1
99:59:59,999 --> 99:59:59,999
Very few foods say more about
how we identify ourselves than beef.
2
99:59:59,999 --> 99:59:59,999
I'm talking hamburgers
on the Fourth of July,
3
99:59:59,999 --> 99:59:59,999
ribeye on a fancy occasion,
4
99:59:59,999 --> 99:59:59,999
brisket for Rosh Hashanah,
5
99:59:59,999 --> 99:59:59,999
or honestly,
refusing to eat beef altogether.
6
99:59:59,999 --> 99:59:59,999
These strong feelings might just
be why people keep eating beef.
7
99:59:59,999 --> 99:59:59,999
Even as we learn more about
how much it costs the environment, our health,
8
99:59:59,999 --> 99:59:59,999
or, as we saw with the pandemic,
our extremely fragile supply chains.
9
99:59:59,999 --> 99:59:59,999
We traveled to Spain to meet people,
10
99:59:59,999 --> 99:59:59,999
asking the questions that beef lovers
all over the world are wondering,
11
99:59:59,999 --> 99:59:59,999
where the hell do we go from here?
12
99:59:59,999 --> 99:59:59,999
TABLE STEAKS
13
99:59:59,999 --> 99:59:59,999
It's your turn for spa day.
14
99:59:59,999 --> 99:59:59,999
Exactly.
15
99:59:59,999 --> 99:59:59,999
Look at how he is.
16
99:59:59,999 --> 99:59:59,999
He was nervous and now he's...
17
99:59:59,999 --> 99:59:59,999
relaxed.
18
99:59:59,999 --> 99:59:59,999
They love it, you know?
19
99:59:59,999 --> 99:59:59,999
And it also makes the fat
20
99:59:59,999 --> 99:59:59,999
that is under their skin
21
99:59:59,999 --> 99:59:59,999
turn to muscle.
22
99:59:59,999 --> 99:59:59,999
You like that, uh?
23
99:59:59,999 --> 99:59:59,999
Free massage.
24
99:59:59,999 --> 99:59:59,999
(Carla) Here, on the plains
of northern Spain,
25
99:59:59,999 --> 99:59:59,999
José Gordon is raising
300 very happy cattle.
26
99:59:59,999 --> 99:59:59,999
I can't reach.
27
99:59:59,999 --> 99:59:59,999
Thanks.
28
99:59:59,999 --> 99:59:59,999
They spend their days roaming freely
and feasting on a special diet of grass,
29
99:59:59,999 --> 99:59:59,999
acorns, and local grains.
30
99:59:59,999 --> 99:59:59,999
Let them come and eat from your hand.
31
99:59:59,999 --> 99:59:59,999
- Whoa.
- Don't be scared.
32
99:59:59,999 --> 99:59:59,999
- Don't be afraid.
- Like this?
33
99:59:59,999 --> 99:59:59,999
Yeah.
34
99:59:59,999 --> 99:59:59,999
That's a little salad.
35
99:59:59,999 --> 99:59:59,999
Gordon's herd go on to become beef
36
99:59:59,999 --> 99:59:59,999
that many consider to be
the best in the world.
37
99:59:59,999 --> 99:59:59,999
Most cattle are slaughtered
at age, one or two.
38
99:59:59,999 --> 99:59:59,999
Gordon waits until his
are sometimes as old as 20.
39
99:59:59,999 --> 99:59:59,999
(Carla) With these animals,
40
99:59:59,999 --> 99:59:59,999
it must be hard to slaughter them.
41
99:59:59,999 --> 99:59:59,999
Yes, it's very tough.
42
99:59:59,999 --> 99:59:59,999
On the other hand,
43
99:59:59,999 --> 99:59:59,999
what you're creating is
a very special energy, right?
44
99:59:59,999 --> 99:59:59,999
The care Gordon gives his herd
45
99:59:59,999 --> 99:59:59,999
is nothing like the treatment they receive
at factory farms.
46
99:59:59,999 --> 99:59:59,999
But growing International demand for beef,
47
99:59:59,999 --> 99:59:59,999
especially cheap options,
48
99:59:59,999 --> 99:59:59,999
has made industrial methods the norm
49
99:59:59,999 --> 99:59:59,999
while also driving the market to be worth
more than 300 billion dollars.
50
99:59:59,999 --> 99:59:59,999
And it's come at another cost.
51
99:59:59,999 --> 99:59:59,999
Beef is estimated to be responsible
52
99:59:59,999 --> 99:59:59,999
for more than 15% percent
of the world's total carbon emissions.
53
99:59:59,999 --> 99:59:59,999
In the Amazon cattle, farming is
the leading cause of deforestation.
54
99:59:59,999 --> 99:59:59,999
In the Amazon, cattle farming
is the leading cause of deforestation.
55
99:59:59,999 --> 99:59:59,999
(Carla) What do you think is the future
of the meat industry?
56
99:59:59,999 --> 99:59:59,999
(Gordon) I think that
for the meat industry's future,
57
99:59:59,999 --> 99:59:59,999
we must realize that
we have to produce quality meat.
58
99:59:59,999 --> 99:59:59,999
I think the meat world has to take a turn
and start being more conscientious.
59
99:59:59,999 --> 99:59:59,999
(Carla) For many people around the world
learning more about what's on their plate
60
99:59:59,999 --> 99:59:59,999
and how it got there,
61
99:59:59,999 --> 99:59:59,999
raises a question about the future of meat.
62
99:59:59,999 --> 99:59:59,999
Should it not include meat at all?
63
99:59:59,999 --> 99:59:59,999
NOVAMEAT is a start-up banking on
people searching for alternatives.
