1 00:00:00,000 --> 00:00:03,000 ♪ [music] ♪ 2 00:00:09,170 --> 00:00:14,060 - Now that we understand a firm's cost curves, and its entry and exit decisions, 3 00:00:14,240 --> 00:00:19,025 we're able to show how supply curves are actually derived from these more 4 00:00:19,025 --> 00:00:22,652 fundamental considerations. Let's take a closer look. 5 00:00:27,900 --> 00:00:30,064 - The supply curve is built upon firm 6 00:00:30,064 --> 00:00:34,590 entry and exit decisions and the effect of these decisions on industry 7 00:00:34,770 --> 00:00:40,630 costs. And the key question is this, as industry output increases, what happens to 8 00:00:40,810 --> 00:00:45,840 costs? There are three possibilities. First, an increase in cost industry. That 9 00:00:46,020 --> 00:00:51,670 is industry costs increase with greater output. Second, constant cost industry. 10 00:00:51,850 --> 00:00:56,650 Industry costs are flat, they don't change with greater or lesser output. And 11 00:00:56,830 --> 00:01:01,910 finally a decreasing cost industry, industry cost falls with greater output. 12 00:01:02,090 --> 00:01:06,430 As we'll see, the first and second are quite common, the third is quite uncommon, 13 00:01:06,610 --> 00:01:10,330 but is nevertheless important and interesting in order to understand 14 00:01:10,510 --> 00:01:14,520 economic geography, which we'll come to a bit later. Let's show how the industry 15 00:01:14,700 --> 00:01:20,410 supply curve is derived from the entry and exit and cost curves of individual firms. 16 00:01:20,590 --> 00:01:24,200 We can do this for an increase in cost industry very easily with just a two firm 17 00:01:24,380 --> 00:01:29,130 example. Suppose that Firm 1 is a producer of oil, where its oil is very 18 00:01:29,310 --> 00:01:34,070 close to the surface, so it has a quite low average cost curve. It's pretty cheap for 19 00:01:34,250 --> 00:01:39,310 this firm to produce oil. On the other hand, Firm 2 has a much higher average 20 00:01:39,490 --> 00:01:43,740 cost curve because for Firm 2 it's located in a part of the world where it 21 00:01:43,920 --> 00:01:50,400 has to drill much deeper in order to get the oil. Now, given these figures what's 22 00:01:50,580 --> 00:01:58,980 the industry supply curve of oil if the price of oil is below $17? Well, if the 23 00:01:59,160 --> 00:02:03,970 price of oil is below $17, neither of these firms can make a profit. 24 00:02:04,150 --> 00:02:08,110 That's below the minimum point of the average cost curve for both of these 25 00:02:08,289 --> 00:02:12,370 firms. So neither of these firms is going to want to be in the industry. So if the 26 00:02:12,550 --> 00:02:18,560 price of oil is below $17, the industry supply is just going to be zero, right 27 00:02:18,740 --> 00:02:27,700 here, zero. Now what happens at $17? Well, at $17, Firm 1 just breaks even. So 28 00:02:27,880 --> 00:02:34,080 we'll say Firm 1 will just enter the industry. So at $17, the industry output 29 00:02:34,260 --> 00:02:41,000 is the same as the output of Firm 1, namely four units. Notice that at $17, 30 00:02:41,180 --> 00:02:46,890 Firm 2 doesn't enter the industry because the price is still too low. Firm 31 00:02:47,070 --> 00:02:52,310 2 is not going to make a profit, will take a loss at that price. Indeed as the 32 00:02:52,490 --> 00:02:59,610 price of oil increases, the output from Firm 2 will increase as it moves along 33 00:02:59,790 --> 00:03:04,610 its marginal cost curve. That will continue to happen so industry output will 34 00:03:04,610 --> 00:03:11,583 increase along with the output of Firm 1 until we reach a price of $29. At the 35 00:03:11,583 --> 00:03:18,190 price of $29, Firm 2 just breaks even and it enters the industry. So at $29, 36 00:03:18,190 --> 00:03:24,948 total industry output is 6 units from Firm 1 and five units from Firm 2 for 37 00:03:24,948 --> 00:03:33,650 a total of 11 units from, uh, the industry. As the price goes above $29 both Firm 1 38 00:03:33,650 --> 00:03:39,808 and Firm 2 expand along their marginal cost curves so the industry output is then 39 00:03:39,808 --> 00:03:48,335 the sum of the output from both firms. So what we see here is that the industry 40 00:03:48,335 --> 00:03:56,825 supply curve is upward sloping because the cost curves of these firms are different. 