1 99:59:59,999 --> 99:59:59,999 Very few foods say more about how we identify ourselves than beef. 2 99:59:59,999 --> 99:59:59,999 I'm talking hamburgers on the Fourth of July, 3 99:59:59,999 --> 99:59:59,999 ribeye on a fancy occasion, 4 99:59:59,999 --> 99:59:59,999 brisket for Rosh Hashanah, 5 99:59:59,999 --> 99:59:59,999 or honestly, refusing to eat beef altogether. 6 99:59:59,999 --> 99:59:59,999 These strong feelings might just be why people keep eating beef. 7 99:59:59,999 --> 99:59:59,999 Even as we learn more about how much it costs the environment, our health, 8 99:59:59,999 --> 99:59:59,999 or, as we saw with the pandemic, our extremely fragile supply chains. 9 99:59:59,999 --> 99:59:59,999 We traveled to Spain to meet people, 10 99:59:59,999 --> 99:59:59,999 asking the questions that beef lovers all over the world are wondering, 11 99:59:59,999 --> 99:59:59,999 where the hell do we go from here? 12 99:59:59,999 --> 99:59:59,999 TABLE STEAKS 13 99:59:59,999 --> 99:59:59,999 It's your turn for spa day. 14 99:59:59,999 --> 99:59:59,999 Exactly. 15 99:59:59,999 --> 99:59:59,999 Look at how he is. 16 99:59:59,999 --> 99:59:59,999 He was nervous and now he's... 17 99:59:59,999 --> 99:59:59,999 relaxed. 18 99:59:59,999 --> 99:59:59,999 They love it, you know? 19 99:59:59,999 --> 99:59:59,999 And it also makes the fat 20 99:59:59,999 --> 99:59:59,999 that is under their skin 21 99:59:59,999 --> 99:59:59,999 turn to muscle. 22 99:59:59,999 --> 99:59:59,999 You like that, uh? 23 99:59:59,999 --> 99:59:59,999 Free massage. 24 99:59:59,999 --> 99:59:59,999 (Carla) Here, on the plains of northern Spain, 25 99:59:59,999 --> 99:59:59,999 José Gordon is raising 300 very happy cattle. 26 99:59:59,999 --> 99:59:59,999 I can't reach. 27 99:59:59,999 --> 99:59:59,999 Thanks. 28 99:59:59,999 --> 99:59:59,999 They spend their days roaming freely and feasting on a special diet of grass, 29 99:59:59,999 --> 99:59:59,999 acorns, and local grains. 30 99:59:59,999 --> 99:59:59,999 Let them come and eat from your hand. 31 99:59:59,999 --> 99:59:59,999 - Whoa. - Don't be scared. 32 99:59:59,999 --> 99:59:59,999 - Don't be afraid. - Like this? 33 99:59:59,999 --> 99:59:59,999 Yeah. 34 99:59:59,999 --> 99:59:59,999 That's a little salad. 35 99:59:59,999 --> 99:59:59,999 Gordon's herd go on to become beef 36 99:59:59,999 --> 99:59:59,999 that many consider to be the best in the world. 37 99:59:59,999 --> 99:59:59,999 Most cattle are slaughtered at age, one or two. 38 99:59:59,999 --> 99:59:59,999 Gordon waits until his are sometimes as old as 20. 39 99:59:59,999 --> 99:59:59,999 (Carla) With these animals, 40 99:59:59,999 --> 99:59:59,999 it must be hard to slaughter them. 41 99:59:59,999 --> 99:59:59,999 Yes, it's very tough. 42 99:59:59,999 --> 99:59:59,999 On the other hand, 43 99:59:59,999 --> 99:59:59,999 what you're creating is a very special energy, right? 44 99:59:59,999 --> 99:59:59,999 The care Gordon gives his herd 45 99:59:59,999 --> 99:59:59,999 is nothing like the treatment they receive at factory farms. 46 99:59:59,999 --> 99:59:59,999 But growing International demand for beef, 47 99:59:59,999 --> 99:59:59,999 especially cheap options, 48 99:59:59,999 --> 99:59:59,999 has made industrial methods the norm 49 99:59:59,999 --> 99:59:59,999 while also driving the market to be worth more than 300 billion dollars. 50 99:59:59,999 --> 99:59:59,999 And it's come at another cost. 51 99:59:59,999 --> 99:59:59,999 Beef is estimated to be responsible 52 99:59:59,999 --> 99:59:59,999 for more than 15% percent of the world's total carbon emissions. 53 99:59:59,999 --> 99:59:59,999 In the Amazon cattle, farming is the leading cause of deforestation. 54 99:59:59,999 --> 99:59:59,999 In the Amazon, cattle farming is the leading cause of deforestation. 55 99:59:59,999 --> 99:59:59,999 (Carla) What do you think is the future of the meat industry? 56 99:59:59,999 --> 99:59:59,999 (Gordon) I think that for the meat industry's future, 57 99:59:59,999 --> 99:59:59,999 we must realize that we have to produce quality meat. 58 99:59:59,999 --> 99:59:59,999 I think the meat world has to take a turn and start being more conscientious. 