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equipment as everybody

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else so its something anyone

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can do.

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It sounds intriguing so Im

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going to give it a try.

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So Andi, what mental torture

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have you got for me this

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morning?

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Well Im going to give you

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this list of words and I

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want you to try to remember

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them. These are the words,

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wash, apple jet, mad, actress,

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marmalade, jack, van, clock,

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tile, polecat, tail, film, pier,

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bucket, chain, bottle, sand,

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egg, window, salamander,

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paper, microphone, cork,

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piano, dog, captain, tennis,

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kennel, tomato. And youre

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going to be able to

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remember them.

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No Im not.

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Well I think you might

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because Im going to give

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you a technique that will

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help. Im going to ask you

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to picture 2 words at a

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time in a sequence of

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locations around your

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home. So Ill give these to

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you.

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But then Ill have three

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things to remember, the 2

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words plus the location.

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You will already know the

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locations around your

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home so the sense of

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location is going to help

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you, trust me. Its not

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going to add to your

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problems.

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Ill never do it.

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Yes you will Im going

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to give you at least until

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that egg gets cold to have

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a look at that list.

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So I start off in the garden,

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wash the apple. Then to

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the hall where there is

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a jet madly flying around.

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Into the dining room where

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this is an actress.

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Whos your favorite

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actress?

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Judy Dench. But she

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wouldnt be smeared in

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marmalade.

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She would be.

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Why?

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So you can remember her.

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For the next 5 minutes I

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frantically try to imagine

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all these crazy images and

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think where to put them.

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The normally quite

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unexceptional Winston

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household will never feel

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quite the same again.

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Frankly Im convinced it

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wont work.

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Okay I think that better

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be, time up.

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No. Its not long enough.

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I know the first two. Ill

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never remember that.

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No youll do okay

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I better get to work.

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See you later.

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Now all Ive got to do

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is go through my normal

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working day. The challenge

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will be see how many

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of the 30 words I can

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remember at the end

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of it. 

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So do you think you can

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remember any of the

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words I gave you earlier

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today?

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Well Ill give it a go.

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We will start outside in

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the garden, wash, apple,

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jet, mad, actress,

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marmalade, jack, van,

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polecat, tail, film, pier,

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bucket, chain, clock, tile,

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bottle, sand.

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Okay try to remember

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the room you were in

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when you thought of those

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words.

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Salamander, paper,

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microphone, cork, piano,

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dog, captain, tennis, kennel,

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tomato.

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How many out of 30 do

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you think youve gotten.

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I think Ive probably gotten

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them all right.

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All of them, well done.

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So it works?

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Of course it does.

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When we use simple story

115
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to memorize facts, were

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creating several pathways to

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where those memories are

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formed in the brain. Its as

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if instead of setting up one

120
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set of dominos we are

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setting up several. The

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reason we often have

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difficulty retrieving a memory

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is because one neuron

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pathway can often get

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broken. But by having several

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different pathways to a memory

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it means that if one doesnt

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manage to reach it another

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one will. Thats the advantage

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of the story technique it

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creates lots of neural

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pathways in our brains,

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and all our brains can work

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in this way. Which is why

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everyone can use this method,

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by using a story to memorize

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facts we all have the potential

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to perform astonishing feats

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of memory.