9:59:59.000,9:59:59.000
Very few foods say more about [br]how we identify ourselves than beef.

9:59:59.000,9:59:59.000
I'm talking hamburgers [br]on the Fourth of July,

9:59:59.000,9:59:59.000
ribeye on a fancy occasion,

9:59:59.000,9:59:59.000
brisket for Rosh Hashanah,

9:59:59.000,9:59:59.000
or honestly, refusing to eat beef[br]altogether.

9:59:59.000,9:59:59.000
These strong feelings might just be[br]why people keep eating beef.

9:59:59.000,9:59:59.000
Even as we learn more about [br]how much it costs the environment,

9:59:59.000,9:59:59.000
our health

9:59:59.000,9:59:59.000
or, as we saw with the pandemic,

9:59:59.000,9:59:59.000
our extremely fragile supply chains.

9:59:59.000,9:59:59.000
We traveled to Spain to meet people,

9:59:59.000,9:59:59.000
asking the questions that beef lovers [br]all over the world are wondering,

9:59:59.000,9:59:59.000
where the hell do we go from here?

9:59:59.000,9:59:59.000
TABLE STEAKS

9:59:59.000,9:59:59.000
It's your turn for spa day.

9:59:59.000,9:59:59.000
Exactly.

9:59:59.000,9:59:59.000
Look at how he is.

9:59:59.000,9:59:59.000
He was nervous and now he's...

9:59:59.000,9:59:59.000
relaxed.

9:59:59.000,9:59:59.000
They love it, you know?

9:59:59.000,9:59:59.000
And it also makes the fat

9:59:59.000,9:59:59.000
that is under their skin

9:59:59.000,9:59:59.000
turn to muscle.

9:59:59.000,9:59:59.000
You like that, uh?

9:59:59.000,9:59:59.000
Free massage.

9:59:59.000,9:59:59.000
(Carla) <i>Here, on the plains [br]of northern Spain,</i>

9:59:59.000,9:59:59.000
<i>José Gordon is raising [br]300 very happy cattle.</i>

9:59:59.000,9:59:59.000
I can't reach.

9:59:59.000,9:59:59.000
Thanks.

9:59:59.000,9:59:59.000
<i>They spend their days roaming freely[br]and feasting on a special diet of grass,</i>

9:59:59.000,9:59:59.000
<i>acorns, and local grains.</i>

9:59:59.000,9:59:59.000
Let them come and eat from your hand.

9:59:59.000,9:59:59.000
- Whoa.[br]- Don't be scared.

9:59:59.000,9:59:59.000
- Don't be afraid.[br]- Like this?

9:59:59.000,9:59:59.000
Yeah.

9:59:59.000,9:59:59.000
That's a little salad.

9:59:59.000,9:59:59.000
<i>Gordon's herd go on to become beef</i>

9:59:59.000,9:59:59.000
<i>that many consider to be[br]the best in the world.</i>

9:59:59.000,9:59:59.000
<i>Most cattle are slaughtered[br]at age, one or two.</i>

9:59:59.000,9:59:59.000
<i>Gordon waits until his [br]are sometimes as old as 20.</i>

9:59:59.000,9:59:59.000
(Carla) With these animals,

9:59:59.000,9:59:59.000
it must be hard to slaughter them.

9:59:59.000,9:59:59.000
Yes, it's very tough.

9:59:59.000,9:59:59.000
On the other hand,

9:59:59.000,9:59:59.000
what you're creating is[br]a very special energy, right?

9:59:59.000,9:59:59.000
<i>The care Gordon gives his herd</i>

9:59:59.000,9:59:59.000
<i>is nothing like the treatment they receive[br]at factory farms.</i>

9:59:59.000,9:59:59.000
<i>But growing International demand for beef,</i>

9:59:59.000,9:59:59.000
<i>especially cheap options,</i>

9:59:59.000,9:59:59.000
<i>has made industrial methods the norm</i>

9:59:59.000,9:59:59.000
<i>while also driving the market to be worth [br]more than 300 billion dollars.</i>

9:59:59.000,9:59:59.000
<i>And it's come at another cost.</i>

9:59:59.000,9:59:59.000
<i>Beef is estimated to be responsible</i>

9:59:59.000,9:59:59.000
<i>for more than 15% percent [br]of the world's total carbon emissions.</i>

9:59:59.000,9:59:59.000
In the Amazon cattle, farming is[br]the leading cause of deforestation.

9:59:59.000,9:59:59.000
<i>In the Amazon, cattle farming[br]is the leading cause of deforestation.</i>

9:59:59.000,9:59:59.000
(Carla) What do you think is the future[br]of the meat industry?

9:59:59.000,9:59:59.000
(Gordon) I think that[br]for the meat industry's future,

9:59:59.000,9:59:59.000
we must realize that[br]we have to produce quality meat.

9:59:59.000,9:59:59.000
I think the meat world has to take a turn[br]and start being more conscientious.

