9:59:59.000,9:59:59.000 Very few foods say more about [br]how we identify ourselves than beef. 9:59:59.000,9:59:59.000 I'm talking hamburgers [br]on the Fourth of July, 9:59:59.000,9:59:59.000 ribeye on a fancy occasion, 9:59:59.000,9:59:59.000 brisket for Rosh Hashanah, 9:59:59.000,9:59:59.000 or honestly, [br]refusing to eat beef altogether. 9:59:59.000,9:59:59.000 These strong feelings might just[br]be why people keep eating beef. 9:59:59.000,9:59:59.000 Even as we learn more about [br]how much it costs the environment, our health, 9:59:59.000,9:59:59.000 or, as we saw with the pandemic, [br]our extremely fragile supply chains. 9:59:59.000,9:59:59.000 We traveled to Spain to meet people, 9:59:59.000,9:59:59.000 asking the questions that beef lovers [br]all over the world are wondering, 9:59:59.000,9:59:59.000 where the hell do we go from here? 9:59:59.000,9:59:59.000 TABLE STEAKS 9:59:59.000,9:59:59.000 It's your turn for spa day. 9:59:59.000,9:59:59.000 Exactly. 9:59:59.000,9:59:59.000 Look at how he is. 9:59:59.000,9:59:59.000 He was nervous and now he's... 9:59:59.000,9:59:59.000 relaxed. 9:59:59.000,9:59:59.000 They love it, you know? 9:59:59.000,9:59:59.000 And it also makes the fat 9:59:59.000,9:59:59.000 that is under their skin 9:59:59.000,9:59:59.000 turn to muscle. 9:59:59.000,9:59:59.000 You like that, uh? 9:59:59.000,9:59:59.000 Free massage. 9:59:59.000,9:59:59.000 (Carla) Here, on the plains [br]of northern Spain, 9:59:59.000,9:59:59.000 José Gordon is raising [br]300 very happy cattle. 9:59:59.000,9:59:59.000 I can't reach. 9:59:59.000,9:59:59.000 Thanks. 9:59:59.000,9:59:59.000 They spend their days roaming freely[br]and feasting on a special diet of grass, 9:59:59.000,9:59:59.000 acorns, and local grains. 9:59:59.000,9:59:59.000 Let them come and eat from your hand. 9:59:59.000,9:59:59.000 - Whoa.[br]- Don't be scared. 9:59:59.000,9:59:59.000 - Don't be afraid.[br]- Like this? 9:59:59.000,9:59:59.000 Yeah. 9:59:59.000,9:59:59.000 That's a little salad. 9:59:59.000,9:59:59.000 Gordon's herd go on to become beef 9:59:59.000,9:59:59.000 that many consider to be[br]the best in the world. 9:59:59.000,9:59:59.000 Most cattle are slaughtered[br]at age, one or two. 9:59:59.000,9:59:59.000 Gordon waits until his [br]are sometimes as old as 20. 9:59:59.000,9:59:59.000 (Carla) With these animals, 9:59:59.000,9:59:59.000 it must be hard to slaughter them. 9:59:59.000,9:59:59.000 Yes, it's very tough. 9:59:59.000,9:59:59.000 On the other hand, 9:59:59.000,9:59:59.000 what you're creating is[br]a very special energy, right? 9:59:59.000,9:59:59.000 The care Gordon gives his herd 9:59:59.000,9:59:59.000 is nothing like the treatment they receive[br]at factory farms. 9:59:59.000,9:59:59.000 But growing International demand for beef, 9:59:59.000,9:59:59.000 especially cheap options, 9:59:59.000,9:59:59.000 has made industrial methods the norm 9:59:59.000,9:59:59.000 while also driving the market to be worth [br]more than 300 billion dollars. 9:59:59.000,9:59:59.000 And it's come at another cost. 9:59:59.000,9:59:59.000 Beef is estimated to be responsible 9:59:59.000,9:59:59.000 for more than 15% percent [br]of the world's total carbon emissions. 9:59:59.000,9:59:59.000 In the Amazon cattle, farming is[br]the leading cause of deforestation. 9:59:59.000,9:59:59.000 In the Amazon, cattle farming[br]is the leading cause of deforestation. 9:59:59.000,9:59:59.000 (Carla) What do you think is the future[br]of the meat industry? 9:59:59.000,9:59:59.000 (Gordon) I think that[br]for the meat industry's future, 9:59:59.000,9:59:59.000 we must realize that[br]we have to produce quality meat. 9:59:59.000,9:59:59.000 I think the meat world has to take a turn[br]and start being more conscientious. 9:59:59.000,9:59:59.000 (Carla) For many people around the world[br]learning more about what's on their plate 9:59:59.000,9:59:59.000 and how it got there, 9:59:59.000,9:59:59.000 raises a question about the future of meat. 9:59:59.000,9:59:59.000 Should it not include meat at all? 9:59:59.000,9:59:59.000 NOVAMEAT is a start-up banking on[br]people searching for alternatives. 