41 00:03:56,825 --> 00:04:02,997 Because in order to attract more firms into this industry, the only way we can do 42 00:04:02,997 --> 00:04:09,420 that is by attracting higher cost firms. So the industry supply curve is upward 43 00:04:09,600 --> 00:04:16,510 sloping. Any industry where it's difficult to exactly duplicate the productive inputs 44 00:04:16,690 --> 00:04:20,540 is going to be an increase in cost industry. I've already mentioned oil, but 45 00:04:20,720 --> 00:04:25,310 copper, gold, silver, all the mining industries, are very similar. We can't just 46 00:04:25,490 --> 00:04:29,230 duplicate another gold mine. If we want another gold mine we're going to have to 47 00:04:29,410 --> 00:04:32,500 dig deeper, we're going to have to look elsewhere, it's going to be more expensive 48 00:04:32,680 --> 00:04:36,750 to produce it than it is now. Coffee is another example, because there's really 49 00:04:36,930 --> 00:04:41,130 only a limited number of places in the world where we could produce great coffee. 50 00:04:41,310 --> 00:04:45,680 If we want coffee from other places than Brazil or Guatemala, it's going to be 51 00:04:45,860 --> 00:04:49,960 lower quality. We're going to have to go down further on the mountain. It's going 52 00:04:50,140 --> 00:04:56,120 to require more inputs. Nuclear engineers - very hard to expand the supply of nuclear 53 00:04:56,300 --> 00:05:00,380 engineers. There's a limited number of people who can be a nuclear engineer. If 54 00:05:00,560 --> 00:05:04,684 we want more nuclear engineers, we're really going to have to pull them from 55 00:05:04,684 --> 00:05:09,760 other industries where they have very high opportunity cost. So it's hard to expand 56 00:05:09,940 --> 00:05:15,660 the supply of nuclear engineers without pushing up the wages of nuclear engineers. 57 00:05:15,840 --> 00:05:21,770 That's an increasing cost industry. Moreover, any industry that buys a large 58 00:05:21,950 --> 00:05:27,630 fraction of the output of an increasing cost industry will also be an increasing 59 00:05:27,810 --> 00:05:33,060 cost industry. So pretty obviously gasoline is an increasing cost industry 60 00:05:33,240 --> 00:05:38,550 because if we want more gasoline that requires more oil, and oil is an increasing 61 00:05:38,730 --> 00:05:43,810 cost industry. Electricity will primarily be an increasing cost industry to the 62 00:05:43,990 --> 00:05:48,260 extent that we generate our electricity from coal. So if we want a lot more 63 00:05:48,440 --> 00:05:52,180 electricity we're going to require more coal and that's going to push the price of 64 00:05:52,360 --> 00:05:57,055 coal up, which is going to push the cost of producing electricity up. 65 00:05:57,055 --> 00:06:03,500 - So what we just showed is that for an increasing cost industry, you can derive a 66 00:06:03,680 --> 00:06:06,330 upward sloped supply curve. We're now going to do a constant cost 67 00:06:06,510 --> 00:06:10,290 industry for which we'll show you actually get a flat supply curve, and then a 68 00:06:10,470 --> 00:06:14,699 decreasing cost industry, which as you might expect, will give you now a 69 00:06:14,699 --> 00:06:18,630 downward-sloped supply curve. We'll do these in separate lectures. Thanks. 70 00:06:19,100 --> 00:06:24,730 - [Announcer] If you want to test yourself, click, "Practice Questions," or if you're 71 00:06:24,910 --> 00:06:27,431 ready to move on, just click, "Next Video." 72 00:06:27,431 --> 00:06:30,400 ♪ [music] ♪