0:00:00.000,0:00:03.485 What is the Stock Exchange [br]and how does it work? 0:00:03.626,0:00:07.209 The Stock Exchange is nothing more [br]than a giant globally network 0:00:07.209,0:00:14.098 tend to organize the market place where every day [br]huge sums of money are moved back and forth. 0:00:14.301,0:00:19.073 In total over sixty trillion (60,000,000,000,000) [br]Euros a year are traded. 0:00:19.073,0:00:23.799 More than the value of all goods and services [br]of the entire world economy. 0:00:24.612,0:00:29.978 However it's not apples or second hand [br]toothbrushes that are traded on this marketplace. 0:00:29.978,0:00:32.612 But predominantly securities. 0:00:32.612,0:00:36.923 Securities are rights to assets, [br]mostly in the form of shares. 0:00:36.923,0:00:39.703 A share stands for [br]a share in a company. 0:00:40.172,0:00:42.980 But why are shares traded at all? 0:00:43.204,0:00:47.655 Well, first and foremost the value of a share [br]relates to the company behind it. 0:00:47.655,0:00:50.771 If you think the value of [br]a company in terms of a pizza. 0:00:50.771,0:00:54.791 The bigger the overal size of the pizza, [br]the bigger every piece is. 0:00:55.396,0:00:59.903 If for example Facebook is able to greatly [br]increase its profits with a new business model. 0:00:59.931,0:01:05.813 The size of the companies pizza will also increase, [br]and as a result so will the value of its shares. 0:01:06.136,0:01:09.003 This is of course great for the shareholders. 0:01:09.003,0:01:15.181 A share which perhaps used to be worth 38 euros [br]could now be worth a whole 50 euros. 0:01:15.181,0:01:19.211 When it's sold this represents [br]a profit of twelve euro per share! 0:01:19.211,0:01:21.610 But what does Facebook gain from this? 0:01:21.653,0:01:26.504 The company can raise funds by selling [br]the shares and invest or expand its business. 0:01:27.168,0:01:32.388 Facebook, for example, has earned sixteen billion [br]dollars from its listing on the Stock Exchange. 0:01:32.388,0:01:35.890 The trading of shares though, [br]is frequently a game of chance. 0:01:35.890,0:01:39.514 No one can say which company [br]will preform well and which will not. 0:01:39.824,0:01:43.663 If a company has a good reputation, [br]investors will back it. 0:01:43.663,0:01:48.626 A company with a poor reputation or poor [br]performance will have difficulty selling its shares. 0:01:49.869,0:01:53.272 Unlike a normal market in which goods [br]can be touched and taken home 0:01:53.272,0:01:56.767 on the Stock Exchange only [br]virtual goods are available. 0:01:57.945,0:02:01.873 They appear in the form of share prices [br]and tables on monitors. 0:02:01.873,0:02:05.178 Such shareprices can rise [br]or fall within seconds. 0:02:05.178,0:02:09.565 Shareholders therefore have to act quickly [br]in order not to miss an opportunity. 0:02:09.781,0:02:15.822 Even a simple rumor can result in the demand for [br]a share falling fast 0:02:16.180,0:02:17.180 regardless of the real value of the company. 0:02:17.538,0:02:20.133 Of course the opposite is also possible. 0:02:20.133,0:02:23.113 If a particularly large number[br]of people buy weak shares. 0:02:23.113,0:02:26.113 Because if they see for example [br]great potential behind an idea. 0:02:26.113,0:02:28.275 Their value will rise as a result. 0:02:28.275,0:02:31.261 In particular young companies [br]can benefit from this. 0:02:31.261,0:02:36.874 Even though their sales might be falling, [br]they can generate cash by placing their shares. 0:02:37.825,0:02:42.239 In the best case scenario this will result in [br]their idea being turned into reality. 0:02:42.455,0:02:48.017 In the worst case scenario, this will result in a [br]speculative bubble with nothing more than hot air. 0:02:48.017,0:02:51.943 And as the case with bubbles, [br]at some point, they will burst. 0:02:51.943,0:02:57.590 The value of Germany's biggest thirty companies [br]is summarized in what is known as the DAX share index. 0:02:59.083,0:03:02.283 The DAX shows how well or poorly [br]these major companies 0:03:02.283,0:03:06.735 and there by the economy as a whole [br]are performing at the present time. 0:03:07.948,0:03:11.526 Stock Exchange is in other countries [br]also have there own indices. 0:03:11.526,0:03:16.624 And all of these markets together [br]create a globally networked marketplace.