1
99:59:59,999 --> 99:59:59,999
Very few foods say more about 
how we identify ourselves than beef.

2
99:59:59,999 --> 99:59:59,999
I'm talking hamburgers 
on the Fourth of July,

3
99:59:59,999 --> 99:59:59,999
ribeye on a fancy occasion,

4
99:59:59,999 --> 99:59:59,999
brisket for Rosh Hashanah,

5
99:59:59,999 --> 99:59:59,999
or honestly, refusing to eat beef
altogether.

6
99:59:59,999 --> 99:59:59,999
These strong feelings might just be
why people keep eating beef.

7
99:59:59,999 --> 99:59:59,999
Even as we learn more about 
how much it costs the environment,

8
99:59:59,999 --> 99:59:59,999
our health

9
99:59:59,999 --> 99:59:59,999
or, as we saw with the pandemic,

10
99:59:59,999 --> 99:59:59,999
our extremely fragile supply chains.

11
99:59:59,999 --> 99:59:59,999
We traveled to Spain to meet people,

12
99:59:59,999 --> 99:59:59,999
asking the questions that beef lovers 
all over the world are wondering,

13
99:59:59,999 --> 99:59:59,999
where the hell do we go from here?

14
99:59:59,999 --> 99:59:59,999
TABLE STEAKS

15
99:59:59,999 --> 99:59:59,999
It's your turn for spa day.

16
99:59:59,999 --> 99:59:59,999
Exactly.

17
99:59:59,999 --> 99:59:59,999
Look at how he is.

18
99:59:59,999 --> 99:59:59,999
He was nervous and now he's...

19
99:59:59,999 --> 99:59:59,999
relaxed.

20
99:59:59,999 --> 99:59:59,999
They love it, you know?

21
99:59:59,999 --> 99:59:59,999
And it also makes the fat

22
99:59:59,999 --> 99:59:59,999
that is under their skin

23
99:59:59,999 --> 99:59:59,999
turn to muscle.

24
99:59:59,999 --> 99:59:59,999
You like that, uh?

25
99:59:59,999 --> 99:59:59,999
Free massage.

26
99:59:59,999 --> 99:59:59,999
(Carla) <i>Here, on the plains 
of northern Spain,</i>

27
99:59:59,999 --> 99:59:59,999
<i>José Gordon is raising 
300 very happy cattle.</i>

28
99:59:59,999 --> 99:59:59,999
I can't reach.

29
99:59:59,999 --> 99:59:59,999
Thanks.

30
99:59:59,999 --> 99:59:59,999
<i>They spend their days roaming freely
and feasting on a special diet of grass,</i>

31
99:59:59,999 --> 99:59:59,999
<i>acorns, and local grains.</i>

32
99:59:59,999 --> 99:59:59,999
Let them come and eat from your hand.

33
99:59:59,999 --> 99:59:59,999
- Whoa.
- Don't be scared.

34
99:59:59,999 --> 99:59:59,999
- Don't be afraid.
- Like this?

35
99:59:59,999 --> 99:59:59,999
Yeah.

36
99:59:59,999 --> 99:59:59,999
That's a little salad.

37
99:59:59,999 --> 99:59:59,999
<i>Gordon's herd go on to become beef</i>

38
99:59:59,999 --> 99:59:59,999
<i>that many consider to be
the best in the world.</i>

39
99:59:59,999 --> 99:59:59,999
<i>Most cattle are slaughtered
at age, one or two.</i>

40
99:59:59,999 --> 99:59:59,999
<i>Gordon waits until his 
are sometimes as old as 20.</i>

41
99:59:59,999 --> 99:59:59,999
(Carla) With these animals,

42
99:59:59,999 --> 99:59:59,999
it must be hard to slaughter them.

43
99:59:59,999 --> 99:59:59,999
Yes, it's very tough.

44
99:59:59,999 --> 99:59:59,999
On the other hand,

45
99:59:59,999 --> 99:59:59,999
what you're creating is
a very special energy, right?