64
99:59:59,999 --> 99:59:59,999
The Barcelona-based company is
producing steaks through 3D printing,
65
99:59:59,999 --> 99:59:59,999
a method that's completely animal-free
66
99:59:59,999 --> 99:59:59,999
and designed to simulate the taste
and texture of the real thing.
67
99:59:59,999 --> 99:59:59,999
Wow, it's amazing.
68
99:59:59,999 --> 99:59:59,999
How long does it take
to print a whole steak?
69
99:59:59,999 --> 99:59:59,999
Depends on the size.
This one is about 40 minutes.
70
99:59:59,999 --> 99:59:59,999
What are the exact ingredients
that go into it?
71
99:59:59,999 --> 99:59:59,999
This one, you have around 65-70% of water.
72
99:59:59,999 --> 99:59:59,999
In terms of protein, you have 25%.
73
99:59:59,999 --> 99:59:59,999
It's a mixture of yellow pea protein,
rice protein, and then we have some oils.
74
99:59:59,999 --> 99:59:59,999
So, as you can see,
75
99:59:59,999 --> 99:59:59,999
the big advantage is that you can get
the texture of a piece of meat,
76
99:59:59,999 --> 99:59:59,999
and it's surprising because it's composed
by all plant-based ingredients.
77
99:59:59,999 --> 99:59:59,999
I got to say,
this looks a bit like chewing gum,
78
99:59:59,999 --> 99:59:59,999
but I can see that the end result
is quite different as the look-like meat.
79
99:59:59,999 --> 99:59:59,999
Can you imagine a future without meat?
80
99:59:59,999 --> 99:59:59,999
Actually, the future of meat
81
99:59:59,999 --> 99:59:59,999
will be composed not only of meat,
but of alternative to meat.
82
99:59:59,999 --> 99:59:59,999
It doesn't need to be eating, you know,
pills and what we've seen in some movies.
83
99:59:59,999 --> 99:59:59,999
*One place that's porting NOVAMEAT's vision
is the restaurant Disfrutar.
84
99:59:59,999 --> 99:59:59,999
It was named one of the top ten
restaurants in the world last year (2020)
85
99:59:59,999 --> 99:59:59,999
and is led by three chefs who like
to experiment in their creative lab.
86
99:59:59,999 --> 99:59:59,999
(Eduard) This week,
we've been trying the "meat"
87
99:59:59,999 --> 99:59:59,999
and we've again noted
that it's important to cook it
88
99:59:59,999 --> 99:59:59,999
with good virgin olive oil.
89
99:59:59,999 --> 99:59:59,999
Okay, this is the moment of truth.
90
99:59:59,999 --> 99:59:59,999
We've just cooked three different meats,
and I'm about to try one.
91
99:59:59,999 --> 99:59:59,999
Very exciting.
92
99:59:59,999 --> 99:59:59,999
Mmmm...
93
99:59:59,999 --> 99:59:59,999
I like it.
94
99:59:59,999 --> 99:59:59,999
I don't think I was expecting
to it to be so similar to meat as it is.
95
99:59:59,999 --> 99:59:59,999
(Mateu) It actually tastes
much better now cooked.
96
99:59:59,999 --> 99:59:59,999
than when we tried it raw.
97
99:59:59,999 --> 99:59:59,999
(Carla) Obviously, it doesn't taste like a steak,
but it's really close.
98
99:59:59,999 --> 99:59:59,999
(Carla) José Gordon's restaurant,
much like his farm,
99
99:59:59,999 --> 99:59:59,999
remains rooted in tradition.
100
99:59:59,999 --> 99:59:59,999
But tradition is exactly where he thinks
he'll find the future of meat.
101
99:59:59,999 --> 99:59:59,999
(José) This fat has accumulated slowly
for a long time.
102
99:59:59,999 --> 99:59:59,999
They are a by-product of well-being,
of good care.
103
99:59:59,999 --> 99:59:59,999
Of a good life.
104
99:59:59,999 --> 99:59:59,999
Wow.
105
99:59:59,999 --> 99:59:59,999
Just to enjoy this moment.
106
99:59:59,999 --> 99:59:59,999
Such pressure!
107
99:59:59,999 --> 99:59:59,999
This is so delicious!
108
99:59:59,999 --> 99:59:59,999
The best of my life.
109
99:59:59,999 --> 99:59:59,999
What do you think of people
trying to produce vegetable meat?
110
99:59:59,999 --> 99:59:59,999
(José) When we twist authenticity
a little bit--
111
99:59:59,999 --> 99:59:59,999
what the essence is,
112
99:59:59,999 --> 99:59:59,999
the origin,
113
99:59:59,999 --> 99:59:59,999
the past, all this--
114
99:59:59,999 --> 99:59:59,999
for me, this is painful.
115
99:59:59,999 --> 99:59:59,999
I think we must have respect.
116
99:59:59,999 --> 99:59:59,999
Maybe those alternatives are sustainable.
117
99:59:59,999 --> 99:59:59,999
(José) Well, I think that blaming the cows now
118
99:59:59,999 --> 99:59:59,999
for the problems of the world
is quite bold.
119
99:59:59,999 --> 99:59:59,999
I think before we'd have to solve
120
99:59:59,999 --> 99:59:59,999
things that are much more important.
121
99:59:59,999 --> 99:59:59,999
I'd prefer that with myself,
that my death made some sense.
122
99:59:59,999 --> 99:59:59,999
That is gave someone enjoyment.
123
99:59:59,999 --> 99:59:59,999
This is what this animal does.