59 99:59:59,999 --> 99:59:59,999 (Carla) For many people around the world learning more about what's on their plate 60 99:59:59,999 --> 99:59:59,999 and how it got there, 61 99:59:59,999 --> 99:59:59,999 raises a question about the future of meat. 62 99:59:59,999 --> 99:59:59,999 Should it not include meat at all? 63 99:59:59,999 --> 99:59:59,999 NOVAMEAT is a start-up banking on people searching for alternatives. 64 99:59:59,999 --> 99:59:59,999 The Barcelona-based company is producing steaks through 3D printing, 65 99:59:59,999 --> 99:59:59,999 a method that's completely animal-free 66 99:59:59,999 --> 99:59:59,999 and designed to simulate the taste and texture of the real thing. 67 99:59:59,999 --> 99:59:59,999 Wow, it's amazing. 68 99:59:59,999 --> 99:59:59,999 How long does it take to print a whole steak? 69 99:59:59,999 --> 99:59:59,999 Depends on the size. This one is about 40 minutes. 70 99:59:59,999 --> 99:59:59,999 What are the exact ingredients that go into it? 71 99:59:59,999 --> 99:59:59,999 This one, you have around 65-70% of water. 72 99:59:59,999 --> 99:59:59,999 In terms of protein, you have 25%. 73 99:59:59,999 --> 99:59:59,999 It's a mixture of yellow pea protein, rice protein, and then we have some oils. 74 99:59:59,999 --> 99:59:59,999 So, as you can see, 75 99:59:59,999 --> 99:59:59,999 the big advantage is that you can get the texture of a piece of meat, 76 99:59:59,999 --> 99:59:59,999 and it's surprising because it's composed by all plant-based ingredients. 77 99:59:59,999 --> 99:59:59,999 I got to say, this looks a bit like chewing gum, 78 99:59:59,999 --> 99:59:59,999 but I can see that the end result is quite different as the look-like meat. 79 99:59:59,999 --> 99:59:59,999 Can you imagine a future without meat? 80 99:59:59,999 --> 99:59:59,999 Actually, the future of meat 81 99:59:59,999 --> 99:59:59,999 will be composed not only of meat, but of alternative to meat. 82 99:59:59,999 --> 99:59:59,999 It doesn't need to be eating, you know, pills and what we've seen in some movies. 83 99:59:59,999 --> 99:59:59,999 One place that's 14th over. Meets vision is the restaurant disfruta. 84 99:59:59,999 --> 99:59:59,999 It was named one of the top ten restaurants in the world last year 85 99:59:59,999 --> 99:59:59,999 and is led by Three Chefs who like to experiment in their creative lab. 86 99:59:59,999 --> 99:59:59,999 If someone was it up Robin do like gardening is important. 87 99:59:59,999 --> 99:59:59,999 Okay, this is the Moment of Truth. 88 99:59:59,999 --> 99:59:59,999 We just cooked, the three different meats, and I'm about to try one. 89 99:59:59,999 --> 99:59:59,999 Very exciting. 90 99:59:59,999 --> 99:59:59,999 I like it. 91 99:59:59,999 --> 99:59:59,999 I don't think I was expecting to get to be so similar to me is what? I don't know. 92 99:59:59,999 --> 99:59:59,999 Obviously. It doesn't taste like a steak, but it's really close. 93 99:59:59,999 --> 99:59:59,999 Jose go to Don's Restaurant, much like his farm remains, rooted in Tradition. 94 99:59:59,999 --> 99:59:59,999 But tradition is exactly where he thinks he'll find the future of meet 95 99:59:59,999 --> 99:59:59,999 Vanessa Williams demented flow to the river staff without Revere. 96 99:59:59,999 --> 99:59:59,999 But I did shoot. Are they still just a moment, depression? 97 99:59:59,999 --> 99:59:59,999 By a median. Document. Number holiday maybe though. 98 99:59:59,999 --> 99:59:59,999 Get deep beneath it. 99 99:59:59,999 --> 99:59:59,999 La Gente que está intentando proceed, carne beetle. 100 99:59:59,999 --> 99:59:59,999 Has the hospital in this 101 99:59:59,999 --> 99:59:59,999 the names Castlevania cause as much or more secure than this. 102 99:59:59,999 --> 99:59:59,999 You prefer to get to be using is Ruby smoke anymore. That listen, 103 99:59:59,999 --> 99:59:59,999 I wasn't he do but I felt this fruit around him. 104 99:59:59,999 --> 99:59:59,999 It's all of the stuff, you know study man. 105 99:59:59,999 --> 99:59:59,999 Talking about cows, talking about