9:59:59.000,9:59:59.000
Very few foods say more about [br]how we identify ourselves than beef.

9:59:59.000,9:59:59.000
I'm talking hamburgers [br]on the Fourth of July,

9:59:59.000,9:59:59.000
ribeye on a fancy occasion,

9:59:59.000,9:59:59.000
brisket for Rosh Hashanah,

9:59:59.000,9:59:59.000
or honestly, [br]refusing to eat beef altogether.

9:59:59.000,9:59:59.000
These strong feelings might just[br]be why people keep eating beef.

9:59:59.000,9:59:59.000
Even as we learn more about [br]how much it costs the environment, our health,

9:59:59.000,9:59:59.000
or, as we saw with the pandemic, [br]our extremely fragile supply chains.

9:59:59.000,9:59:59.000
We traveled to Spain to meet people,

9:59:59.000,9:59:59.000
asking the questions that beef lovers [br]all over the world are wondering,

9:59:59.000,9:59:59.000
where the hell do we go from here?

9:59:59.000,9:59:59.000
TABLE STEAKS

9:59:59.000,9:59:59.000
It's your turn for spa day.

9:59:59.000,9:59:59.000
Exactly.

9:59:59.000,9:59:59.000
Look at how he is.

9:59:59.000,9:59:59.000
He was nervous and now he's...

9:59:59.000,9:59:59.000
relaxed.

9:59:59.000,9:59:59.000
They love it, you know?

9:59:59.000,9:59:59.000
And it also makes the fat

9:59:59.000,9:59:59.000
that is under their skin

9:59:59.000,9:59:59.000
turn to muscle.

9:59:59.000,9:59:59.000
You like that, uh?

9:59:59.000,9:59:59.000
Free massage.

9:59:59.000,9:59:59.000
(Carla) <i>Here, on the plains [br]of northern Spain,</i>

9:59:59.000,9:59:59.000
<i>José Gordon is raising [br]300 very happy cattle.</i>

9:59:59.000,9:59:59.000
I can't reach.

9:59:59.000,9:59:59.000
Thanks.

9:59:59.000,9:59:59.000
<i>They spend their days roaming freely[br]and feasting on a special diet of grass,</i>

9:59:59.000,9:59:59.000
<i>acorns, and local grains.</i>

9:59:59.000,9:59:59.000
Let them come and eat from your hand.

9:59:59.000,9:59:59.000
- Whoa.[br]- Don't be scared.

9:59:59.000,9:59:59.000
- Don't be afraid.[br]- Like this?

9:59:59.000,9:59:59.000
Yeah.

9:59:59.000,9:59:59.000
That's a little salad.

9:59:59.000,9:59:59.000
<i>Gordon's herd go on to become beef</i>

9:59:59.000,9:59:59.000
<i>that many consider to be[br]the best in the world.</i>

9:59:59.000,9:59:59.000
<i>Most cattle are slaughtered[br]at age, one or two.</i>

9:59:59.000,9:59:59.000
<i>Gordon waits until his [br]are sometimes as old as 20.</i>

9:59:59.000,9:59:59.000
(Carla) With these animals,

9:59:59.000,9:59:59.000
it must be hard to slaughter them.

9:59:59.000,9:59:59.000
Yes, it's very tough.

9:59:59.000,9:59:59.000
On the other hand,

9:59:59.000,9:59:59.000
what you're creating is[br]a very special energy, right?

9:59:59.000,9:59:59.000
<i>The care Gordon gives his herd</i>

9:59:59.000,9:59:59.000
<i>is nothing like the treatment they receive[br]at factory farms.</i>

9:59:59.000,9:59:59.000
<i>But growing International demand for beef,</i>

9:59:59.000,9:59:59.000
<i>especially cheap options,</i>

9:59:59.000,9:59:59.000
<i>has made industrial methods the norm</i>

9:59:59.000,9:59:59.000
<i>while also driving the market to be worth [br]more than 300 billion dollars.</i>

9:59:59.000,9:59:59.000
<i>And it's come at another cost.</i>

9:59:59.000,9:59:59.000
<i>Beef is estimated to be responsible</i>

9:59:59.000,9:59:59.000
<i>for more than 15% percent [br]of the world's total carbon emissions.</i>

9:59:59.000,9:59:59.000
In the Amazon cattle, farming is[br]the leading cause of deforestation.

9:59:59.000,9:59:59.000
<i>In the Amazon, cattle farming[br]is the leading cause of deforestation.</i>

9:59:59.000,9:59:59.000
(Carla) What do you think is the future[br]of the meat industry?