9:59:59.000,9:59:59.000
(Carla) <i>For many people around the world[br]learning more about what's on their plate</i>

9:59:59.000,9:59:59.000
<i>and how it got there,</i>

9:59:59.000,9:59:59.000
<i>raises a question about the future of meat.</i>

9:59:59.000,9:59:59.000
<i>Should it not include meat at all?</i>

9:59:59.000,9:59:59.000
<i>NOVAMEAT is a start-up banking on[br]people searching for alternatives.</i>

9:59:59.000,9:59:59.000
<i>The Barcelona-based company is[br]producing steaks through 3D printing,</i>

9:59:59.000,9:59:59.000
<i>a method that's completely animal-free</i>

9:59:59.000,9:59:59.000
<i>and designed to simulate the taste[br]and texture of the real thing.</i>

9:59:59.000,9:59:59.000
Wow, it's amazing.

9:59:59.000,9:59:59.000
How long does it take[br]to print a whole steak?

9:59:59.000,9:59:59.000
Depends on the size. [br]This one is about 40 minutes.

9:59:59.000,9:59:59.000
What are the exact ingredients[br]that go into it?

9:59:59.000,9:59:59.000
This one, you have around 65-70% of water.

9:59:59.000,9:59:59.000
In terms of protein, you have 25%.

9:59:59.000,9:59:59.000
It's a mixture of yellow pea protein,[br]rice protein, and then we have some oils.

9:59:59.000,9:59:59.000
So, as you can see,

9:59:59.000,9:59:59.000
the big advantage is that you can get[br]the texture of a piece of meat,

9:59:59.000,9:59:59.000
and it's surprising because it's composed [br]by all plant-based ingredients.

9:59:59.000,9:59:59.000
I got to say,[br]this looks a bit like chewing gum,

9:59:59.000,9:59:59.000
but I can see that the end result[br]is quite different as the look-like meat.

9:59:59.000,9:59:59.000
Can you imagine a future without meat?

9:59:59.000,9:59:59.000
Actually, the future of meat

9:59:59.000,9:59:59.000
will be composed not only of meat, [br]but of alternative to meat.

9:59:59.000,9:59:59.000
It doesn't need to be eating, you know, [br]pills and what we've seen in some movies.

9:59:59.000,9:59:59.000
*One place that's porting NOVAMEAT's vision[br]is the restaurant Disfrutar.

9:59:59.000,9:59:59.000
<i>It was named one of the top ten[br]restaurants in the world last year (2020)</i>

9:59:59.000,9:59:59.000
<i>and is led by three chefs who like[br]to experiment in their creative lab.</i>

9:59:59.000,9:59:59.000
(Eduard) This week, [br]we've been trying the "meat"

9:59:59.000,9:59:59.000
and we've again noted[br]that it's important to cook it

9:59:59.000,9:59:59.000
with good virgin olive oil.

9:59:59.000,9:59:59.000
Okay, this is the moment of truth.

9:59:59.000,9:59:59.000
We've just cooked three different meats, [br]and I'm about to try one.

9:59:59.000,9:59:59.000
Very exciting.

9:59:59.000,9:59:59.000
Mmmm...

9:59:59.000,9:59:59.000
I like it.

9:59:59.000,9:59:59.000
I don't think I was expecting[br]to it to be so similar to meat as it is.

9:59:59.000,9:59:59.000
(Mateu) It actually tastes[br]much better now cooked.

9:59:59.000,9:59:59.000
than when we tried it raw.

9:59:59.000,9:59:59.000
(Carla) Obviously, it doesn't taste like a steak,[br]but it's really close.

9:59:59.000,9:59:59.000
(Carla) <i>José Gordon's restaurant,[br]much like his farm,</i>

9:59:59.000,9:59:59.000
<i>remains rooted in tradition.</i>

9:59:59.000,9:59:59.000
<i>But tradition is exactly where he thinks[br]he'll find the future of meat.</i>

9:59:59.000,9:59:59.000
(José) This fat has accumulated slowly[br]for a long time.

9:59:59.000,9:59:59.000
They are a by-product of well-being,[br]of good care.

9:59:59.000,9:59:59.000
Of a good life.

9:59:59.000,9:59:59.000
Wow.

9:59:59.000,9:59:59.000
Just to enjoy this moment.

9:59:59.000,9:59:59.000
Such pressure!

9:59:59.000,9:59:59.000
This is so delicious!

9:59:59.000,9:59:59.000
The best of my life.

9:59:59.000,9:59:59.000
What do you think of people[br]trying to produce vegetable meat?

9:59:59.000,9:59:59.000
(José) When we twist authenticity[br]a little bit--

9:59:59.000,9:59:59.000
what the essence is,

9:59:59.000,9:59:59.000
the origin,

9:59:59.000,9:59:59.000
the past, all this--

9:59:59.000,9:59:59.000
for me, this is painful.

9:59:59.000,9:59:59.000
I think we must have respect.

9:59:59.000,9:59:59.000
Maybe those alternatives are sustainable.

9:59:59.000,9:59:59.000
(José) Well, I think that[br]blaming the cows now

9:59:59.000,9:59:59.000
for the problems of the world[br]is quite bold.

9:59:59.000,9:59:59.000
I think before we'd have to solve

9:59:59.000,9:59:59.000
things that are much more important.

9:59:59.000,9:59:59.000
I'd prefer that with myself,[br]that my death made some sense.

9:59:59.000,9:59:59.000
That is gave someone enjoyment.

9:59:59.000,9:59:59.000
This is what this animal does.