0:00:00.000,0:00:01.028
equipment as everybody

0:00:01.028,0:00:04.209
else so its something anyone

0:00:04.216,0:00:05.400
can do.

0:00:06.467,0:00:08.418
It sounds intriguing so Im

0:00:08.426,0:00:09.857
going to give it a try.

0:00:17.338,0:00:19.188
So Andi, what mental torture

0:00:19.205,0:00:19.744
have you got for me this

0:00:19.744,0:00:20.441
morning?

0:00:20.622,0:00:21.125
Well Im going to give you

0:00:21.125,0:00:22.707
this list of words and I

0:00:22.707,0:00:24.126
want you to try to remember

0:00:24.126,0:00:25.631
them. These are the words,

0:00:25.839,0:00:28.441
wash, apple jet, mad, actress,

0:00:28.441,0:00:29.952
marmalade, jack, van, clock,

0:00:29.952,0:00:32.585
tile, polecat, tail, film, pier,

0:00:32.585,0:00:34.584
bucket, chain, bottle, sand,

0:00:34.584,0:00:37.209
egg, window, salamander,

0:00:37.209,0:00:38.494
paper, microphone, cork,

0:00:38.494,0:00:39.991
piano, dog, captain, tennis,

0:00:39.991,0:00:43.599
kennel, tomato. And youre

0:00:43.599,0:00:44.104
going to be able to

0:00:44.104,0:00:45.065
remember them.

0:00:45.065,0:00:45.632
No Im not.

0:00:45.632,0:00:46.657
Well I think you might

0:00:46.657,0:00:48.252
because Im going to give

0:00:48.252,0:00:49.482
you a technique that will

0:00:49.482,0:00:50.503
help. Im going to ask you

0:00:50.503,0:00:52.221
to picture 2 words at a

0:00:52.221,0:00:54.593
time in a sequence of

0:00:54.593,0:00:55.749
locations around your

0:00:55.749,0:00:57.267
home. So Ill give these to

0:00:57.267,0:00:57.650
you.

0:00:57.650,0:00:58.168
But then Ill have three

0:00:58.168,0:00:59.350
things to remember, the 2

0:00:59.350,0:01:00.599
words plus the location.

0:01:00.599,0:01:01.274
You will already know the

0:01:01.274,0:01:02.150
locations around your

0:01:02.150,0:01:03.147
home so the sense of

0:01:03.147,0:01:04.087
location is going to help

0:01:04.087,0:01:04.742
you, trust me. Its not

0:01:04.742,0:01:05.830
going to add to your

0:01:05.830,0:01:06.517
problems.

0:01:07.332,0:01:08.020
Ill never do it.

0:01:08.269,0:01:09.300
Yes you will Im going

0:01:09.339,0:01:10.770
to give you at least until

0:01:10.815,0:01:13.143
that egg gets cold to have

0:01:13.213,0:01:14.509
a look at that list.

0:01:15.644,0:01:18.790
So I start off in the garden,

0:01:18.856,0:01:22.229
wash the apple. Then to

0:01:22.299,0:01:25.082
the hall where there is

0:01:25.149,0:01:27.571
a jet madly flying around.

0:01:29.725,0:01:33.790
Into the dining room where

0:01:33.862,0:01:34.951
this is an actress.

0:01:34.951,0:01:35.609
Whos your favorite

0:01:35.740,0:01:36.610
actress?

0:01:36.801,0:01:39.860
Judy Dench. But she

0:01:39.928,0:01:40.516
wouldnt be smeared in

0:01:40.516,0:01:41.073
marmalade.

0:01:41.073,0:01:41.834
She would be.

0:01:41.991,0:01:42.645
Why?

0:01:42.771,0:01:44.065
So you can remember her.

0:01:48.288,0:01:49.821
For the next 5 minutes I

0:01:49.893,0:01:51.198
frantically try to imagine

0:01:51.329,0:01:53.260
all these crazy images and

0:01:53.367,0:01:54.511
think where to put them.

0:01:59.478,0:02:00.095
The normally quite

0:02:00.230,0:02:01.384
unexceptional Winston

0:02:01.457,0:02:03.020
household will never feel

0:02:03.116,0:02:04.272
quite the same again.

