WEBVTT 99:59:59.999 --> 99:59:59.999 Very few foods say more about how we identify ourselves than beef. 99:59:59.999 --> 99:59:59.999 I'm talking hamburgers on the Fourth of July, 99:59:59.999 --> 99:59:59.999 ribeye on a fancy occasion, 99:59:59.999 --> 99:59:59.999 brisket for Rosh Hashanah, 99:59:59.999 --> 99:59:59.999 or honestly, refusing to eat beef altogether. 99:59:59.999 --> 99:59:59.999 These strong feelings might just be why people keep eating beef. 99:59:59.999 --> 99:59:59.999 Even as we learn more about how much it costs the environment, 99:59:59.999 --> 99:59:59.999 our health 99:59:59.999 --> 99:59:59.999 or, as we saw with the pandemic, 99:59:59.999 --> 99:59:59.999 our extremely fragile supply chains. 99:59:59.999 --> 99:59:59.999 We traveled to Spain to meet people, 99:59:59.999 --> 99:59:59.999 asking the questions that beef lovers all over the world are wondering, 99:59:59.999 --> 99:59:59.999 where the hell do we go from here? 99:59:59.999 --> 99:59:59.999 TABLE STEAKS 99:59:59.999 --> 99:59:59.999 line:1 It's your turn for spa day. 99:59:59.999 --> 99:59:59.999 line:1 Exactly. 99:59:59.999 --> 99:59:59.999 line:1 Look at how he is. 99:59:59.999 --> 99:59:59.999 line:1 He was nervous and now he's... 99:59:59.999 --> 99:59:59.999 line:1 relaxed. 99:59:59.999 --> 99:59:59.999 line:1 They love it, you know? 99:59:59.999 --> 99:59:59.999 line:1 And it also makes the fat 99:59:59.999 --> 99:59:59.999 line:1 that is under their skin 99:59:59.999 --> 99:59:59.999 line:1 turn to muscle. 99:59:59.999 --> 99:59:59.999 You like that, uh? 99:59:59.999 --> 99:59:59.999 Free massage. 99:59:59.999 --> 99:59:59.999 (Carla) Here, on the plains of northern Spain, 99:59:59.999 --> 99:59:59.999 José Gordon is raising 300 very happy cattle. 99:59:59.999 --> 99:59:59.999 line:1 I can't reach. 99:59:59.999 --> 99:59:59.999 line:1 Thanks. 99:59:59.999 --> 99:59:59.999 They spend their days roaming freely and feasting on a special diet of grass, 99:59:59.999 --> 99:59:59.999 acorns, and local grains. 99:59:59.999 --> 99:59:59.999 line:1 Let them come and eat from your hand. 99:59:59.999 --> 99:59:59.999 line:1 - Whoa. - Don't be scared. 99:59:59.999 --> 99:59:59.999 line:1 - Don't be afraid. - Like this? 99:59:59.999 --> 99:59:59.999 line:1 Yeah. 99:59:59.999 --> 99:59:59.999 That's a little salad. NOTE Paragraph 99:59:59.999 --> 99:59:59.999 Gordon's herd go on to become beef 99:59:59.999 --> 99:59:59.999 that many consider to be the best in the world. 99:59:59.999 --> 99:59:59.999 Most cattle are slaughtered at age, one or two. 99:59:59.999 --> 99:59:59.999 Gordon waits until his are sometimes as old as 20. NOTE Paragraph 99:59:59.999 --> 99:59:59.999 line:1 (Carla) With these animals, 99:59:59.999 --> 99:59:59.999 line:1 it must be hard to slaughter them. 99:59:59.999 --> 99:59:59.999 line:1 Yes, it's very tough. 99:59:59.999 --> 99:59:59.999 line:1 On the other hand, 99:59:59.999 --> 99:59:59.999 line:1 what you're creating is a very special energy, right? 99:59:59.999 --> 99:59:59.999 The care Gordon gives his herd 99:59:59.999 --> 99:59:59.999 is nothing like the treatment they receive at factory farms. 99:59:59.999 --> 99:59:59.999 But growing International demand for beef, 99:59:59.999 --> 99:59:59.999 especially cheap options, 99:59:59.999 --> 99:59:59.999 has made industrial methods the norm 99:59:59.999 --> 99:59:59.999 while also driving the market to be worth more than 300 billion dollars. 99:59:59.999 --> 99:59:59.999 And it's come at another cost. 99:59:59.999 --> 99:59:59.999 Beef is estimated to be responsible 99:59:59.999 --> 99:59:59.999 for more than 15% percent of the world's total carbon emissions. 99:59:59.999 --> 99:59:59.999 In the Amazon cattle, farming is the leading cause of deforestation. 99:59:59.999 --> 99:59:59.999 In the Amazon, cattle farming is the leading cause of deforestation. 99:59:59.999 --> 99:59:59.999 line:1 (Carla) What do you think is the future of the meat industry? 99:59:59.999 --> 99:59:59.999 line:1 (Gordon) I think that for the meat industry's future, 99:59:59.999 --> 99:59:59.999 line:1 we must realize that we have to produce quality meat. 99:59:59.999 --> 99:59:59.999 line:1 I think the meat world has to take a turn and start being more conscientious. 99:59:59.999 --> 99:59:59.999 (Carla) For many people around the world learning more about what's on their plate 99:59:59.999 --> 99:59:59.999 and how it got there, 99:59:59.999 --> 99:59:59.999 raises a question about the future of meat. 99:59:59.999 --> 99:59:59.999 Should it not include meat at all? 99:59:59.999 --> 99:59:59.999 NOVAMEAT is a start-up banking on people searching for alternatives. 