Very few foods say more about
how we identify ourselves than beef.
I'm talking hamburgers
on the Fourth of July,
ribeye on a fancy occasion,
brisket for Rosh Hashanah,
or honestly,
refusing to eat beef altogether.
These strong feelings might just
be why people keep eating beef.
Even as we learn more about
how much it costs the environment, our health,
or, as we saw with the pandemic,
our extremely fragile supply chains.
We traveled to Spain to meet people,
asking the questions that beef lovers
all over the world are wondering,
where the hell do we go from here?
TABLE STEAKS
It's your turn for spa day.
Exactly.
Look at how he is.
He was nervous and now he's...
relaxed.
They love it, you know?
And it also makes the fat
that is under their skin
turn to muscle.
You like that, uh?
Free massage.
(Carla) Here, on the plains
of northern Spain,
José Gordon is raising
300 very happy cattle.
I can't reach.
Thanks.
They spend their days roaming freely
and feasting on a special diet of grass,
acorns, and local grains.
Let them come and eat from your hand.
- Whoa.
- Don't be scared.
- Don't be afraid.
- Like this?
Yeah.
That's a little salad.
Gordon's herd go on to become beef
that many consider to be
the best in the world.
Most cattle are slaughtered
at age, one or two.
Gordon waits until his
are sometimes as old as 20.
(Carla) With these animals,
it must be hard to slaughter them.
Yes, it's very tough.
On the other hand,
what you're creating is
a very special energy, right?
The care Gordon gives his herd
is nothing like the treatment they receive
at factory farms.
But growing International demand for beef,
especially cheap options,
has made industrial methods the norm
while also driving the market to be worth
more than 300 billion dollars.
And it's come at another cost.
Beef is estimated to be responsible
for more than 15% percent
of the world's total carbon emissions.
In the Amazon cattle, farming is
the leading cause of deforestation.
In the Amazon, cattle farming
is the leading cause of deforestation.
(Carla) What do you think is the future
of the meat industry?
(Gordon) I think that
for the meat industry's future,
we must realize that
we have to produce quality meat.
I think the meat world has to take a turn
and start being more conscientious.
(Carla) For many people around the world
learning more about what's on their plate
and how it got there,
raises a question about the future of meat.
Should it not include meat at all?
NOVAMEAT is a start-up banking on
people searching for alternatives.
The Barcelona-based company is
producing steaks through 3D printing,
a method that's completely animal-free
and designed to simulate the taste
and texture of the real thing.
Wow, it's amazing.
How long does it take
to print a whole steak?
Depends on the size.
This one is about 40 minutes.
What are the exact ingredients
that go into it?
This one, you have around 65-70% of water.
In terms of protein, you have 25%.
It's a mixture of yellow pea protein,
rice protein, and then we have some oils.
So,
as you can see,
the big Advantage is that
you can get the texture of
a piece of meat and it's surprising
because it's composed, all your plant based
ingredients. I gotta say this
looks a bit like chewing gum,
but I can see that the end
result is quite different. It.
Looks like me. Can you
imagine a future without meat?
Actually,
the future of meat
will be composed entirely of meat, but
of alternative to meat doesn't need to be
eating, you know pills and
what we see in some movies.
One place that's 14th over. Meets
vision is the restaurant disfruta.
It was named one of the top ten
restaurants in the world last year
and is led by Three Chefs who like
to experiment in their creative lab.
If someone was it up Robin do
like gardening is important.
Okay, this is the Moment of Truth.
We just cooked, the three different
meats, and I'm about to try one.
Very exciting.
I like it.
I don't think I was expecting to get to
be so similar to me is what? I don't know.
Obviously. It doesn't taste like
a steak, but it's really close.
Jose go to Don's Restaurant, much like
his farm remains, rooted in Tradition.
But tradition is exactly where he
thinks he'll find the future of meet
Vanessa Williams demented flow to
the river staff without Revere.
But I did shoot. Are they still
just a moment, depression?
By a median. Document.
Number holiday maybe though.
Get deep beneath it.
La Gente que está intentando
proceed, carne beetle.
Has the hospital in this
the names Castlevania cause as
much or more secure than this.
You prefer to get to be using is
Ruby smoke anymore. That listen,
I wasn't he do but I felt
this fruit around him.
It's all of the stuff, you know study man.
Talking about cows, talking about