46
99:59:59,999 --> 99:59:59,999
<i>The care Gordon gives his herd</i>

47
99:59:59,999 --> 99:59:59,999
<i>is nothing like the treatment they receive
at factory farms.</i>

48
99:59:59,999 --> 99:59:59,999
<i>But growing International demand for beef,</i>

49
99:59:59,999 --> 99:59:59,999
<i>especially cheap options,</i>

50
99:59:59,999 --> 99:59:59,999
<i>has made industrial methods the norm</i>

51
99:59:59,999 --> 99:59:59,999
<i>while also driving the market to be worth 
more than 300 billion dollars.</i>

52
99:59:59,999 --> 99:59:59,999
<i>And it's come at another cost.</i>

53
99:59:59,999 --> 99:59:59,999
<i>Beef is estimated to be responsible</i>

54
99:59:59,999 --> 99:59:59,999
<i>for more than 15% percent 
of the world's total carbon emissions.</i>

55
99:59:59,999 --> 99:59:59,999
In the Amazon cattle, farming is
the leading cause of deforestation.

56
99:59:59,999 --> 99:59:59,999
<i>In the Amazon, cattle farming
is the leading cause of deforestation.</i>

57
99:59:59,999 --> 99:59:59,999
(Carla) What do you think is the future
of the meat industry?

58
99:59:59,999 --> 99:59:59,999
(Gordon) I think that
for the meat industry's future,

59
99:59:59,999 --> 99:59:59,999
we must realize that
we have to produce quality meat.

60
99:59:59,999 --> 99:59:59,999
I think the meat world has to take a turn
and start being more conscientious.

61
99:59:59,999 --> 99:59:59,999
(Carla) <i>For many people around the world
learning more about what's on their plate</i>

62
99:59:59,999 --> 99:59:59,999
<i>and how it got there,</i>

63
99:59:59,999 --> 99:59:59,999
<i>raises a question about the future of meat.</i>

64
99:59:59,999 --> 99:59:59,999
<i>Should it not include meat at all?</i>

65
99:59:59,999 --> 99:59:59,999
<i>NOVAMEAT is a start-up banking on
people searching for alternatives.</i>

66
99:59:59,999 --> 99:59:59,999
<i>The Barcelona-based company is
producing steaks through 3D printing,</i>

67
99:59:59,999 --> 99:59:59,999
<i>a method that's completely animal-free</i>

68
99:59:59,999 --> 99:59:59,999
<i>and designed to simulate the taste
and texture of the real thing.</i>

69
99:59:59,999 --> 99:59:59,999
Wow, it's amazing.

70
99:59:59,999 --> 99:59:59,999
How long does it take
to print a whole steak?

71
99:59:59,999 --> 99:59:59,999
Depends on the size. 
This one is about 40 minutes.

72
99:59:59,999 --> 99:59:59,999
What are the exact ingredients
that go into it?

73
99:59:59,999 --> 99:59:59,999
This one, you have around 65-70% of water.

74
99:59:59,999 --> 99:59:59,999
In terms of protein, you have 25%.

75
99:59:59,999 --> 99:59:59,999
It's a mixture of yellow pea protein,
rice protein, and then we have some oils.

76
99:59:59,999 --> 99:59:59,999
So, as you can see,

77
99:59:59,999 --> 99:59:59,999
the big advantage is that you can get
the texture of a piece of meat,

78
99:59:59,999 --> 99:59:59,999
and it's surprising because it's composed 
by all plant-based ingredients.

79
99:59:59,999 --> 99:59:59,999
I got to say,
this looks a bit like chewing gum,

80
99:59:59,999 --> 99:59:59,999
but I can see that the end result
is quite different as the look-like meat.

81
99:59:59,999 --> 99:59:59,999
Can you imagine a future without meat?

82
99:59:59,999 --> 99:59:59,999
Actually, the future of meat

83
99:59:59,999 --> 99:59:59,999
will be composed not only of meat, 
but of alternative to meat.