99:59:59.999 --> 99:59:59.999 The Barcelona-based company is producing steaks through 3D printing, 99:59:59.999 --> 99:59:59.999 a method that's completely animal-free 99:59:59.999 --> 99:59:59.999 and designed to simulate the taste and texture of the real thing. 99:59:59.999 --> 99:59:59.999 Wow, it's amazing. 99:59:59.999 --> 99:59:59.999 How long does it take to print a whole steak? 99:59:59.999 --> 99:59:59.999 Depends on the size. This one is about 40 minutes. 99:59:59.999 --> 99:59:59.999 What are the exact ingredients that go into it? 99:59:59.999 --> 99:59:59.999 This one, you have around 65-70% of water. 99:59:59.999 --> 99:59:59.999 In terms of protein, you have 25%. 99:59:59.999 --> 99:59:59.999 It's a mixture of yellow pea protein, rice protein, and then we have some oils. 99:59:59.999 --> 99:59:59.999 So, as you can see, 99:59:59.999 --> 99:59:59.999 the big advantage is that you can get the texture of a piece of meat, 99:59:59.999 --> 99:59:59.999 and it's surprising because it's composed by all plant-based ingredients. 99:59:59.999 --> 99:59:59.999 I got to say, this looks a bit like chewing gum, 99:59:59.999 --> 99:59:59.999 but I can see that the end result is quite different as the look-like meat. 99:59:59.999 --> 99:59:59.999 Can you imagine a future without meat? 99:59:59.999 --> 99:59:59.999 Actually, the future of meat 99:59:59.999 --> 99:59:59.999 will be composed not only of meat, but of alternative to meat. 99:59:59.999 --> 99:59:59.999 It doesn't need to be eating, you know, pills and what we've seen in some movies. 99:59:59.999 --> 99:59:59.999 *One place that's porting NOVAMEAT's vision is the restaurant Disfrutar. 99:59:59.999 --> 99:59:59.999 It was named one of the top ten restaurants in the world last year (2020) 99:59:59.999 --> 99:59:59.999 and is led by three chefs who like to experiment in their creative lab. 99:59:59.999 --> 99:59:59.999 line:1 (Eduard) This week, we've been trying the "meat" 99:59:59.999 --> 99:59:59.999 line:1 and we've again noted that it's important to cook it 99:59:59.999 --> 99:59:59.999 line:1 with good virgin olive oil. 99:59:59.999 --> 99:59:59.999 Okay, this is the moment of truth. 99:59:59.999 --> 99:59:59.999 We've just cooked three different meats, and I'm about to try one. 99:59:59.999 --> 99:59:59.999 Very exciting. 99:59:59.999 --> 99:59:59.999 Mmmm... 99:59:59.999 --> 99:59:59.999 I like it. 99:59:59.999 --> 99:59:59.999 I don't think I was expecting to it to be so similar to meat as it is. 99:59:59.999 --> 99:59:59.999 line:1 (Mateu) It actually tastes much better now cooked. 99:59:59.999 --> 99:59:59.999 line:1 than when we tried it raw. 99:59:59.999 --> 99:59:59.999 (Carla) Obviously, it doesn't taste like a steak, but it's really close. 99:59:59.999 --> 99:59:59.999 (Carla) José Gordon's restaurant, much like his farm, 99:59:59.999 --> 99:59:59.999 remains rooted in tradition. 99:59:59.999 --> 99:59:59.999 But tradition is exactly where he thinks he'll find the future of meat. 99:59:59.999 --> 99:59:59.999 line:1 (José) This fat has accumulated slowly for a long time. 99:59:59.999 --> 99:59:59.999 line:1 They are a by-product of well-being, of good care. 99:59:59.999 --> 99:59:59.999 line:1 Of a good life. 99:59:59.999 --> 99:59:59.999 Wow. 99:59:59.999 --> 99:59:59.999 line:1 Just to enjoy this moment. 99:59:59.999 --> 99:59:59.999 line:1 Such pressure! 99:59:59.999 --> 99:59:59.999 line:1 This is so delicious! 99:59:59.999 --> 99:59:59.999 line:1 The best of my life. 99:59:59.999 --> 99:59:59.999 line:1 What do you think of people trying to produce vegetable meat? 99:59:59.999 --> 99:59:59.999 line:1 (José) When we twist authenticity a little bit-- 99:59:59.999 --> 99:59:59.999 line:1 what the essence is, 99:59:59.999 --> 99:59:59.999 line:1 the origin, 99:59:59.999 --> 99:59:59.999 line:1 the past, all this-- 99:59:59.999 --> 99:59:59.999 line:1 for me, this is painful. 99:59:59.999 --> 99:59:59.999 line:1 I think we must have respect. 99:59:59.999 --> 99:59:59.999 line:1 Maybe those alternatives are sustainable. 99:59:59.999 --> 99:59:59.999 line:1 (José) Well, I think that blaming the cows now 99:59:59.999 --> 99:59:59.999 line:1 for the problems of the world is quite bold. 99:59:59.999 --> 99:59:59.999 line:1 I think before we'd have to solve 99:59:59.999 --> 99:59:59.999 line:1 things that are much more important. 99:59:59.999 --> 99:59:59.999 line:1 I'd prefer that with myself, that my death made some sense. 99:59:59.999 --> 99:59:59.999 line:1 That is gave someone enjoyment. 99:59:59.999 --> 99:59:59.999 line:1 This is what this animal does.