0:02:08.771,0:02:10.055
Frankly Im convinced it

0:02:10.164,0:02:11.091
wont work.

0:02:12.120,0:02:12.609
Okay I think that better

0:02:12.609,0:02:13.401
be, time up.

0:02:13.495,0:02:15.780
No. Its not long enough.

0:02:15.873,0:02:18.707
I know the first two. Ill

0:02:18.707,0:02:20.038
never remember that.

0:02:20.640,0:02:22.046
No youll do okay

0:02:22.202,0:02:23.421
I better get to work.

0:02:23.854,0:02:24.973
See you later.

0:02:27.320,0:02:28.160
Now all Ive got to do

0:02:28.316,0:02:29.380
is go through my normal

0:02:29.568,0:02:33.313
working day. The challenge

0:02:33.422,0:02:34.594
will be see how many

0:02:34.676,0:02:36.123
of the 30 words I can

0:02:36.196,0:02:37.317
remember at the end

0:02:37.402,0:02:38.036
of it.

0:02:55.214,0:02:56.041
So do you think you can

0:02:56.041,0:02:56.694
remember any of the

0:02:56.694,0:02:57.516
words I gave you earlier

0:02:57.516,0:02:58.133
today?

0:02:58.332,0:02:59.989
Well Ill give it a go.

0:03:00.642,0:03:02.238
We will start outside in

0:03:02.300,0:03:07.055
the garden, wash, apple,

0:03:09.648,0:03:19.212
jet, mad, actress,

0:03:19.402,0:03:22.617
marmalade, jack, van,

0:03:27.869,0:03:30.963
polecat, tail, film, pier,

0:03:32.507,0:03:37.665
bucket, chain, clock, tile,

0:03:38.699,0:03:40.171
bottle, sand.

0:03:50.432,0:03:51.641
Okay try to remember

0:03:51.889,0:03:53.049
the room you were in

0:03:53.161,0:03:54.111
when you thought of those

0:03:54.236,0:03:54.891
words.

0:03:59.454,0:04:01.953
Salamander, paper,

0:04:04.016,0:04:06.018
microphone, cork, piano,

0:04:06.148,0:04:09.547
dog, captain, tennis, kennel,

0:04:09.547,0:04:10.142
tomato.

0:04:10.235,0:04:11.524
How many out of 30 do

0:04:11.602,0:04:12.339
you think youve gotten.

0:04:12.835,0:04:13.864
I think Ive probably gotten

0:04:13.864,0:04:14.343
them all right.

0:04:14.343,0:04:16.106
All of them, well done.

0:04:16.662,0:04:17.414
So it works?

0:04:17.699,0:04:18.542
Of course it does.

0:04:20.481,0:04:22.012
When we use simple story

0:04:22.293,0:04:24.166
to memorize facts, were

0:04:24.232,0:04:25.777
creating several pathways to

0:04:25.860,0:04:26.897
where those memories are

0:04:26.989,0:04:28.679
formed in the brain. Its as

0:04:28.752,0:04:30.819
if instead of setting up one

0:04:30.898,0:04:32.593
set of dominos we are

0:04:32.675,0:04:41.845
setting up several. The

0:04:41.926,0:04:42.846
reason we often have

0:04:42.895,0:04:44.937
difficulty retrieving a memory

0:04:45.039,0:04:46.539
is because one neuron

0:04:46.577,0:04:47.728
pathway can often get

0:04:47.775,0:04:53.952
broken. But by having several

0:04:54.024,0:04:56.058
different pathways to a memory

0:04:56.060,0:04:57.518
it means that if one doesnt

0:04:57.566,0:05:00.142
manage to reach it another

0:05:00.317,0:05:05.765
one will. Thats the advantage

0:05:05.765,0:05:07.291
of the story technique it

0:05:07.292,0:05:08.849
creates lots of neural

0:05:09.001,0:05:10.906
pathways in our brains,

0:05:12.972,0:05:14.691
and all our brains can work

0:05:14.877,0:05:21.970
in this way. Which is why

0:05:22.066,0:05:24.251
everyone can use this method,

0:05:24.689,0:05:26.361
by using a story to memorize

0:05:26.361,0:05:28.942
facts we all have the potential

0:05:29.041,0:05:30.537
to perform astonishing feats

0:05:30.634,0:05:31.196
of memory.