84
99:59:59,999 --> 99:59:59,999
It doesn't need to be eating, you know, 
pills and what we've seen in some movies.

85
99:59:59,999 --> 99:59:59,999
*One place that's porting NOVAMEAT's vision
is the restaurant Disfrutar.

86
99:59:59,999 --> 99:59:59,999
<i>It was named one of the top ten
restaurants in the world last year (2020)</i>

87
99:59:59,999 --> 99:59:59,999
<i>and is led by three chefs who like
to experiment in their creative lab.</i>

88
99:59:59,999 --> 99:59:59,999
(Eduard) This week, 
we've been trying the "meat"

89
99:59:59,999 --> 99:59:59,999
and we've again noted
that it's important to cook it

90
99:59:59,999 --> 99:59:59,999
with good virgin olive oil.

91
99:59:59,999 --> 99:59:59,999
Okay, this is the moment of truth.

92
99:59:59,999 --> 99:59:59,999
We've just cooked three different meats, 
and I'm about to try one.

93
99:59:59,999 --> 99:59:59,999
Very exciting.

94
99:59:59,999 --> 99:59:59,999
Mmmm...

95
99:59:59,999 --> 99:59:59,999
I like it.

96
99:59:59,999 --> 99:59:59,999
I don't think I was expecting
to it to be so similar to meat as it is.

97
99:59:59,999 --> 99:59:59,999
(Mateu) It actually tastes
much better now cooked.

98
99:59:59,999 --> 99:59:59,999
than when we tried it raw.

99
99:59:59,999 --> 99:59:59,999
(Carla) Obviously, it doesn't taste like a steak,
but it's really close.

100
99:59:59,999 --> 99:59:59,999
(Carla) <i>José Gordon's restaurant,
much like his farm,</i>

101
99:59:59,999 --> 99:59:59,999
<i>remains rooted in tradition.</i>

102
99:59:59,999 --> 99:59:59,999
<i>But tradition is exactly where he thinks
he'll find the future of meat.</i>

103
99:59:59,999 --> 99:59:59,999
(José) This fat has accumulated slowly
for a long time.

104
99:59:59,999 --> 99:59:59,999
They are a by-product of well-being,
of good care.

105
99:59:59,999 --> 99:59:59,999
Of a good life.

106
99:59:59,999 --> 99:59:59,999
Wow.

107
99:59:59,999 --> 99:59:59,999
Just to enjoy this moment.

108
99:59:59,999 --> 99:59:59,999
Such pressure!

109
99:59:59,999 --> 99:59:59,999
This is so delicious!

110
99:59:59,999 --> 99:59:59,999
The best of my life.

111
99:59:59,999 --> 99:59:59,999
What do you think of people
trying to produce vegetable meat?

112
99:59:59,999 --> 99:59:59,999
(José) When we twist authenticity
a little bit--

113
99:59:59,999 --> 99:59:59,999
what the essence is,

114
99:59:59,999 --> 99:59:59,999
the origin,

115
99:59:59,999 --> 99:59:59,999
the past, all this--

116
99:59:59,999 --> 99:59:59,999
for me, this is painful.

117
99:59:59,999 --> 99:59:59,999
I think we must have respect.

118
99:59:59,999 --> 99:59:59,999
Maybe those alternatives are sustainable.

119
99:59:59,999 --> 99:59:59,999
(José) Well, I think that
blaming the cows now

120
99:59:59,999 --> 99:59:59,999
for the problems of the world
is quite bold.

121
99:59:59,999 --> 99:59:59,999
I think before we'd have to solve

122
99:59:59,999 --> 99:59:59,999
things that are much more important.

123
99:59:59,999 --> 99:59:59,999
I'd prefer that with myself,
that my death made some sense.

124
99:59:59,999 --> 99:59:59,999
That is gave someone enjoyment.

125
99:59:59,999 --> 99:59:59,999
This is what this animal does.