9:59:59.000,9:59:59.000
(Gordon) I think that[br]for the meat industry's future,

9:59:59.000,9:59:59.000
we must realize that[br]we have to produce quality meat.

9:59:59.000,9:59:59.000
I think the meat world has to take a turn[br]and start being more conscientious.

9:59:59.000,9:59:59.000
(Carla) <i>For many people around the world[br]learning more about what's on their plate</i>

9:59:59.000,9:59:59.000
<i>and how it got there,</i>

9:59:59.000,9:59:59.000
<i>raises a question about the future of meat.</i>

9:59:59.000,9:59:59.000
<i>Should it not include meat at all?</i>

9:59:59.000,9:59:59.000
<i>NOVAMEAT is a start-up banking on[br]people searching for alternatives.</i>

9:59:59.000,9:59:59.000
<i>The Barcelona-based company is[br]producing steaks through 3D printing,</i>

9:59:59.000,9:59:59.000
<i>a method that's completely animal-free</i>

9:59:59.000,9:59:59.000
<i>and designed to simulate the taste[br]and texture of the real thing.</i>

9:59:59.000,9:59:59.000
Wow, it's amazing.

9:59:59.000,9:59:59.000
How long does it take[br]to print a whole steak?

9:59:59.000,9:59:59.000
Depends on the size. [br]This one is about 40 minutes.

9:59:59.000,9:59:59.000
What are the exact ingredients[br]that go into it?

9:59:59.000,9:59:59.000
This one, you have around 65-70% of water.

9:59:59.000,9:59:59.000
In terms of protein, you have 25%.

9:59:59.000,9:59:59.000
It's a mixture of yellow pea protein,[br]rice protein, and then we have some oils.

9:59:59.000,9:59:59.000
So,

9:59:59.000,9:59:59.000
as you can see,

9:59:59.000,9:59:59.000
the big Advantage is that[br]you can get the texture of

9:59:59.000,9:59:59.000
a piece of meat and it's surprising[br]because it's composed, all your plant based

9:59:59.000,9:59:59.000
ingredients. I gotta say this[br]looks a bit like chewing gum,

9:59:59.000,9:59:59.000
but I can see that the end[br]result is quite different. It.

9:59:59.000,9:59:59.000
Looks like me. Can you[br]imagine a future without meat?

9:59:59.000,9:59:59.000
Actually,

9:59:59.000,9:59:59.000
the future of meat

9:59:59.000,9:59:59.000
will be composed entirely of meat, but[br]of alternative to meat doesn't need to be

9:59:59.000,9:59:59.000
eating, you know pills and[br]what we see in some movies.

9:59:59.000,9:59:59.000
One place that's 14th over. Meets[br]vision is the restaurant disfruta.

9:59:59.000,9:59:59.000
It was named one of the top ten[br]restaurants in the world last year

9:59:59.000,9:59:59.000
and is led by Three Chefs who like[br]to experiment in their creative lab.

9:59:59.000,9:59:59.000
If someone was it up Robin do[br]like gardening is important.

9:59:59.000,9:59:59.000
Okay, this is the Moment of Truth.

9:59:59.000,9:59:59.000
We just cooked, the three different[br]meats, and I'm about to try one.

9:59:59.000,9:59:59.000
Very exciting.

9:59:59.000,9:59:59.000
I like it.

9:59:59.000,9:59:59.000
I don't think I was expecting to get to[br]be so similar to me is what? I don't know.

9:59:59.000,9:59:59.000
Obviously. It doesn't taste like[br]a steak, but it's really close.

9:59:59.000,9:59:59.000
Jose go to Don's Restaurant, much like[br]his farm remains, rooted in Tradition.

9:59:59.000,9:59:59.000
But tradition is exactly where he[br]thinks he'll find the future of meet

9:59:59.000,9:59:59.000
Vanessa Williams demented flow to[br]the river staff without Revere.

9:59:59.000,9:59:59.000
But I did shoot. Are they still[br]just a moment, depression?

9:59:59.000,9:59:59.000
By a median. Document.[br]Number holiday maybe though.

9:59:59.000,9:59:59.000
Get deep beneath it.

9:59:59.000,9:59:59.000
La Gente que está intentando[br]proceed, carne beetle.

9:59:59.000,9:59:59.000
Has the hospital in this

9:59:59.000,9:59:59.000
the names Castlevania cause as[br]much or more secure than this.

9:59:59.000,9:59:59.000
You prefer to get to be using is[br]Ruby smoke anymore. That listen,

9:59:59.000,9:59:59.000
I wasn't he do but I felt[br]this fruit around him.

9:59:59.000,9:59:59.000
It's all of the stuff, you know study man.

9:59:59.000,9:59:59.000
Talking about cows, talking about