying to produce vegetable meat? 111 00:06:23,460 --> 00:06:27,758 (José) When we twist authenticity a little bit-- 112 00:06:27,758 --> 00:06:30,179 what the essence is, 113 00:06:30,179 --> 00:06:30,906 the origin, 114 00:06:30,906 --> 00:06:32,314 the past, all this-- 115 00:06:33,558 --> 00:06:36,174 for me, this is painful. 116 00:06:36,174 --> 00:06:38,613 I think we must have respect. 117 00:06:38,613 --> 00:06:42,226 Maybe those alternatives are sustainable. 118 00:06:43,463 --> 00:06:48,126 (José) Well, I think that blaming the cows now 119 00:06:48,126 --> 00:06:51,311 for the problems of the world is quite bold. 120 00:06:51,658 --> 00:06:54,132 I think before we'd have to solve 121 00:06:54,132 --> 00:06:55,965 things that are much more important. 122 00:06:59,965 --> 00:07:05,344 I'd prefer that with myself, that my death made some sense. 123 00:07:05,344 --> 00:07:08,796 That is gave someone enjoyment. 124 00:07:08,796 --> 00:07:11,316 This is what this animal does.