9:59:59.000,9:59:59.000 The Barcelona-based company is[br]producing steaks through 3D printing, 9:59:59.000,9:59:59.000 a method that's completely animal-free 9:59:59.000,9:59:59.000 and designed to simulate the taste[br]and texture of the real thing. 9:59:59.000,9:59:59.000 Wow, it's amazing. 9:59:59.000,9:59:59.000 How long does it take[br]to print a whole steak? 9:59:59.000,9:59:59.000 Depends on the size. [br]This one is about 40 minutes. 9:59:59.000,9:59:59.000 What are the exact ingredients[br]that go into it? 9:59:59.000,9:59:59.000 This one, you have around 65-70% of water. 9:59:59.000,9:59:59.000 In terms of protein, you have 25%. 9:59:59.000,9:59:59.000 It's a mixture of yellow pea protein,[br]rice protein, and then we have some oils. 9:59:59.000,9:59:59.000 So, as you can see, 9:59:59.000,9:59:59.000 the big advantage is that you can get[br]the texture of a piece of meat, 9:59:59.000,9:59:59.000 and it's surprising because it's composed [br]by all plant-based ingredients. 9:59:59.000,9:59:59.000 I got to say,[br]this looks a bit like chewing gum, 9:59:59.000,9:59:59.000 but I can see that the end result[br]is quite different as the look-like meat. 9:59:59.000,9:59:59.000 Can you imagine a future without meat? 9:59:59.000,9:59:59.000 Actually, the future of meat 9:59:59.000,9:59:59.000 will be composed not only of meat, [br]but of alternative to meat. 9:59:59.000,9:59:59.000 It doesn't need to be eating, you know, [br]pills and what we've seen in some movies. 9:59:59.000,9:59:59.000 *One place that's porting NOVAMEAT's vision[br]is the restaurant Disfrutar. 9:59:59.000,9:59:59.000 It was named one of the top ten[br]restaurants in the world last year (2020) 9:59:59.000,9:59:59.000 and is led by three chefs who like[br]to experiment in their creative lab. 9:59:59.000,9:59:59.000 (Eduard) This week, [br]we've been trying the "meat" 9:59:59.000,9:59:59.000 and we've again noted[br]that it's important to cook it 9:59:59.000,9:59:59.000 with good virgin olive oil. 9:59:59.000,9:59:59.000 Okay, this is the moment of truth. 9:59:59.000,9:59:59.000 We've just cooked three different meats, [br]and I'm about to try one. 9:59:59.000,9:59:59.000 Very exciting. 9:59:59.000,9:59:59.000 Mmmm... 9:59:59.000,9:59:59.000 I like it. 9:59:59.000,9:59:59.000 I don't think I was expecting[br]to it to be so similar to meat as it is. 9:59:59.000,9:59:59.000 (Mateu) It actually tastes[br]much better now cooked. 9:59:59.000,9:59:59.000 than when we tried it raw. 9:59:59.000,9:59:59.000 (Carla) Obviously, it doesn't taste like a steak,[br]but it's really close. 9:59:59.000,9:59:59.000 (Carla) José Gordon's restaurant,[br]much like his farm, 9:59:59.000,9:59:59.000 remains rooted in tradition. 9:59:59.000,9:59:59.000 But tradition is exactly where he thinks[br]he'll find the future of meat. 9:59:59.000,9:59:59.000 (José) This fat has accumulated slowly[br]for a long time. 9:59:59.000,9:59:59.000 They are a by-product of well-being,[br]of good care. 9:59:59.000,9:59:59.000 Of a good life. 9:59:59.000,9:59:59.000 Wow. 9:59:59.000,9:59:59.000 Just to enjoy this moment. 9:59:59.000,9:59:59.000 Such pressure! 9:59:59.000,9:59:59.000 This is so delicious! 9:59:59.000,9:59:59.000 The best of my life. 9:59:59.000,9:59:59.000 What do you think of people[br]trying to produce vegetable meat? 9:59:59.000,9:59:59.000 (José) When we twist authenticity[br]a little bit-- 9:59:59.000,9:59:59.000 what the essence is, 9:59:59.000,9:59:59.000 the origin, 9:59:59.000,9:59:59.000 the past, all this-- 9:59:59.000,9:59:59.000 for me, this is painful. 9:59:59.000,9:59:59.000 I think we must have respect. 9:59:59.000,9:59:59.000 Maybe those alternatives are sustainable. 9:59:59.000,9:59:59.000 (José) Well, I think that blaming the cows now 9:59:59.000,9:59:59.000 for the problems of the world[br]is quite bold. 9:59:59.000,9:59:59.000 I think before we'd have to solve 9:59:59.000,9:59:59.000 things that are much more important. 9:59:59.000,9:59:59.000 I'd prefer that with myself,[br]that my death made some sense. 9:59:59.000,9:59:59.000 That is gave someone enjoyment. 9:59:59.000,9:59:59.000 This is what this animal does. 9:59:59.000,9:59:59.000