[Script Info]
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[Events]
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Dialogue: 0,0:00:00.31,0:00:05.99,Default,,0000,0000,0000,,No matter what kind of video creator you are, copyright directly impacts the videos you make, and the way
Dialogue: 0,0:00:05.99,0:00:11.36,Default,,0000,0000,0000,,you use YouTube. Today millions of people around the world upload their own videos to YouTube.
Dialogue: 0,0:00:11.36,0:00:17.00,Default,,0000,0000,0000,,They document world events, create home movies, and make their own independent films.
Dialogue: 0,0:00:17.00,0:00:18.88,Default,,0000,0000,0000,,And sometimes, even though it's against our rules
Dialogue: 0,0:00:18.88,0:00:23.77,Default,,0000,0000,0000,,Fans pay tribute to a new hit song they love, or their favorite movie or TV show.
Dialogue: 0,0:00:23.77,0:00:26.98,Default,,0000,0000,0000,,By uploading videos to YouTube that use content created by others.
Dialogue: 0,0:00:26.98,0:00:32.69,Default,,0000,0000,0000,,So how can copyright holders identify these uses of their content on YouTube, control them, and even take
Dialogue: 0,0:00:32.69,0:00:38.64,Default,,0000,0000,0000,,advantage of these new forms of user distribution? The answer is Content ID. The system we've built that
Dialogue: 0,0:00:38.64,0:00:43.46,Default,,0000,0000,0000,,gives copyright holders choices about whether and how their content is shown on YouTube.
Dialogue: 0,0:00:43.46,0:00:48.64,Default,,0000,0000,0000,,Here's how it works: copyright holders give us copies of their audio recordings and videos that
Dialogue: 0,0:00:48.64,0:00:50.72,Default,,0000,0000,0000,,they want to look for on YouTube.
Dialogue: 0,0:00:50.72,0:00:53.27,Default,,0000,0000,0000,,We call these copies reference files,
Dialogue: 0,0:00:53.27,0:00:59.55,Default,,0000,0000,0000,,and put these files in a database. This database contains over three million files, from pop songs to
Dialogue: 0,0:00:59.55,0:01:04.84,Default,,0000,0000,0000,,full-length movies. Every time you upload a video to YouTube, we quickly compare it against every reference
Dialogue: 0,0:01:04.84,0:01:11.14,Default,,0000,0000,0000,,file in our entire database, looking for a match. Content ID can identify audio matches,
Dialogue: 0,0:01:11.14,0:01:14.12,Default,,0000,0000,0000,,video matches, partial matches,
Dialogue: 0,0:01:14.12,0:01:19.22,Default,,0000,0000,0000,,and can even identify a match when one video's quality is worse then the other. Each time Content ID
Dialogue: 0,0:01:19.22,0:01:20.30,Default,,0000,0000,0000,,finds a match,
Dialogue: 0,0:01:20.30,0:01:25.27,Default,,0000,0000,0000,,we do what the copyright holder asks us to do with that video. Either block it,
Dialogue: 0,0:01:25.27,0:01:30.65,Default,,0000,0000,0000,,leave it up, or even start making money from it. With over twenty-four hours of video uploaded to
Dialogue: 0,0:01:30.65,0:01:32.09,Default,,0000,0000,0000,,YouTube every minute,
Dialogue: 0,0:01:32.09,0:01:34.19,Default,,0000,0000,0000,,Content ID works around the clock
Dialogue: 0,0:01:34.19,0:01:37.42,Default,,0000,0000,0000,,It scans over one hundred years of video every day.
Dialogue: 0,0:01:37.42,0:01:39.98,Default,,0000,0000,0000,,it's like thirty six thousand people staring,
Dialogue: 0,0:01:39.98,0:01:40.88,Default,,0000,0000,0000,,without blinking,
Dialogue: 0,0:01:40.88,0:01:45.89,Default,,0000,0000,0000,,at thirty six thousand monitors. All day. Every day.
Dialogue: 0,0:01:45.89,0:01:49.72,Default,,0000,0000,0000,,Now, copyright management is easy and accesible for everyone.
Dialogue: 0,0:01:49.72,0:01:52.92,Default,,0000,0000,0000,,Artists can let fans re-use their content.
Dialogue: 0,0:01:52.92,0:01:57.30,Default,,0000,0000,0000,,And fans can create promotional and business opportunities for their favorite artists --
Dialogue: 0,0:01:57.30,0:02:03.81,Default,,0000,0000,0000,,making Content ID a true win-win that enables new forms of creativity and collaboration aournd the world.
Dialogue: 0,0:02:03.81,9:59:59.99,Default,,0000,0000,0000,,You can learn more about Content ID by going to youtube.com/t/contentid.