[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Applaus]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ok, thank you!
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I don't like crowded slides, so this is the most crowded slice I have.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What I'm gonna talk about is the telephony industry.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And what we know about the telephony industry is,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that it has been a long time been a closed sector.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And for fixed lines, and now we have the internet, there's voice-over-IP,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,things are going better.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But this is not the case for mobile.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And one of the things, that is really changing the landscape,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is voice-over-IP, the Session Initiation Protocol and things like that.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And there are some kinds of extraordinary open source projects going on;
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like OpenMoko.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What they are doing is, they want to create open source software
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to run on your cell phone to get rid of all the closed-source things that are in there.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And on the network side people are working on projects like OpenBTC and OpenBDSC to create,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,actually, the infrastucture you can use to build a network, based on open-source software.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ahm..., at this conference we have one of those networks running, actually.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But there's still something missing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Who of you is using a cell phone right now?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Murmurs in the Audience]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ok, so who of you have completly open-sourced the network and the, the hardware?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I see nobody
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There isone particular reason: There is one thing we are missing,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and that's national coverage.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And there's the ease of use: That you can be anywhere in this country,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or in another country, you can pick up your cell phone and you can call.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You can reach anybody, you can be connected anywhere you are.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that's what we where missing. And that's why we started the project Limesco.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Our aim is to be a network operator, or a phone operator.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Not completely open-source yet, that's the long term goal,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but that's not where we are right now.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But we want to go there.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We're three founders.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm just one of them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The other two are sitting in the front row;
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they deserve an applause anyway.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Applause]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm only doing the scary part here.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But it started about two years ago
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and we were just chatting in IRC about, well,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,there are some things we don't like.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There are roaming charges.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And sometimes they're ridiculous.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And once we started the project, we actually learned there were charges far higher, than we even knew.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There are providers, when you roam in -for example- Australia, you pay 80€ per megabyte for data.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But there was a lot of lack of transparancy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Or actually there is a lot of lack of transparency.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,One of the things whe noticed in the Netherlands is, that if you have SIM-only packages,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you have package deals, were you get SIM-cards and a phone with it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But these are incomparable.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,For Example: When you want to get a package deal, you can choose for a package
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,with 400, 600, 800 or 1000 minutes.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But if you want a SIM-only, you can choose for 250, 450, 670 and...
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, what I want to do is, I want to calculate my total cost of ownwership over two, or maybe three years,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,given in to account my calling, my texting, my data uses and the device I have.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This isn't easy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There a lot of other things, that I'm not going to dive into that in this presentation.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But one of the things that keeps getting back is supscription bundles.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They rock and they suck!
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But they are a perfect marketing tool.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because this is what you can say:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"You can call using our plan from 3.4 ct/min"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which is actually true, you can do the maths.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But this is only true if you call for exactly 550 minutes.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If you pay half of it one month, you pay actually 7 ct/min.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, OK.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But... [pause], what if you pay more?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Out of bundle charges?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Well, then we just charge 30 ct/min.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we can do that, because it is written in small letters, in small print
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and nobody ever reads it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ahm, but there is another trick.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that is unitization.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And in the Netherlands it's getting a hot topic.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In the telephony industry it is very used to pay per second and a start-fee for a single connection.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So for example, and this is something from our price sheet, there is a cost per call of 4ct,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which means you pay the 4ct, no matter what the length of your... ahm, the duration of your call is.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And you pay 10 ct. per minute.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Your cost per minute.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, if you're doing this and you're going to call for two minutes and ten seconds,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you can do the maths.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's 26 ct.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,OK, cool!
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, ahm, there is something of a start fee, and we could do marketing again:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"We don't have a start-fee! Cool!"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What we don't say is, we also, ah, we let you pay per minute, and not per second.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So the same conversation is again now to minutes and ten seconds.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we do it three times ten cents, and it's more!
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's just the simple things, and if you don't compute the details, then you are going to pay more.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, then there is another trick:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because, hey, because we don't want to round by minute, but, we do the first.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm not going to do the maths, it's actually better than to round everything.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But with data sessions there is another trick in the sleeves.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Let's say we do 20 ct/MB when you're roaming within the EU, OK?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's. it's fair.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ahm, we unitize by blocks of a 100kB, ok that's fair, I've seen worse.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ten megabytes for example. Per session!
