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it's hard to overstate the massive

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cultural impact of the Barbie movie

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Hi Barbie

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Hi Ken

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the film Enchanted audiences wowed critics

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sparked heated debates

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and made a truly obscene amount of money

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at the box office

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Barbie continues breaking records

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with over 1 billion dollars

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at the global box office

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it's an impressive cultural achievement

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especially considering that the film

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doubles as a feature-length commercial

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for a line of plastic dolls

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there was however one group

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who were decidedly unenthusiastic

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Despite all the bubbly pink fun

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the movie's become a target

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of some right-wing personalities

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they are preaching empowerment

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by making men look weak and dumb

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feminist diet tribe about the evils of

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the modern patriarchy

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It's a trojan horse to to teach girls

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daddy is really a dummy or

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domineering idiots

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It's feminist garbage and

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it's really about hating men

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And Ken is like stupid and unlikable

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This is an assault on not just Ken

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but all men

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If you've seen the movie

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you might be confused

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Because the Barbie script goes out of

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it's way to show Ken

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in a sympathetic light

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If anything the movie might be

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a little too sympathetic to Ken

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"I think I owe you an apology"

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"Huh?"[br]Now it's tempting to dismiss this

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clearly performative outrage

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as just another attempt to fan the flame

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of the culture war

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But there is something really poisonous

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under-pinning this backlash

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that I do think is worth taking seriously

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One word in particular

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seem to touch a nerve

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"Well I haven't seen Barbie yet,

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but I've seen people talking about

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the number of times they use

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the word patriarchy in it"

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"Feminism and the patriarchy

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and fighting it, and all that"

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"And actually to call it the patriarchy

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in the film that phrase is used many times"

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"If you take a shot every time

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Barbie says the word 'patriarchy',

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you will pass out before the movie ends"

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"As we learned that the use of word

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'patriarchy' no less than ten times

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in this film"

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"The patriarchy is a big part of this

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Barbie film"

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"The word is used endlessly in the movie

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even though most people

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even me actually has no idea that

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what 'patriarchy' really means"

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That is a truly staggering

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level of defensiveness