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Which means if you are in a train, and the session is dropped for a moment and a in a couple of seconds
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you get a new session, we start counting towards the 100kB.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And for youTube, which you should not do when you're aborad and you are roaming,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,this might not be a problem, but when you're doing SSH and you are just doing little data.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But if you spread it over sessions it will get a lot of blocks.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, my Android-phone can measure my usage, but you're operator may measure data usage differently.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,For example: Per session.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now when we're talking about what is in the industry in the Netherlands, ahm,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,what companies are involved, there are actually three types of companies we're ´going to look at.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And fist there are the MNO's, which are the MObile Network Operators.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And in the Netherlands, we have three of them at the moment.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The largest is KPN, it is a former state-controlled company.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They have about 50% market-share in mobile.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The second is Vodafone.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They have about 25% of market-share, and they are from britain.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The german T-Mobile, which has the remainder 25%.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we just had an auction for frequencies and Tele2 is going to join them soon.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,2013
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So things might change soon.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And another thing, that might be interesting for people in Germany too:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,E-Plus actually is KPN.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now those are the three MNO's, and they have a network.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They have antennas.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And they have an infrastructure to connect antennas to the remainder of the telephone industry.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But those are not the only companies, where you can buy your plan, your subscription, from.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that's what we call "Vitual Mobile Network Operators".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They are virtual, because they don't need to have their own infrastructure.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And in the Netherlands we have around 50.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ahm..., some of them are actually brands of the larger companies.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Some of them are small, targeted towards a niche.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,For example, there is an operator specifically targeting people from Surinam.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But they are the brands you can see in a store, that you can buy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,One of them is "SpeakUp". It's a little less known, ahm, one.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is the one I'm going to talk about in a moment again.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,SpeakUp is the one we're working together with.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Limesco officially is not an MVNO,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because if we say we are we're getting in a fight, and we don't like that.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, officially we are a reseller of SpeakUp, and Speak-Up is an MVNO.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And SpeakUp is using the network of T-Mobile, the antennas of T-Mobile.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But there is a company inbetween.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And this is called a MVNE.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A Mobile Virtual Network Enabler.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we have four of them in the Netherlands.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There were five, but one of them went broke last year.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Aspider Solutions which offer services using the KPN Network.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There's Teleena, which have a nice network all IP-based.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They're offering services using Vodafone network.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And on the T-Mobile network we have two:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,ElephantTalk and NarrowMinds
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[laugher from the audience]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, when you're a subscriber of Limesco actually this is the chain of companies involved.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,T-Mobile is the one that owns and operates the antennas,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,ElephantTalk has quite a bit of infrastructure in the middle
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and SpeakUp and Limesco, we together, take care that you as the customer get your bill.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, the most important thing MNO's are doing is taking care of antennas.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the most important thing an MVNO is doing is subscribers and marketing,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and everything inbetween you can shift around.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, going a little more into technical details, a HLR, a Home Location Register,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which in GSM is a compontent which is actually a database,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,where all customers are listed with their SIM-card number and their key...,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,encryption keys to communicate and perform authentication.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In our case this is shared between T-Mobile and Elephant Talk.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,VLR is the Visitor Location Register.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When you're roaming to another country or to another operator,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you're subscribed into VLR.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So the network knows what to do.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ahem, this is actually not important to us, because we don't actually have our own network.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But T-Mobile has a VLR, so iwhen you, as a Limesco Subscriber or from an other customer goal
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are travelling to Germany and log on to the T-Mobile network,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you'll be subscribed in the VLR.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The SMS-Center also is managed by Elephant-Talk,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and the GPRS-Gateway-Support-Node, which is actually the gateway to the internet,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is also managed by Elephant-Talk in our situation.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But this can move, so for other MVNOs it may mean, that they're handling the SMS-Center themselves or something.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What we have as ambition, is that we want to do more ourselves.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,For example the GGSN.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because if we have control to the gatway of the internet, we can give more control to the end user.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Another thing which you can shift around is number blocks.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ahm, alot of brands that are operated by KPN have one huge number block,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which is by KPN and is just shared among them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,While at the other side, in our case we make use of a number block whisch is registered to SpeakUp.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And [inaudible] routing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is one... This is very interesting in our case.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You can leave things higher up in the network,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you can let T-Mobile do the interconnection and you can make routing decisions and you can say to T-Mobile:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Just route it to there!"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But in our case, what we're doing is: "Just route every call to us!"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And then we can make the dicisions in the end.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Which I'm going to do in ahh, tell a little more in a [incomprehensable] at the end of the presentation.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But one of the interesting things we've been investigating in the last to years is pricing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Pricing is different for MNOs, MVNEs and MVNOs.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So let's star with MNOs.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What is the situtation for an MNO?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You have a couple of costs.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So first of all you have a lot of antennas, and you have infrastructure.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And these two tend to be expensive.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because they are closed source under a lot of support contracts, and everything involved.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But this is equity.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You own them as a network operator, or you lease them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And when you lease them, you don't need to have a large upfront payment to buy all the antenna's to create national coverage.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But they are owned by a network supplier or by the manufacturer.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And you lease them and pay by month.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Which is cool as an operator, because know you know you have a certain amount of costs every months,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you must make sure you have income to cover those costs.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now if you choose as an operator to own them, to own the hardware,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you have a lot of upfront costs and you use armotization to, ahem,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in accounting to spread the cost over a longer period.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Ahem, this is somthing that happens in accounting for every company,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the cost for the network operators is just a little higher than for a small company.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You have now, in your books, a certain amount of money you have to pay every month,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so you have to get income.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The easiest thing you can do is just: Charge your MVNE per month.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that's nice, because you can say: Whatever happens, you need to pay me 1 million Euro's every month anyway.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If people are calling it or not, I don't care, you need to pay.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's happening.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The next at, ahem, next is there are some administrative tasks.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And depending on how things are arranged, there are more or less of them,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but porting a number, transferring it from one provider to another provider,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and [incomprehensible] task,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,ahem, ah, calling people in bad.. when you have bad tempts,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,calling people to get those, ahem, to get your money.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's all administrative actions which you want to do.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And they raise a charge for usage.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,By the way, you can make up any way, as an MNO, you can make up any way of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,charging your MVNE.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The thing is: It must be reasonable, because if it is not, they will not accept it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But you're free to do.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What you're actually do is spreading the cost of your hardware over a large customer base.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, if you're going to do that, you can set up a cost per call, and a cost per minute.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We have already seen those.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But the interesting thing is, what you're selling is airtime, acces to the frequencies.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So you can do it in both directions, both for outgoing and incoming calls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we call that by the way, mobile originated, when your mobile starts it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we're used to pay as a customer, when we start a call,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but also network initiated, so going from the network to the mobile.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The MNO just charges an MVNE when that happens.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,just using minutes or seconds, how you see it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So looking at an MVNE, they have a different structure.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They have monthly cost, we have seen them,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they have usuage related costs, we have seen them,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and besides that we have some administrative costs,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and we can have some infrastructure.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we can, as an MVNE, choose how much we want.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So getting income now again, is the same like an MNO.